
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 230 | 8.6% |
| Hotpoint | 152 | 8.8% |
| Hisense | 140 | 18.7% |
| LG | 102 | 19.5% |
| Smeg | 99 | 7.6% |
| Indesit | 95 | 6.9% |
| NEFF | 90 | 4.9% |
| AEG | 83 | 10.9% |
| Samsung | 74 | 19.5% |
| Panasonic | 57 | 7.1% |
| Roberts | 54 | 3.1% |
| Siemens | 54 | 6.7% |
| TCL | 50 | 16.2% |
| Miele | 49 | 9.8% |
| Russell Hobbs | 48 | 11.6% |
| Sony | 48 | 16.3% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 40 | 6.8% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 27 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £538.43 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Neff W543BX2GB 8kg 1400rpm Built-In Washing Machine
Miele H2465BPCLST ACTIVE Smart Built-In Oven - Black
Neff V6320X2GB Built-In 1400rpm 7/4kg Washer Dryer
Miele G7600SCCLST 14 Place AutoDos A Rated Dishwasher - Stainless Steel
Bosch CMA583MS0B Series 4 44l 900W Built-In Microwave with Grill
Miele G7650SCVI Fully Integrated 14 Place AutoDos Dishwasher - Obsidian Black
Neff N 50 J1ACE2HN0B 81L Built-Under Double Oven
AEG GB87D91CB 8000 90cm AuroraTech Chimney Hood with 3 Speed Settings - Black
LG GBBSJ2CCPY Total No Frost Fridge Freezer - Prime Silver
Neff HLAWD23N0B 20L 800W Built-In Microwave
Leisure CK100G232K 1000mm Gas Double Range Cooker - Black
Smeg CX91GMBL 900mm 115l Concert Dual Fuel Range Cooker - Black
TCL RP320FBE0UK American Fridge Freezer With Total No Frost
Smeg FAB32LCR6UK 50 s Style 331l No Frost Fridge Freezer - Cream
TCL RP320FXE0UK American Fridge Freezer With Total No Frost
Hisense RB440N4ACD 336L Total No Frost Fridge Freezer - Stainless Steel
LG F4X7011TWB 11kg 1400rpm Washing Machine - White
Bosch KGN392LDFG 363l Total No Frost Fridge Freezer - Inox
LG F2Y509WBLN1 9kg 1200rpm Washing Machine - White
Samsung WW11DG5B25AHEU 11kg Washing Machine 1400rpm Spin Speed - White
Hotpoint FTGHG 641 D/H(BK) 60cm 4 Burner Gas Hob - Black
Siemens KG39NAIAU 363l Total noFrost Fridge Freezer - Brushed Steel
Hotpoint HTG6GDCB1 60cm Gas Twin Cooker with Glass Lid - Black
Bosch KSV36VLEP 346l Freestanding Larder Fridge - Inox
Rental Package AWM8142W 8kg 1400rpm Washing Machine & AHPD912W Heat Pump Dryer
Whirlpool WHC18D041A1 6th SENSE 268l Low Frost Fridge Freezer
Hisense HV663A60UK Hi6 60cm 16 Place Settings Fully Integrated Dishwasher
Hisense HV673A60UK 60cm 16 Place Settings Fully Integrated Smart Dishwasher
Bosch SMV2HTX02G Series 2 Built-In Dishwasher 13 Place Settings - White
AEG TO64IB00FB 6000 4 Zone 60cm Bridge Induction Hob with Hob2Hood - Black
Bosch SPS2IKW01G Series 2 Dishwasher with Home Connect - White
Bosch SMS4EKI06G Series 4 Dishwasher 14 Place Settings - Silver
Liebherr RE 1401 Pure 112l Undercounter Fridge with Ice Box - White
Siemens SN25EI13CE 14 Place Setting - Brushed Steel
LG GBV3100DPY 344l Total No Frost Fridge Freezer - Silver
Bosch DWK91LT60B Series 8 90cm Wall-Mounted Cooker Hood - Black
Miele WWA120WCS 8kg 1400rpm Active Honeycomb Washing Machine - White
Bosch KIR81VFE0G Series 4 310l Built-In Larder Fridge
Hoover HOO-HWB411AMBCR1-80 1400rpm 11kg Washing Machine - Graphite
Miele TWA520WP T1 8kg Heat Pump Tumble Dryer - White
Neff N24HA11N1B N70 21L Built-In Warming Drawer
Miele WWB360WCS 8kg 1400rpm PowerWash Washing Machine - White