
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Roberts STREAM67L Internet Radio/DAB/DAB+/FM Smart Radio
Miele WWE380 8kg 1400rpm PowerWash & Steam Washing Machine - White
AEG NSK6I82EF 6000 134l Built-In Larder Fridge
AEG CCX6540ACW 116L Double Oven with 4 Ceramic Hobs - White
Indesit BI WDIL 75148 UK Push&Go 7kg Wash 5kg Dry Built-In Washer Dryer
Sonos Era 100 Next-Gen Home Bookshelf Speaker - White
Smeg DI362DQ Fully-Integrated 14 Place Setting 60cm Built-In Dishwasher
Sonos Era 100 Next-Gen Home Bookshelf Speaker - Black
Hotpoint NDD 86448 WDA UK ActiveCare 8kg Wash 6kg Dry Washer Dryer - White
Hisense WF3S1243BB3 12kg 1400rpm Washing Machine - Black
De Longhi Rivelia EXAM440.55.G Bean to Cup Coffee Machine - Grey
Smeg DF344BX 13 Place Setting Dishwasher - Silver
Smeg TSF01SBMUK 2 Slice Toaster - Storm Blue
Fridgemaster MC50165EB 175l Capacity Fridge Freezer - Black
Hisense WD3S1043BW3 10.5/6kg 1400rpm Washer Dryer - White
Bosch KGN27NLEAG Series 2 255l 50/50 No Frost Fridge Freezer
AEG GK6NK401B 6000 CombiQuick Microwave & Built-In Oven
AEG CIB6734ACM 60cm Electric Induction Cooker - Stainless Steel
Bosch WGH254A0GB Series 6 10kg 1400rpm Smart Washing Machine with i-Dos
Indesit IDG6GW 60cm Gas Double Cooker - White
Bosch WGH254ARGB 10kg Washing Machine 1400rpm with i-Dos - Graphite
Smeg KLF03EGMUK 1.7L 3000W Kettle - Emerald Green
Smeg KLF03SSUK 1.7L 3000W Kettle - Steel
Liebherr CTele 2531 SmartFrost DuoCooling Fridge Freezer - Silver
Smeg TSF01EGMUK 2 Slice Toaster - Emerald Green
Smeg TSF01WHMUK 2 Slice Toaster - White
Liebherr CTe 2531 Fridge Freezer with SmartFrost & DuoCooling - White
Hisense RS694N4ICE 562L American Style Fridge Freezer
Fisher & Paykel RF540AZUB6 569L U/S Fridge Freezer with Ice & Water - Black Glass
Beko ASD2442VPS 576l American Style NeoFrost Fridge Freezer - Silver
Miele G 5410 SC Active Plus 14 Place Setting Dishwasher - White
Hisense RIB291F4AWE 233l Frost Free Integrated Fridge Freezer
Fridgemaster MC50165ES 175L Fridge Freezer - Silver
Beko DTIKP81131W 8kg Integrated Heat Pump Tumble Dryer
Hisense HDCEC6C20B Double Oven Cooker with Ceramic Hob - Black
Hotpoint NT M11 92 UK CreaseCare 9kg Heat Pump Tumble Dryer - White
JURA Z10 15360 Smart Bean to Cup Coffee Machine - White Aluminium
Hotpoint NT M11 82SSK UK CreaseCare 8kg Heat Pump Tumble Dryer - Silver