AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £845

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4030.0%
Smeg3011.6%
Beko2341.3%
Hisense1757.2%
AEG1522.8%
Bosch1472.8%
Hoover1183.2%
Hotpoint1172.0%
LG933.4%
Indesit851.8%
Haier853.2%
Belling840.7%
Stoves810.0%
Russell Hobbs735.5%
Morphy Richards712.9%
Nintendo710.6%
Miele700.7%
Candy651.5%
NEFF641.7%
HP582.7%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.02. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 8 days to go!

Leisure H1001PK 100cm Chimney Cooker Hood - Black, Black
Leisure
Leisure H1001PK 100cm Chimney Cooker Hood - Black, Black
From
£239.00
ASUS ROG Strix G18 18" Laptop - NVIDIA GeForce RTX 5070, Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Grey, Grey
Asus
ASUS ROG Strix G18 18" Laptop - NVIDIA GeForce RTX 5070, Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Grey, Grey
From
£2,350.00
Candy CSEC10DF 10Kg Condenser Tumble Dryer - White - B Rated, White
Candy
Candy CSEC10DF 10Kg Condenser Tumble Dryer - White - B Rated, White
From
£279.00
Smeg Left Hand Hinge Mini Bar FAB5LPB5 72cm Fridge - Pastel Blue - D Rated, Blue
Smeg
Smeg Left Hand Hinge Mini Bar FAB5LPB5 72cm Fridge - Pastel Blue - D Rated, Blue
From
£899.00
Rangemaster Professional Plus PROP100EICY/C 100cm Electric Range Cooker with Induction Hob - Cranberry - A/A Rated, Red
Rangemaster
Rangemaster Professional Plus PROP100EICY/C 100cm Electric Range Cooker with Induction Hob - Cranberry - A/A Rated, Red
From
£2,679.00
Rangemaster Classic Deluxe CDL100EIRG/B 100cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIRG/B 100cm Electric Range Cooker with Induction Hob - Racing Green / Brass - A/A Rated, Green
From
£3,899.00
Smeg 50's Retro KLF03RDUK Kettle - Red, Red
Smeg
Smeg 50's Retro KLF03RDUK Kettle - Red, Red
From
£149.00
Breville Curve VTT911 4 Slice Toaster - White, White
Breville
Breville Curve VTT911 4 Slice Toaster - White, White
From
£49.00
NBA 2K24 for PS5, White
Playstation
NBA 2K24 for PS5, White
From
£24.00
Candy Smart Pro Inverter CSO696TWMBB6-80 9kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
Candy
Candy Smart Pro Inverter CSO696TWMBB6-80 9kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
From
£369.00
9kg
Candy CM4SE68EWK Integrated Under Counter 83cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Candy
Candy CM4SE68EWK Integrated Under Counter 83cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£274.00
Hisense GM643XHC 60cm Gas Hob - Stainless Steel, Stainless Steel
Hisense
Hisense GM643XHC 60cm Gas Hob - Stainless Steel, Stainless Steel
From
£119.00
Smeg 50's Style CJF11WHUK Juicer - White, White
Smeg
Smeg 50's Style CJF11WHUK Juicer - White, White
From
£149.00
Apple Watch Series 10, 42mm, Slate Titanium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 10, 42mm, Slate Titanium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
From
£559.00
Fisher & Paykel Contemporary OR90SDG4X1 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
Fisher & Paykel
Fisher & Paykel Contemporary OR90SDG4X1 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
From
£3,049.00
Smeg FQI60KD Frost Free American Fridge Freezer - Dark Inox - D Rated, Stainless Steel
Smeg
Smeg FQI60KD Frost Free American Fridge Freezer - Dark Inox - D Rated, Stainless Steel
From
£1,489.00
WWE 2K25 for Xbox One/Xbox Series X, White
Xbox
WWE 2K25 for Xbox One/Xbox Series X, White
From
£35.00
Apple 15" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Silver, Silver
Apple
Apple 15" MacBook Air, M4, 16GB RAM, 10 Core GPU, 512GB, 2025 - Silver, Silver
From
£1,270.00
AEG 7000 MealAssist TE7PB731AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
AEG
AEG 7000 MealAssist TE7PB731AB Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
From
£809.00
Soundcore AeroClip Earbuds - Midnight, Black
Soundcore
Soundcore AeroClip Earbuds - Midnight, Black
From
£129.00
Kenwood Ripple TCP06.000GY 2 Slice Toaster - Storm Blue, Blue
Kenwood
Kenwood Ripple TCP06.000GY 2 Slice Toaster - Storm Blue, Blue
From
£36.00
Philips OLED910/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED910/12, Silver
Philips
Philips OLED910/12 77" 4K Ultra HD OLED Smart Google Ambilight TV - 77OLED910/12, Silver
From
£3,399.00
Bosch UniversalHedgeCut 0.600.8C0.771 Hedge Trimmer - Green, Green
Bosch
Bosch UniversalHedgeCut 0.600.8C0.771 Hedge Trimmer - Green, Green
From
£159.00
Bertazzoni Professional Series PRO115I3EART 110cm Electric Range Cooker with Induction Hob - Orange - A Rated, Orange
Bertazzoni
Bertazzoni Professional Series PRO115I3EART 110cm Electric Range Cooker with Induction Hob - Orange - A Rated, Orange
From
£6,199.00
Leisure H1001PX 100cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Leisure
Leisure H1001PX 100cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£239.00
Swann EVO Wireless 2K Solar Smart Home Security Camera - White, White
Swann
Swann EVO Wireless 2K Solar Smart Home Security Camera - White, White
From
£130.00
Apple iPad Pro 11" 1TB WiFi 2025 - Space Black, Black
Apple
Apple iPad Pro 11" 1TB WiFi 2025 - Space Black, Black
From
£1,699.00
Nintendo Switch Lite - Blue, Blue
Nintendo
Nintendo Switch Lite - Blue, Blue
From
£199.00
Candy Smart CSEH8A2LE 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Candy
Candy Smart CSEH8A2LE 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£299.00
8kg
Smeg Classic DOSF6300X Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
Smeg
Smeg Classic DOSF6300X Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
From
£999.00
Rangemaster Professional Plus PROP90ECCY/C 90cm Electric Range Cooker with Ceramic Hob - Cranberry - A/A Rated, Red
Rangemaster
Rangemaster Professional Plus PROP90ECCY/C 90cm Electric Range Cooker with Ceramic Hob - Cranberry - A/A Rated, Red
From
£2,049.00
Rangemaster Classic Deluxe CDL100EIOG/B 100cm Electric Range Cooker with Induction Hob - Olive Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIOG/B 100cm Electric Range Cooker with Induction Hob - Olive Green / Brass - A/A Rated, Green
From
£3,899.00
Apple iPhone XS - As New 64GB in Space Grey, Space Grey
Apple
Apple iPhone XS - As New 64GB in Space Grey, Space Grey
From
£219.00
Breville Curve VKT017 Kettle - Black / Chrome, Black
Breville
Breville Curve VKT017 Kettle - Black / Chrome, Black
From
£39.00
Tower VL70 Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Blue - T513011, Blue
Tower
Tower VL70 Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Blue - T513011, Blue
From
£129.00
Smeg 50's Style Espresso Coffee Machine - Cream - EGF03CRUK, Cream
Smeg
Smeg 50's Style Espresso Coffee Machine - Cream - EGF03CRUK, Cream
From
£599.00
Bertazzoni Modern Series P786IM3B2NE 80cm Induction Hob - Nero, Black
Bertazzoni
Bertazzoni Modern Series P786IM3B2NE 80cm Induction Hob - Nero, Black
From
£1,399.00
Liebherr EasyFresh Rdi1620 85cm Small Fridge - White - D Rated, White
Liebherr
Liebherr EasyFresh Rdi1620 85cm Small Fridge - White - D Rated, White
From
£369.00
Vax SpinScrub Power CDCW-SSXS Carpet Cleaner, Grey
VAX
Vax SpinScrub Power CDCW-SSXS Carpet Cleaner, Grey
From
£239.00
Apple Watch Series 10, 46mm, Slate Aluminium Case, GPS + Cellular [2024] - Slate Milanese Loop - S/M, Grey
Apple
Apple Watch Series 10, 46mm, Slate Aluminium Case, GPS + Cellular [2024] - Slate Milanese Loop - S/M, Grey
From
£659.00
Vax Pace Plus Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Silver - CLSV-PAKA, Graphite
VAX
Vax Pace Plus Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Graphite / Silver - CLSV-PAKA, Graphite
From
£119.00
Razer Wolverine V3 Pro (Xbox Licensed) Gaming Controller For PC, Xbox Series S, Xbox Series X - Black, Black
Razer
Razer Wolverine V3 Pro (Xbox Licensed) Gaming Controller For PC, Xbox Series S, Xbox Series X - Black, Black
From
£180.00