
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff V58NBS1L0 N50 80cm 4 Burner Hob with Integrated Ventilation - Black
Hotpoint H8 99ADS GPOWER UK 9kg 1400rpm Washing Machine - Silver
Neff T58FHW1L0 N70 80cm Smart 5 Burner Hob - Black
Indesit BWE 91496X KV UK Steam Push&Go 9kg 1400rpm Washing Machine - Black
AEG CCB6741ACM 6000 SteamBake Cooker with Ceramic Hob - Stainless Steel
Miele G 7040 SC 14 Place Settings AutoDos Smart Dishwasher - Brilliant White
Bosch Series 8 SMD8YCX03G Fully Integrated Dishwasher 14 Place Settings - White
Neff V6540X3GB Built-In 1400rpm 7/4kg Washer Dryer
Bosch Series 4 HQA534BB3B Built-in Oven with Steam Function - Black
Bosch SMS2HVI67G Series 2 Dishwasher 14 Place Settings - Silver
Fisher & Paykel CI604CTB1 Series 5 60cm 4 Zone Induction Hob - Black
Bosch SMS6ZCI10G Series 6 Smart Dishwasher 14 Place Settings - Silver
Bosch SMS4EMI06G Series 4 60cm 14 Place Setting Dishwasher - Silver Inox
Bosch GSN33VWEPG Series 4 225l NoFrost Upright Freezer
Bosch SMS6ZCW10G Series 6 Dishwasher 14 Place Settings - White
Bosch Series 2 SMS2HVW67G 14 Place Freestanding Dishwasher
Bosch KSV36VWEPG Series 4 346l Freestanding Fridge
Bosch WAN28258GB Series 4 1400rpm 8kg Washing Machine - White
Neff S153HTX02G N30 13 Place Fully Integrated Smart Dishwasher - Stainless
Bosch WKD28352GB Series 4Integrated 7kg Wash 4kg Dry 1400rpm Washer Dryer
Bosch WAN28259GB Series 4 1400rpm 9kg Washing Machine - White
Siemens KA93GAIDP American Style Total noFrost Fridge Freezer - Stainless Steel
Bosch WNG25401GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
Bosch WNG254R1GB Series 6 1400rpm Spin Speed 10.5kg Wash 6kg Dry Washer Dryer
Bosch SMI2HTB02G Series 2 Semi-Integrated 13 Place Setting Smart Dishwasher
Hotpoint HB 103 CARE UK Fabric Care 10kg 1400rpm Washing Machine - White
Bosch SMV4EAX23G Series 4 13 Place Settings Fully-Integrated Smart Dishwasher
Fisher & Paykel OB60SD9PLX1 Series 7 Built-in 72L Oven with ActiveVent - Black
Bosch DWB94BC50B Built-In Chimney Hood 3 Power Levels
Indesit BDE 96436 WV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - White
Samsung WW90DG6U85LBU1 9kg 1400rpm Washing Machine - Black
Hotpoint HTE6VDCB1 60cm Electric Twin Cooker with Multiflow - Black
Bosch KGE49AWCAG Series 6 Low Frost Fridge Freezer
Liebherr FNDI 1624 93l NoFrost Undercounter Freezer - White
Indesit INK2 5322 W4UK 70/30 Total No Frost Fridge Freezer - White
Whirlpool BI WMWG 81485 UK 8kg 1400rpm Built-In Washing Machine
Hisense WF3M841BWI 8kg 1400rpm Built-in Washing Machine
Fisher & Paykel OS60NDLX1 Series 7 60cm Built-in Combi Steam Oven
Bosch Series 4 WNA144V9GB 1400rpm LED Washer Dryer - White
Bosch WGG244ZCGB Series 6 1400rpm 9kg Washing Machine - Cast Iron Grey
Hotpoint HPK 26363 W4UK Dual No Frost 60/40 Fridge Freezer with Even Flow - White
Bosch DWB96DM50B Built-In Cooker Hood 3 Speed Settings