AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4871.7%
Apple3880.2%
Samsung3393.1%
Hisense2956.5%
AEG2532.7%
Beko2531.6%
Bosch2154.3%
Playstation1830.1%
Hotpoint1592.1%
Russell Hobbs1443.9%
Nintendo1280.5%
Bertazzoni1210.0%
LG1193.4%
Xbox1190.1%
NEFF1161.8%
Hoover1133.2%
Stoves1030.1%
Haier943.6%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.91. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 7 days to go!

TCL Q65H 5.1 Soundbar with Wireless Subwoofer - Black Titanium, Black
TCL
TCL Q65H 5.1 Soundbar with Wireless Subwoofer - Black Titanium, Black
From
£199.00
Apple Watch Series 11, 42mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Milanese Loop, Silver
Apple
Apple Watch Series 11, 42mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Milanese Loop, Silver
From
£699.00
Rangemaster Classic Deluxe CLDL100EIPBOR/AB1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CLDL100EIPBOR/AB1 100cm Electric Range Cooker with Induction Hob - Bordeaux / Antique Brass - A/A Rated, Red
From
£3,799.00
Apple Watch Series 11, 46mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Milanese Loop - M/L, Silver
Apple
Apple Watch Series 11, 46mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Milanese Loop - M/L, Silver
From
£749.00
Acer Predator PO3-665 Gaming PC - NVIDIA GeForce RTX 5070, Intel Core i5, 512GB SSD - Black, Black
Acer
Acer Predator PO3-665 Gaming PC - NVIDIA GeForce RTX 5070, Intel Core i5, 512GB SSD - Black, Black
From
£1,700.00
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
Nintendo
Nintendo Joy-Con Wireless Gaming Controller - Blue / Neon Yellow, Blue / Neon Yellow
From
£59.00
Braun Silk-pil 5 Lady Shaver Pink, Pink
Braun
Braun Silk-pil 5 Lady Shaver Pink, Pink
From
£26.00
Smeg 50's Retro DCF02WHUK Filter Coffee Machine with Timer - White, White
Smeg
Smeg 50's Retro DCF02WHUK Filter Coffee Machine with Timer - White, White
From
£199.00
Rangemaster Classic Deluxe CDL110EIOG/C 110cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110EIOG/C 110cm Electric Range Cooker with Induction Hob - Olive Green / Chrome - A/A Rated, Green
From
£4,199.00
Rangemaster Classic Deluxe CDL100EIMG/C 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL100EIMG/C 100cm Electric Range Cooker with Induction Hob - Mineral Green / Chrome - A/A Rated, Green
From
£3,899.00
Apple iPhone XS - As New 64GB in Silver, Silver
Apple
Apple iPhone XS - As New 64GB in Silver, Silver
From
£160.00
Breville Deep Fill VST082 Sandwich Toaster - Dark Steel, Stainless Steel
Breville
Breville Deep Fill VST082 Sandwich Toaster - Dark Steel, Stainless Steel
From
£35.00
Tower VL70 Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Blue - T513011, Blue
Tower
Tower VL70 Cordless Vacuum Cleaner with up to 40 Minutes Run Time - Blue - T513011, Blue
From
£129.00
KitchenAid 5KFCB519BDG Cordless 24 Watt Chopper - Charcoal Grey, Grey
KitchenAid
KitchenAid 5KFCB519BDG Cordless 24 Watt Chopper - Charcoal Grey, Grey
From
£139.00
Candy CCT3L517EWBK-1 176cm 50/50 Fridge Freezer - Black - E Rated, Black
Candy
Candy CCT3L517EWBK-1 176cm 50/50 Fridge Freezer - Black - E Rated, Black
From
£319.00
Acer Nitro XF240YM3biiph 23.8" Full HD 180Hz Gaming Monitor - Black, Black
Acer
Acer Nitro XF240YM3biiph 23.8" Full HD 180Hz Gaming Monitor - Black, Black
From
£129.00
PlayStation DualSense Gaming Controller For Android,Mac,PC,PlayStation 5,iOS - Sterling Silver, Silver
Playstation
PlayStation DualSense Gaming Controller For Android,Mac,PC,PlayStation 5,iOS - Sterling Silver, Silver
From
£65.00
Hoover H-DRY 300 HLE C9DRGR-80 Wifi Connected 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
Hoover
Hoover H-DRY 300 HLE C9DRGR-80 Wifi Connected 9Kg Condenser Tumble Dryer - Graphite - B Rated, Silver
From
£319.00
9kg
Ninja Foodi 3-in-1 Toaster, Grill & Panini Press ST202UK - Silver, Silver
Ninja
Ninja Foodi 3-in-1 Toaster, Grill & Panini Press ST202UK - Silver, Silver
From
£129.00
Nilfisk C 105.7-5 128470913 Pressure Washer - Sapphire Blue, Blue
Nilfisk
Nilfisk C 105.7-5 128470913 Pressure Washer - Sapphire Blue, Blue
From
£79.00
Shark PowerDetect Powered Lift-Away AZ3900UKT Upright Vacuum Cleaner, Silver
Shark
Shark PowerDetect Powered Lift-Away AZ3900UKT Upright Vacuum Cleaner, Silver
From
£279.00
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
Apple
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
From
£449.00
Rangemaster Estel Deluxe ESDL100DFPMSB/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Misty Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPMSB/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Misty Blue / Chrome - A/A Rated, Blue
From
£3,099.00
TCL Q6C 75" 4K Ultra HD MiniLED Smart Google TV [2025] - 75Q6C-UK, Silver
TCL
TCL Q6C 75" 4K Ultra HD MiniLED Smart Google TV [2025] - 75Q6C-UK, Silver
From
£789.00
Russell Hobbs 4-in-1 RHMAF2504B 25 Litre 29cm High, Freestanding Small Combination Microwave Oven - Black, Black
Russell Hobbs
Russell Hobbs 4-in-1 RHMAF2504B 25 Litre 29cm High, Freestanding Small Combination Microwave Oven - Black, Black
From
£169.00
Hotpoint Class 2 HO 458HF B UK Built In Electric Single Oven - Black - A Rated, Black
Hotpoint
Hotpoint Class 2 HO 458HF B UK Built In Electric Single Oven - Black - A Rated, Black
From
£259.00
Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
Hotpoint
Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
From
£375.00
Apple 14" MacBook Pro, M4 Max, 64GB RAM, 40-Core GPU, 1TB, 2024 - Space Black, Black
Apple
Apple 14" MacBook Pro, M4 Max, 64GB RAM, 40-Core GPU, 1TB, 2024 - Space Black, Black
From
£3,899.00
Samsung Galaxy Tab A9+ 11" 64GB WiFi Tablet - Dark Blue, Blue
Samsung
Samsung Galaxy Tab A9+ 11" 64GB WiFi Tablet - Dark Blue, Blue
From
£209.00
Apple iPhone Air 512GB in Space Black, Black
Apple
Apple iPhone Air 512GB in Space Black, Black
From
£1,199.00
Rangemaster Classic Deluxe OC CLDLO110EIPSLT/CM1 110cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPSLT/CM1 110cm Electric Range Cooker with Induction Hob - Slate / Chrome - A/A Rated, Grey
From
£3,999.00
Apple Watch Series 11, 46mm, Gold Titanium Case, GPS + Cellular [2025] - Light Blush Sport Band - S/M, Pink
Apple
Apple Watch Series 11, 46mm, Gold Titanium Case, GPS + Cellular [2025] - Light Blush Sport Band - S/M, Pink
From
£699.00
Acer Aspire C27-A 27" All In One - Intel Core i7, SSD - White, White
Acer
Acer Aspire C27-A 27" All In One - Intel Core i7, SSD - White, White
From
£879.00
Braun Silkexpert Pro 5 IPL White / Gold, White
Braun
Braun Silkexpert Pro 5 IPL White / Gold, White
From
£475.00
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
Smeg
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
From
£999.00
Rangemaster Nexus SE NEXSE110DFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Nexus SE NEXSE110DFFIV/C 110cm Dual Fuel Range Cooker with Gas Hob - Ivory / Chrome - A/A Rated, Cream
From
£3,095.00
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker with Gas Hob - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker with Gas Hob - Regal Blue / Chrome - A/A Rated, Blue
From
£3,199.00
LG UR78 86" 4K Ultra HD Smart TV [2023] - 86UR78006LB, Grey
LG
LG UR78 86" 4K Ultra HD Smart TV [2023] - 86UR78006LB, Grey
From
£849.00
Breville One-Touch Espresso Coffee Machine - Black / Chrome - VCF107, Black
Breville
Breville One-Touch Espresso Coffee Machine - Black / Chrome - VCF107, Black
From
£219.00
Tower VL100 Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Blue / Black - T513012AT, Blue
Tower
Tower VL100 Cordless Vacuum Cleaner with up to 60 Minutes Run Time - Blue / Black - T513012AT, Blue
From
£149.00
Miele CM5 CM5410 Bean to Cup Coffee Machine - Black, Black
Miele
Miele CM5 CM5410 Bean to Cup Coffee Machine - Black, Black
From
£939.00
LG C44LA 42" 4K Ultra HD OLED Smart TV [2024] - OLED42C44LA, Brown
LG
LG C44LA 42" 4K Ultra HD OLED Smart TV [2024] - OLED42C44LA, Brown
From
£1,399.00