
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch SMS6TCI02G 60cm 14 Place Settings with 8 Programmes - Silver
Bosch WNG25401GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
Bosch BIC510NS0B Built-In Warming Drawer 15kg Capacity
Bosch WNG254R1GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
Bosch SMI2HTB02G Series 2 Semi-Integrated 13 Place Setting Smart Dishwasher
Hotpoint HOI98PT2SBUK Class 8 Built-in Single Oven - Black
Bosch SMV4EAX23G Series 4 13 Place Settings Fully-Integrated Smart Dishwasher
Rangemaster ESDL100EIPGBL/CM1 Estel Deluxe 100 Induction Range Cooker - Gloss Black
Liebherr FNDI 1624 93l NoFrost Undercounter Freezer - White
LG GSXE91BSAD 628L Door-In-Door American Style Fridge Freezer - Silver
Bosch WGG244ZCGB Series 6 1400rpm 9kg Washing Machine - Cast Iron Grey
Hotpoint HCS9A9PHTSBA Class 8 Compact Electric 3 in 1 Oven with Microwave and Steam - Black
Hotpoint HCW6O7HTSXUK Class 6 Compact Oven with Microwave & Cook 3 - Stainless Steel
LG FWY385WWLN1 8kg Wash 5kg Dry 1200rpm Spin Speed Washer Dryer
Haier HW90B14939UK 9kg Washing Machine - White
Neff D85IFN1S0B 800mm Chimney Cooker Hood
Haier HW100B14959S8U1U 10kg Washing Machine 1400rpm with WiFi - Graphite
Bosch MBA533BB3B Series 4 Built-In Double Oven with 3d Hot Air - Black
Liebherr SIFNe 5128 Plus 213l NoFrost Built-In Freezer
Bosch MBA533BS3B Series 4 Built-In Double Oven with 3d Hot Air - Stainless Steel
Bosch KGE49AICAG Series 6 413l Low Frost Fridge Freezer
Neff KI7851SE0G N 30 249l Full NoFrost Integrated Fridge Freezer
AEG FSS96828P 9000 ComfortLift 60cm Fully-Integrated Smart Dishwasher
Whirlpool BI WMWG 81485 UK 8kg 1400rpm Built-In Washing Machine
Siemens KG39NXIBF iQ300 363l Total noFrost Fridge Freezer - Inox
Rangemaster EDDLO110DFGBLKCM Edge Deluxe 110 Dual Fuel Range Cooker - Black with Chrome Trim
Hotpoint NDB 8635 GK UK 8kg Wash 6kg Dry Washer Dryer - Graphite
Siemens WK14D543GB 7+4kg Washer Dryer 1400rpm Delay LED - White
Hotpoint HOI4S8PM0BUK Class 4 60cm Built-In Single Pyrolytic Oven - Black
Hotpoint TB 3977B BF 77cm 4 Zone Induction Hob - Black
Liebherr ICNe 5103 Pure 253l NoFrost Integrated Fridge Freezer
Whirlpool W7F HS51 X UK MaxiSpace 15 Place Settings Dishwasher - Inox
Hotpoint HOIM4S8PM0XUK Class 4 Built-In Electric Single Oven with Air Fry - S/Steel
Whirlpool BI WMWG 91485 UK 9kg 1400rpm Built-In Washing Machine
Rangemaster ESDL90EIPMSB/CM1 Estel Deluxe 90cm Induction Range Cooker - Misty Blue & Chrome
Liebherr FDI1624 107L Undercounter Freezer with SmartFrost - White
Whirlpool BI WDWG 961485 UK 9kg Wash 6kg Dry Built-In Washer Dryer - White
Bosch SMS26AI08G Series 2 60cm 12 Settings Dishwasher - Brushed Steel
Haier HDPW5620ANPD Series 5 409l Total No Frost Fridge Freezer - Dark Inox
Neff D95BMP5N0B N 70 900mm Wall-Mounted Cooker Hood
CDA HC6212FR 60cm 4 Zone Ceramic Hob