AO Sale

  •  SALE on, save up to 45%
  •  Average Saving £46
  •  Average Discount 13%
  •  Average Price (RRP) £725

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5370.0%
Smeg4760.1%
Apple3910.2%
Samsung3770.7%
AEG2870.8%
Hisense2871.5%
Beko2520.8%
Bosch2391.1%
Hotpoint1880.9%
Playstation1750.4%
Russell Hobbs1612.9%
NEFF1400.4%
LG1320.9%
Xbox1270.1%
Indesit1201.0%
Hoover1051.1%
Miele970.8%
Haier942.7%
Asus910.4%
Nintendo910.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £45.56. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 135 days to go!

Smeg Portofino CPF9iPBL 90cm Electric Range Cooker with Induction Hob - Black - A+ Rated, Black
Smeg
Smeg Portofino CPF9iPBL 90cm Electric Range Cooker with Induction Hob - Black - A+ Rated, Black
From
£3,399.00
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Samsung
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LEU1 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£719.00
Fisher & Paykel Series 7 CI604DTB4 60cm Induction Hob - Black, Black
Fisher & Paykel
Fisher & Paykel Series 7 CI604DTB4 60cm Induction Hob - Black, Black
From
£983.00
Hisense 3S Series WF3S1243BB3 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Hisense
Hisense 3S Series WF3S1243BB3 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£389.00
LG 23.8" Full HD 100Hz Monitor with FreeSync - Black, Black
LG
LG 23.8" Full HD 100Hz Monitor with FreeSync - Black, Black
From
£74.00
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro - Transparent, Transparent
PanzerGlass
SAFE. by PanzerGlass Screen Protector for iPhone 15 Pro - Transparent, Transparent
From
£17.00
Google Pixel 9 128GB Smartphone in Obsidian Black, Black
Google
Google Pixel 9 128GB Smartphone in Obsidian Black, Black
From
£629.00
Belling Farmhouse 100E 100cm Electric Range Cooker with Ceramic Hob - Anthracite - A/A Rated, Grey
Belling
Belling Farmhouse 100E 100cm Electric Range Cooker with Ceramic Hob - Anthracite - A/A Rated, Grey
From
£1,149.00
Rangemaster Estel Deluxe ESDLB110DFPSLT/AB1 110cm Dual Fuel Range Cooker - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPSLT/AB1 110cm Dual Fuel Range Cooker - Slate / Antique Brass - A/A Rated, Grey
From
£4,199.00
Apple iPad 11" 512GB WiFi 2025 - Yellow, Yellow
Apple
Apple iPad 11" 512GB WiFi 2025 - Yellow, Yellow
From
£590.00
AEG 8000 AuroraTech NDV8761CT 60cm Chimney Cooker Hood - Matt Black, Black
AEG
AEG 8000 AuroraTech NDV8761CT 60cm Chimney Cooker Hood - Matt Black, Black
From
£979.00
ASUS Pen 2.0 SA203H - Black, Black
Asus
ASUS Pen 2.0 SA203H - Black, Black
From
£74.00
Rangemaster Classic CL90ECPGBL/CM1 90cm Electric Range Cooker with - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic CL90ECPGBL/CM1 90cm Electric Range Cooker with - Black / Chrome - A Rated, Black
From
£2,499.00
Brother MFC-J4540DW Inkjet Printer - White, White
Brother
Brother MFC-J4540DW Inkjet Printer - White, White
From
£201.00
Bosch Series 6 WQG245R9GB 9Kg Heat Pump Tumble Dryer - Graphite - A++ Rated, Silver
Bosch
Bosch Series 6 WQG245R9GB 9Kg Heat Pump Tumble Dryer - Graphite - A++ Rated, Silver
From
£699.00
9kg
Smeg 50's Retro TSF03WHUK 4 Slice Toaster - White, White
Smeg
Smeg 50's Retro TSF03WHUK 4 Slice Toaster - White, White
From
£175.00
Bertazzoni Master Series MAS95I2ENEC 90cm Electric Range Cooker with Induction Hob - Nero - A Rated, Black
Bertazzoni
Bertazzoni Master Series MAS95I2ENEC 90cm Electric Range Cooker with Induction Hob - Nero - A Rated, Black
From
£2,999.00
Rangemaster Classic CLA90NGFCY/C 90cm Gas Range Cooker with Electric Fan Oven - Cranberry / Chrome - A+/A Rated, Red
Rangemaster
Rangemaster Classic CLA90NGFCY/C 90cm Gas Range Cooker with Electric Fan Oven - Cranberry / Chrome - A+/A Rated, Red
From
£2,849.00
Rangemaster Classic Deluxe CDL100DFFWH/B 100cm Dual Fuel Range Cooker - White / Brass - A/A Rated, White
Rangemaster
Rangemaster Classic Deluxe CDL100DFFWH/B 100cm Dual Fuel Range Cooker - White / Brass - A/A Rated, White
From
£2,525.00
Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina SRV596GH5 88cm Gas Hob - Stainless Steel, Stainless Steel
From
£529.00
AEG 6000 SatelliteClean FSS64907Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
AEG
AEG 6000 SatelliteClean FSS64907Z Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - C Rated, Black
From
£499.00
Apple iPhone 14 Pro - As New 128 GB in Space Black, Black
Apple
Apple iPhone 14 Pro - As New 128 GB in Space Black, Black
From
£1,024.00
CDA Betty Sea Holly 144cm High 80/20 Small Fridge Freezer - Sea Holly - D Rated, Blue
CDA
CDA Betty Sea Holly 144cm High 80/20 Small Fridge Freezer - Sea Holly - D Rated, Blue
From
£399.00
Samsung Galaxy S24+ 256GB Smartphone in Onyx Black, Black
Samsung
Samsung Galaxy S24+ 256GB Smartphone in Onyx Black, Black
From
£759.00
KitchenAid Artisan 5KMT2204BAC 2 Slice Toaster - Almond Cream, Cream
KitchenAid
KitchenAid Artisan 5KMT2204BAC 2 Slice Toaster - Almond Cream, Cream
From
£269.00
Samsung DU8500 55" 4K Ultra HD Smart TV [2024] - UE55DU8500, Grey
Samsung
Samsung DU8500 55" 4K Ultra HD Smart TV [2024] - UE55DU8500, Grey
From
£429.00
Liebherr Plus IRBd5120 Integrated Upright 177cm High Fridge - Fixed Door Fixing Kit - White - D Rated, White
Liebherr
Liebherr Plus IRBd5120 Integrated Upright 177cm High Fridge - Fixed Door Fixing Kit - White - D Rated, White
From
£1,199.00
Star Buy
Ninja Blast BC151UKWH Portable Blender - White, White
Ninja
Ninja Blast BC151UKWH Portable Blender - White, White
From
£45.00
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Samsung
Samsung Series 6+ AI Energy SpaceMax WW11DG6B85LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£679.00
Beko EnergySpin B3W31041A 10kg Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
Beko
Beko EnergySpin B3W31041A 10kg Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
From
£329.00
LG UltraGear 45" Wide Quad HD 240Hz OLED Curved Gaming Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
LG
LG UltraGear 45" Wide Quad HD 240Hz OLED Curved Gaming Monitor with FreeSync Premium Pro with NVidia G-Sync - Black, Black
From
£999.00
Belkin BoostCharge Qi2 3-in-1 15w Magnetic Foldable Wireless Charger - Black, Black
Belkin
Belkin BoostCharge Qi2 3-in-1 15w Magnetic Foldable Wireless Charger - Black, Black
From
£79.00
Google Pixel 9 Pro 128GB Smartphone in Rose Quartz, Pink
Google
Google Pixel 9 Pro 128GB Smartphone in Rose Quartz, Pink
From
£799.00
Star Buy
Belling Farmhouse 110E 110cm Electric Range Cooker with Ceramic Hob - Anthracite - A/A Rated, Grey
Belling
Belling Farmhouse 110E 110cm Electric Range Cooker with Ceramic Hob - Anthracite - A/A Rated, Grey
From
£1,246.00
Rangemaster Estel Deluxe ESDLB110DFPSLT/CM1 110cm Dual Fuel Range Cooker - Slate / Chrome - A/A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDLB110DFPSLT/CM1 110cm Dual Fuel Range Cooker - Slate / Chrome - A/A Rated, Grey
From
£3,999.00
Apple Studio Display 27" 5k Retina 60Hz - Tilt Adjustable - Silver, Silver
Apple
Apple Studio Display 27" 5k Retina 60Hz - Tilt Adjustable - Silver, Silver
From
£1,499.00
AEG 8000 AuroraTech NDV8791CT 90cm Chimney Cooker Hood - Matt Black, Black
AEG
AEG 8000 AuroraTech NDV8791CT 90cm Chimney Cooker Hood - Matt Black, Black
From
£1,079.00
RoboCop: Rogue City - Unfinished Business for Xbox Series X, White
Xbox
RoboCop: Rogue City - Unfinished Business for Xbox Series X, White
From
£26.00
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
Sony
Sony BRAVIA 3 S35B 65" 4K Ultra HD Smart Android TV [2025] - K65S35B, Black
From
£1,099.00
Rangemaster Classic CL100ECPGBL/CM1 100cm Electric Range Cooker with - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Classic CL100ECPGBL/CM1 100cm Electric Range Cooker with - Black / Chrome - A Rated, Black
From
£2,699.00
tado Smart Radiator Thermostat Quattro Pack - Self install, White
tadoº
tado Smart Radiator Thermostat Quattro Pack - Self install, White
From
£218.00
Bosch Series 2 KGN34NWEAG 186cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
Bosch
Bosch Series 2 KGN34NWEAG 186cm High 50/50 No Frost Fridge Freezer - White - E Rated, White
From
£499.00