
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 29 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Whirlpool W7I HT40 TS UK Built-In 15 Place Settings Dishwasher - Black
Dualit 26505 Architect 2 Slice Toaster - Brushed Steel
Bosch DFS097A51B Telescopic Cooker Hood 3 Speed Settings + 1 Boost - Silver
Neff D85IFN1S0B 800mm Chimney Cooker Hood
Indesit INGF 6441 XP4UK Total No Frost American Fridge Freezer - Stainless Steel
Whirlpool W7F HS51 X UK MaxiSpace 15 Place Settings Dishwasher - Inox
Bosch SMV6ZCX10G Series 6 Built-In Dishwasher - White
Bosch Series 4 HQA534BS3B Built-in Oven with Steam Function - Stainless Steel
Samsung DW60BG830I00EU Series 11 Integrated Dishwasher 14 Place Setting - Silver
Liebherr SIFNe 5128 Plus 213l NoFrost Built-In Freezer
Bosch KUL22VFD0G Series 4 93l Built-In Fridge with Ice Box
Miele WTD160 8kg Wash 5kg Dry Washer Dryer with PerfectCare Technology
Neff KI7851SE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Samsung RF59C701ES9/EU Series 7 SpaceMax 649l American Style Fridge Freezer - Refined Inox
Siemens KG39NXIBF iQ300 363l Total noFrost Fridge Freezer - Inox
Siemens WK14D543GB 7+4kg Washer Dryer 1400rpm Delay LED - White
Hotpoint ACP 778 C/BA 77cm Touch Control Total-Flex Induction Hob
Bosch SPS4HMW49G Series 4 Dishwasher 10 Place Settings - White
Indesit BDE 107436 WV UK Push&Go 10kg Wash 7kg Dry 1400rpm Washer Dryer - White
Neff D95BMP5N0B N 70 900mm Wall-Mounted Cooker Hood
AEG LFX50844B 5000 Series 1400rpm 8kg Washing Machine - White
Hisense HS673C60WUK Freestanding Dishwasher with Auto Dry - White
Neff KI7861SE0G N 30 260l Full NoFrost Integrated Fridge Freezer
AEG L6FBK841B 6000 ProSense 8kg Washing Machine - White
Fisher & Paykel WB60SDB1-SET 60cm Series 9 Contemporary Warming Drawer - Black
Samsung Series 9 RS90F64EEFEU AI Home 621L Smart American Fridge Freezer - Black
LG GBG7190CEV 349l Total No Frost InstaView Fridge Freezer - Essence Black Steel
Rangemaster EDDLB110DFGBLKCM Edge Deluxe 110 Dual Fuel Range Cooker - Black with Chrome Trim
Bosch Series 4 WNA134U8GB 8kg Wash 5kg Dry Washer Dryer
Miele WCA030 Freestanding 7kg Washing Machine White
Bosch DWQ66DM50B Wall-mounted 60cm Series 4 Cooker Hood
Rangemaster ESDLB110DFPPCRAB Estel Deluxe 110 Dual Fuel Range Cooker - Pale Cream with Antique Brass Trim
AEG NSC6N18ZES 6000 TwinTech 227l No Frost Integrated Fridge Freezer
Neff S153HKX03G 13 Place Setting Fully Integrated Dishwasher
Hotpoint HPKF 5351 XP4UK 351l Dual No Frost Fridge Freezer - Inox
Smeg FQ60NDE Total No Frost American Style Fridge Freezer - Black
Siemens KS36VVIEPG iQ300 346L Tall Larder EasyClean Fridge - Inox
Haier HW90B14939UK 9kg Washing Machine - White
LG GSLC40EPPE NatureFRESH American Style Fridge Freezer - Matte Black
Haier HW100B14959S8U1U 10kg Washing Machine 1400rpm with WiFi - Graphite
Smeg SI2741DUK 75cm Induction Hob - Black