
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 234 | 9.3% |
| Hotpoint | 153 | 8.4% |
| Hisense | 133 | 18.3% |
| NEFF | 103 | 5.2% |
| LG | 101 | 20.3% |
| Smeg | 98 | 7.3% |
| Indesit | 89 | 6.3% |
| AEG | 88 | 9.2% |
| Samsung | 82 | 16.6% |
| Roberts | 57 | 3.2% |
| Beko | 52 | 8.0% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Rangemaster | 48 | 6.7% |
| TCL | 46 | 15.7% |
| Sony | 46 | 10.3% |
| Panasonic | 46 | 3.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Whirlpool W2I HD524 UK Fully-Integrated 14 Place Settings Dishwasher - Silver
Neff KI1311SE0 N 30 165l Built-In Larder Fridge
LG GSBC40PYPE 664l Total No Frost American Style Fridge Freezer - Silver
Bosch GSN33VWEPG Series 4 225l NoFrost Upright Freezer
Neff KI7861SE0G N 30 260l Full NoFrost Integrated Fridge Freezer
Bosch KSV36VWEPG Series 4 346l Freestanding Fridge
Neff HLAWD23G0B 20L Built-in Microwave 7 Programmes - Black
Neff T26PIP4S0 N70 60cm 4 Burner Gas Hob - Black
AEG GA5CB501AB 5000 SurroundCook Built-in Oven with SteamBake - Black
Bosch WKD28352GB Series 4Integrated 7kg Wash 4kg Dry 1400rpm Washer Dryer
Whirlpool GOWL 758/NB W Collection 75cm 5 Burners Hob - Black
Neff T27CIS8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
AEG GA5PB501AB 5000 SurroundCook Built-in Oven with SteamBake & Pyrolytic - Black
Smeg FQ60NDE Total No Frost American Style Fridge Freezer - Black
Whirlpool GOWL 958/NB W Collection 90cm 5 Burners Hob - Black
Neff T27PIQ4S0 N70 75cm 5 Burner Gas Hob - Black
Neff B2CCJ7AK0B N 30 71l Built-In Single Oven - Black
Siemens KS36VVIEPG iQ300 346L Tall Larder EasyClean Fridge - Inox
Neff KI5872FE0G0 N 50 270l Low Frost Integrated Fridge Freezer
Haier HWD90B14959NUUK Series 5 Washer Dryer 9+6kg Capacity - White
Neff T29CIR8N0 N70 90cm 5 Burner Gas Hob - Stainless Steel
Bosch SMS26AW08G Series 2 60cm 12 Place Setting Dishwasher - White
AEG FSE74507Z 10 Place Setting 45cm Slimline Integrated Dishwasher
Bosch Series 4 WNA144V9GB 1400rpm LED Washer Dryer - White
Bosch Series 2 WGE03408GB 8kg 1400rpm Washing Machine
Neff KI1411SE0 N 30 204l Built-In Larder Fridge
AEG GK6NK401B 6000 CombiQuick Microwave & Built-In Oven
Bosch Series 8 WNC25410GB 10.5kg Wash 6kg Dry Washer Dryer
Neff GI1113FE0 N50 72l Low Frost Built-In Freezer
AEG TO64IC0XFB 4 Zone 60cm Induction Hob
Hotpoint HDD6GDC2W Dual Fuel Double Oven Cooker - White
Bosch DWB94BC50B Built-In Chimney Hood 3 Power Levels
Hoover HBDOS695TAMCRE80 H-WASH & Dry 300 Pro 9+5kg Washer Dryer - Grey
Liebherr CFE2500 Pure 497L Chest Freezer with FrostProtect - White
Bosch KGE49AWCAG Series 6 Low Frost Fridge Freezer
Bosch DFS097A51B Telescopic Cooker Hood 3 Speed Settings + 1 Boost - Silver
Miele FNS 4382 D EL 278L Freezer with NoFrost Technology - Silver
LG F4Y513WWLN1 13kg 1400rpm Washing Machine - White
Rangemaster Elise S90EICR 90cm Induction 171L Range Cooker - Cream
Neff T27CIQ8N0 N70 75cm 5 Burner Gas Hob - Stainless Steel
Hotpoint HDE6VDW 60cm Electric Double Cooker with Multiflow - White
Smeg DOSF6300X Built-In Double Oven - Stainless Steel