
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch WNC254ARGB Series 8 Washer Dryer 10.5kg 1400rpm - Graphite
Beko BM3T3833W 8kg Heat Pump Tumble Dryer - White
Smeg SI2741DUK 75cm Induction Hob - Black
Rangemaster EDDL100EIGBLKCM1 Edge Deluxe 100 Induction Range Cooker - Black Glass with Chrome Trim
Smeg DF344BX 13 Place Setting Dishwasher - Silver
Rangemaster EDDL90EIGBLK/CM1 90 cm Electric Induction Range Cooker - Black & Chrome
Rangemaster ESDL100EIPMSBCM1 Estel Deluxe 100 Induction Range Cooker - Misty Blue with Chrome Trim
Bosch DWB96DM50B Built-In Cooker Hood 3 Speed Settings
Rangemaster ESDLO110DFPMSBCM Estel Deluxe 110 Dual Fuel - Misty Blue with Chrome Trim
Smeg UKFS18EV2HB 390L Universal Larder Refrigerator - Black
Neff N1AHA01N0B N 50 Built-In Warming Drawer - Stainless Steel
Hisense RF815N4SESE PureFlat American Style Smart Fridge Freezer - Stainless Steel
Bosch Series 6 MBA578BS7B Built-in Double Oven - Stainless Steel
Smeg WNP84SECUK 8kg Load Washing Machine - White
Bosch Serie 6 PPM9A6I40 hob Black Built-in 90 cm Gas 5 zone
Miele WTD160 8kg Wash 5kg Dry Washer Dryer with PerfectCare Technology
Neff B1ACE4AG3B N 50 60cm 71l Built-In Oven - Graphite Grey
Samsung RB38C7B6BB1 Bespoke SpaceMax Total No Frost Smart Fridge Freezer - Black
AEG L6FBK841B 6000 ProSense 8kg Washing Machine - White
Neff B3ACE4AN3B N 50 60cm 71l Built-In Oven - Stainless Steel
Neff B6ACH7AG7B N 50 60cm 71l Built-In Smart Oven - Graphite
Hotpoint ACP 778 C/BA 77cm Touch Control Total-Flex Induction Hob
Siemens WG46H2A9GB iQ500 9kg Drum 1600rpm Smart Washing Machine - White
Siemens WG46H2AXGB iQ500 9kg Drum 1600rpm Smart Washing Machine - Silver Inox
LG GBBSJ10EPY Total No Frost Fridge Freezer with DoorCooling - Silver
Bosch DWQ66DM50B Wall-mounted 60cm Series 4 Cooker Hood
Bosch PVS611B16E Series 4 60cm Ventilation 4 Burner Hob - Black
Siemens WG56B2A2GB 10kg 1600rpm Washing Machine - White
Bosch WGH254A0GB Series 6 10kg 1400rpm Smart Washing Machine with i-Dos
Siemens WQ46H2D9GB iQ500 9kg Heat Pump Tumble Dryer - White
Bosch GSN36VWEPG Series 4 242l NoFrost Upright Freezer
Siemens WQ46H2DXGB iQ500 9kg Heat Pump Tumble Dryer - Graphite
Bosch KIV87NSE0G Series 2 280l Low Frost Integrated Fridge Freezer
Siemens WR47B2C9GB IQ700 9kg Heat Pump Smart Tumble Dryer - White
Siemens WG56B2A3GB 10kg 1600rpm Washing Machine - Silver
Siemens WR47B2CSGB IQ700 9kg Heat Pump Smart Tumble Dryer - Graphite
Whirlpool SW8 2Q XR UK 368l Low Frost Tall Fridge - Stainless Steel
AEG BPX53506EM 3000 Pyrolytic Self Clean Built-in Single Oven
Whirlpool WF S3660 CPNE CleanProtect 60cm Built-In Induction Hob - Black
Whirlpool WF S1577 CPNE CleanProtect 77cm 4 Zone Induction Hob - Black
Indesit IDG6GW 60cm Gas Double Cooker - White
Liebherr RBSDC 525I Prime BioFresh 387l Tall Fridge - Stainless Steel