
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 28 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Miele WWD020 8kg 1400rpm Freestanding Washing Machine
AEG FSS96828P 9000 ComfortLift 60cm Fully-Integrated Smart Dishwasher
Bosch WQG24502GB 9kg Heat Pump Dryer - White
Samsung Series 5 AI Energy WW80CGC04DABEU 8KG 1400rpm Smart Washing Machine - Black
Bosch WTH85226GB 8kg Heat Pump Tumble Dryer - White
AEG LFR71864B 1600rpm Washing Machine - White
Beko FNE4545W Freestanding 177l Frost Free Freezer with Freezer Guard - White
AEG LF8E8436BI Built-In 8kg Washing Machine - White
Hotpoint HCS9A9PHTSBA Class 8 Compact Electric 3 in 1 Oven with Microwave and Steam - Black
Rangemaster ESDL90EIPMSB/CM1 Estel Deluxe 90cm Induction Range Cooker - Misty Blue & Chrome
Hotpoint HCW6O7HTSXUK Class 6 Compact Oven with Microwave & Cook 3 - Stainless Steel
AEG FFB73727PW 600m 15 Place Setting Dishwasher - White
Hotpoint HPKS 1262B4 UK 265l Low Frost Integrated Fridge Freezer
Hotpoint HPK 26403 XBR5UK Dual No Frost 70/30 Fridge Freezer - Black
AEG BPS355061M 71L Built-In Oven Multifunction & Steam Mode
Neff I98WMM1S7B N 90 90cm Clear Glass Downdraft Hood
Smeg DI4522 Built-In 9 Place 45cm Dishwasher - Black
Neff I88WMM1S7B N 90 80cm Clear Glass Downdraft Hood
Russell Hobbs 21600-10 3000w Jug Kettle with Boil Dry Protection - Stainless Steel
Siemens HB776G1B1B iQ700 71l Capacity Smart Built-In Oven - Black
Rangemaster EDDLO110DFGBLKCM Edge Deluxe 110 Dual Fuel Range Cooker - Black with Chrome Trim
Siemens HM776G1B1B iQ700 67l Capacity Smart Built-In Microwave Oven
Neff T26PIP4S0 N70 60cm 4 Burner Gas Hob - Black
Rangemaster ESDL100DFPGBLAB1 Estel Deluxe 100 Dual Fuel Range Cooker - Black with Antique Brass Trim
Bosch KIN86VSE0G Series 4 260l No Frost Integrated Fridge Freezer
Neff T27CIS8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
Hisense RF815N4SESE PureFlat American Style Smart Fridge Freezer - Stainless Steel
Neff T27PIQ4S0 N70 75cm 5 Burner Gas Hob - Black
Neff T29CIR8N0 N70 90cm 5 Burner Gas Hob - Stainless Steel
AEG NSC7G181DS 7000 GreenZone 256l No Frost Integrated Fridge Freezer
Neff D65IFN1S0B 600mm Chimney Cooker Hood
AEG GA5CB501AB 5000 SurroundCook Built-in Oven with SteamBake - Black
AEG FFB74917ZM 14 Place Setting Dishwahser - Stainless Steel
Bosch SMV4HVX00G Series 4 60cm WiFi Fully Integrated Dishwasher - Stainless Steel
AEG FFX52607ZW 13 Place Setting Dishwasher - White
Liebherr FDI1624 107L Undercounter Freezer with SmartFrost - White
AEG TR849P4B 8000 AbsoluteCare 9kg Heat Pump Tumble Dryer - White
Neff KI7851FE0G N 30 249l Full NoFrost Integrated Fridge Freezer
Liebherr CND5204 Pure 319L NoFrost Easy Fresh Fridge Freezer
Hisense RL415N4ACE Freestanding 322L Fridge - Grey
Smeg DF344BW 13 Place Dishwasher - White