AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £61
  •  Average Discount 13%
  •  Average Price (RRP) £733

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5090.1%
Smeg4840.7%
Apple4320.2%
Samsung3941.4%
AEG2901.0%
Hisense2752.1%
Beko2671.0%
Bosch2231.7%
Playstation1840.3%
Hotpoint1711.8%
NEFF1400.3%
Xbox1310.5%
Hoover1132.3%
Russell Hobbs1131.4%
Indesit1081.1%
Asus1062.5%
Stoves1050.8%
LG992.8%
Miele980.9%
Nintendo970.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ61.25. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 98 days to go!

Smeg 50s Style Retro Right Hand Hinge FAB28RDBB5 153cm Small Fridge - Blackboard - D Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDBB5 153cm Small Fridge - Blackboard - D Rated, Black
From
£2,089.00
Tefal Loft KO250140 Kettle - White, White
Tefal Loft
Tefal Loft KO250140 Kettle - White, White
From
£54.00
De'Longhi Distinta X KBIN3001.BK Kettle - Black, Black
De'Longhi Distinta X
De'Longhi Distinta X KBIN3001.BK Kettle - Black, Black
From
£99.00
Rangemaster Classic Deluxe CDL90DFFWH/C 90cm Dual Fuel Range Cooker with Gas Hob - White / Chrome - A/A Rated, White
Rangemaster
Rangemaster Classic Deluxe CDL90DFFWH/C 90cm Dual Fuel Range Cooker with Gas Hob - White / Chrome - A/A Rated, White
From
£2,375.00
Miele Silence CM5310 Bean to Cup Coffee Machine - Obsidian Black, Black
Miele
Miele Silence CM5310 Bean to Cup Coffee Machine - Obsidian Black, Black
From
£899.00
KitchenAid Artisan 5KMT2204BPT 2 Slice Toaster - Pistachio, Green
KitchenAid
KitchenAid Artisan 5KMT2204BPT 2 Slice Toaster - Pistachio, Green
From
£219.00
Apple iPad Pro 13" 256GB WiFi 2024 - Silver, Silver
Apple
Apple iPad Pro 13" 256GB WiFi 2024 - Silver, Silver
From
£1,220.00
AEG 5000 Series ORC5S331EX 186cm 70/30 Fridge Freezer - Silver - E Rated, Silver
AEG
AEG 5000 Series ORC5S331EX 186cm 70/30 Fridge Freezer - Silver - E Rated, Silver
From
£449.00
AEG 7000 Series ORK7M391EX 186cm Fridge - Stainless Steel - E Rated, Stainless Steel
AEG
AEG 7000 Series ORK7M391EX 186cm Fridge - Stainless Steel - E Rated, Stainless Steel
From
£729.00
Honor 200 5G 256GB Smartphone in Black, Black
Honor
Honor 200 5G 256GB Smartphone in Black, Black
From
£249.00
Smeg 50's Style BCC13EGMUK Bean to Cup Coffee Machine - Emerald Green, Green
Smeg
Smeg 50's Style BCC13EGMUK Bean to Cup Coffee Machine - Emerald Green, Green
From
£799.00
Hori Force Feedback Racing DLX Steering Wheel and Pedals For Xbox One,Xbox Series S,Xbox Series X - Black, Black
Hori
Hori Force Feedback Racing DLX Steering Wheel and Pedals For Xbox One,Xbox Series S,Xbox Series X - Black, Black
From
£199.00
AirCraft PowerScrub Cordless Cleaning Kit PSCRUBWHT Vacuum Accessory, White
AirCraft
AirCraft PowerScrub Cordless Cleaning Kit PSCRUBWHT Vacuum Accessory, White
From
£119.00
Samsung Galaxy S25+ 256GB Smartphone in Navy, Blue
Samsung
Samsung Galaxy S25+ 256GB Smartphone in Navy, Blue
From
£913.00
Rangemaster Estel Deluxe ESDL90DFPPCR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPPCR/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Cream / Chrome - A/A Rated, Cream
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£2,649.00
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, AMD Ryzen 7, 1TB SSD - Black, Black
3XS
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, AMD Ryzen 7, 1TB SSD - Black, Black
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£1,599.00
LG G54LW 83" 4K Ultra HD OLED Smart TV - OLED83G54LW, Silver
LG
LG G54LW 83" 4K Ultra HD OLED Smart TV - OLED83G54LW, Silver
From
£6,499.00
Philips PUS8500/05 65" 4K Ultra HD QLED Smart Ambilight TV [2025] - 65PUS8500/12, Black
Philips
Philips PUS8500/05 65" 4K Ultra HD QLED Smart Ambilight TV [2025] - 65PUS8500/12, Black
From
£619.00
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
Sony
Sony BRAVIA Theatre System 6 HTS60.CEK 5.1 Surround Home Cinema System - Black, Black
From
£474.00
Hisense AX5140Q Soundbar with Wireless Subwoofer - Black, Black
Hisense
Hisense AX5140Q Soundbar with Wireless Subwoofer - Black, Black
From
£599.00
Grand Theft Auto: The Trilogy - The Definitive Edition for Xbox One/Xbox Series X, White
Xbox
Grand Theft Auto: The Trilogy - The Definitive Edition for Xbox One/Xbox Series X, White
From
£19.00
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
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£399.00
Smeg Cucina SF64M3TVX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Smeg
Smeg Cucina SF64M3TVX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£379.00
Rangemaster Toledo + TOLP110DFFGB/C 110cm Dual Fuel Range Cooker - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Toledo + TOLP110DFFGB/C 110cm Dual Fuel Range Cooker - Black / Chrome - A/A Rated, Black
From
£2,599.00
Smeg 50s Style Retro Left Hand Hinge FAB28LBL5UK 154cm High Small Fridge - Black - D Rated, Black
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB28LBL5UK 154cm High Small Fridge - Black - D Rated, Black
From
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Beko KDC5422AK 50cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
Beko
Beko KDC5422AK 50cm Single Oven Electric Cooker with Ceramic Hob - Black - A Rated, Black
From
£379.00
Bosch Series 2 DWG64BC50B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 2 DWG64BC50B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£469.00
Rangemaster Classic Deluxe CDL90DFFSB/B 90cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Brass - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL90DFFSB/B 90cm Dual Fuel Range Cooker with Gas Hob - Stone Blue / Brass - A/A Rated, Blue
From
£2,499.00
Hisense RS741N4WCE Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RS741N4WCE Non-Plumbed Total No Frost American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£599.00
Ninja Woodfire Pro XL Barbecue Grill & Smoker - Black, Black
Ninja
Ninja Woodfire Pro XL Barbecue Grill & Smoker - Black, Black
From
£399.00
KitchenAid Artisan 5KEK1522BPP Kettle with Temperature Selector - Pebble Palm, Green
KitchenAid
KitchenAid Artisan 5KEK1522BPP Kettle with Temperature Selector - Pebble Palm, Green
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£159.00
Apple iPad Pro 13" 512GB WiFi 2024 - Silver, Silver
Apple
Apple iPad Pro 13" 512GB WiFi 2024 - Silver, Silver
From
£1,499.00
AEG HGX64200SB 59cm Gas Hob - Black, Black
AEG
AEG HGX64200SB 59cm Gas Hob - Black, Black
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£239.00
Beko BM3T3822W 8Kg Heat Pump Tumble Dryer - White - A+ Rated, White
Beko
Beko BM3T3822W 8Kg Heat Pump Tumble Dryer - White - A+ Rated, White
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£329.00
8kg
Honor 200 Pro 5G 512GB Smartphone in White, White
Honor
Honor 200 Pro 5G 512GB Smartphone in White, White
From
£498.00
Smeg 50's Style BCC13WHMUK Bean to Cup Coffee Machine - Matte White, White
Smeg
Smeg 50's Style BCC13WHMUK Bean to Cup Coffee Machine - Matte White, White
From
£799.00
Hoover H-WASH 300 H3WO4105TA4/1-80 10kg WiFi Connected Washing Machine with 1400 rpm - White - B Rated, White
Hoover
Hoover H-WASH 300 H3WO4105TA4/1-80 10kg WiFi Connected Washing Machine with 1400 rpm - White - B Rated, White
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£289.00
Bellissima Italia Ceramic Diffon Diffuser BEL11887 Hot Air Styler - Black, Black
Bellissima Italia
Bellissima Italia Ceramic Diffon Diffuser BEL11887 Hot Air Styler - Black, Black
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£70.00
Rangemaster Classic RMCL4S201MG 4 Slice Toaster - Mineral Green, Green
Rangemaster
Rangemaster Classic RMCL4S201MG 4 Slice Toaster - Mineral Green, Green
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£129.00
Samsung Galaxy S25+ 512GB Smartphone in Navy, Blue
Samsung
Samsung Galaxy S25+ 512GB Smartphone in Navy, Blue
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£929.00
Rangemaster Estel Deluxe ESDL90DFPPPK/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDL90DFPPPK/AB1 90cm Dual Fuel Range Cooker with Gas Hob - Pale Pink / Antique Brass - A/A Rated, Pink
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£3,099.00
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, AMD Ryzen 7, 1TB SSD - Black, Black
3XS
3XS Core 5070 Ti RGB Gaming PC - NVIDIA GeForce RTX 5070 Ti, AMD Ryzen 7, 1TB SSD - Black, Black
From
£1,899.00