
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch Series 4 WNA134U8GB 8kg Wash 5kg Dry Washer Dryer
Neff I98WMM1S7B N 90 90cm Clear Glass Downdraft Hood
Hotpoint HDE5VDCB 50cm Electric Double Cooker with 4 Zone Ceramic Hob - Black
Neff I88WMM1S7B N 90 80cm Clear Glass Downdraft Hood
AEG LF8E8436BI Built-In 8kg Washing Machine - White
Siemens HB776G1B1B iQ700 71l Capacity Smart Built-In Oven - Black
Haier HW100B14959U1UK 10kg Washing Machine 1400rpm with WiFi - White
Siemens HM776G1B1B iQ700 67l Capacity Smart Built-In Microwave Oven
Haier HW90B14959U1UK 9kg Washing Machine 1400rpm with WiFi - White
Bosch KFN96APEAG 605l LED Total No Frost Fridge Freezer - Inox
AEG FFB73727PW 600m 15 Place Setting Dishwasher - White
Neff C1AMG84G1B N 50 60mm 900W Built-In Microwave Oven - Graphite-Grey
Hotpoint HMD44MXUK Class 4 Built-In Microwave Grill - Stainless Steel
Hisense RL3B303SAWE 300l Built-In Larder Fridge
Siemens KF96NAXEAG 605l LED Total noFrost Fridge Freezer - Black
Neff C1AMG84N1B N 50 60mm 900W Built-In Microwave Oven - Stainless Steel
AEG BPS355061M 71L Built-In Oven Multifunction & Steam Mode
Bosch Series 6 WGG24400GB 1400rpm 9KG Washing Machine
Hisense WDH14BG 20L Warming Drawer - Black
Rangemaster Professional + PROPL60EIBL/C Induction Hob Cooker
Neff D65IFN1S0B 600mm Chimney Cooker Hood
Siemens iQ300 GS36NVIEPG 242l Upright noFrost Freezer - Stainless Steel
Rangemaster Classic CLA60ECCR/C Ceramic Hob Cooker - Cream
Indesit BDE 96436 KV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Black
Neff KI7851FE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Indesit BDE 96436 SV UK Push&Go 9kg Wash 6kg Dry 1400rpm Washer Dryer - Silver
Bosch WGH254ARGB 10kg Washing Machine 1400rpm with i-Dos - Graphite
Bosch WQH246D9GB Series 6 9kg Heat Pump Tumble Dryer - White
Hisense RB5K330GSFC KitchenFit Eclipse 330l Total No Frost Fridge Freezer - Black
Bosch Series 4 NBS533BB0B Built-Under Double Oven 81L Capacity
AEG 6000 FSS64907Z Fully Integrated Dishwasher
Hotpoint H8I HP42 L UK Hydroforce 14 Place Settings Fully-Integrated Dishwasher Dishwasher
AEG TR718L4B 7000 SensiDry 8kg Heat Pump Tumble Dryer - White
Siemens EX851HVC1E iQ700 80cm Smart 5 Burner Hob - Black
Siemens KG39NXXBF 363L Fridge Freezer Total noFrost - Black Steel
Siemens KF96RSBEA iQ700 572l Total noFrost American Style Fridge Freezer - Black
Siemens SN95EX12CG iQ500 60cm 14 Place Setting Fully-Integrated Dishwasher
Smeg DF344BW 13 Place Dishwasher - White
Smeg TSF03WHUK Retro 50s Style 4 Slice Toaster - White
Siemens SN25EC13CE 14 Place Settings Freestanding Dishwasher - Black