
Established in 1921 Hughes Direct are now the UK's 4th largest electrical retailer. They have built their company on reputation of service and were recently voted 2nd best electrical site by Which? Magazine.
Hughes currently has 19 stores and 3 service centres in East Anglia
| Top 20 Hughes brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Bosch | 231 | 8.0% |
| Hotpoint | 153 | 8.3% |
| Hisense | 137 | 18.8% |
| LG | 102 | 19.4% |
| Smeg | 99 | 7.6% |
| Indesit | 93 | 6.9% |
| NEFF | 89 | 4.9% |
| AEG | 84 | 10.1% |
| Samsung | 74 | 19.8% |
| Panasonic | 57 | 6.9% |
| Siemens | 54 | 6.7% |
| Roberts | 54 | 3.1% |
| Miele | 49 | 9.6% |
| TCL | 49 | 16.1% |
| Russell Hobbs | 49 | 11.2% |
| Sony | 48 | 16.1% |
| AVF | 47 | 0.2% |
| Sanus | 40 | 6.8% |
| Vivanco | 39 | 3.2% |
| Creda | 38 | 3.1% |
Hughes stock a comprehensive range of Kitchen appliances, they stock all the premium brands you'd expect like AEG,Bosch,Neff,Miele but also stock the traditional brands like Candy and Hisense
Hughes have you covered here with everything for the kitchen including Air Fryers, Kettles and Toasters as well as cleaning and heating appliances
They sell more than 30 brands of televisions so if you're after a new telly you are in the right place. They often have TV discount codes to keep an eye out for those
Hughes don't have their own proprietary brands
Yes, they provide price matching. Details are available on their Price Match page
Yes, they offer both student and graduate discount via Student Beans
Yes, they have key worker discounts available. Usually 5% on everything with higher discounts on some categories
They also offer 5% discount for the over 55's, expectant mums and special offers for those on maternity leave. See https://www.hughes.co.uk/Hughes-Voucher-Codes-Discounts for more information
Did you know Hughes also offer rental? Check out https://www.hughes.co.uk/rental/
Hughes usually run Black Friday deals but on average the best discounts are in December in the run up to Christmas. The worst month for discounts being August (see the sale dates tab for more information)
| Monday | 9am - 5.30pm |
| Tuesday | 9am - 5.30pm |
| Wednesday | 9am - 5.30pm |
| Thursday | 9am - 5.30pm |
| Friday | 9am - 5.30pm |
| Saturday | 9am - 5.30pm |
| Sunday | 10am - 4pm* |
| Youtube: | https://www.youtube.com/c/HughesUK |
| Instagram: | https://www.instagram.com/hughes.co.uk |
| X: | https://x.com/HughesDirect |
| https://www.facebook.com/Hughes.co.uk/ |
So far this year the best sale for Hughes has been the Black Friday sale in November with 1346 items reduced and an average discount of 11.2%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 30/11/2025 | November | 1346 | 11.2% |
| 01/12/2025 | December | 1340 | 11.2% |
| 29/11/2025 | November | 1350 | 10.9% |
| 02/12/2025 | December | 1310 | 11.0% |
| 03/12/2025 | December | 1288 | 10.9% |
| 28/11/2025 | November | 1331 | 10.5% |
| 27/11/2025 | November | 1313 | 10.4% |
| 25/11/2025 | November | 1297 | 10.1% |
| 26/11/2025 | November | 1291 | 10.1% |
| 21/11/2025 | November | 1313 | 10.0% |
| 23/11/2025 | November | 1299 | 10.0% |
| 24/11/2025 | November | 1289 | 10.0% |
| 22/11/2025 | November | 1303 | 9.9% |
| 21/04/2025 | April | 1539 | 8.3% |
| 19/04/2025 | April | 1542 | 8.3% |
| 20/04/2025 | April | 1538 | 8.3% |
| 06/01/2025 | January | 1555 | 8.0% |
| 16/11/2025 | November | 1287 | 9.4% |
| 12/11/2025 | November | 1270 | 9.5% |
| 13/11/2025 | November | 1281 | 9.4% |
We are predicting the next Hughes sale to be the New year sale in January. 25 days to go!
Use the graph to see the best time of the year for discounts at Hughes
| Month | Average Price | |||
|---|---|---|---|---|
| 2025 | 2024 | 2023 | 2022 | |
| Jan | £580.13 | £680.76 | £643.09 | £545.42 |
| Feb | £563.52 | £672.70 | £665.33 | £531.49 |
| Mar | £544.46 | £670.46 | £692.01 | £565.46 |
| Apr | £543.35 | £665.23 | £711.73 | £606.36 |
| May | £557.09 | £663.21 | £718.46 | £627.73 |
| Jun | £567.94 | £654.13 | £720.46 | £617.21 |
| Jul | £565.51 | £647.91 | £731.70 | £617.74 |
| Aug | £572.24 | £628.86 | £734.77 | £613.99 |
| Sep | £573.04 | £633.17 | £747.29 | £610.67 |
| Oct | £576.12 | £635.60 | £721.42 | £622.96 |
| Nov | £564.28 | £618.82 | £684.21 | £610.35 |
| Dec | £536.72 | £586.29 | £691.87 | £634.71 |
| Key: | Lowest month | Highest month |
We monitor Hughes prices every day and have collated the average prices per month into this table.
Kenwood kMix KMX760GR 1000W Stand Mixer - Green
Kenwood kMix KMX760API 1000W Stand Mixer - Apricot Pink
LG 85QNED93A6A 85inch 4K QNED Smart TV 120Hz Refresh Rate
LG 75QNED93A6A 75inch 4K QNED Smart TV 120Hz Refresh Rate
Sony KS38B 65inch 4K Ultra HD LED HDR Smart TV -K65S38B
Samsung QEQN93F 43inch 4K Ultra HD Neo QLED HDR Smart TV - QE43QN93F
Sony KS38B 55inch 4K Ultra HD LED HDR Smart TV -K55S38B
Smeg EGF03WHUK 50 s Style Espresso Coffee Machine with Grinder - White
Smeg EGF03BLUK 50 s Style Espresso Coffee Machine with Grinder - Black
Smeg EGF03PGUK 50 s Style Espresso Coffee Machine with Grinder - Pastel Green
Smeg EGF03RDUK 50 s Style Espresso Coffee Machine with Grinder - Red
Samsung QEQN70F 65inch 4K Ultra HD Neo QLED HDR Smart TV - QE65QN70F
Samsung QEQN70F 75inch 4K Ultra HD Neo QLED HDR Smart TV - QE75QN70F
Sony BRAVIA 8A 77inch 4K Ultra HD OLED Smart Google TV - K-77XR8APU
Sony BRAVIA 8A 65inch 4K Ultra HD OLED Smart Google TV - K-65XR8AU
Sony BRAVIA 8 II 55inch 4K QD-OLED Google TV with Acoustic Surface Audio+ - K55XR8M25BP
Samsung The Frame LS03F 50inch 4K Ultra HD QLED HDR Smart TV - QE50LS03FA
Sony BRAVIA 8 II 65inch 4K QD-OLED Google TV with Acoustic Surface Audio+ - K65XR8M25B
Samsung QEQN70F 55inch 4K Ultra HD Neo QLED HDR Smart TV - QE55QN70F
TCL C6KS 75inch 4K HDR Premium Smart Google TV - 75C6KSUK
Hisense BIM325GI63DBGUK Built-In 25L Microwave Oven with Grill - Black
Samsung Q7F 85inch 4K Ultra HD QLED HDR Smart TV - QE85Q7FA
AEG HGB64200SM 60cm Stainless Steel Gas Hob
AEG FSX51407Z Slimline 5000 AirDry 9 Place Setting Dishwasher
CDA HC6621FR Built-In Hob Ceramic Electric Burners
AEG LFX50942B 9kg 1400rpm Washing Machine - White
Panasonic TV-55Z80AEY 55inch 4K OLED Smart Fire TV - 120Hz Refresh Rate
Sanus VLF728-B2 Full Motion TV Wall Mount for 42inch-90inch TVs
Hisense 55A85NTUK 55inch 4K OLED Smart TV 120Hz Refresh Rate
TCL Q6C 55inch 4K Ultra HD QD-Mini LED Google TV 55Q6CUK
LG C54LA 42inch 4K HDR Smart webOS TV with AI Concierge - OLED42C54LA
LG 87A6B 65inch 4K HDR Smart webOS TV with AI Concierge - 65QNED87A6B
Miele Guard L1-AllFloor 890w Cylinder Vacuum 4 Power Settings - Black
TCL Q6C 65inch 4K Ultra HD QD-Mini LED Google TV 65Q6CUK
LG 84A6C 75inch 4K Ultra HD QNED HDR Smart TV - 75QNED84A6C
LG 87A6D 50inch 4K HDR Smart webOS TV with AI Concierge - 50QNED87A6D
AEG NSK6I82EF 6000 134l Built-In Larder Fridge
Sony K65XR90PU 65inch 4K MiniLED Smart TV 100hz Refresh Rate
Miele HX2 Triflex 3-in-1 Battery-Powered Vacuum Cleaner
Sony K75XR90PU 75inch 4K MiniLED Smart TV 100hz Refresh Rate
Sony K65XR80U 65inch 4K OLED Smart TV 120Hz Refresh Rate
Bowers & Wilkins 603 S3 Floorstanding Speakers - Oak