AO Sale

  •  SALE on, save up to 46%
  •  Average Saving £48
  •  Average Discount 13%
  •  Average Price (RRP) £707

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.0%
Smeg4690.1%
Apple3940.2%
Samsung3721.2%
AEG3060.4%
Hisense2911.0%
Beko2570.6%
Bosch2441.7%
Hotpoint1731.6%
Russell Hobbs1620.7%
Playstation1600.2%
LG1470.5%
NEFF1300.2%
Xbox1240.2%
Hoover1202.1%
Indesit1010.9%
Haier990.8%
Asus950.8%
Nintendo920.2%
Miele910.6%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £48.35. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 150 days to go!

Russell Hobbs 27040 Rice Cooker - White, White
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£31.00
Oral-B iO 4 Electric Toothbrush - Lavender, Purple
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Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - Black, Black
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Belling CookCentre 90DF 90cm Dual Fuel Range Cooker - Stainless Steel - A/A Rated, Stainless Steel
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Belling Cookcentre 90Ei 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
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Acer Nitro QG271X1bmiipx Full HD Gaming Monitor - Black, Black
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AEG 8000 MealAssist TP8SB731AT Built In Electric Single Oven - Matt Black - A++ Rated, Black
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Samsung QN900F 65" 8K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE65QN900F, Black
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Shark FlexBreeze HydroGo Misting Fan - FA050UKLV - Lilac, Pink
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Grand Theft Auto: The Trilogy - The Definitive Edition for Xbox One/Xbox Series X, White
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Smeg 50's Retro TSF01PBUK 2 Slice Toaster - Pastel Blue, Blue
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£129.00
Beko KDV555AS 50cm Electric Cooker with Solid Plate Hob - Silver - A/A Rated, Silver
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Rangemaster Classic Deluxe CDL110EICR/B 110cm Electric Range Cooker with Induction Hob - Cream / Brass - A/A Rated, Cream
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Miele KM6520FR 57cm Ceramic Hob - Black, Black
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£593.00
Smeg Victoria SF69M3TNO Built In Electric Single Oven - Matte Black - A Rated, Black
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Smeg Cucina P261XGH 60cm Gas Hob - Stainless Steel, Stainless Steel
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Breville Aurora VTR020 4 Slice Toaster - Shimmer Grey, Shimmer Grey
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Ring Battery Pack for Ring Doorbell Smart Doorbell - Grey, Grey
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Haier Series 4 HWQ90B416FWBR Integrated 9kg Washing Machine with 1600 rpm - Anthracite - A Rated, Grey
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Fridgemaster MQ79394EB Total No Frost American Fridge Freezer - Black - E Rated, Black
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Bertazzoni Professional Series WD60PRON Built In Warming Drawer - Carbonio, Black
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Samsung The Frame 55" 4K Ultra HD QLED Smart TV [2024] - QE55LS03D, Black
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Bosch Series 4 KIN96VFD0 194cm High 60/40 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - D Rated, White
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Hoover HHCH142ELK Chest Freezer - White - E Rated, White
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Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Black Trail Loop - S/M, Black
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Tower T17141 Pizza Maker - Grey / Chrome, Grey
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Oral-B - 4 Pack - White, White
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Belkin BoostCharge 5K Magnetic Wireless + Kickstand 5000mAh Power Bank - White, White
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£40.00
Belling Farmhouse 60E 60cm Electric Mini Range Cooker with Ceramic Hob - Anthracite - A/A Rated, Grey
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Belling Farmhouse 90Ei 90cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
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Belling Farmhouse 90Ei 90cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
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Smeg 50's Style WKF01PK Whistling Hob Kettle - Pink, Pink
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AEG 9000 ProAssist TT9PB831AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
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Samsung QN90F 55" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE55QN90F, Black
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Hoover H-FRIDGE 300 MINI HONOQ2S58EWK 85cm High Small Fridge with Ice Box - White - E Rated, White
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Pokemon Legends Arceus for Nintendo Switch, White
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Bosch Series 2 HHF113BR0B Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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Smeg 50's Retro TSF01PGUK 2 Slice Toaster - Pastel Green, Green
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Beko KDC611W 60cm Electric Cooker with Ceramic Hob - White - A/A Rated, White
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