AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

CyberPowerPC AO22221 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22221 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
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Smeg 50's Retro PBF01PGUK Blender & Smoothie Maker - Pastel Green, Green
Smeg
Smeg 50's Retro PBF01PGUK Blender & Smoothie Maker - Pastel Green, Green
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CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
CDA
CDA Florence Barley 199cm 60/40 Frost Free Fridge Freezer - Barley - D Rated, Cream
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Smeg 50's Retro KLF03EGMUK Kettle - Emerald Green, Green
Smeg
Smeg 50's Retro KLF03EGMUK Kettle - Emerald Green, Green
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£189.00
Bertazzoni Professional Series F457PROMWTN 38 Litre 46cm High, Built In Combination Microwave Oven - Carbonio, Black
Bertazzoni
Bertazzoni Professional Series F457PROMWTN 38 Litre 46cm High, Built In Combination Microwave Oven - Carbonio, Black
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Arlo Essential2 FHD Video Doorbell Smart Doorbell Full HD 1080p - White, White
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Arlo Essential2 FHD Video Doorbell Smart Doorbell Full HD 1080p - White, White
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LG US40T 2.1 Soundbar with Wireless Subwoofer - Black, Black
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LG US40T 2.1 Soundbar with Wireless Subwoofer - Black, Black
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£229.00
AEG 6000 SteamBake CIB6743ACB 60cm Double Oven Electric Cooker - Black - A Rated, Black
AEG
AEG 6000 SteamBake CIB6743ACB 60cm Double Oven Electric Cooker - Black - A Rated, Black
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£999.00
Smeg 50's Style BCC13EGMUK Bean to Cup Coffee Machine - Emerald Green, Green
Smeg
Smeg 50's Style BCC13EGMUK Bean to Cup Coffee Machine - Emerald Green, Green
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£799.00
MSI MAG 275CQRF QD E2 27" Wide Quad HD 180Hz Curved Gaming Monitor - Black, Black
MSI
MSI MAG 275CQRF QD E2 27" Wide Quad HD 180Hz Curved Gaming Monitor - Black, Black
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£159.00
Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
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Smeg Classic SO6302M2N Built In Electric Single Oven with Microwave Function - Matte Black, Black
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£1,509.00
Indesit Push&Go IN2IE10CS80UK Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Fixing Kit - E Rated, White
Indesit
Indesit Push&Go IN2IE10CS80UK Fully Integrated Slimline Dishwasher - White Control Panel with Fixed Door Fixing Kit - E Rated, White
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£245.00
Rangemaster Estel Deluxe ESDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
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NEFF N90 V68AUX4C0 Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
NEFF
NEFF N90 V68AUX4C0 Induction Extractor Hob - Black - For Ducted/Recirculating Ventilation, Black
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£2,989.00
Apple USB-C to MagSafe 3 Cable (2m) - Silver, Silver
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£49.00
Indesit I6GGMMW/UK 60cm Single Oven Gas Cooker - White, White
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£399.00
Hisense HT Saturn Soundbar - Black, Black
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Hisense HT Saturn Soundbar - Black, Black
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£999.00
Haier X Series 9 HD100-CQ387U1-UK Wifi Connected 10Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Haier
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Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Light Blue Alpine Loop - Medium, Blue
Apple
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Light Blue Alpine Loop - Medium, Blue
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Rangemaster Classic Deluxe CLDL100EIPCBL/CM1 100cm Electric Range Cooker with Induction Hob - Charcoal Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPCBL/CM1 100cm Electric Range Cooker with Induction Hob - Charcoal Black / Chrome - A/A Rated, Black
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Apple Watch Series 11, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2025] - Light Blush Sport Band - M/L, Pink
Apple
Apple Watch Series 11, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2025] - Light Blush Sport Band - M/L, Pink
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LG 22U401A-B 21.5" Full HD 100Hz Monitor - Black, Black
LG
LG 22U401A-B 21.5" Full HD 100Hz Monitor - Black, Black
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£79.00
Philips 60 Watt Hi-Fi System with Bluetooth - Black / Grey, Black
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£119.00
Smeg 50's Retro TSF01BLUK 2 Slice Toaster - Black, Black
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£149.00
Rangemaster Kitchener KCH100DFFBL/C 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Kitchener KCH100DFFBL/C 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
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Rangemaster Classic Deluxe CDL100DFFSL/B 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Brass - A/A Rated, Grey
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Rangemaster Classic Deluxe CDL100DFFSL/B 100cm Dual Fuel Range Cooker with Gas Hob - Slate / Brass - A/A Rated, Grey
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Hetty HET160 Cylinder Vacuum Cleaner, Pink
Numatic
Hetty HET160 Cylinder Vacuum Cleaner, Pink
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£159.00
Beko AeroPerfect RecycledNet BBVM13400XC Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Beko
Beko AeroPerfect RecycledNet BBVM13400XC Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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£399.00
Smeg 50's Style TSF01EGMUK 2 Slice Toaster - Emerald Green, Green
Smeg
Smeg 50's Style TSF01EGMUK 2 Slice Toaster - Emerald Green, Green
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Bertazzoni Professional Series WD60PRON Built In Warming Drawer - Carbonio, Black
Bertazzoni
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£479.00
Beats Solo4 Wireless On-Ear Headphones - Slate Blue, Blue
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£169.00
LG US70TR 5.1.1 Soundbar with Wireless Subwoofer - Black, Black
LG
LG US70TR 5.1.1 Soundbar with Wireless Subwoofer - Black, Black
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£699.00
Smeg 50's Style BCC13WHMUK Bean to Cup Coffee Machine - Matte White, White
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Smeg 50's Style BCC13WHMUK Bean to Cup Coffee Machine - Matte White, White
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£648.00
Ninja Double Stack SL300UK Air Fryer - Black, Black
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Ninja Double Stack SL300UK Air Fryer - Black, Black
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£199.00
Eufy Omni S1 Pro T2080GA1 Robotic Vacuum Cleaner - Matte Black, Black
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Eufy Omni S1 Pro T2080GA1 Robotic Vacuum Cleaner - Matte Black, Black
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£1,299.00
PowerA PlayStation Portal Charging Dock - Black, Black
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PowerA PlayStation Portal Charging Dock - Black, Black
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£35.00
Rangemaster Estel Deluxe ESDL100DFPGBL/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPGBL/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
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Dyson Airstrait Dryer and Straightener - Nickel / Copper, Aluminium
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Dyson Airstrait Dryer and Straightener - Nickel / Copper, Aluminium
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£299.00
Electra MWSM20LB 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black, Black
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Electra MWSM20LB 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black, Black
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Sid Meier's Civilization VII: Standard Edition for Xbox One/Xbox Series X - Digital Download, White
Xbox
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LG XBOOM RNC5 Karaoke Party Speaker - Black, Black
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LG XBOOM RNC5 Karaoke Party Speaker - Black, Black
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£226.00
Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - White, White
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Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - White, White
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£499.00