AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £845

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4030.0%
Smeg3011.6%
Beko2341.3%
Hisense1757.2%
AEG1522.8%
Bosch1472.8%
Hoover1183.2%
Hotpoint1172.0%
LG933.4%
Indesit851.8%
Haier853.2%
Belling840.7%
Stoves810.0%
Russell Hobbs735.5%
Morphy Richards712.9%
Nintendo710.6%
Miele700.7%
Candy651.5%
NEFF641.7%
HP582.7%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 9 days to go!

Silentnight Luxury Heated Throw - Berry, Red
Silentnight
Silentnight Luxury Heated Throw - Berry, Red
From
£50.00
Dyson V15 Detect Floor Dok Multi Charging Base Vacuum Accessory - 972214-03, White
Dyson
Dyson V15 Detect Floor Dok Multi Charging Base Vacuum Accessory - 972214-03, White
From
£99.00
Nintendo Joy-Con Wireless Gaming Controller - Neon Purple / Neon Orange, Multi Colour
Nintendo
Nintendo Joy-Con Wireless Gaming Controller - Neon Purple / Neon Orange, Multi Colour
From
£59.00
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
From
£399.00
Smeg Victoria SR964PGH 60cm Gas Hob - Cream, Cream
Smeg
Smeg Victoria SR964PGH 60cm Gas Hob - Cream, Cream
From
£409.00
Rangemaster Professional Plus FXP PROP90FXPDFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry - A Rated, Red
Rangemaster
Rangemaster Professional Plus FXP PROP90FXPDFFCY/C 90cm Dual Fuel Range Cooker with Gas Hob - Cranberry - A Rated, Red
From
£2,799.00
Miele DA2360 58 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA2360 58 cm Canopy Cooker Hood - Clean Steel, Stainless Steel
From
£1,049.00
De'Longhi La Specialista Arte Espresso Coffee Machine - Stainless Steel / Black - EC9155.MB, Stainless Steel
Delonghi
De'Longhi La Specialista Arte Espresso Coffee Machine - Stainless Steel / Black - EC9155.MB, Stainless Steel
From
£399.00
Rangemaster Classic Deluxe CDL90ECRP/B 90cm Electric Range Cooker with Ceramic Hob - Royal Pearl / Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL90ECRP/B 90cm Electric Range Cooker with Ceramic Hob - Royal Pearl / Brass - A/A Rated, Grey
From
£3,399.00
Russell Hobbs Chester Grind & Brew 22000 Filter Coffee Machine with Timer - Silver / Black, Black
Russell Hobbs
Russell Hobbs Chester Grind & Brew 22000 Filter Coffee Machine with Timer - Silver / Black, Black
From
£134.00
Bertazzoni Master Series MAS115I3EBIC 110cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS115I3EBIC 110cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
From
£3,999.00
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
AEG
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
From
£519.00
7kg
ASUS ROG Strix XG49VQ 49" UltraWide Full HD 144Hz Curved Gaming Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
Asus
ASUS ROG Strix XG49VQ 49" UltraWide Full HD 144Hz Curved Gaming Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
From
£699.00
Liebherr CUele2831 161cm 70/30 Fridge Freezer - Silver - E Rated, Silver
Liebherr
Liebherr CUele2831 161cm 70/30 Fridge Freezer - Silver - E Rated, Silver
From
£429.00
Dualit 89307 Hand Mixer - Copper, Brass
Dualit
Dualit 89307 Hand Mixer - Copper, Brass
From
£89.00
Yale High Security Laptop Safe, Black
Yale
Yale High Security Laptop Safe, Black
From
£181.00
Hotpoint H55R1 112W UK 84cm Fridge - White - E Rated, White
Hotpoint
Hotpoint H55R1 112W UK 84cm Fridge - White - E Rated, White
From
£229.00
Apple 15" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Sky Blue, Blue
Apple
Apple 15" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Sky Blue, Blue
From
£1,299.00
Samsung QN70F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN70F, Black
Samsung
Samsung QN70F 75" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE75QN70F, Black
From
£1,499.00
Haier HCE321DK Chest Freezer - White - D Rated, White
Haier
Haier HCE321DK Chest Freezer - White - D Rated, White
From
£449.00
Indesit C YSD 82D BB UK 8Kg Heat Pump Tumble Dryer - Black - A+ Rated, Black
Indesit
Indesit C YSD 82D BB UK 8Kg Heat Pump Tumble Dryer - Black - A+ Rated, Black
From
£349.00
8kg
Samsung Galaxy Z Fold7 5G 256GB Smartphone in Jet Black, Black
Samsung
Samsung Galaxy Z Fold7 5G 256GB Smartphone in Jet Black, Black
From
£1,599.00
Dyson Supersonic Curly+Coily Hair Dryer - Amber Silk, Pink
Dyson
Dyson Supersonic Curly+Coily Hair Dryer - Amber Silk, Pink
From
£399.00
Silentnight Luxury Super Cosy Heated Throw - Pink, Pink
Silentnight
Silentnight Luxury Super Cosy Heated Throw - Pink, Pink
From
£60.00
Fridgemaster MF70450ES Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Fridgemaster
Fridgemaster MF70450ES Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£649.00
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
Nintendo
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
From
£59.00
Smeg Right Hand Hinge Mini Bar FAB5RRD5 72cm Fridge - Red - D Rated, Red
Smeg
Smeg Right Hand Hinge Mini Bar FAB5RRD5 72cm Fridge - Red - D Rated, Red
From
£699.00
Rangemaster Nexus Steam NEX110SODFFSS/C 110cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
Rangemaster
Rangemaster Nexus Steam NEX110SODFFSS/C 110cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
From
£3,949.00
Miele DA5798W Wifi Connected 90cm Chimney Cooker Hood - Clean Steel, Stainless Steel
Miele
Miele DA5798W Wifi Connected 90cm Chimney Cooker Hood - Clean Steel, Stainless Steel
From
£1,899.00
De'Longhi Ballerina CTD4003.BK 4 Slice Toaster - Black, Black
Delonghi
De'Longhi Ballerina CTD4003.BK 4 Slice Toaster - Black, Black
From
£58.00
Rangemaster Classic Deluxe CDL90ECOG/B 90cm Electric Range Cooker with Ceramic Hob - Olive Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90ECOG/B 90cm Electric Range Cooker with Ceramic Hob - Olive Green / Brass - A/A Rated, Green
From
£3,399.00
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
TCL
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
From
£158.00
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£949.00
Bertazzoni Master Series MAS106L3EBIC 100cm Dual Fuel Range Cooker with Gas Hob - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS106L3EBIC 100cm Dual Fuel Range Cooker with Gas Hob - Bianco - A Rated, White
From
£3,299.00
NEFF N50 S155ECX07G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
NEFF
NEFF N50 S155ECX07G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
From
£819.00
AEG 6000 TwinTech OSC6T185ES 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
AEG
AEG 6000 TwinTech OSC6T185ES 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£659.00
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Beko
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£289.00
9kg
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - Black, Black
Blink
Blink Mini Cube - 2 Cam System Full HD 1080p IP security camera - Black, Black
From
£49.00
Apple Watch Series 10, 46mm, Gold Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
Apple
Apple Watch Series 10, 46mm, Gold Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
From
£609.00
Black + Decker 18v Extension Pet Stick Cordless Vacuum Cleaner with up to 58 Minutes Run Time - Purple - BHFEV182CP-GB, Purple
Black + Decker
Black + Decker 18v Extension Pet Stick Cordless Vacuum Cleaner with up to 58 Minutes Run Time - Purple - BHFEV182CP-GB, Purple
From
£209.00
Yale High Security Home Safe, Black
Yale
Yale High Security Home Safe, Black
From
£132.00
Star Buy
Omron BF511 Weighing Scale, Blue
Omron
Omron BF511 Weighing Scale, Blue
From
£97.00