AO Sale

  •  SALE on, save up to 53%
  •  Average Saving £50
  •  Average Discount 13%
  •  Average Price (RRP) £722

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4650.1%
Apple4030.2%
Samsung3900.7%
AEG3050.3%
Hisense2911.0%
Beko2671.0%
Bosch2441.5%
Hotpoint2001.4%
Playstation1760.1%
Russell Hobbs1510.2%
LG1380.3%
NEFF1350.3%
Xbox1300.1%
Hoover1261.9%
Indesit1111.5%
Haier992.6%
Nintendo970.0%
Miele920.3%
Asus910.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £49.89. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 145 days to go!

AEG CGX6130ACW 60cm Gas Cooker - White - A/A Rated, White
AEG
AEG CGX6130ACW 60cm Gas Cooker - White - A/A Rated, White
From
£719.00
ASUS VivoBook 15 15.6" Laptop - Intel Core i5, 512GB SSD, 16 GB RAM - Silver, Silver
Asus
ASUS VivoBook 15 15.6" Laptop - Intel Core i5, 512GB SSD, 16 GB RAM - Silver, Silver
From
£449.00
Swan Retro SR11010GRNE 150cm High 70/30 Small Fridge Freezer - Grey - E Rated, Grey
Swan
Swan Retro SR11010GRNE 150cm High 70/30 Small Fridge Freezer - Grey - E Rated, Grey
From
£549.00
AEG GlassCare FSB73427Z Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
AEG
AEG GlassCare FSB73427Z Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
From
£499.00
Samsung U7000F 65" 4K Ultra HD Smart TV [2025] - UE65U7000F, Black
Samsung
Samsung U7000F 65" 4K Ultra HD Smart TV [2025] - UE65U7000F, Black
From
£499.00
Bertazzoni Master Deluxe Series MASCH94I1EXT 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
Bertazzoni
Bertazzoni Master Deluxe Series MASCH94I1EXT 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
From
£5,499.00
Hive Active Heating For Conventional Boiler Smart Thermostat - Requires Professional Install - White, White
Hive
Hive Active Heating For Conventional Boiler Smart Thermostat - Requires Professional Install - White, White
From
£108.00
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
Bosch
Bosch Series 6 BIC510NS0B Built In Warming Drawer - Stainless Steel, Stainless Steel
From
£399.00
Smeg 50's Retro KLF03GRUK Kettle - Grey, Grey
Smeg 50's Retro
Smeg 50's Retro KLF03GRUK Kettle - Grey, Grey
From
£139.00
Hotpoint HDM67G9C2CW/UK 60cm Dual Fuel Cooker - White - A/A Rated, White
Hotpoint
Hotpoint HDM67G9C2CW/UK 60cm Dual Fuel Cooker - White - A/A Rated, White
From
£536.00
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
Smeg
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
From
£7,939.00
Rangemaster Classic Deluxe CDL100EIRG/C 100cm Electric Range Cooker with Induction Hob - Racing Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIRG/C 100cm Electric Range Cooker with Induction Hob - Racing Green / Chrome - A/A Rated, Green
From
£2,980.00
Flymo 36V EasiStore 380R KIT 2.0 Cordless - 36 Volts Lawn Mower, Including Battery, Orange
Flymo
Flymo 36V EasiStore 380R KIT 2.0 Cordless - 36 Volts Lawn Mower, Including Battery, Orange
From
£369.00
Bosch Series 4 KGN492LDFG 203cm High 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
Bosch
Bosch Series 4 KGN492LDFG 203cm High 70/30 Frost Free Fridge Freezer - Stainless Steel Effect - D Rated, Stainless Steel
From
£899.00
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
TCL
TCL S5400AK 40" Full HD Smart Android TV [2023] - 40S5400AK, Black
From
£158.00
Belling BEL Cookcentre Chim 110PYR 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Belling
Belling BEL Cookcentre Chim 110PYR 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£349.00
Ninja Woodfire Electric Outdoor Pizza Oven, Suitable For Outdoor - Terracotta, Brown
Ninja
Ninja Woodfire Electric Outdoor Pizza Oven, Suitable For Outdoor - Terracotta, Brown
From
£349.00
Hoover H-WASH 350 H3WPS496TAMBR6-80 9kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hoover
Hoover H-WASH 350 H3WPS496TAMBR6-80 9kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
From
£299.00
9kg
Siemens IQ-500 LJ97BAM60B Integrated Cooker Hood - Black, Black
Siemens
Siemens IQ-500 LJ97BAM60B Integrated Cooker Hood - Black, Black
From
£599.00
Russell Hobbs 24550 Sandwich Toaster - Black, Black
Russell Hobbs
Russell Hobbs 24550 Sandwich Toaster - Black, Black
From
£34.00
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Beko
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£309.00
9kg
Apple iPhone 16 Plus 256GB in Pink, Pink
Apple
Apple iPhone 16 Plus 256GB in Pink, Pink
From
£899.00
The Legend of Zelda: Echoes of Wisdom for Nintendo Switch, White
Nintendo
The Legend of Zelda: Echoes of Wisdom for Nintendo Switch, White
From
£39.00
Apple iMac 24", M4, 10-Core GPU, 256GB - 2024 - Green, Green
Apple
Apple iMac 24", M4, 10-Core GPU, 256GB - 2024 - Green, Green
From
£1,349.00
Sony XP500 Party Speaker - Black, Black
Sony
Sony XP500 Party Speaker - Black, Black
From
£389.00
Samsung Galaxy Book4 15.6" Laptop - Intel Core i7, 512GB SSD, 16 GB RAM - Grey - [2024], Grey
Samsung
Samsung Galaxy Book4 15.6" Laptop - Intel Core i7, 512GB SSD, 16 GB RAM - Grey - [2024], Grey
From
£899.00
Midea MDWEF1433D(W)-WG-UK Wifi Connected Full Size Dishwasher - White - C Rated, White
Midea
Midea MDWEF1433D(W)-WG-UK Wifi Connected Full Size Dishwasher - White - C Rated, White
From
£299.00
Rangemaster Estel Deluxe ESDLB110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A Rated, Red
Rangemaster
Rangemaster Estel Deluxe ESDLB110EIPBOR/AB1 110cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A Rated, Red
From
£4,699.00
Apple iPad 11" 128GB WiFi 2025 - Blue, Blue
Apple
Apple iPad 11" 128GB WiFi 2025 - Blue, Blue
From
£329.00
Swan Retro SR11020GRNE 189cm High 70/30 Fridge Freezer - Grey - E Rated, Grey
Swan
Swan Retro SR11020GRNE 189cm High 70/30 Fridge Freezer - Grey - E Rated, Grey
From
£675.00
AEG 9000 ComfortLift FSS96828P Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - A Rated, Black
AEG
AEG 9000 ComfortLift FSS96828P Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - A Rated, Black
From
£899.00
Cricut Joy Xtra Heat Transfer Vinyl Sheet - 36 Sheets Per Pack - White, White
Cricut
Cricut Joy Xtra Heat Transfer Vinyl Sheet - 36 Sheets Per Pack - White, White
From
£29.00
Samsung U7000F 75" 4K Ultra HD Smart TV [2025] - UE75U7000F, Black
Samsung
Samsung U7000F 75" 4K Ultra HD Smart TV [2025] - UE75U7000F, Black
From
£749.00
Apple iPad Air 13" 1TB WiFi 2025 - Space Grey, Space Grey
Apple
Apple iPad Air 13" 1TB WiFi 2025 - Space Grey, Space Grey
From
£1,299.00
Bosch Series 4 KGN392LDFG 203cm High 70/30 Frost Free Fridge Freezer - Silver - D Rated, Silver
Bosch
Bosch Series 4 KGN392LDFG 203cm High 70/30 Frost Free Fridge Freezer - Silver - D Rated, Silver
From
£699.00
Smeg 50's Retro TSF01GRUK 2 Slice Toaster - Grey, Grey
Smeg
Smeg 50's Retro TSF01GRUK 2 Slice Toaster - Grey, Grey
From
£149.00
Hotpoint HDM67G0CCB/UK 60cm Gas Cooker - Black - A+/A+ Rated, Black
Hotpoint
Hotpoint HDM67G0CCB/UK 60cm Gas Cooker - Black - A+/A+ Rated, Black
From
£529.00
Smeg Concert SUK91CMX9 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Smeg
Smeg Concert SUK91CMX9 90cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
From
£1,719.00
Smeg Portofino CPF92GMX 90cm Dual Fuel Range Cooker - Stainless Steel - A/A Rated, Stainless Steel
Smeg
Smeg Portofino CPF92GMX 90cm Dual Fuel Range Cooker - Stainless Steel - A/A Rated, Stainless Steel
From
£2,499.00
Flymo EasiLife GO 500 9704632-01 Lawn Mower - Black / Orange, Black
Flymo
Flymo EasiLife GO 500 9704632-01 Lawn Mower - Black / Orange, Black
From
£689.00
Swan Retro ST19020BLN 4 Slice Toaster - Blue, Blue
Swan
Swan Retro ST19020BLN 4 Slice Toaster - Blue, Blue
From
£56.00
Bosch Series 8 HMG7764B1B Built In Electric Single Oven with Microwave Function with Pyrolytic Cleaning - Black, Black
Bosch
Bosch Series 8 HMG7764B1B Built In Electric Single Oven with Microwave Function with Pyrolytic Cleaning - Black, Black
From
£1,699.00