
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch KFI96APEAG Series 6 574l American Style Fridge Freezer - Brushed Steel
AEG TS6PB521AB 6000 SenseCook Pyrolytic Self Clean Built-in Oven
AEG TXC508B2B 5000 Series 8kg Condenser Tumble Dryer - White
Indesit BI WDIL 861485 UK Push&Go 8kg Wash 6kg Dry Built-In Washer Dryer
Hotpoint HMD44MBUK Class 4 Built-in 1000w Microwave with Quartz Grill - Black
Hisense DH3S802BB3 8kg Heat Pump Tumble Dryer - Black
Indesit SI8 2Q WD UK 368l Low Frost Tall Fridge - White
Hotpoint C HD 103M WW UK 10kg Heat Pump Tumble Dryer with PetHairCare - White
Russell Hobbs 21600-10 3000w Jug Kettle with Boil Dry Protection - Stainless Steel
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Brass
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Gloss Black & Chrome
Liebherr CUele 2831 SmartFrost Fridge Freezer - Silver
Tower T17186 Vortex 5l Digital Air Fryer with Colour Display - Black
Fridgemaster MC50165E 175l Capacity Fridge Freezer - White
AEG 8000 Series LWR851605UD 10kg/6kg Washer Dryer
Haier HW90B14959S8U1UK 9kg Washing Machine 1400rpm with WiFi - Graphite
TP-Link Tapo RV30MAXPLUS 5300Pa Hyper Suction Robot Vacuum
Technics SCC70MK2EBK Premium Hi-Fi System with Bluetooth & Wi-Fi
Hotpoint C HD 93M BB UK 9kg Heat Pump Tumble Dryer - Black
Hisense RL415N4ACE Freestanding 322L Fridge - Grey
Hotpoint H7F HS41 UK Maxi Space 15 Place Settings Setting Dishwasher - White
AEG LX6WG74634BI 7kg Wash 4kg Dry Condenser Washer Dryer
Smeg KLF03BLUK Retro Jug Kettle with 1.7L Capacity & 3000W Power - Black
Smeg TSF01BLUK 50 s Style 2-Slot Gloss Black Toaster
Fridgemaster MC55251DE 256L Total No Frost Fridge Freezer with Water Dispenser - White
Hisense RB435N4WWE 336l Total No Frost Fridge Freezer - White
Smeg KLF03CRUK Retro Jug Kettle with 1.7L Capacity & 3000W Power - Cream
Smeg FAB32LCR6UK 50 s Style 331l No Frost Fridge Freezer - Cream
AEG LFR61844B 6000 PROSENSE 8kg Washing Machine
Hotpoint HTC20 T322 UK 280l Total No Frost Integrated Fridge Freezer
TCL A300W 75inch 4K Ultra HD QLED Canvas Lifestyle TV - 75A300W
Hisense DH5S102BW 10kg Heat Pump Tumble Dryer - White
Hisense HV673A60UK 60cm 16 Place Settings Fully Integrated Smart Dishwasher
Sage the 3X Bluicer Pro
Smeg DI262D Universal Fully Integrated 13 Place Setting Dishwasher
AEG DGB3850M 5000 70cm ExtractionTech Cooker Hood - Stainless Steel
Hotpoint HDD6GDC2B1 Dual Fuel Double Oven Cooker - Black