
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 237 | 9.2% |
| Hotpoint | 154 | 8.6% |
| Hisense | 135 | 18.9% |
| NEFF | 103 | 5.2% |
| LG | 101 | 21.6% |
| Smeg | 97 | 7.5% |
| Indesit | 91 | 6.2% |
| AEG | 87 | 9.3% |
| Samsung | 82 | 16.0% |
| Roberts | 57 | 3.2% |
| Beko | 51 | 7.8% |
| Siemens | 51 | 5.1% |
| Miele | 49 | 7.8% |
| Rangemaster | 48 | 6.7% |
| AVF | 48 | 7.1% |
| Russell Hobbs | 48 | 9.0% |
| Panasonic | 47 | 3.6% |
| Sony | 46 | 10.5% |
| TCL | 46 | 15.7% |
| Sanus | 43 | 5.4% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
Last year the best sale for Hughes was the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
| 17/11/2025 | November | 1276 | 9.4% |
We are predicting the next Hughes sale to be the Easter sale in April. 82 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2026 | 2025 | 2024 | 2023 | |
| Jan | £521.36 | £580.13 | £680.76 | £643.09 |
| Feb | --- | £563.52 | £672.70 | £665.33 |
| Mar | --- | £544.46 | £670.46 | £692.01 |
| Apr | --- | £543.35 | £665.23 | £711.73 |
| May | --- | £557.09 | £663.21 | £718.46 |
| Jun | --- | £567.94 | £654.13 | £720.46 |
| Jul | --- | £565.51 | £647.91 | £731.70 |
| Aug | --- | £572.24 | £628.86 | £734.77 |
| Sep | --- | £573.04 | £633.17 | £747.29 |
| Oct | --- | £576.12 | £635.60 | £721.42 |
| Nov | --- | £564.28 | £618.82 | £684.21 |
| Dec | --- | £528.01 | £586.29 | £691.87 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
TCL Q6C 65inch 4K Ultra HD QD-Mini LED Google TV 65Q6CUK
TCL Q6C 98inch 4K Ultra HD QD-Mini LED Google TV 98Q6CUK
Sony BRAVIA 5 65inch 4K XR Mini LED Smart Google TV - K65XR55B
Smeg EGF03PBUK 50 s Style Espresso Coffee Machine with Grinder - Pastel Blue
Smeg EGF03RDUK 50 s Style Espresso Coffee Machine with Grinder - Red
Sony K65XR80U 65inch 4K OLED Smart TV 120Hz Refresh Rate
AEG IKX64441CB 6000 4 Zone 60cm Bridge Induction Hob - Black
Hotpoint TS 3560F CPNE CleanProtect 60cm 4 Zone Induction Hob - Black
Miele CX1CATANDDOGFLEX Blizzard CX1 Cat & Dog Pro PowerLine - Grey
AEG HGB64420YM 60cm Stainless Steel Gas Hob
AVF APTC6200 PRO Height Adjustable Tilt & Turn Mobile TV Cart - For TVs 37-70 and 50kg
Kenwood kMix KMX760GR 1000W Stand Mixer - Green
Altimo CESS502W 500mm Electric Single Cavity Cooker - White
Altimo ABFF50502 244l Low Frost Integrated Fridge Freezer
Altimo ABFF70302 251l Low Frost Integrated Fridge Freezer
Panasonic NN-CS89LBBPQ Combination Steam Microwave Oven - Stainless Steel
Sage the Barista Express Impress Bean to Cup Coffee Machine
Hoover HWB410AMBCR-1-80 1400rpm 10kg Washing Machine - Graphite
JBL Tour Pro 3 Wireless In-Ear Headphones with Smart Charging Case - Latte
Miele Guard L1-AllFloor 890w Cylinder Vacuum 4 Power Settings - Black
JBL Tour Pro 3 Wireless In-Ear Headphones with Smart Charging Case - Black
Hoover H3W48TA4-1-80 8kg 1400rpm Spin Washing Machine - White
AVF APTC6100 PRO Height Adjustable Mobile TV Cart - For TVs 37 70 and 70kg
Hoover H3WPS486TMRR6-80 H-Wash 350 8kg 1400RPM Smart Washing Machine - Graphite
Sanus VLF728-B2 Full Motion TV Wall Mount for 42inch-90inch TVs
Sanus FLF325-B2 TV Wall Mount for 47inch- 90inch Screens - Black
AEG HGX6400SM 60cm 4 Burner Gas Hob - Stainless Steel
Panasonic NN-CF87LBBPQ 31L 3-in-1 Combination Microwave Oven
Miele HX1-CATANDOG Duoflex Cat & Dog Vacuum Cleaner - Obsidian Black
AEG BEX33501EB 3000 SurroundCook Aqua Clean Oven - Black
Altimo AFF180552W Frost Free Fridge Freezer - White
Smeg PX364L Classic 60cm Gas Hob - Stainless Steel
Kenwood kMix KMX760API 1000W Stand Mixer - Apricot Pink
Altimo AFZ5542W 91L Undercounter Freestanding Freezer - White
Altimo ALD5502W 127L Freestanding Fridge - White
Altimo CESS502B 500mm Electric Single Cavity Cooker - Black
AVF FSL1000HOXLWB Hoxton Tripod TV Stand
Bowers & Wilkins FS600 S3 Speaker Stands (Pair) - Black
Bowers & Wilkins FS600 S3 Speaker Stands (Pair) - Silver
Creda C60ISC 60cm 4-Zone Induction Hob - Black