AO Sale

  •  SALE on, save up to 61%
  •  Average Saving £58
  •  Average Discount 13%
  •  Average Price (RRP) £720

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5140.2%
Smeg4851.3%
Apple4130.3%
Samsung3982.5%
AEG2831.1%
Hisense2822.1%
Beko2640.7%
Bosch2342.5%
Playstation1701.1%
Hotpoint1702.2%
Russell Hobbs1442.1%
NEFF1390.8%
Xbox1261.0%
Hoover1172.4%
Nintendo1060.8%
Stoves1060.7%
Indesit991.7%
LG982.7%
Miele971.3%
Asus933.3%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.3. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 88 days to go!

Liebherr SIFNe5108 Integrated 177cm Frost Free Upright Freezer with Fixed Door Fixing Kit - E Rated, White
Liebherr
Liebherr SIFNe5108 Integrated 177cm Frost Free Upright Freezer with Fixed Door Fixing Kit - E Rated, White
From
£979.00
Tower Cavaletto T10044MNB Kettle - Blue, Blue
Tower
Tower Cavaletto T10044MNB Kettle - Blue, Blue
From
£35.00
The Grinch: Christmas Adventures for PS5, White
Playstation
The Grinch: Christmas Adventures for PS5, White
From
£23.00
Star Buy
Apple Watch Ultra 2, 49mm, Natural Titanium Case, GPS + Cellular [2024] - Tan Alpine Loop - Small, Gold
Apple
Apple Watch Ultra 2, 49mm, Natural Titanium Case, GPS + Cellular [2024] - Tan Alpine Loop - Small, Gold
From
£799.00
Morphy Richards Illumination 108022 Kettle - Titanium, Titanium
Morphy Richards
Morphy Richards Illumination 108022 Kettle - Titanium, Titanium
From
£39.00
Star Buy
TCL SF540K 32" Full HD Smart Fire TV [2023] - 32SF540K, Grey
TCL
TCL SF540K 32" Full HD Smart Fire TV [2023] - 32SF540K, Grey
From
£119.00
Carmen C81149GRY Wearable Heated Blanket - Grey, Grey
Carmen
Carmen C81149GRY Wearable Heated Blanket - Grey, Grey
From
£54.00
TCL P7K 50" 4K Ultra HD QLED Smart Google TV [2025] - 50P7K-UK, Silver
TCL
TCL P7K 50" 4K Ultra HD QLED Smart Google TV [2025] - 50P7K-UK, Silver
From
£299.00
Split Fiction for Xbox Series X, White
Xbox
Split Fiction for Xbox Series X, White
From
£43.00
JBL Tune 720BT Over-ear Headphones - Blue, Blue
JBL
JBL Tune 720BT Over-ear Headphones - Blue, Blue
From
£39.00
LG gram Hybrid AI 17Z90T-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Obsidian Black, Black
LG
LG gram Hybrid AI 17Z90T-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 16 GB RAM - Obsidian Black, Black
From
£1,099.00
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
LG
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
From
£298.00
Samsung Galaxy Watch 8 Classic BT 2025, GPS - 46mm - White, White
Samsung
Samsung Galaxy Watch 8 Classic BT 2025, GPS - 46mm - White, White
From
£449.00
Goosebumps: Terror in Little Creek for Nintendo Switch 2, White
Nintendo
Goosebumps: Terror in Little Creek for Nintendo Switch 2, White
From
£35.00
RingConn Gen 2 6975377550875 Smart Ring - Silver - Size 7, Silver
RingConn
RingConn Gen 2 6975377550875 Smart Ring - Silver - Size 7, Silver
From
£349.00
Swann Add on Dome Camera 2 Pack Full HD 1080p Smart Home Security Camera - White, White
Swann
Swann Add on Dome Camera 2 Pack Full HD 1080p Smart Home Security Camera - White, White
From
£89.00
Beko AeroPerfect RecycledNet BBIF22100W Built In Electric Single Oven - White - A Rated, White
Beko
Beko AeroPerfect RecycledNet BBIF22100W Built In Electric Single Oven - White - A Rated, White
From
£179.00
Samsung Bespoke Series 4 NV7B41307AK Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black Glass - A+ Rated, Black
Samsung
Samsung Bespoke Series 4 NV7B41307AK Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black Glass - A+ Rated, Black
From
£439.00
Rangemaster Nexus SE NEXSE110EISL/C 110cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
Rangemaster
Rangemaster Nexus SE NEXSE110EISL/C 110cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
From
£3,439.00
Bertazzoni Master Series MAS106L3EXC 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
Bertazzoni
Bertazzoni Master Series MAS106L3EXC 100cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel - A Rated, Stainless Steel
From
£3,299.00
De'Longhi La Specialista Arte Espresso Coffee Machine - Stainless Steel / Black - EC9155.MB, Stainless Steel
Delonghi
De'Longhi La Specialista Arte Espresso Coffee Machine - Stainless Steel / Black - EC9155.MB, Stainless Steel
From
£529.00
Mortal Kombat 1 for PS5, White
Playstation
Mortal Kombat 1 for PS5, White
From
£25.00
Bertazzoni KT60P1XV 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bertazzoni
Bertazzoni KT60P1XV 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£499.00
Bosch Series 2 KIR41NSE0G Integrated Upright 122cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 2 KIR41NSE0G Integrated Upright 122cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
From
£559.00
Google Pixel 8 Pro Case for Pixel 8 Pro - Porcelain, White
Google
Google Pixel 8 Pro Case for Pixel 8 Pro - Porcelain, White
From
£58.00
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
Bertazzoni
Bertazzoni Master Series MAS95I2EBIC 90cm Electric Range Cooker with Induction Hob - Bianco - A Rated, White
From
£2,999.00
Siemens IQ-700 EX851HVC1E 80cm Induction Hob - Black, Black
Siemens
Siemens IQ-700 EX851HVC1E 80cm Induction Hob - Black, Black
From
£999.00
AEG 7000 Series OAB7N82EF Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
AEG
AEG 7000 Series OAB7N82EF Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - E Rated, White
From
£499.00
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£399.00
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - Black, Black
Turtle Beach
Turtle Beach Stealth 600 GEN3 PlayStation Wireless Gaming Headset - Black, Black
From
£89.00
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - M/L, Pink
Apple
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - M/L, Pink
From
£499.00
Morphy Richards Signature Matt 100744 Kettle - Black, Black
Morphy Richards
Morphy Richards Signature Matt 100744 Kettle - Black, Black
From
£89.00
TCL SF540K 40" Full HD Smart Fire TV [2023] - 40SF540K, Grey
TCL
TCL SF540K 40" Full HD Smart Fire TV [2023] - 40SF540K, Grey
From
£158.00
Carmen C81190 Fitted Electric Blanket For Double Bed - White, White
Carmen
Carmen C81190 Fitted Electric Blanket For Double Bed - White, White
From
£44.00
TCL P7K 55" 4K Ultra HD QLED Smart Google TV [2025] - 55P7K-UK, Silver
TCL
TCL P7K 55" 4K Ultra HD QLED Smart Google TV [2025] - 55P7K-UK, Silver
From
£379.00
NEFF N50 U1ACE2AN3B Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
NEFF
NEFF N50 U1ACE2AN3B Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
From
£799.00
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
LG
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
From
£242.00
Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - Black, Black
Samsung
Samsung Galaxy Watch 8 Classic LTE 2025, GPS - 46mm - Black, Black
From
£499.00
Goosebumps: Terror in Little Creek for PS5, White
Playstation
Goosebumps: Terror in Little Creek for PS5, White
From
£35.00
RingConn Gen 2 6975377550882 Smart Ring - Black - Size 7, Black
RingConn
RingConn Gen 2 6975377550882 Smart Ring - Black - Size 7, Black
From
£349.00
Turtle Beach Recon 70 Gaming Headset - Blue Camouflage, Blue
Turtle Beach
Turtle Beach Recon 70 Gaming Headset - Blue Camouflage, Blue
From
£29.00
Beko DVN04X20S Full Size Dishwasher - Silver - E Rated, Silver
Beko
Beko DVN04X20S Full Size Dishwasher - Silver - E Rated, Silver
From
£269.00