AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £69
  •  Average Discount 15%
  •  Average Price (RRP) £768

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5420.2%
Smeg4881.6%
Apple3830.2%
Samsung3373.8%
Hisense2936.4%
Beko2571.5%
AEG2542.7%
Bosch2174.3%
Playstation1830.2%
Hotpoint1592.4%
Russell Hobbs1413.9%
Nintendo1270.5%
Bertazzoni1200.0%
LG1203.4%
NEFF1191.9%
Xbox1180.1%
Hoover1143.4%
Stoves1020.1%
Haier983.5%
Miele911.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.88. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 6 days to go!

Flymo EasiLife Robot Lawnmower House 5976565-01 Garden Accessory - Grey, Grey
Flymo
Flymo EasiLife Robot Lawnmower House 5976565-01 Garden Accessory - Grey, Grey
From
£115.00
Smeg SI2321D Induction Hob - Black, Black
Smeg
Smeg SI2321D Induction Hob - Black, Black
From
£469.00
Haier Cube 83 Series 3 HCR3818ENMG Total No Frost American Fridge Freezer - Silver - E Rated, Silver
Haier
Haier Cube 83 Series 3 HCR3818ENMG Total No Frost American Fridge Freezer - Silver - E Rated, Silver
From
£589.00
Bertazzoni Master Series K60-AM-HX-A 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bertazzoni
Bertazzoni Master Series K60-AM-HX-A 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£779.00
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
AEG
AEG 6000 AutoSense LFX6G7434BI Integrated 7kg Washing Machine with 1400 rpm - White - B Rated, White
From
£519.00
7kg
Apple Watch Series 10, 46mm, Silver Aluminium Case, GPS + Cellular [2024] - Blue Cloud Sport Loop, White
Apple
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Apple 16" MacBook Pro, 48GB RAM, 20 Core GPU, 512GB, 2024 - Space Black, Black
Apple
Apple 16" MacBook Pro, 48GB RAM, 20 Core GPU, 512GB, 2024 - Space Black, Black
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£2,600.00
LG VX90 Series AI Direct Drive F4X9009TBC 9kg WiFi Connected Washing Machine with 1400 rpm - Matte Black - A Rated, Black
LG
LG VX90 Series AI Direct Drive F4X9009TBC 9kg WiFi Connected Washing Machine with 1400 rpm - Matte Black - A Rated, Black
From
£949.00
9kg
Belling Cookcentre 100E 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Belling
Belling Cookcentre 100E 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
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Elden Ring Nightreign - Seekers Edition for PS5, White
Playstation
Elden Ring Nightreign - Seekers Edition for PS5, White
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£45.00
Nintendo Joy-Con 2 Straps (Set Of 2) Gaming Straps - Black, Black
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£11.00
KitchenAid Espresso Coffee Machine - Candy Apple Red - 5KES6551BCA, Red
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KitchenAid Espresso Coffee Machine - Candy Apple Red - 5KES6551BCA, Red
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£699.00
Hotpoint HTE5VCW 50cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Hotpoint
Hotpoint HTE5VCW 50cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
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Hisense E78Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65E78QTUK PRO, Black
Hisense
Hisense E78Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65E78QTUK PRO, Black
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Rangemaster Classic Deluxe CLDL90EIPSTB/CM1 90cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CLDL90EIPSTB/CM1 90cm Electric Range Cooker with Induction Hob - Stone Blue / Chrome - A/A Rated, Blue
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LG gram Pro 17" Laptop - NVIDIA GeForce RTX 5050, Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Obsidian Black - [2025], Black
LG
LG gram Pro 17" Laptop - NVIDIA GeForce RTX 5050, Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Obsidian Black - [2025], Black
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Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Hoover
Hoover Pro Wash&Dry Series 3 HBWR 485SB6G-80 Wifi Connected 8Kg/5Kg Washer Dryer with 1400 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
From
£499.00
Sanus Vuepoint F11C-B2 Tilting TV Wall Bracket For 13 to 32 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F11C-B2 Tilting TV Wall Bracket For 13 to 32 inch TV's, Black
From
£23.00
Babyliss 12 in 1 Japanese Steel Multi Groomer - Green, Green
Babyliss
Babyliss 12 in 1 Japanese Steel Multi Groomer - Green, Green
From
£45.00
Smeg UKFF18EN2HB 186cm Frost Free Upright Freezer - Black - E Rated, Black
Smeg
Smeg UKFF18EN2HB 186cm Frost Free Upright Freezer - Black - E Rated, Black
From
£879.00
Rangemaster Professional Plus PROP110DFFGB/C 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Professional Plus PROP110DFFGB/C 110cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
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LG USC9S 3.1.3 Soundbar with Wireless Subwoofer - Black, Black
LG
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£729.00
Sage The Custom Loaf Pro BBM800BSS Bread Maker with 13 programmes - Stainless Steel, Stainless Steel
Sage
Sage The Custom Loaf Pro BBM800BSS Bread Maker with 13 programmes - Stainless Steel, Stainless Steel
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Beko KDVG593K 50cm Gas Cooker with Gas Grill - Black - A+ Rated, Black
Beko
Beko KDVG593K 50cm Gas Cooker with Gas Grill - Black - A+ Rated, Black
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£419.00
CDA FW284 Integrated Under Counter Freezer with Sliding Door Fixing Kit - F Rated, White
CDA
CDA FW284 Integrated Under Counter Freezer with Sliding Door Fixing Kit - F Rated, White
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£419.00
Nespresso by De'Longhi Lattissima One EN510.B Pod Coffee Machine with Milk Frother - Black, Black
Nespresso by De'Longhi
Nespresso by De'Longhi Lattissima One EN510.B Pod Coffee Machine with Milk Frother - Black, Black
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£160.00
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Beko
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£289.00
9kg
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Plum Sport Loop, Purple
Apple
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Plum Sport Loop, Purple
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Apple 16" MacBook Pro, M4 Max, 36GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 16" MacBook Pro, M4 Max, 36GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
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£3,096.00
HoMedics HOMSP-45H-EB Electric Massager, Black
Homedics
HoMedics HOMSP-45H-EB Electric Massager, Black
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£34.00
Turtle Beach Stealth Pivot Gaming Controller For Android,PC,Xbox One,Xbox Series S,Xbox Series X,iOS - Black, Black
Turtle Beach
Turtle Beach Stealth Pivot Gaming Controller For Android,PC,Xbox One,Xbox Series S,Xbox Series X,iOS - Black, Black
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£120.00
Belling Farmhouse 100Ei 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Belling
Belling Farmhouse 100Ei 100cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
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£1,514.00
Metal Gear Solid Delta: Snake Eater - D1 Edition for PS5, White
Playstation
Metal Gear Solid Delta: Snake Eater - D1 Edition for PS5, White
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£67.00
Nintendo Donkey Kong Bananza for Nintendo Switch 2, White
Nintendo
Nintendo Donkey Kong Bananza for Nintendo Switch 2, White
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£65.00
KitchenAid Espresso Coffee Machine - Juniper - 5KES6551BJP, Green
KitchenAid
KitchenAid Espresso Coffee Machine - Juniper - 5KES6551BJP, Green
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£699.00
Hotpoint HTG5GCB 50cm Single Oven Gas Cooker - Black - A+/A Rated, Black
Hotpoint
Hotpoint HTG5GCB 50cm Single Oven Gas Cooker - Black - A+/A Rated, Black
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£379.00
Audio Technica Bookshelf Speakers Wireless Speaker - Black, Black
Audio Technica
Audio Technica Bookshelf Speakers Wireless Speaker - Black, Black
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£169.00
Weber Bar-B-Kettle, 57cm Charcoal Barbecue - Black, Black
Weber
Weber Bar-B-Kettle, 57cm Charcoal Barbecue - Black, Black
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£157.00
Smeg Bottle To Go, Glass
Smeg
Smeg Bottle To Go, Glass
From
£39.00
Rangemaster Classic Deluxe OC CLDLO110EIPPCR/CM1 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Classic Deluxe OC CLDLO110EIPPCR/CM1 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£3,999.00
Pokemon Legends Z-A for Nintendo Switch, White
Nintendo
Pokemon Legends Z-A for Nintendo Switch, White
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£47.00
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Titanium Milanese Loop - M, Titanium
Apple
Apple Watch Ultra 3, 49mm, Natural Titanium Case, GPS + Cellular [2025] - Natural Titanium Milanese Loop - M, Titanium
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£849.00