
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 230 | 8.6% |
| Hotpoint | 152 | 8.8% |
| Hisense | 140 | 18.7% |
| LG | 102 | 19.5% |
| Smeg | 99 | 7.6% |
| Indesit | 95 | 6.9% |
| NEFF | 90 | 4.9% |
| AEG | 83 | 10.9% |
| Samsung | 74 | 19.5% |
| Panasonic | 57 | 7.1% |
| Roberts | 54 | 3.1% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.2% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 48 | 16.3% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 40 | 6.8% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 27 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £538.43 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Whirlpool W8I HF58 TU UK Built-In 14 Place Settings Dishwasher - Black
Beko B5W59411AW AquaTech RecycledTub 9kg 1400rpm Washing Machine - White
Bosch KGN27NBEAG Series 2 255l 50/50 No Frost Fridge Freezer
Beko B5W59411AG AquaTech RecycledTub 9kg 1400rpm Washing Machine
Bosch KGN27NWEAG Series 2 255L No Frost Fridge Freezer
Whirlpool WVH 92 K F KIT/1 83cm 4 Zone Vented Glass-Ceramic Induction Hob - Black
Hotpoint NDB 11724 W UK Anti-Stain 11kg Wash 7kg Dry 1600rpm Washer Dryer - White
Bosch SMI2HTS02G Series 2 Semi-Integrated 13 Place Setting Smart Dishwasher
LG F4Y510GBLN1 10kg 1400rpm Washing Machine - Slate Grey
AEG LFR84946UC 8000 9kg 1400rpm with Powercare & UniversalDose
Hisense WD5S1045BW 10/6kg 1400rpm Washer Dryer with AutoDose - White
Whirlpool WHVS 90F LT C K W Collection 90cm Wall Mounted Cooker Hood - Black
Whirlpool WSIC 3M27 C UK N Built-In Slimline 10 Place Settings Dishwasher - Silver
Whirlpool WIC 3C26 N UK Built-In 14 Place Settings Dishwasher - Silver
Siemens iQ700 LC91KLT60B 90cm Built-in Cooker Hood - Black
Siemens LJ97BAM60B 90cm Built-in Cooker Hood - Black
Bosch Series 6 PPQ7A6I40 75cm Gas Hob 5 Burners Tempered Glass - Black
Neff W544BX2GB Built-In 8kg 1400rpm Washing Machine
Hisense WD5S1045BB 5S Series 10Kg / 6Kg Washer Dryer with AutoDose - Black
Creda C90GFCWG 90cm 5 Zone Gas Hob - Black
Creda C90RCC 90cm Electric Range Cooker with 5 Ceramic Hobs - Black
Neff D95XAM2S0B N 70 90cm 3 Speed Integrated Design Hood - Black
AEG NSC5S18ZES 5000 ColdSense 271l LowFrost Integrated Fridge Freezer
Creda C90RCC 90cm Electric Range Cooker with 5 Ceramic Hobs - Silver
Bosch Series 8 HMG7764B1B Built-In Oven with Microwave - Black
Neff NR4WR21G1B N 70 Built-In 900W Microwave Oven - Graphite-Grey
Creda C90RCCT 90cm Electric Range Cooker with 5 Zones - Cream
Smeg DF262DB Dishwasher 13 Place Settings 7 Programmes - White
Neff HLAWG25S3B N 30 800W 20l Built-In Microwave Oven - Black
Creda CROTAHOB 100cm Gas Hob with Adjustable Angle Installation - Black
Bosch Series 8 HSG7584B1 Built-In Oven with Steam Function - Black
Bosch Series 6 WIW28302GB 8kg 1400rpm Built-In Washing Machine
Bosch CMG778NB1 Series 8 Built-In Compact Oven with Microwave - Black
Siemens WI14W502GB 8kg 1400rpm IQ700 Built-In Washing Machine
Smeg WDN064SLDUK 10kg/6kg Washer Dryer
Neff VNA341U8GB 8kg Wash 5kg Dry 1400rpm Washer Dryer - White
Beko FDC6731W 60cm Electric Cooker With Ceramic Hob - White
Neff I95CAQ6N0B N 50 90cm Ceiling Cooker Hood - Stainless Steel
Neff D94QFM1N0B N 50 90cm Wall-Mounted Cooker Hood - Stainless Steel
Samsung RS70F65QEFEU 659l Total No Frost American Style Fridge Freezer - Black
Hisense WF5S1245BB 12kg 1400rpm Freestanding Washing Machine - Black