AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £57
  •  Average Discount 13%
  •  Average Price (RRP) £731

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5130.1%
Smeg4870.7%
Apple4310.3%
Samsung3941.1%
Hisense2771.9%
AEG2741.3%
Beko2731.0%
Bosch2111.6%
Playstation1810.6%
Hotpoint1731.8%
Xbox1300.7%
NEFF1300.8%
Hoover1202.1%
Russell Hobbs1111.4%
Stoves1060.7%
Indesit1060.9%
LG1051.5%
Asus992.6%
Miele981.0%
Nintendo980.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £56.51. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 92 days to go!

Philips Hue Ambiance White and Colour E27 Smart Bulb - 3 Pack, White
Philips Hue
Philips Hue Ambiance White and Colour E27 Smart Bulb - 3 Pack, White
From
£129.00
Miele M2240SC 26 Litre 45cm High, Built In Standard Microwave Oven - Black, Black
Miele
Miele M2240SC 26 Litre 45cm High, Built In Standard Microwave Oven - Black, Black
From
£779.00
Elica Skydome H30 Built In Ceiling Cooker Hood - White, White
Elica
Elica Skydome H30 Built In Ceiling Cooker Hood - White, White
From
£1,509.00
Rangemaster Professional Plus PROP90DFFGB/C 90cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Professional Plus PROP90DFFGB/C 90cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
From
£2,069.00
Sony WH-CH720N Wireless Noise Cancelling Over-ear Headphones - White, White
Sony
Sony WH-CH720N Wireless Noise Cancelling Over-ear Headphones - White, White
From
£69.00
Flymo Easi Glide 300 AC 9704830-01 Lawn Mower - Orange, Orange
Flymo
Flymo Easi Glide 300 AC 9704830-01 Lawn Mower - Orange, Orange
From
£104.00
Bosch Series 4 WNA144V9GB 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
Bosch
Bosch Series 4 WNA144V9GB 9Kg/5Kg Washer Dryer with 1400 rpm - White - E Rated [Wash&Dry], B Rated [Wash Only], White
From
£699.00
Stoves Sterling Chim 110T 110cm Chimney Cooker Hood - Black, Black
Stoves
Stoves Sterling Chim 110T 110cm Chimney Cooker Hood - Black, Black
From
£590.00
Samsung Jet 85 Pet Cordless Vacuum Cleaner with Pet Hair Removal and up to 60 Minutes Run Time - Woody Green - VS20C8522TN, Green
Samsung
Samsung Jet 85 Pet Cordless Vacuum Cleaner with Pet Hair Removal and up to 60 Minutes Run Time - Woody Green - VS20C8522TN, Green
From
£479.00
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko GN446224VPS Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£899.00
Swan SWU16L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
Swan
Swan SWU16L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
From
£92.00
KitchenAid 5KEK1701BPT Kettle with Temperature Selector - Pistachio, Green
KitchenAid
KitchenAid 5KEK1701BPT Kettle with Temperature Selector - Pistachio, Green
From
£143.00
Bosch Series 6 SMS6ZCW10G Wifi Connected Full Size Dishwasher - White - B Rated, White
Bosch
Bosch Series 6 SMS6ZCW10G Wifi Connected Full Size Dishwasher - White - B Rated, White
From
£799.00
Smeg Concert CX91IMBL 90cm Electric Range Cooker with Induction Hob - Black - A Rated, Black
Smeg
Smeg Concert CX91IMBL 90cm Electric Range Cooker with Induction Hob - Black - A Rated, Black
From
£1,589.00
Russell Hobbs RHEM2301B 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Black, Black
Russell Hobbs
Russell Hobbs RHEM2301B 23 Litre 30cm High, Freestanding Small Standard Microwave Oven - Black, Black
From
£132.00
Braun Silk-pil 9 Flex Epilator White, White
Braun
Braun Silk-pil 9 Flex Epilator White, White
From
£340.00
Samsung Galaxy A16 128GB Smartphone in Grey, Grey
Samsung
Samsung Galaxy A16 128GB Smartphone in Grey, Grey
From
£139.00
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
Hive
Hive Mini H&HW Self Install with 3.0 Hive Hub Smart Thermostat - Self Install - White, White
From
£149.00
Rangemaster Estel Deluxe ESDLO110EIPHTH/CM1 110cm Electric Range Cooker with Induction Hob - Heather / Chrome - A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPHTH/CM1 110cm Electric Range Cooker with Induction Hob - Heather / Chrome - A Rated, Purple
From
£3,999.00
ASUS Zenbook 14 OLED 14" Laptop - Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Blue, Blue
Asus
ASUS Zenbook 14 OLED 14" Laptop - Intel Core Ultra 9, 1TB SSD, 32 GB RAM - Blue, Blue
From
£1,149.00
ASUS VIGOUR Backpack for 16" Laptop - Black, Black
Asus
ASUS VIGOUR Backpack for 16" Laptop - Black, Black
From
£69.00
Cyberpunk 2077 - Ultimate Edition for Nintendo Switch 2, White
Nintendo
Cyberpunk 2077 - Ultimate Edition for Nintendo Switch 2, White
From
£58.00
Siemens IQ-700 BI710C1B1B Built In Warming Drawer - Black, Black
Siemens
Siemens IQ-700 BI710C1B1B Built In Warming Drawer - Black, Black
From
£599.00
Backbone One - PlayStation Edition Gen 2 + Carry Case Handheld Game Console, White
Backbone
Backbone One - PlayStation Edition Gen 2 + Carry Case Handheld Game Console, White
From
£125.00
Apple 16" MacBook Pro, M4 Pro, 24GB RAM, 20 Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 16" MacBook Pro, M4 Pro, 24GB RAM, 20 Core GPU, 1TB, 2024 - Silver, Silver
From
£2,699.00
Oppo Reno13 Pro 5G 512GB Smartphone in Graphite Grey, Grey
Oppo
Oppo Reno13 Pro 5G 512GB Smartphone in Graphite Grey, Grey
From
£649.00
Techlink 103202 2m HDMI Cable - Black, Black
Techlink
Techlink 103202 2m HDMI Cable - Black, Black
From
£13.00
BeModern Hansford 3727 Log Effect Suite And Surround Fireplace - Cashmere, White
BeModern
BeModern Hansford 3727 Log Effect Suite And Surround Fireplace - Cashmere, White
From
£549.00
Star Buy
Morphy Richards Compact 400520 Stand mixer with 4 Litre Bowl - Stainless Steel, Stainless Steel
Morphy Richards
Morphy Richards Compact 400520 Stand mixer with 4 Litre Bowl - Stainless Steel, Stainless Steel
From
£144.00
Star Buy
Elica ERA-STD-60 54 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
Elica
Elica ERA-STD-60 54 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
From
£99.00
Rangemaster Classic Deluxe CDL90DFFSL/C 90cm Dual Fuel Range Cooker with Gas Hob - Slate Grey / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL90DFFSL/C 90cm Dual Fuel Range Cooker with Gas Hob - Slate Grey / Chrome - A/A Rated, Grey
From
£2,375.00
Sony WH-CH720N Wireless Noise Cancelling On-Ear Headphones - Black, Black
Sony
Sony WH-CH720N Wireless Noise Cancelling On-Ear Headphones - Black, Black
From
£69.00
AEG AssistedCooking BPE748380T Built In Electric Single Oven with Pyrolytic Cleaning - Matte Black - A++ Rated, Black
AEG
AEG AssistedCooking BPE748380T Built In Electric Single Oven with Pyrolytic Cleaning - Matte Black - A++ Rated, Black
From
£1,099.00
AEG 6000 SatelliteClean FSS64907Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
AEG
AEG 6000 SatelliteClean FSS64907Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
From
£449.00
Stoves Sterling 100PYR Pyramid 100cm Chimney Cooker Hood - Black / Stainless Steel, Black
Stoves
Stoves Sterling 100PYR Pyramid 100cm Chimney Cooker Hood - Black / Stainless Steel, Black
From
£446.00
Swan SWU26L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
Swan
Swan SWU26L Commercial Hot Water Dispenser - Stainless Steel, Stainless Steel
From
£119.00
KitchenAid Artisan 5KEK1522BPT Kettle with Temperature Selector - Pistachio, Green
KitchenAid
KitchenAid Artisan 5KEK1522BPT Kettle with Temperature Selector - Pistachio, Green
From
£159.00
Candy CHSBSV5172EBKN Frost Free American Fridge Freezer - Black - E Rated, Black
Candy
Candy CHSBSV5172EBKN Frost Free American Fridge Freezer - Black - E Rated, Black
From
£499.00
Smeg Portofino CPF9iPR 90cm Electric Range Cooker with Induction Hob - Red - A+ Rated, Red
Smeg
Smeg Portofino CPF9iPR 90cm Electric Range Cooker with Induction Hob - Red - A+ Rated, Red
From
£3,399.00
McAfee Premium - Family Digital Download for Unlimited Devices, 1 Year Subscription, White
Mcafee
McAfee Premium - Family Digital Download for Unlimited Devices, 1 Year Subscription, White
From
£49.00
Samsung AI Book Cover Keyboard with Trackpad Folio Case for 14.6" Galaxy Tab S10 Ultra, S9 Ultra - Black, Black
Samsung
Samsung AI Book Cover Keyboard with Trackpad Folio Case for 14.6" Galaxy Tab S10 Ultra, S9 Ultra - Black, Black
From
£194.00
Braun Series 5 Mens Shaver - Black, Black
Braun
Braun Series 5 Mens Shaver - Black, Black
From
£92.00