AO Sale

  •  SALE on, save up to 47%
  •  Average Saving £65
  •  Average Discount 12%
  •  Average Price (RRP) £729

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5110.1%
Smeg4751.2%
Apple4280.2%
Samsung3951.6%
AEG2821.0%
Beko2681.1%
Hisense2651.0%
Bosch2251.9%
Playstation1800.5%
Hotpoint1771.7%
NEFF1400.4%
Xbox1250.5%
Russell Hobbs1182.4%
Indesit1151.4%
Hoover1151.3%
LG1093.0%
Asus1092.2%
Stoves1050.8%
Miele981.1%
Nintendo960.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 12% and an average saving of £65.47. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 103 days to go!

Roku Streaming Stick Plus, Black
Roku
Roku Streaming Stick Plus, Black
From
£29.00
Audio Technica Bookshelf Speakers Wireless Speaker - Black, Black
Audio Technica
Audio Technica Bookshelf Speakers Wireless Speaker - Black, Black
From
£169.00
Secura QLF314-B2 Full Motion TV Wall Bracket For 40 to 70 inch TV's, Black
Secura
Secura QLF314-B2 Full Motion TV Wall Bracket For 40 to 70 inch TV's, Black
From
£69.00
Non-Branded SBK 90 90 cm Coloured Glass Splashback - Black Glass, Black
Non-Branded
Non-Branded SBK 90 90 cm Coloured Glass Splashback - Black Glass, Black
From
£169.00
Miele TSH783WP Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Miele
Miele TSH783WP Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£1,399.00
9kg
Candy CCE119/1X 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Candy
Candy CCE119/1X 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£169.00
Miele ContourLine H7164BP Built In Electric Single Oven with Moisture Plus, Pyrolytic Cleaning and Accurate Temperature Control, Stainless Steel
Miele
Miele ContourLine H7164BP Built In Electric Single Oven with Moisture Plus, Pyrolytic Cleaning and Accurate Temperature Control, Stainless Steel
From
£1,473.00
Star Buy
Philips Hue Ambiance LightStrip 2m, White
Philips Hue
Philips Hue Ambiance LightStrip 2m, White
From
£121.00
AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
AEG
AEG 6000 SurroundCook DCS531160M Built In Electric Double Oven - Black / Stainless Steel - A Rated, Black
From
£649.00
NEFF N50 T16NBE1L 59cm Ceramic Hob - Black, Black
NEFF
NEFF N50 T16NBE1L 59cm Ceramic Hob - Black, Black
From
£269.00
Apple iPhone 15 256GB in Pink, Pink
Apple
Apple iPhone 15 256GB in Pink, Pink
From
£699.00
ASUS 14" CX3402CBA-PQ0202 Chromebook - Black / Grey, Black
Asus
ASUS 14" CX3402CBA-PQ0202 Chromebook - Black / Grey, Black
From
£429.00
WWE 2K24 for PS5, White
Playstation
WWE 2K24 for PS5, White
From
£20.00
Laura Ashley VQSBT582W 2 Slice Toaster - Elvedon White, White
Laura Ashley
Laura Ashley VQSBT582W 2 Slice Toaster - Elvedon White, White
From
£49.00
AEG 7000 SenseBoil IAX64411CB 60cm Induction Hob - Black, Black
AEG
AEG 7000 SenseBoil IAX64411CB 60cm Induction Hob - Black, Black
From
£384.00
AEG ProSense Technology LFR61944AD 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSense Technology LFR61944AD 9kg Washing Machine with 1400 rpm - White - A Rated, White
From
£449.00
9kg
Black + Decker Smart BXRA43016GB 1800W - White, White
Black + Decker
Black + Decker Smart BXRA43016GB 1800W - White, White
From
£89.00
Motorola Moto G35 5G 128GB Smartphone in Green, Green
Motorola
Motorola Moto G35 5G 128GB Smartphone in Green, Green
From
£149.00
Belkin BoostCharge Qi2 3-in-1 15w Magnetic Foldable Wireless Charger - Black, Black
Belkin
Belkin BoostCharge Qi2 3-in-1 15w Magnetic Foldable Wireless Charger - Black, Black
From
£79.00
JCB Tradesman 3 512GB Mobile Phone in Black, Black
JCB
JCB Tradesman 3 512GB Mobile Phone in Black, Black
From
£133.00
Morphy Richards Signature Espresso Coffee Machine - Blue - 172025, Blue
Morphy Richards
Morphy Richards Signature Espresso Coffee Machine - Blue - 172025, Blue
From
£179.00
Rangemaster Estel Deluxe ESDLO110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A Rated, Red
From
£4,199.00
Apple iPhone 16e 128GB in White, White
Apple
Apple iPhone 16e 128GB in White, White
From
£544.00
AEG 6000 Bridge TH84CB03FB 80cm Venting Induction Hob - Black - For External / Recirculation Ventilation, Black
AEG
AEG 6000 Bridge TH84CB03FB 80cm Venting Induction Hob - Black - For External / Recirculation Ventilation, Black
From
£1,599.00
Star Buy
Samsung QN80F 55" 4K Ultra HD MiniLED Smart TV [2025] - QE55QN80F, Silver
Samsung
Samsung QN80F 55" 4K Ultra HD MiniLED Smart TV [2025] - QE55QN80F, Silver
From
£1,199.00
Apple Magic Keyboard with Touch ID and Numeric Keypad - Black, Black
Apple
Apple Magic Keyboard with Touch ID and Numeric Keypad - Black, Black
From
£190.00
JBL Live 670NC Noise Cancelling On-Ear Headphones - White, White
JBL
JBL Live 670NC Noise Cancelling On-Ear Headphones - White, White
From
£119.00
Roku Streaming Stick, Black
Roku
Roku Streaming Stick, Black
From
£25.00
Candy Smart CBD 495D14-80 Integrated 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
Candy
Candy Smart CBD 495D14-80 Integrated 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
From
£429.00
Alphason Century ADCE1200-LO 2 Shelf TV Stand - Light Oak, Brown
Alphason
Alphason Century ADCE1200-LO 2 Shelf TV Stand - Light Oak, Brown
From
£99.00
Rug Doctor 1093306 Portable Spot Cleaner, Black
Rug Doctor
Rug Doctor 1093306 Portable Spot Cleaner, Black
From
£125.00
Miele TSF763WP Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Miele
Miele TSF763WP Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£1,379.00
8kg
Candy CGM64/1X 60cm Chimney Cooker Hood - Stainless Steel / Glass, Stainless Steel
Candy
Candy CGM64/1X 60cm Chimney Cooker Hood - Stainless Steel / Glass, Stainless Steel
From
£149.00
Rangemaster Nexus NEX90EIBL/C 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Nexus NEX90EIBL/C 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£2,919.00
Miele H7140BM Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Clean Steel, Stainless Steel
Miele
Miele H7140BM Wifi Connected Built In Compact Electric Single Oven with Microwave Function - Clean Steel, Stainless Steel
From
£1,559.00
Hotpoint PHGC6.4FLMX 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint PHGC6.4FLMX 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£189.00
AEG HDB95623NB Mixed Fuel Induction Hob - Black, Black
AEG
AEG HDB95623NB Mixed Fuel Induction Hob - Black, Black
From
£689.00
Star Buy
Apple iPhone 14 Pro - As New 128 GB in Silver, Silver
Apple
Apple iPhone 14 Pro - As New 128 GB in Silver, Silver
From
£550.00
Beko BLS4682 Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
Beko
Beko BLS4682 Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£279.00
Beko ASL1532PX Frost Free American Fridge Freezer - Brushed Steel - D Rated, Stainless Steel
Beko
Beko ASL1532PX Frost Free American Fridge Freezer - Brushed Steel - D Rated, Stainless Steel
From
£699.00
Stellar Blade for PS5, White
Playstation
Stellar Blade for PS5, White
From
£62.00
Laura Ashley VQSLWC6LLACR 6.5 Litre Slow Cooker - China Blue, Blue
Laura Ashley
Laura Ashley VQSLWC6LLACR 6.5 Litre Slow Cooker - China Blue, Blue
From
£79.00