
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Hotpoint HPK 26403 XBR5UK Dual No Frost 70/30 Fridge Freezer - Black
Bosch SPS4HMW49G Series 4 Dishwasher 10 Place Settings - White
Bosch PNP6B6K40 Series 4 60cm 4 Burner Glass Gas Hob - Black
Neff S153HKX03G 13 Place Setting Fully Integrated Dishwasher
Hisense RL170D4BWE Undercounter Fridge 133L Capacity
KitchenAid 5KES8557BSX Fully Automatic Espresso KF7 Quiet Mark Dual Cup - Stainless Steel
Sony K65XR80U 65inch 4K OLED Smart TV 120Hz Refresh Rate
Sony K77XR80U 77inch 4K OLED Smart TV 120Hz Refresh Rate
Liebherr CUELE3331 296L SmartFrost Fridge Freezer - Silver
Beko BFFD4577 220l Frost Free Built-In Freezer
De Longhi Stilosa EC230.BK Barista Espresso Machine & Cappuccino Maker
AEG LFR71864B 1600rpm Washing Machine - White
Neff B2DCG7AK3B N 30 60cm Built-In Oven with CircoTherm - Black
Hotpoint UH6 F2C W 228l No Frost Tall Freezer - White
Smeg SMF03WHUK Retro 50s Style Stand Mixer - White
Smeg SMF03BLUK Retro 50s Style Stand Mixer - Black
Liebherr CNsfa 7723 Plus NoFrost EasyFresh Fridge Freezer - Silver
AEG IKX64441CB 6000 4 Zone 60cm Bridge Induction Hob - Black
Smeg KLF03WHUK Kettle with 1.7L Capacity & 3000W Power - White
Bosch HBG7784B1 Series 8 Built-In Oven
Samsung QES90F 42inch 4K Ultra HD OLED HDR Smart TV - QE42S90F
Sage the Barista Pro Bean to Cup Coffee Machine
Bosch GIN81VEE0G Series 4 212l Full NoFrost Built-In Freezer
Leisure CLA60CEK Classic Electric Cooker with Ceramic Hob
Miele M1-CAT-AND-DOG 890w Cylinder Vacuum 4 Power Levels - Black
Denon PMA-600NE Integrated Stereo Amplifier 2 Channels - Black
Denon PMA-900HNE Integrated Network Amplifier HEOS Built-In - Silver
Miele G 7040 SC 14 Place Settings AutoDos Smart Dishwasher - Brilliant White
Indesit C YD 92D WW UK 9kg Heat Pump Tumble Dryer with Steam Technology - White
TP-Link Tapo P110 Mini Smart Wi-Fi Socket with Energy Monitoring - 4 Pack
Russell Hobbs 26751 Bronte Kettle - Stone
TTAP SOR-1200-WHT Sorento 1200mm Glass Top AV Stand - White
TCL C6KS 75inch 4K HDR Premium Smart Google TV - 75C6KSUK
Sanus VLT7-B2 Tilting TV Wall Mount For 42inch-90inch TVs - Black
TTAP SOR-1200-GRY Sorento 1200mm Glass Top AV Stand - Grey