AO Sale

  •  SALE on, save up to 45%
  •  Average Saving £48
  •  Average Discount 13%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5370.0%
Smeg4770.4%
Apple4020.2%
Samsung3910.8%
Hisense2981.8%
AEG2870.8%
Beko2500.9%
Bosch2401.1%
Hotpoint1890.8%
Playstation1730.4%
Russell Hobbs1582.8%
NEFF1380.4%
LG1300.8%
Xbox1280.1%
Indesit1161.0%
Hoover1051.5%
Miele1010.8%
Haier982.8%
Asus920.8%
Nintendo890.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £48.15. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 134 days to go!

Smeg Cucina DUSF400B Built Under Electric Double Oven - Black - A/B Rated, Black
Smeg
Smeg Cucina DUSF400B Built Under Electric Double Oven - Black - A/B Rated, Black
From
£729.00
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
AO
AO Screen Protector for Samsung Galaxy S21 FE, Transparent
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£24.00
Omron RS7 Intelli IT Wrist Blood Pressure Monitor, Black
Omron
Omron RS7 Intelli IT Wrist Blood Pressure Monitor, Black
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£73.00
Apple iPad Air 11" 256GB WiFi 2025 - Space Grey, Space Grey
Apple
Apple iPad Air 11" 256GB WiFi 2025 - Space Grey, Space Grey
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£655.00
Apple iMac 24", M4, 10-Core GPU, 512GB - 2024 - Pink, Pink
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Hisense A7N 50" 4K Ultra HD QLED Smart Freely TV - 50A7NQTUK, Grey
Hisense
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Siemens IQ-300 KG49NXXCF 203cm High 70/30 Fridge Freezer - Black Stainless Steel - C Rated, Black
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Siemens IQ-300 KG49NXXCF 203cm High 70/30 Fridge Freezer - Black Stainless Steel - C Rated, Black
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Soundcore Space One Noise Cancelling Over-Ear Headphones - Latte, Brown
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Toshiba LV2553DB 40" Full HD Smart Freely TV - 40LV2553DB, Black
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Toshiba LV2553DB 40" Full HD Smart Freely TV - 40LV2553DB, Black
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Sanus Vuepoint F32C-B2 Fixed TV Wall Bracket For 32 to 47 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F32C-B2 Fixed TV Wall Bracket For 32 to 47 inch TV's, Black
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Apple World Travel Adapter Kit - White, White
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£29.00
Hisense RL170D4BWE 84cm High Fridge - White - E Rated, White
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£179.00
Smeg Victoria SR964NGH 60cm Gas Hob - Black, Black
Smeg
Smeg Victoria SR964NGH 60cm Gas Hob - Black, Black
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£399.00
Rangemaster Classic CLA110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
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Rangemaster Classic CLA110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
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£2,930.00
Beko RecycledTub WTIK86151F Integrated 8kg Washing Machine with 1600 rpm - White - C Rated, White
Beko
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Smeg SE70SGH-5 68cm Gas Hob - Stainless Steel, Stainless Steel
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Rangemaster Classic Deluxe CDL110ECSL/B 110cm Electric Range Cooker with Ceramic Hob - Slate Grey / Brass - A/A Rated, Grey
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Ring IP Security Camera Indoor 1080p HD IP security camera - Black, Black
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£50.00
Hisense RB390N4ACE 186cm High 60/40 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Hisense PureFlat Infinite RS818N4IFE Wifi Connected Plumbed Total No Frost American Fridge Freezer - Black Stainless Steel - E Rated, Black
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Avatar: Frontiers of Pandora Ultimate Edition - Digital Download for Xbox Series X/Series S, White
Xbox
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Vax Platinum Power Max Pet Design CDCW-PMXP Carpet Cleaner, Black
VAX
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Laura Ashley China Rose VQSBSMR57LACR Hand Mixer - China Blue, Blue
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Samsung Q60D 85" 4K Ultra HD QLED Smart TV [2024] - QE85Q60D, Black
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Samsung Q60D 85" 4K Ultra HD QLED Smart TV [2024] - QE85Q60D, Black
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Hisense 7S Series WF7S1247BB 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Hisense
Hisense 7S Series WF7S1247BB 12kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
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Tower Renaissance T20065BLK 4 Slice Toaster - Black, Black
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Philips Hue Ambiance White GU10 Double Pack, White
Philips Hue
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Smeg Portofino KPF9YW 90cm Chimney Cooker Hood - Yellow, Yellow
Smeg
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Morphy Richards Espresso Coffee Machine - Stainless Steel - 172022, Stainless Steel
Morphy Richards
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Fairphone 5 5G 128GB Smartphone in Green, Green
Fairphone
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AO Screen Protector for Samsung Galaxy S21 Ultra, Transparent
AO
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£24.00
Hotpoint HP2FE10CS90SUK Slimline Dishwasher - Silver - E Rated, Silver
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Hotpoint HP2FE10CS90SUK Slimline Dishwasher - Silver - E Rated, Silver
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£319.00
Apple iPad Air 11" 256GB WiFi 2025 - Blue, Blue
Apple
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£655.00
Apple iMac 24", M4, 10-Core GPU, 256GB - 2024 - Pink, Pink
Apple
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£1,299.00
Hisense A7N 55" 4K Ultra HD QLED Smart Freely TV - 55A7NQTUK, Grey
Hisense
Hisense A7N 55" 4K Ultra HD QLED Smart Freely TV - 55A7NQTUK, Grey
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£449.00
Bosch Series 4 KGN392LAGG 203cm High 70/30 Fridge Freezer - Stainless Steel Effect - A Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LAGG 203cm High 70/30 Fridge Freezer - Stainless Steel Effect - A Rated, Stainless Steel
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£999.00
Soundcore Space One Pro Noise Cancelling Over-Ear Headphones - Jet Black, Black
Soundcore
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£149.00
TCL Q7C 55" 4K Ultra HD MiniLED Smart Google TV [2025] - 55Q7C-UK, Silver
TCL
TCL Q7C 55" 4K Ultra HD MiniLED Smart Google TV [2025] - 55Q7C-UK, Silver
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Logitech HD C270 Webcam - Black, Black
Logitech
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£34.00
Hisense H23MOBS5HUK 23 Litre 29cm High, Freestanding Small Standard Microwave Oven - Black, Black
Hisense
Hisense H23MOBS5HUK 23 Litre 29cm High, Freestanding Small Standard Microwave Oven - Black, Black
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Smeg PGF75-4 72cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
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£589.00
Rangemaster Professional Plus PROP110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
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Rangemaster Professional Plus PROP110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
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