AO Sale

  •  SALE on, save up to 46%
  •  Average Saving £48
  •  Average Discount 13%
  •  Average Price (RRP) £707

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.0%
Smeg4690.1%
Apple3940.2%
Samsung3721.2%
AEG3060.4%
Hisense2911.0%
Beko2570.6%
Bosch2441.7%
Hotpoint1731.6%
Russell Hobbs1620.7%
Playstation1600.2%
LG1470.5%
NEFF1300.2%
Xbox1240.2%
Hoover1202.1%
Indesit1010.9%
Haier990.8%
Asus950.8%
Nintendo920.2%
Miele910.6%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £48.35. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 150 days to go!

Rangemaster Classic Deluxe CDL100DFFMG/B 100cm Dual Fuel Range Cooker - Mineral Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100DFFMG/B 100cm Dual Fuel Range Cooker - Mineral Green / Brass - A/A Rated, Green
From
£2,529.00
Smeg 50's Retro Mini KLF05PKUK Kettle - Pink, Pink
Smeg
Smeg 50's Retro Mini KLF05PKUK Kettle - Pink, Pink
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£119.00
Sony X90L 55" 4K Ultra HD Smart Google TV [2023] - XR55X90LU, Black
Sony
Sony X90L 55" 4K Ultra HD Smart Google TV [2023] - XR55X90LU, Black
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£1,199.00
Hisense 5S Series WF5S1245BW 12kg Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 5S Series WF5S1245BW 12kg Washing Machine with 1400 rpm - White - A Rated, White
From
£409.00
Bosch Series 2 DWK85DK60B Chimney Cooker Hood - Black, Black
Bosch
Bosch Series 2 DWK85DK60B Chimney Cooker Hood - Black, Black
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£399.00
Beko CFG4501W 201cm High 40/60 Frost Free Fridge Freezer - White - E Rated, White
Beko
Beko CFG4501W 201cm High 40/60 Frost Free Fridge Freezer - White - E Rated, White
From
£399.00
Bertazzoni Professional Series P905LPRONE 89cm Gas Hob - Nero Matte, Black
Bertazzoni
Bertazzoni Professional Series P905LPRONE 89cm Gas Hob - Nero Matte, Black
From
£749.00
Jura E8 15581 Bean to Cup Coffee Machine - Chrome, Chrome
Jura
Jura E8 15581 Bean to Cup Coffee Machine - Chrome, Chrome
From
£1,095.00
Fisher & Paykel Series 7 Contemporary OB60SD11PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary OB60SD11PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
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£1,338.00
Samsung Bespoke RF65DB970E22EU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Clean Black - E Rated, Black
Samsung
Samsung Bespoke RF65DB970E22EU Wifi Connected Plumbed Total No Frost American Fridge Freezer - Clean Black - E Rated, Black
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£3,399.00
Smeg SI2641D 60cm Induction Hob - Black, Black
Smeg
Smeg SI2641D 60cm Induction Hob - Black, Black
From
£379.00
Hoover H3WPS4126TAMBR80 12kg WiFi Connected Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
Hoover
Hoover H3WPS4126TAMBR80 12kg WiFi Connected Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
From
£479.00
Rangemaster Edge Deluxe EDDL100EIGBLK/CM1 100cm Electric Range Cooker with Induction Hob - Black Glass / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Edge Deluxe EDDL100EIGBLK/CM1 100cm Electric Range Cooker with Induction Hob - Black Glass / Chrome - A/A Rated, Black
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Morphy Richards Accents Pyramid 102045 Kettle - Navy, Blue
Morphy Richards
Morphy Richards Accents Pyramid 102045 Kettle - Navy, Blue
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£69.00
Breville Turbo Charge Cordless VIN439 Iron - White / Blue, White / Blue
Breville
Breville Turbo Charge Cordless VIN439 Iron - White / Blue, White / Blue
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£54.00
Remington ONE Dry & Style Hair Dryer - Grey, Grey
Remington
Remington ONE Dry & Style Hair Dryer - Grey, Grey
From
£65.00
Rangemaster Estel Deluxe ESDL100EIPSLT/AB1 100cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPSLT/AB1 100cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
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£3,499.00
Midea MBO7NP30T0-BS Built In Electric Single Oven with Pyrolytic Cleaning - Black - A Rated, Black
Midea
Midea MBO7NP30T0-BS Built In Electric Single Oven with Pyrolytic Cleaning - Black - A Rated, Black
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£269.00
JBL Charge 6 Wireless Speaker - Black, Black
JBL
JBL Charge 6 Wireless Speaker - Black, Black
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£169.00
Nintendo Joy-Con 2 Wheel (set of 2) Steering Wheel - Red / Black, Red
Nintendo
Nintendo Joy-Con 2 Wheel (set of 2) Steering Wheel - Red / Black, Red
From
£17.00
Acer Aspire XC-1710 Tower - Intel N, 512GB SSD - Black, Black
Acer
Acer Aspire XC-1710 Tower - Intel N, 512GB SSD - Black, Black
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£349.00
Smeg 50's Style Non-Stick Wok - Red, Red
Smeg
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£119.00
Philips Hue Ambiance Play Gradient Smart Tube Light, Black
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Philips Hue Ambiance Play Gradient Smart Tube Light, Black
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£189.00
Braun Silkexpert Pro 5 IPL White / Gold, White
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£370.00
Smeg 50's Retro TSF01RDUK 2 Slice Toaster - Red, Red
Smeg
Smeg 50's Retro TSF01RDUK 2 Slice Toaster - Red, Red
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£129.00
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
Smeg
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
From
£7,939.00
Rangemaster Classic Deluxe CDL100DFFSB/B 100cm Dual Fuel Range Cooker - Stone Blue / Brass - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100DFFSB/B 100cm Dual Fuel Range Cooker - Stone Blue / Brass - A/A Rated, Blue
From
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Smeg 50's Retro Mini KLF05CRUK Kettle - Cream, Cream
Smeg 50's Retro Mini
Smeg 50's Retro Mini KLF05CRUK Kettle - Cream, Cream
From
£119.00
Beko Compact Solo MOC20100BFB 20 Litre 24cm High, Freestanding Small Standard Microwave Oven - Black, Black
Beko
Beko Compact Solo MOC20100BFB 20 Litre 24cm High, Freestanding Small Standard Microwave Oven - Black, Black
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Stoves Richmond 90PYR Pyramid 90cm Chimney Cooker Hood - Cream, Cream
Stoves
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£509.00
Hisense RS694N4TBE Non-Plumbed Frost Free American Fridge Freezer - Black - E Rated, Black
Hisense
Hisense RS694N4TBE Non-Plumbed Frost Free American Fridge Freezer - Black - E Rated, Black
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£819.00
Miele G5740SC Slimline Dishwasher - White - C Rated, White
Miele
Miele G5740SC Slimline Dishwasher - White - C Rated, White
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£849.00
Rangemaster Classic RMCL4S201GY 4 Slice Toaster - Silver, Silver
Rangemaster
Rangemaster Classic RMCL4S201GY 4 Slice Toaster - Silver, Silver
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£139.00
Swan Retro ST19020GRN 4 Slice Toaster - Grey, Grey
Swan
Swan Retro ST19020GRN 4 Slice Toaster - Grey, Grey
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£49.00
Samsung The Frame 65" 4K Ultra HD QLED Smart TV [2024] - QE65LS03D, Black
Samsung
Samsung The Frame 65" 4K Ultra HD QLED Smart TV [2024] - QE65LS03D, Black
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£1,099.00
Fisher & Paykel Series 7 Contemporary OB60SD13PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
Fisher & Paykel
Fisher & Paykel Series 7 Contemporary OB60SD13PLX1 Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black / Stainless Steel - A Rated, Black
From
£1,509.00
WiZ LED Strip 4m - 2 Pack, White
WiZ
WiZ LED Strip 4m - 2 Pack, White
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£33.00
Swan Nordic SK14610GREN Kettle - Green, Green
Swan
Swan Nordic SK14610GREN Kettle - Green, Green
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£41.00
Candy CS49TWM5-80 Integrated 9kg Washing Machine with 1400 rpm - White - A Rated, White
Candy
Candy CS49TWM5-80 Integrated 9kg Washing Machine with 1400 rpm - White - A Rated, White
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£399.00
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Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
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Morphy Richards Signature Matt 245703 4 Slice Toaster - Midnight Blue, Blue
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£70.00
Star Buy
Russell Hobbs Inspire 24371 2 Slice Toaster - Black, Black
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£46.00
Beko HIIP64530UFT 60cm Induction Hob - Black Glass, Black
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