AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £56
  •  Average Discount 13%
  •  Average Price (RRP) £727

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4870.7%
Apple4310.3%
Samsung3941.1%
Hisense2771.9%
AEG2741.3%
Beko2731.0%
Bosch2111.6%
Playstation1810.6%
Hotpoint1731.8%
Xbox1300.7%
NEFF1300.8%
Hoover1202.1%
Russell Hobbs1111.4%
Stoves1060.7%
Indesit1060.9%
LG1051.5%
Asus992.6%
Miele981.0%
Nintendo980.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ56.39. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 94 days to go!

Smeg GRILLPLATE Pan Griddle - Black, Black
Smeg
Smeg GRILLPLATE Pan Griddle - Black, Black
From
£149.00
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
Nintendo
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
From
£60.00
Beko CornerIntense BDIN38650C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko CornerIntense BDIN38650C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£399.00
Smeg Classic CMS4303X Built In Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Smeg
Smeg Classic CMS4303X Built In Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
From
£2,399.00
Beko KDVC90X 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Beko
Beko KDVC90X 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£859.00
Smeg Victoria TR4110IP2 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Smeg
Smeg Victoria TR4110IP2 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£3,435.00
Rangemaster Professional Plus PROP110ECCR/C 110cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Professional Plus PROP110ECCR/C 110cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
From
£2,299.00
Smeg 50's Retro Mini KLF05WHUK Kettle - White, White
Smeg 50's Retro Mini
Smeg 50's Retro Mini KLF05WHUK Kettle - White, White
From
£119.00
AEG DCE731110M Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
AEG
AEG DCE731110M Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£599.00
Samsung Galaxy Z Fold5 5G 512GB Folding Smart Phone in Phantom Black, Black
Samsung
Samsung Galaxy Z Fold5 5G 512GB Folding Smart Phone in Phantom Black, Black
From
£870.00
EA Sports UFC 5 for Xbox Series X, White
Xbox
EA Sports UFC 5 for Xbox Series X, White
From
£27.00
Cyberpunk 2077 - Ultimate Edition for Xbox Series X, White
Xbox
Cyberpunk 2077 - Ultimate Edition for Xbox Series X, White
From
£50.00
Bertazzoni Modern Series KIN86MOD1XB 86 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
Bertazzoni
Bertazzoni Modern Series KIN86MOD1XB 86 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
From
£599.00
NEFF N30 KI7851FE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 KI7851FE0G 177cm High 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
From
£779.00
Russell Hobbs Attentiv 26210 2 Slice Toaster - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs Attentiv 26210 2 Slice Toaster - Stainless Steel, Stainless Steel
From
£74.00
AEG 6000 ExtractionTech DBX3951R 90cm Chimney Cooker Hood - Black, Black
AEG
AEG 6000 ExtractionTech DBX3951R 90cm Chimney Cooker Hood - Black, Black
From
£299.00
Apple AirPods Max and Active Noise Cancelling - Starlight, White
Apple
Apple AirPods Max and Active Noise Cancelling - Starlight, White
From
£499.00
Braun FaceSpa Pro 3 in 1 Epilator White, White
Braun
Braun FaceSpa Pro 3 in 1 Epilator White, White
From
£60.00
Star Buy
Turtle Beach Stealth 700P 2024 Gaming Headset - Black / Grey, Black
Turtle Beach
Turtle Beach Stealth 700P 2024 Gaming Headset - Black / Grey, Black
From
£158.00
Sage Soft Top Luxe BKE735BSSUK Kettle - Stainless Steel, Stainless Steel
Sage
Sage Soft Top Luxe BKE735BSSUK Kettle - Stainless Steel, Stainless Steel
From
£119.00
Hotpoint HP2FE10CS90BUK Slimline Dishwasher - Black - E Rated, Black
Hotpoint
Hotpoint HP2FE10CS90BUK Slimline Dishwasher - Black - E Rated, Black
From
£309.00
Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
From
£3,799.00
Lenovo TAB 10.1 10.1" 64GB Tablet [2024] - Grey, Grey
Lenovo
Lenovo TAB 10.1 10.1" 64GB Tablet [2024] - Grey, Grey
From
£149.00
Indesit IKNH 1261 S4UK 182cm 50/50 Frost Free Fridge Freezer - Silver - E Rated, Silver
Indesit
Indesit IKNH 1261 S4UK 182cm 50/50 Frost Free Fridge Freezer - Silver - E Rated, Silver
From
£339.00
Madden NFL 26 for Nintendo Switch 2, White
Nintendo
Madden NFL 26 for Nintendo Switch 2, White
From
£70.00
Dyson Cool CF1 Tower Fan - White, White
Dyson
Dyson Cool CF1 Tower Fan - White, White
From
£249.00
PlayStation PULSE Elite Wireless Gaming Headset - Midnight Black, Black
Playstation
PlayStation PULSE Elite Wireless Gaming Headset - Midnight Black, Black
From
£130.00
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker - Midnight Blue - A Rated, Blue
Stoves
Stoves Richmond Deluxe 110DF 110cm Dual Fuel Range Cooker - Midnight Blue - A Rated, Blue
From
£2,799.00
Hotpoint HTE6VDCB1 Double Oven Electric Cooker with - Black - A Rated, Black
Hotpoint
Hotpoint HTE6VDCB1 Double Oven Electric Cooker with - Black - A Rated, Black
From
£449.00
Apple HomePod mini with Siri - White, White
Apple
Apple HomePod mini with Siri - White, White
From
£109.00
Beko DVS04X20W Slimline Dishwasher - White - E Rated, White
Beko
Beko DVS04X20W Slimline Dishwasher - White - E Rated, White
From
£249.00
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
Smeg
Smeg 50's Style MFF11BLUK Milk Frother - Black, Black
From
£179.00
Bertazzoni Master Series MAS116L3ENEC 110cm Dual Fuel Range Cooker with Gas Hob - Nero - A/A Rated, Black
Bertazzoni
Bertazzoni Master Series MAS116L3ENEC 110cm Dual Fuel Range Cooker with Gas Hob - Nero - A/A Rated, Black
From
£3,499.00
Smeg Victoria TR93P 90cm Dual Fuel Range Cooker - Cream - A/B Rated, Cream
Smeg
Smeg Victoria TR93P 90cm Dual Fuel Range Cooker - Cream - A/B Rated, Cream
From
£2,899.00
Smeg 50s Style Retro Right Hand Hinge FAB28RPB5UK 153cm Small Fridge - Pastel Blue - D Rated, Blue
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RPB5UK 153cm Small Fridge - Pastel Blue - D Rated, Blue
From
£1,239.00
Smeg 50s Style Retro Right Hand Hinge FAB28RRD5UK 153cm Small Fridge - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RRD5UK 153cm Small Fridge - Red - D Rated, Red
From
£1,249.00
Tekken 8 - Launch Edition for Xbox Series X, White
Xbox
Tekken 8 - Launch Edition for Xbox Series X, White
From
£29.00
Suicide Squad: Kill The Justice League - Standard Edition for Xbox Series X, White
Xbox
Suicide Squad: Kill The Justice League - Standard Edition for Xbox Series X, White
From
£20.00
Candy Smart Pro Inverter CSO686TWMBB6-80 8kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
Candy
Candy Smart Pro Inverter CSO686TWMBB6-80 8kg WiFi Connected Washing Machine with 1600 rpm - Black - A Rated, Black
From
£299.00
8kg
Nintendo Joy-Con Wireless Gaming Controller - Pastel Pink, Pink
Nintendo
Nintendo Joy-Con Wireless Gaming Controller - Pastel Pink, Pink
From
£60.00
Russell Hobbs Distinctions Espresso Coffee Machine - Black - 26450, Black
Russell Hobbs
Russell Hobbs Distinctions Espresso Coffee Machine - Black - 26450, Black
From
£149.00
Hoover H-FRIDGE 700 MAXI HSC918ENXK Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Hoover
Hoover H-FRIDGE 700 MAXI HSC918ENXK Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£999.00