
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 8.5% |
| Hotpoint | 154 | 8.9% |
| Hisense | 148 | 18.6% |
| LG | 104 | 19.9% |
| Smeg | 102 | 8.4% |
| Indesit | 98 | 7.1% |
| NEFF | 94 | 4.9% |
| AEG | 84 | 10.9% |
| Samsung | 76 | 19.6% |
| Panasonic | 58 | 7.2% |
| Roberts | 56 | 4.3% |
| Siemens | 54 | 6.7% |
| TCL | 51 | 16.7% |
| Miele | 49 | 10.0% |
| Russell Hobbs | 48 | 12.4% |
| Sony | 48 | 16.5% |
| AVF | 47 | 0.2% |
| Vivanco | 40 | 3.1% |
| Sanus | 39 | 5.5% |
| Creda | 39 | 3.2% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 28 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £540.31 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Bosch Series 2 WGE03408GB 8kg 1400rpm Washing Machine
Whirlpool BI WDWG 961485 UK 9kg Wash 6kg Dry Built-In Washer Dryer - White
Bosch Series 8 WNC25410GB 10.5kg Wash 6kg Dry Washer Dryer
Bosch SMS26AI08G Series 2 60cm 12 Settings Dishwasher - Brushed Steel
LG F4X1008NMK 6Motion 8kg 1400rpm Smart Washing Machine - Slate Grey
Bosch SMS6TCI02G 60cm 14 Place Settings with 8 Programmes - Silver
Rangemaster Professional + PROPL60EIBL/C Induction Hob Cooker
Rangemaster ESDL100DFPSLTCM1 Estel Deluxe 100 Dual Fuel Range Cooker - Slate with Chrome Trim
Rangemaster Classic CLA60ECCR/C Ceramic Hob Cooker - Cream
Smeg UKFS18EV2HB 390L Universal Larder Refrigerator - Black
Bosch WNC254ARGB Series 8 Washer Dryer 10.5kg 1400rpm - Graphite
Neff KI1311SE0 N 30 165l Built-In Larder Fridge
Hotpoint C HD 84M WBS UK Fabric Care 8kg Heat Pump Tumble Dryer with HomeWhiz - White
Smeg WNP84SECUK 8kg Load Washing Machine - White
Liebherr ICNe 5103 Pure 253l NoFrost Integrated Fridge Freezer
Whirlpool GOWL 628/NB W Collection 60cm 4 Burners Hob - Black
Siemens KF96NAXEAG 605l LED Total noFrost Fridge Freezer - Black
Whirlpool GOWL 758/NB W Collection 75cm 5 Burners Hob - Black
LG GSLC41EPPE 641L American Style Fridge Freezer - Matte Black
Whirlpool GOWL 958/NB W Collection 90cm 5 Burners Hob - Black
Bosch PIV831HB1E Series 6 5 Burner 80cm Induction Hob - Black
Bosch SMS26AW08G Series 2 60cm 12 Place Setting Dishwasher - White
MEACO Arete One ARETE-25L 25L Dehumidifier & Air Purifier
Neff KI1411SE0 N 30 204l Built-In Larder Fridge
Miele WWJ880 9kg 1600rpm Twin Dos & Steam Washing Machine - White
Neff GI7812EE0G N50 212l Full NoFrost Built-In Freezer
Hisense WF3S1043BW3 1400rpm 10.5kg Load Smart Washing Machine - White
Miele G5740SC Freestanding AutoOpen Dishwasher - White
Neff GI1113FE0 N50 72l Low Frost Built-In Freezer
Haier HDPW5620ANPD Series 5 409l Total No Frost Fridge Freezer - Dark Inox
Hotpoint HOI98PT2SBUK Class 8 Built-in Single Oven - Black
Bosch GSN36VWEPG Series 4 242l NoFrost Upright Freezer
Bosch KIV87NSE0G Series 2 280l Low Frost Integrated Fridge Freezer
Neff N1AHA02N0B N 50 Built-In Warming Drawer - Stainless Steel
Beko B5T49231IG 9kg Heat Pump Tumble Dryer - Graphite
Beko BM3T3833W 8kg Heat Pump Tumble Dryer - White
Bosch MBA533BS3B Series 4 Built-In Double Oven with 3d Hot Air - Stainless Steel
Rangemaster ESDL100EIPGBL/CM1 Estel Deluxe 100 Induction Range Cooker - Gloss Black
Haier H3F330WEH1 330l Capacity Total No Frost Upright Freezer
Bosch PVS611B16E Series 4 60cm Ventilation 4 Burner Hob - Black
Whirlpool WF S3660 CPNE CleanProtect 60cm Built-In Induction Hob - Black