AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 9 days to go!

Sony BRAVIA Theatre U Neckband HTAN7.CE7 Soundbar - Black, Black
Sony
Sony BRAVIA Theatre U Neckband HTAN7.CE7 Soundbar - Black, Black
From
£239.00
LG QNED92A6 65" 4K Ultra HD MiniLED QNED Smart TV - 65QNED92A6A, Black
LG
LG QNED92A6 65" 4K Ultra HD MiniLED QNED Smart TV - 65QNED92A6A, Black
From
£1,200.00
Rangemaster Classic Deluxe 90 CLDL90DFPCBL/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe 90 CLDL90DFPCBL/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Charcoal Black / Antique Brass - A Rated, Black
From
£3,099.00
Vax LiftOut Pet CDUP-LOXP Upright Vacuum Cleaner, Graphite
VAX
Vax LiftOut Pet CDUP-LOXP Upright Vacuum Cleaner, Graphite
From
£229.00
Babyliss 12 in 1 Japanese Steel Multi Groomer - Green, Green
Babyliss
Babyliss 12 in 1 Japanese Steel Multi Groomer - Green, Green
From
£45.00
AEG DTB3954M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DTB3954M 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£499.00
Rangemaster Classic Deluxe CDL100EIMG/C 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIMG/C 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
From
£3,899.00
Rangemaster Classic 60 CLA60ECBL/C 60cm Double Oven Electric Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic 60 CLA60ECBL/C 60cm Double Oven Electric Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
From
£779.00
Beko HarvestFresh CNG6686VW 186cm 60/40 Frost Free Fridge Freezer - White - C Rated, White
Beko
Beko HarvestFresh CNG6686VW 186cm 60/40 Frost Free Fridge Freezer - White - C Rated, White
From
£659.00
Nespresso by De'Longhi Lattissima One EN510.B Pod Coffee Machine with Milk Frother - Black, Black
Nespresso by De'Longhi
Nespresso by De'Longhi Lattissima One EN510.B Pod Coffee Machine with Milk Frother - Black, Black
From
£179.00
Hisense Hi6 Max HDCEC5C10B 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Hisense
Hisense Hi6 Max HDCEC5C10B 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
From
£369.00
MSI Pro MP223 E2 21.45" Full HD 100Hz Monitor - Black, Black
MSI
MSI Pro MP223 E2 21.45" Full HD 100Hz Monitor - Black, Black
From
£49.00
Samsung B-Series HW-B46CF 2.1 Soundbar with Wireless Subwoofer - Black, Black
Samsung
Samsung B-Series HW-B46CF 2.1 Soundbar with Wireless Subwoofer - Black, Black
From
£199.00
Philips OLED810/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED810/12, Black
Philips
Philips OLED810/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED810/12, Black
From
£2,199.00
Rangemaster Classic Deluxe BC CLDLB110EIPMGR/AB1 110cm Electric Range Cooker with Induction Hob - Mineral Green / Antique Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe BC CLDLB110EIPMGR/AB1 110cm Electric Range Cooker with Induction Hob - Mineral Green / Antique Brass - A/A Rated, Green
From
£4,699.00
Vax LiftOut Reach Pet-Design CDUP-LORP Upright Vacuum Cleaner, Graphite / Teal
VAX
Vax LiftOut Reach Pet-Design CDUP-LORP Upright Vacuum Cleaner, Graphite / Teal
From
£249.00
Babyliss Turbo Smooth 2200 Dryer Hair Dryer With 2 Accessories - Black, Black
Babyliss
Babyliss Turbo Smooth 2200 Dryer Hair Dryer With 2 Accessories - Black, Black
From
£24.00
Beko HCF61620X 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Beko
Beko HCF61620X 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£279.00
Sony X80L 85" 4K Ultra HD Smart Google TV [2023] - KD85X80LU, Black
Sony
Sony X80L 85" 4K Ultra HD Smart Google TV [2023] - KD85X80LU, Black
From
£1,399.00
Hisense HS2100 2.1 Soundbar with Wireless Subwoofer - Black, Black
Hisense
Hisense HS2100 2.1 Soundbar with Wireless Subwoofer - Black, Black
From
£84.00
De'Longhi La Specialista Arte Espresso Coffee Machine - Green - EC9155.GR, Green
Delonghi
De'Longhi La Specialista Arte Espresso Coffee Machine - Green - EC9155.GR, Green
From
£399.00
Haier i-Pro Series 3 HW80-B16939-UK 8kg Washing Machine with 1600 rpm - White - A Rated, White
Haier
Haier i-Pro Series 3 HW80-B16939-UK 8kg Washing Machine with 1600 rpm - White - A Rated, White
From
£449.00
8kg
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Anthracite - A Rated, Grey
Stoves
Stoves 60cm Double Oven Dual Fuel Richmond Deluxe Mini Range Cooker - Anthracite - A Rated, Grey
From
£829.00
Hoover H-FRIDGE 300 MINI HOM4SE68EWPK Integrated Upright 83cm Fridge with Ice Box - Fixed Door Fixing Kit - White - E Rated, White
Hoover
Hoover H-FRIDGE 300 MINI HOM4SE68EWPK Integrated Upright 83cm Fridge with Ice Box - Fixed Door Fixing Kit - White - E Rated, White
From
£289.00
Hotpoint HP2FE10CS90BUK Slimline Dishwasher - Black - E Rated, Black
Hotpoint
Hotpoint HP2FE10CS90BUK Slimline Dishwasher - Black - E Rated, Black
From
£289.00
Lenovo L27i-4A 27" Full HD 100Hz Monitor - Grey, Grey
Lenovo
Lenovo L27i-4A 27" Full HD 100Hz Monitor - Grey, Grey
From
£99.00
Indesit INKS 1361 S4UK 185cm 60/40 Fridge Freezer - Silver - E Rated, Silver
Indesit
Indesit INKS 1361 S4UK 185cm 60/40 Fridge Freezer - Silver - E Rated, Silver
From
£375.00
Philips OLED910/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED910/12, Silver
Philips
Philips OLED910/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED910/12, Silver
From
£3,399.00
Rangemaster Classic Deluxe CLDLB110DFPSLT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CLDLB110DFPSLT/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Slate / Chrome - A Rated, Grey
From
£3,999.00
TCL T6C 75" 4K Ultra HD QLED Smart Fire TV [2025] - 75T6C-UK, Silver
TCL
TCL T6C 75" 4K Ultra HD QLED Smart Fire TV [2025] - 75T6C-UK, Silver
From
£599.00
Beko HNT61220XH Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
Beko
Beko HNT61220XH Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
From
£139.00
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker with Gas Hob - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker with Gas Hob - Regal Blue / Chrome - A/A Rated, Blue
From
£3,199.00
De'Longhi La Specialista Arte Espresso Coffee Machine with Integrated Burr Grinder - White - EC9155.W, White
Delonghi
De'Longhi La Specialista Arte Espresso Coffee Machine with Integrated Burr Grinder - White - EC9155.W, White
From
£399.00
Ring Video Doorbell Pro 2 Hardwired Smart Doorbell HD+ 1536p - Nickel, Aluminium
Ring
Ring Video Doorbell Pro 2 Hardwired Smart Doorbell HD+ 1536p - Nickel, Aluminium
From
£199.00
Beko HarvestFresh CNB3G4686DVW 186cm 60/40 Fridge Freezer - White - E Rated, White
Beko
Beko HarvestFresh CNB3G4686DVW 186cm 60/40 Fridge Freezer - White - E Rated, White
From
£529.00
Shark PowerDetect Pet Cordless Vacuum Cleaner with up to 70 Minutes Run Time - White / Java Grey - IP1251UKT, White / Java Grey
Shark
Shark PowerDetect Pet Cordless Vacuum Cleaner with up to 70 Minutes Run Time - White / Java Grey - IP1251UKT, White / Java Grey
From
£299.00
Indesit Push&Go IN2ID10CS80UK Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Fixing Kit - D Rated, White
Indesit
Indesit Push&Go IN2ID10CS80UK Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Fixing Kit - D Rated, White
From
£279.00
TCL Q7C 50" 4K Ultra HD MiniLED Smart Google TV - 50Q7C-UK, Silver
TCL
TCL Q7C 50" 4K Ultra HD MiniLED Smart Google TV - 50Q7C-UK, Silver
From
£499.00
Nothing Phone (3) 512GB Smartphone in Black, Black
Nothing
Nothing Phone (3) 512GB Smartphone in Black, Black
From
£899.00
LG NatureFRESH GSLC41EPPE Non-Plumbed Total No Frost American Fridge Freezer - Matte Black - E Rated, Black
LG
LG NatureFRESH GSLC41EPPE Non-Plumbed Total No Frost American Fridge Freezer - Matte Black - E Rated, Black
From
£1,249.00
Rangemaster Classic Deluxe CLDL90EIPPCR/CM1 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPPCR/CM1 90cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£3,399.00
TCL T6C 65" 4K Ultra HD QLED Smart Fire TV [2025] - 65T6C-UK, Silver
TCL
TCL T6C 65" 4K Ultra HD QLED Smart Fire TV [2025] - 65T6C-UK, Silver
From
£479.00