
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.0% |
| Hotpoint | 153 | 8.3% |
| Hisense | 137 | 18.8% |
| LG | 102 | 19.4% |
| Smeg | 99 | 7.6% |
| Indesit | 93 | 6.9% |
| NEFF | 89 | 4.9% |
| AEG | 84 | 10.1% |
| Samsung | 74 | 19.8% |
| Panasonic | 57 | 6.9% |
| Siemens | 54 | 6.7% |
| Roberts | 54 | 3.1% |
| Miele | 49 | 9.6% |
| TCL | 49 | 16.1% |
| Russell Hobbs | 49 | 11.2% |
| Sony | 48 | 16.1% |
| AVF | 47 | 0.2% |
| Sanus | 40 | 6.8% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 26 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £537.73 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
AEG DCE731110M Built-In Electric Double Oven
Bosch KIR81NSE0G Series 2 310l Built-In Larder Fridge
Rangemaster ESDLB110EIPPCRAB Estel Deluxe 110 Induction Range Cooker - Pale Cream with Antique Brass Trim
AEG DUB331110M Built-Under Double Electric Oven
Miele K4003D Undercounter 141l Fridge with DailyFresh & DynaCool
Whirlpool W7OM44BPS1P W Collection Built-In Electric Single Oven
Bosch DWQ96DM50B Series 4 Wall-mounted 90cm Cooker Hood
Neff KI7962FD0G N 50 290l Full NoFrost Integrated Fridge Freezer
Whirlpool W7OM44S1P 73l Built-In Electric Pyrolytic Single Oven - Stainless Steel
Bosch DWK67FN60B Series 4 Built-in 60cm Cooker Hood - Black
Smeg CX91IMBL Classica Aesthetic 115l 90cm Cooker with Induction Hob - Black
Bosch DWK87FN60B Series 4 80cm Built-in Cooker Hood
Bosch MHA133BR0B Series 2 Built-In Double Electric Oven
Hisense RS694N4TIE 562L American Style Fridge Freezer with Total No Frost - S/Steel
Siemens WN54G1A1GB iQ500 1400rpm 10.5kg Wash 6kg Dry Washer Dryer - White
Hotpoint HCT9A9PHTSBUK Class 8 Compact Oven with Microwave & Steam - Black
Hotpoint HDD6GDC2WX Dual Fuel Double Oven Cooker - Inox
TCL RP466CXE1UK Total No-Frost American Style Fridge Freezer - Stainless Steel
AEG CCX6540ACW 116L Double Oven with 4 Ceramic Hobs - White
Hoover HONCQ2T618EWKR H-Combi 300 355l Total No Frost Fridge Freezer - White
TCL RP470CXE2UK 470L Total No Frost American Style Fridge Freezer - Stainless Steel
Bosch SPS4HMI49G Series 4 Dishwasher 10 Place Settings - Silver
Bosch KGN33NWEBG Series 2 282l Total No Frost Fridge Freezer - White
Fridgemaster MQ79394EB 427l Total No Frost Multi Door American Style Fridge Freezer - Black
Neff T66FHE4L0 N70 60cm 4 Burner Induction Hob - Black
Bosch KIN85NFE0G Series 2 249l No Frost Integrated Fridge Freezer
Bosch KGN33NLEBG Series 2 282l Total No Frost Fridge Freezer - Stainless Steel
AEG KDE911424M 6L Warming Drawer - Stainless Steel
Bosch KIN96VFD0 Series 4 290l No Frost Integrated Fridge Freezer
Bosch KGN34NWEAG Series 2 Total No Frost Fridge Freezer
Bosch BIC510NS0B Built-In Warming Drawer 15kg Capacity
AEG CCX6740ACB 112L Freestanding Double Oven with 4 Ceramic Hobs - Black
Neff S197YCX05G 14 Place Setting Fully Integrated Smart Dishwasher with Zeolith
Neff D94BHM1N0B N50 90cm Wall Mounted Cooker Hood - Stainless Steel
Hotpoint C HD 93M WW UK 9kg Heat Pump Tumble Dryer - White
Whirlpool WS Q2160 NE 6TH SENSE 60cm 4 Zone Induction Hob - Black
AEG CGX1130ACM Gas Cooker Double Oven with 4 Hobs - Stainless Steel
Neff T66FHX4L0 N70 60cm 4 Zone Induction Hob - Black
Neff D65XAM2S0B 600mm Chimney Cooker Hood
Samsung DW60BG750FSL Series 11 60cm Dishwasher with WaterJetClean - Silver
Neff D94BHM1S5B N50 90cm Wall Mounted Cooker Hood - Black
Miele G 5611 SC Active 14 Place Settings Dishwasher - Brilliant White