AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £845

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4030.0%
Smeg3011.6%
Beko2341.3%
Hisense1757.2%
AEG1522.8%
Bosch1472.8%
Hoover1183.2%
Hotpoint1172.0%
LG933.4%
Indesit851.8%
Haier853.2%
Belling840.7%
Stoves810.0%
Russell Hobbs735.5%
Morphy Richards712.9%
Nintendo710.6%
Miele700.7%
Candy651.5%
NEFF641.7%
HP582.7%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 9 days to go!

Flymo 36V EasiStore 340R 970538301 Lawn Mower - Orange, Orange
Flymo
Flymo 36V EasiStore 340R 970538301 Lawn Mower - Orange, Orange
From
£262.00
Smeg 50's Retro PBF01CRUK Blender & Smoothie Maker - Cream, Cream
Smeg
Smeg 50's Retro PBF01CRUK Blender & Smoothie Maker - Cream, Cream
From
£99.00
Beko DTBC10001W 10Kg Condenser Tumble Dryer - White - B Rated, White
Beko
Beko DTBC10001W 10Kg Condenser Tumble Dryer - White - B Rated, White
From
£299.00
Smeg 50's Style Espresso Coffee Machine - White - EGF03WHUK, White
Smeg
Smeg 50's Style Espresso Coffee Machine - White - EGF03WHUK, White
From
£567.00
Dualit 85190 Pod Coffee Machine - Black, Black
Dualit
Dualit 85190 Pod Coffee Machine - Black, Black
From
£129.00
NEFF N70 T68FHV4L0 80cm Induction Hob - Black, Black
NEFF
NEFF N70 T68FHV4L0 80cm Induction Hob - Black, Black
From
£849.00
Beats Solo Buds True Wireless Earbuds - Arctic Purple, Purple
Beats
Beats Solo Buds True Wireless Earbuds - Arctic Purple, Purple
From
£80.00
Tower T102000BLGPETS Cylinder Vacuum Cleaner, Rose Gold
Tower
Tower T102000BLGPETS Cylinder Vacuum Cleaner, Rose Gold
From
£69.00
Apple Watch Series 10, 46mm, Gold Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - S/M, White
Apple
Apple Watch Series 10, 46mm, Gold Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - S/M, White
From
£609.00
Apple iMac 24", M4, 10-Core GPU, 512GB - 2024 - Silver, Silver
Apple
Apple iMac 24", M4, 10-Core GPU, 512GB - 2024 - Silver, Silver
From
£1,580.00
Indiana Jones and the Great Circle: Premium Edition for Xbox Series X/Xbox Series S/PC - Digital Download, White
Xbox
Indiana Jones and the Great Circle: Premium Edition for Xbox Series X/Xbox Series S/PC - Digital Download, White
From
£99.00
Belling Farmhouse 90Ei 90cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Belling
Belling Farmhouse 90Ei 90cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£1,432.00
Apple iPad Air 10.9" 128GB WiFi + Cellular 2025 - Purple, Purple
Apple
Apple iPad Air 10.9" 128GB WiFi + Cellular 2025 - Purple, Purple
From
£699.00
AEG 6000 SenseCook OS6AB50AK Built In Electric Single Oven - Black - A+ Rated, Black
AEG
AEG 6000 SenseCook OS6AB50AK Built In Electric Single Oven - Black - A+ Rated, Black
From
£374.00
Gtech DryOnic Ionic Fast Drying Hair Dryer - Oyster, Cream
Gtech
Gtech DryOnic Ionic Fast Drying Hair Dryer - Oyster, Cream
From
£179.00
ASUS ProArt P16 OLED 16" Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen AI 9 HX, 1TB SSD, 32 GB RAM - Black, Black
Asus
ASUS ProArt P16 OLED 16" Laptop - NVIDIA GeForce RTX 5070, AMD Ryzen AI 9 HX, 1TB SSD, 32 GB RAM - Black, Black
From
£2,499.00
Haier X Series 11 HWD120-BD16397EUK Wifi Connected 12Kg/7Kg Heat Pump Washer Dryer with 1600 rpm - White - A Rated [Wash&Dry], A Rated [Wash Only], White
Haier
Haier X Series 11 HWD120-BD16397EUK Wifi Connected 12Kg/7Kg Heat Pump Washer Dryer with 1600 rpm - White - A Rated [Wash&Dry], A Rated [Wash Only], White
From
£1,499.00
Dyson Supersonic r Straight+Wavy Hair Dryer - Amber Silk, Pink
Dyson
Dyson Supersonic r Straight+Wavy Hair Dryer - Amber Silk, Pink
From
£449.00
Indesit Push&Go IP 1046S PUSH&GO UK 10kg Washing Machine with 1400 rpm - Silver - A Rated, Silver
Indesit
Indesit Push&Go IP 1046S PUSH&GO UK 10kg Washing Machine with 1400 rpm - Silver - A Rated, Silver
From
£329.00
HP 460 Multi-Device Wireless Keyboard - Black, Black
HP
HP 460 Multi-Device Wireless Keyboard - Black, Black
From
£35.00
Philips Hue Ambiance Appear White & Colour Outdoor Wall Light Twin Pack, Black
Philips Hue
Philips Hue Ambiance Appear White & Colour Outdoor Wall Light Twin Pack, Black
From
£270.00
Braun Series 3 Mens Shaver - Black / Blue, Black
Braun
Braun Series 3 Mens Shaver - Black / Blue, Black
From
£40.00
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
Smeg
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
From
£999.00
Rangemaster Classic Deluxe CDL100EIOG/C 100cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIOG/C 100cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
From
£3,899.00
Rangemaster Classic Deluxe CDL100EIRB/C 100cm Electric Range Cooker with Induction Hob - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100EIRB/C 100cm Electric Range Cooker with Induction Hob - Regal Blue / Chrome - A/A Rated, Blue
From
£2,979.00
Smeg 50's Retro PBF01BLUK Blender & Smoothie Maker - Black, Black
Smeg
Smeg 50's Retro PBF01BLUK Blender & Smoothie Maker - Black, Black
From
£99.00
Beko HarvestFresh ASP342VPZ Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
Beko
Beko HarvestFresh ASP342VPZ Plumbed Frost Free American Fridge Freezer - Black Steel - E Rated, Black
From
£799.00
KitchenAid 5KFC3516BAC 240 Watt Chopper Mini Food Processor - Cream, Cream
KitchenAid
KitchenAid 5KFC3516BAC 240 Watt Chopper Mini Food Processor - Cream, Cream
From
£82.00
Bertazzoni Professional Series F6011PROPLX Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A++ Rated, Stainless Steel
Bertazzoni
Bertazzoni Professional Series F6011PROPLX Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A++ Rated, Stainless Steel
From
£899.00
Beats Solo Buds True Wireless Earbuds - Stone Grey, Grey
Beats
Beats Solo Buds True Wireless Earbuds - Stone Grey, Grey
From
£80.00
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - M/L, Pink
Apple
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - M/L, Pink
From
£391.00
Apple iMac 24", M4, 10-Core GPU, 256GB - 2024 - Silver, Silver
Apple
Apple iMac 24", M4, 10-Core GPU, 256GB - 2024 - Silver, Silver
From
£1,515.00
Apple Mac mini, M4, 10 Core GPU, 256GB - 2024 - Silver, Silver
Apple
Apple Mac mini, M4, 10 Core GPU, 256GB - 2024 - Silver, Silver
From
£529.00
Indesit I55V1 112S UK 84cm Fridge - Silver - E Rated, Silver
Indesit
Indesit I55V1 112S UK 84cm Fridge - Silver - E Rated, Silver
From
£219.00
AEG 6000 TotalFlex TR84IT00FB 80cm Induction Hob - Black, Black
AEG
AEG 6000 TotalFlex TR84IT00FB 80cm Induction Hob - Black, Black
From
£1,449.00
Dualit Classic Vario 72815 Kettle - Chrome, Chrome
Dualit
Dualit Classic Vario 72815 Kettle - Chrome, Chrome
From
£150.00
De'Longhi Ballerina Seta KBDS3001.BL Kettle - Blue, Blue
Delonghi
De'Longhi Ballerina Seta KBDS3001.BL Kettle - Blue, Blue
From
£74.00
Siemens IQ-500 WQ46H2D9GB 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Siemens
Siemens IQ-500 WQ46H2D9GB 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£899.00
9kg
Panasonic BMAX5 SC-BMAX5E-K 75 Watt Party Speaker - Black, Black
Panasonic
Panasonic BMAX5 SC-BMAX5E-K 75 Watt Party Speaker - Black, Black
From
£169.00
Candy ProWash BC4S496M6DB8-80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
Candy
Candy ProWash BC4S496M6DB8-80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
From
£449.00
Dyson Airwrap Co-anda 2x Straight+Wavy Hot Air Styler - Amber Silk, Pink
Dyson
Dyson Airwrap Co-anda 2x Straight+Wavy Hot Air Styler - Amber Silk, Pink
From
£579.00
Apple Watch Series 11, 42mm, Silver Aluminium Case, GPS + Cellular [2025] - Purple Fog Sport Band - M/L, Purple
Apple
Apple Watch Series 11, 42mm, Silver Aluminium Case, GPS + Cellular [2025] - Purple Fog Sport Band - M/L, Purple
From
£469.00