AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11932.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

Smeg Portofino CPF9GPBL 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Black - A+ Rated, Black
Smeg
Smeg Portofino CPF9GPBL 90cm Dual Fuel Range Cooker with Gas Hob and Pyrolytic Cleaning - Black - A+ Rated, Black
From
£2,999.00
AEG DCE531160B Built In Electric Double Oven - Black - A/A Rated, Black
AEG
AEG DCE531160B Built In Electric Double Oven - Black - A/A Rated, Black
From
£549.00
Indesit BIWMIL91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
Indesit
Indesit BIWMIL91485UK Integrated 9kg Washing Machine with 1400 rpm - White - B Rated, White
From
£379.00
9kg
Belling BEL Chim 603ANG 60cm Chimney Cooker Hood - Black, Black
Belling
Belling BEL Chim 603ANG 60cm Chimney Cooker Hood - Black, Black
From
£240.00
Beko HarvestFresh ASD2542VX Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Beko
Beko HarvestFresh ASD2542VX Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
From
£879.00
Bosch Series 4 WAN28258GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 4 WAN28258GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£475.00
8kg
Siemens IQ-300 ED811BS16E 80cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
Siemens
Siemens IQ-300 ED811BS16E 80cm Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£1,899.00
Hoover H-DRY 300 BATD H7A1TCER-80 Wifi Connected 7Kg Integrated Heat Pump Tumble Dryer - Anthracite/Chrome - A+ Rated, Chrome
Hoover
Hoover H-DRY 300 BATD H7A1TCER-80 Wifi Connected 7Kg Integrated Heat Pump Tumble Dryer - Anthracite/Chrome - A+ Rated, Chrome
From
£569.00
7kg
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
Smeg
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
From
£249.00
Breville Espresso Coffee Machine - Stainless Steel - VCF126, Stainless Steel
Breville
Breville Espresso Coffee Machine - Stainless Steel - VCF126, Stainless Steel
From
£449.00
Beats Powerbeats Pro 2 True Wireless Earbuds - Quick Sand, Cream
Beats
Beats Powerbeats Pro 2 True Wireless Earbuds - Quick Sand, Cream
From
£249.00
Apple Magic Mouse - White, White
Apple
Apple Magic Mouse - White, White
From
£76.00
Dragon Quest I & II HD-2D Remake for Nintendo Switch, White
Nintendo
Dragon Quest I & II HD-2D Remake for Nintendo Switch, White
From
£49.00
LG QNED80A6 75" 4K Ultra HD QNED Smart TV - 75QNED80A6A, Black
LG
LG QNED80A6 75" 4K Ultra HD QNED Smart TV - 75QNED80A6A, Black
From
£999.00
Samsung The Frame 55" 4K Ultra HD QLED Smart TV [2025] - QE55LS03FA, Black
Samsung
Samsung The Frame 55" 4K Ultra HD QLED Smart TV [2025] - QE55LS03FA, Black
From
£869.00
Candy CBW48TWM5J-80 Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
Candy
Candy CBW48TWM5J-80 Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£359.00
8kg
Swan Townhouse 3 Piece Saucepan Set - Cream, Cream
Swan
Swan Townhouse 3 Piece Saucepan Set - Cream, Cream
From
£40.00
Quooker 5in1 Fusion Tap Round, Cube and PRO3-EQ B tank - Black, Black
Quooker
Quooker 5in1 Fusion Tap Round, Cube and PRO3-EQ B tank - Black, Black
From
£2,740.00
Braun Series 3 Mens Shaver - Black, Black
Braun
Braun Series 3 Mens Shaver - Black, Black
From
£34.00
LG TrueSteam QuadWash DF273FVS Full Size Dishwasher - Silver - A Rated, Silver
LG
LG TrueSteam QuadWash DF273FVS Full Size Dishwasher - Silver - A Rated, Silver
From
£799.00
Panasonic SD-YR2550SXC Bread Maker with 31 programmes - Silver, Silver
Panasonic
Panasonic SD-YR2550SXC Bread Maker with 31 programmes - Silver, Silver
From
£159.00
Smeg Victoria KT110PE 110cm Chimney Cooker Hood - Cream, Cream
Smeg
Smeg Victoria KT110PE 110cm Chimney Cooker Hood - Cream, Cream
From
£749.00
NEFF N50 KI5872FE0G 177cm 70/30 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
NEFF
NEFF N50 KI5872FE0G 177cm 70/30 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
From
£768.00
Smeg Portofino CPF120IGMPBL Dual Fuel Range Cooker with Mixed Fuel Hob and Pyrolytic Cleaning - Black - A+/A Rated, Black
Smeg
Smeg Portofino CPF120IGMPBL Dual Fuel Range Cooker with Mixed Fuel Hob and Pyrolytic Cleaning - Black - A+/A Rated, Black
From
£6,999.00
Yale Conexis L2 Smart Door Lock - No Subscription Required - Black, Black
Yale
Yale Conexis L2 Smart Door Lock - No Subscription Required - Black, Black
From
£235.00
Star Buy
Samsung Galaxy Z Fold5 5G 256GB Folding Smart Phone in Phantom Black, Black
Samsung
Samsung Galaxy Z Fold5 5G 256GB Folding Smart Phone in Phantom Black, Black
From
£1,319.00
Belling BEL Chim 603PYR 60cm Chimney Cooker Hood - Black, Black
Belling
Belling BEL Chim 603PYR 60cm Chimney Cooker Hood - Black, Black
From
£136.00
Beko BBIE12301BMP Built In Electric Single Oven with Pyrolytic Cleaning - Black - A Rated, Black
Beko
Beko BBIE12301BMP Built In Electric Single Oven with Pyrolytic Cleaning - Black - A Rated, Black
From
£279.00
Candy CMS518EWK Integrated Upright 177cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
Candy
Candy CMS518EWK Integrated Upright 177cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
From
£449.00
Swan Retro ST19020BN 4 Slice Toaster - Black, Black
Swan
Swan Retro ST19020BN 4 Slice Toaster - Black, Black
From
£59.00
Midea MDRS791MIC46 Wifi Connected Total No Frost American Fridge Freezer - Inox - C Rated, Stainless Steel
Midea
Midea MDRS791MIC46 Wifi Connected Total No Frost American Fridge Freezer - Inox - C Rated, Stainless Steel
From
£799.00
Hoover H-DRY 300 HLEC8LG-80 8Kg Condenser Tumble Dryer - White - B Rated, White
Hoover
Hoover H-DRY 300 HLEC8LG-80 8Kg Condenser Tumble Dryer - White - B Rated, White
From
£299.00
8kg
Smeg Mini Pro Espresso Coffee Machine - Matte Black - EMC02BLMUK, Black
Smeg
Smeg Mini Pro Espresso Coffee Machine - Matte Black - EMC02BLMUK, Black
From
£1,399.00
Breville Iced Coffee VCF155 Filter Coffee Machine - Grey, Grey
Breville
Breville Iced Coffee VCF155 Filter Coffee Machine - Grey, Grey
From
£44.00
Beats Powerbeats Pro 2 True Wireless Earbuds - Hyper Purple, Purple
Beats
Beats Powerbeats Pro 2 True Wireless Earbuds - Hyper Purple, Purple
From
£215.00
Smeg 50's Style WKF01BL Whistling Hob Kettle - Black, Black
Smeg
Smeg 50's Style WKF01BL Whistling Hob Kettle - Black, Black
From
£119.00
Apple Magic Mouse - Black, Black
Apple
Apple Magic Mouse - Black, Black
From
£90.00
Tamagotchi Plaza for Nintendo Switch, White
Nintendo
Tamagotchi Plaza for Nintendo Switch, White
From
£35.00
LG QNED87A6 75" 4K Ultra HD MiniLED QNED Smart TV - 75QNED87A6B, Blue
LG
LG QNED87A6 75" 4K Ultra HD MiniLED QNED Smart TV - 75QNED87A6B, Blue
From
£1,398.00
Samsung The Frame 65" 4K Ultra HD QLED Smart TV [2025] - QE65LS03FA, Black
Samsung
Samsung The Frame 65" 4K Ultra HD QLED Smart TV [2025] - QE65LS03FA, Black
From
£1,149.00
Swan Townhouse 3 Piece Saucepan Set - Garnet Red, Red
Swan
Swan Townhouse 3 Piece Saucepan Set - Garnet Red, Red
From
£40.00
Quooker 3in1 Fusion Tap Round and PRO3-EQ B tank - Chrome, Chrome
Quooker
Quooker 3in1 Fusion Tap Round and PRO3-EQ B tank - Chrome, Chrome
From
£1,250.00