AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £69
  •  Average Discount 15%
  •  Average Price (RRP) £768

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5420.2%
Smeg4881.6%
Apple3830.2%
Samsung3373.8%
Hisense2936.4%
Beko2571.5%
AEG2542.7%
Bosch2174.3%
Playstation1830.2%
Hotpoint1592.4%
Russell Hobbs1413.9%
Nintendo1270.5%
Bertazzoni1200.0%
LG1203.4%
NEFF1191.9%
Xbox1180.1%
Hoover1143.4%
Stoves1020.1%
Haier983.5%
Miele911.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.88. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
15/11/2025November12202.6%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 5 days to go!

Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A Rated, Grey
Stoves
Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Anthracite - A Rated, Grey
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Beko BDIN38451 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko BDIN38451 Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
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Yale Smart Indoor Camera Smart Home Security Camera - White, White
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Dyson Airwrap Co-anda 2x Curly+Coily Hot Air Styler - Amber Silk, Pink
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Tower AirX AI 8L T17158 Air Fryer - Black, Black
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£99.00
Bertazzoni Heritage Series WD60HERNE Built In Warming Drawer - Matte Black, Black
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Sanus Vuepoint F32C-B2 Fixed TV Wall Bracket For 32 to 47 inch TV's, Black
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Beko HarvestFresh LNP4686LVW 186cm Fridge - White - E Rated, White
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£519.00
Smeg Classic CMS4303X Built In Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Smeg
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Rangemaster Professional Plus PROP90EISS/C 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
Rangemaster
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Beko KDVC100K 100cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
Beko
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Flymo Speedi-Mo 360C 9676634-01 Lawn Mower - Orange, Orange
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£129.00
NEFF N70 C24GR3XG1B 44 Litre 46cm High, Built In Standard Microwave Oven - Graphite, Silver
NEFF
NEFF N70 C24GR3XG1B 44 Litre 46cm High, Built In Standard Microwave Oven - Graphite, Silver
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De'Longhi TRD41025T Oil Filled Radiator 2500W - White, White
Delonghi
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Beko LSP4579W 180cm Fridge - White - E Rated, White
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£439.00
Smeg Portofino CPF9iPWH 90cm Electric Range Cooker with Induction Hob and Pyrolytic Cleaning - White - A+ Rated, White
Smeg
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Siemens IQ-700 EX851HVC1E 80cm Induction Hob - Black, Black
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Bosch Series 4 HQA574BB3B Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
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Apple 14" MacBook Pro, M4, 24GB RAM, 16 Core GPU, 512GB, 2024 - Silver, Silver
Apple
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AEG 8000 AbsoluteCare TR819A4B 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
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TCL P7K 43" 4K Ultra HD QLED Smart Google TV [2025] - 43P7K-UK, Silver
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Rangemaster Edge Deluxe EDDL90DFGBLK/CM1 90cm Dual Fuel Range Cooker with Gas Hob - Black Glass / Chrome - A/A Rated, Black
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Hotpoint HP3FC10BS7A0SUK Slimline Dishwasher - Silver - C Rated, Silver
Hotpoint
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Apple USB-C to MagSafe 3 Cable (2m) - Silver, Silver
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Sid Meier's Civilization VII: Standard Edition for Xbox One/Xbox Series X - Digital Download, White
Xbox
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Hotpoint HTG5GCW 50cm Single Oven Gas Cooker - White - A+/A Rated, White
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Stoves Richmond DX 90DF 90cm Dual Fuel Range Cooker with Gas Hob - Ice White - A Rated, White
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HP 15-fc0045na 15.6" Laptop - AMD Ryzen 3, 256GB SSD, 8 GB RAM - Black, Black
HP
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Hisense Hi4 BlackLine BSA66226ADBGUK Built In Electric Single Oven - Black - A Rated, Black
Hisense
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Candy CCVB15UK/1 Built In Wine Cooler - Black - G Rated, Black
Candy
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Smeg AIRFRY2 Air Fryer Tray for All Smeg 60cm Ovens - Black, Black
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£69.00
Tower PureSteam Infinity Xpress T22030GLD Steam Generator Iron - Black / Gold, Black
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KitchenAid Artisan 5KSM125BER Stand Mixer - Empire Red, Red
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Logitech K780 Multi-Device Bluetooth Keyboard - Black, Black
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£79.00
Beko DTLCE70051S 7Kg Condenser Tumble Dryer - Silver - B Rated, Silver
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Smeg FMI017X 17 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
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Rangemaster Toledo + TOLP90DFFGB/C 90cm Dual Fuel Range Cooker with Gas Hob - Black / Chrome - A/A Rated, Black
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Beko KDVC563AK 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
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Flymo Easi Glide 300 AC 9704830-01 Lawn Mower - Orange, Orange
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Bosch Series 8 CMG7241B1B Built In Compact Electric Single Oven with Microwave Function - Black, Black
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Beko CFG4601VW 202cm 50/50 Frost Free Fridge Freezer - White - E Rated, White
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Dualit 89220 Mini Oven - Black, Black
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