
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.0% |
| Hotpoint | 153 | 8.3% |
| Hisense | 137 | 18.8% |
| LG | 102 | 19.4% |
| Smeg | 99 | 7.6% |
| Indesit | 93 | 6.9% |
| NEFF | 89 | 4.9% |
| AEG | 84 | 10.1% |
| Samsung | 74 | 19.8% |
| Panasonic | 57 | 6.9% |
| Siemens | 54 | 6.7% |
| Roberts | 54 | 3.1% |
| Miele | 49 | 9.6% |
| TCL | 49 | 16.1% |
| Russell Hobbs | 49 | 11.2% |
| Sony | 48 | 16.1% |
| AVF | 47 | 0.2% |
| Sanus | 40 | 6.8% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 26 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £537.73 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Hisense HV663A60UK Hi6 60cm 16 Place Settings Fully Integrated Dishwasher
LG F4Y510WBLN1 10kg 1400rpm Washing Machine - White
Bosch SMS4EKI06G Series 4 Dishwasher 14 Place Settings - Silver
Hisense HV673A60UK 60cm 16 Place Settings Fully Integrated Smart Dishwasher
Liebherr RE 1401 Pure 112l Undercounter Fridge with Ice Box - White
Hotpoint HDE6VDB1 60cm Electric Double Cooker with Multiflow - Black
Bosch DWK91LT60B Series 8 90cm Wall-Mounted Cooker Hood - Black
Whirlpool WHC18D041A1 6th SENSE 268l Low Frost Fridge Freezer
AEG TO64IB00FB 6000 4 Zone 60cm Bridge Induction Hob with Hob2Hood - Black
LG FDV909BN DUAL Inverter 9kg Heat Pump Dryer - Black
Bosch KIR81VFE0G Series 4 310l Built-In Larder Fridge
Miele H2455BCLST ACTIVE 76L Built-In Oven - Black
Siemens SN25EI13CE 14 Place Setting - Brushed Steel
Neff T56FHS1L0 N 70 60cm 4 Zone Smart Induction Hob - Black
Hoover HOO-HWB411AMBCR1-80 1400rpm 11kg Washing Machine - Graphite
Bosch Series 6 SMD6YCX01G 14 Place Setting Built In Dishwasher
Indesit I3B L626 UK Push&Go Semi-Integrated 14 Place Settings Dishwasher - White
Miele WWA120WCS 8kg 1400rpm Active Honeycomb Washing Machine - White
Hoover NDEH10A2TCBER-80 10kg Heat Pump Tumble Dryer - Anthracite
Miele G7600SCWH 14 Place AutoDos A Rated Dishwasher - White
Rangemaster EDDL100DFGBLKCM Edge Deluxe 100 Dual Fuel Range Cooker - Black with Chrome Trim
Hoover NDEH9A3TCBER80N 9kg Heat Pump Tumble Dryer - Anthracite
Bosch DWB96BC60B Series 2 90cm Built-in Cooker Hood
Miele TWA520WP T1 8kg Heat Pump Tumble Dryer - White
Bosch DDW88MM60B Series 8 80cm Downdraft Clear Glass Hood
Miele WWB360WCS 8kg 1400rpm PowerWash Washing Machine - White
Samsung DW60A8060BB/EU Series 11 14 Place Settings Integrated Dishwasher with Auto Door Open
Hisense HS663A90XUK Freestanding Dishwasher 16 Place Settings with AutoDry - S/Steel
Siemens GU21NVFE0G iQ300 85l Total noFrost Built-In
Bosch CEG732XB1B 36L 1000W Built-in Microwave - Black
Miele TWC640WP T1 8kg Heat Pump Tumble Dryer - White
Belling 444411800 Cookcentre 100DF Duel Fuel Range Cooker - Stainless Steel
Roberts Revival iStream 3L DAB/FM Radio with Bluetooth - Pastel Cream
Siemens SN73HX10VG 14 Place Setting Fully Integrated Dishwasher
Belling 444411829 Farmhouse 100DF Dual Fuel Range Cooker - Black
Bosch Series 4 NBS533BS0B Built-In Double Oven 81L Capacity
Siemens SN95YX02CG 14 Place Setting Fully Integrated Dishwasher
Rangemaster ESDL90DFPMSBCM1 Estel Deluxe 90 Dual Fuel - Misty Blue with Chrome Trim
Rangemaster Estel Deluxe ESDL90EIP 90cm Induction Range Cooker - Slate & Chrome
Whirlpool PMW75D2/IXL 75cm 5 Burner Gas Hob - Inox
Bosch KIR81ADD0G Series 6 310l Built-In Larder Fridge
Rangemaster ESDLB110EIPMSBAB Estel Deluxe 110 Induction Range Cooker - Misty Blue with Antique Brass Trim