AO Sale

  •  SALE on, save up to 46%
  •  Average Saving £49
  •  Average Discount 13%
  •  Average Price (RRP) £717

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4660.1%
Apple4060.3%
Samsung3960.8%
AEG3080.3%
Hisense2941.0%
Beko2681.0%
Bosch2431.5%
Hotpoint2051.4%
Playstation1770.1%
Russell Hobbs1680.2%
LG1340.3%
NEFF1330.3%
Xbox1270.1%
Hoover1212.0%
Indesit1131.3%
Haier1012.6%
Nintendo980.0%
Miele940.3%
Belling921.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £49.1. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 144 days to go!

Secura QSF210-B2 Full Motion TV Wall Bracket For 10 to 39 inch TV's, Black
Secura
Secura QSF210-B2 Full Motion TV Wall Bracket For 10 to 39 inch TV's, Black
From
£39.00
Star Wars Jedi: Survivor for Xbox Series X, White
Xbox
Star Wars Jedi: Survivor for Xbox Series X, White
From
£42.00
Hisense HB25MOBX7GUK 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
Hisense
Hisense HB25MOBX7GUK 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
From
£185.00
Smeg Cucina SR275XGH2 68cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina SR275XGH2 68cm Gas Hob - Stainless Steel, Stainless Steel
From
£344.00
Rangemaster Toledo + TOLP90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
Rangemaster
Rangemaster Toledo + TOLP90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
From
£2,799.00
Baumatic BWI148D4E Integrated 8kg Washing Machine with 1400 rpm - White - D Rated, White
Baumatic
Baumatic BWI148D4E Integrated 8kg Washing Machine with 1400 rpm - White - D Rated, White
From
£299.00
8kg
NEFF N50 J1ACE2HN0B Built Under Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
NEFF
NEFF N50 J1ACE2HN0B Built Under Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
From
£599.00
Leisure Cookmaster CK90F530X 90cm Dual Fuel Range Cooker - Stainless Steel - A/A/A Rated, Stainless Steel
Leisure
Leisure Cookmaster CK90F530X 90cm Dual Fuel Range Cooker - Stainless Steel - A/A/A Rated, Stainless Steel
From
£949.00
Vax Pick UP Pet CVRAV013 Cylinder Vacuum Cleaner, Silver
VAX
Vax Pick UP Pet CVRAV013 Cylinder Vacuum Cleaner, Silver
From
£89.00
Philips 7000 series DST7060/20 3000 Watt Iron - Blue, Blue
Philips
Philips 7000 series DST7060/20 3000 Watt Iron - Blue, Blue
From
£99.00
Apple iPhone 15 Plus 256GB in Green, Green
Apple
Apple iPhone 15 Plus 256GB in Green, Green
From
£799.00
Magimix Power 5XL 11644 2 Litre Blender - Silver, Silver
Magimix
Magimix Power 5XL 11644 2 Litre Blender - Silver, Silver
From
£259.00
Hisense BI60651HIBUK Built In Electric Single Oven and Induction Hob Pack - Black - A+ Rated, Black
Hisense
Hisense BI60651HIBUK Built In Electric Single Oven and Induction Hob Pack - Black - A+ Rated, Black
From
£549.00
Tower Cavaletto T10044RGG Kettle - Grey, Grey
Tower
Tower Cavaletto T10044RGG Kettle - Grey, Grey
From
£35.00
Hisense RR220D4BBE 126cm High Fridge with Ice Box - Black - E Rated, Black
Hisense
Hisense RR220D4BBE 126cm High Fridge with Ice Box - Black - E Rated, Black
From
£199.00
Russell Hobbs 18790 4 Slice Toaster - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs 18790 4 Slice Toaster - Stainless Steel, Stainless Steel
From
£40.00
Russell Hobbs Snowdon 20441 Kettle - Brushed Stainless Steel, Stainless Steel
Russell Hobbs Snowdown
Russell Hobbs Snowdon 20441 Kettle - Brushed Stainless Steel, Stainless Steel
From
£42.00
Bosch Series 4 KGN392LBFG 203cm High 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LBFG 203cm High 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
From
£799.00
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Dark Green Alpine Loop - Small, Green
Apple
Apple Watch Ultra 2, 49mm, Black Titanium Case, GPS + Cellular [2024] - Dark Green Alpine Loop - Small, Green
From
£799.00
Beko HarvestFresh ASP342NDVPX American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Beko
Beko HarvestFresh ASP342NDVPX American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£769.00
Motorola Moto G55 5G 256GB Smartphone in Smoky Green, Green
Motorola
Motorola Moto G55 5G 256GB Smartphone in Smoky Green, Green
From
£149.00
Apple Watch Series 10, 46mm, Slate Aluminium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 10, 46mm, Slate Aluminium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
From
£749.00
Hori Fighting Commander OCTA for PlayStation5 Gaming Controller For PS5, PS4, PC - Black, Black
Hori
Hori Fighting Commander OCTA for PlayStation5 Gaming Controller For PS5, PS4, PC - Black, Black
From
£44.00
Rangemaster Estel Deluxe ESDL100EIPMNT/CM1 100cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPMNT/CM1 100cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
From
£3,599.00
Remington R1 Style Series R1000 Mens Shaver - Black, Black
Remington
Remington R1 Style Series R1000 Mens Shaver - Black, Black
From
£20.00
AO UltraTag Pro - 3 Pack Smart Tracker - Black, Black
AO
AO UltraTag Pro - 3 Pack Smart Tracker - Black, Black
From
£25.00
LG gram Pro Hybrid AI 17Z90TP-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black - [2025], Black
LG
LG gram Pro Hybrid AI 17Z90TP-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Black - [2025], Black
From
£1,599.00
Samsung Series 6 SpaceMax RS70F65QETEU Wifi Connected Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Samsung
Samsung Series 6 SpaceMax RS70F65QETEU Wifi Connected Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£899.00
Bosch Series 6 SMS6TCI02G Full Size Dishwasher - Brushed Steel, Stainless Steel
Bosch
Bosch Series 6 SMS6TCI02G Full Size Dishwasher - Brushed Steel, Stainless Steel
From
£999.00
Secura QST25-B2 Tilting TV Wall Bracket For 10 to 39 inch TV's, Black
Secura
Secura QST25-B2 Tilting TV Wall Bracket For 10 to 39 inch TV's, Black
From
£19.00
Diablo IV for Xbox Series X, White
Xbox
Diablo IV for Xbox Series X, White
From
£49.00
Hisense BID99222CXUK Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense BID99222CXUK Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
From
£339.00
Smeg 50's Retro SMF03PGUK Stand Mixer with 4.8 Litre Bowl - Pastel Green, Green
Smeg
Smeg 50's Retro SMF03PGUK Stand Mixer with 4.8 Litre Bowl - Pastel Green, Green
From
£449.00
Rangemaster Classic CLA110ECCR/C 110cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic CLA110ECCR/C 110cm Electric Range Cooker with Ceramic Hob - Cream / Chrome - A/A Rated, Cream
From
£2,475.00
Baumatic BWI147D4E Integrated 7kg Washing Machine with 1400 rpm - White - D Rated, White
Baumatic
Baumatic BWI147D4E Integrated 7kg Washing Machine with 1400 rpm - White - D Rated, White
From
£279.00
7kg
Samsung MS23K3513AK 23 Litre 28cm High, Freestanding Small Standard Microwave Oven - Black, Black
Samsung
Samsung MS23K3513AK 23 Litre 28cm High, Freestanding Small Standard Microwave Oven - Black, Black
From
£119.00
Leisure Cookmaster 100 CK100F232K 100cm Dual Fuel Range Cooker - Black - A/A Rated, Black
Leisure
Leisure Cookmaster 100 CK100F232K 100cm Dual Fuel Range Cooker - Black - A/A Rated, Black
From
£1,109.00
Bosch Series 8 HBG7784B1 Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
Bosch
Bosch Series 8 HBG7784B1 Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
From
£1,349.00
Philips 7000 series DST7040/80 2800 Watt Iron - Black / Gold, Black
Philips
Philips 7000 series DST7040/80 2800 Watt Iron - Black / Gold, Black
From
£69.00
Hoover H-DRY 300 HLEH8A2DE Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Hoover
Hoover H-DRY 300 HLEH8A2DE Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£349.00
8kg
PlayStation 5 (Model Group - Slim) 1 TB - White, White
Playstation
PlayStation 5 (Model Group - Slim) 1 TB - White, White
From
£479.00
Fridgemaster MC55251DES 182cm High 50/50 No Frost Fridge Freezer - Silver - E Rated, Silver
Fridgemaster
Fridgemaster MC55251DES 182cm High 50/50 No Frost Fridge Freezer - Silver - E Rated, Silver
From
£349.00