AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £69
  •  Average Discount 15%
  •  Average Price (RRP) £768

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5420.2%
Smeg4881.6%
Apple3830.2%
Samsung3373.8%
Hisense2936.4%
Beko2571.5%
AEG2542.7%
Bosch2174.3%
Playstation1830.2%
Hotpoint1592.4%
Russell Hobbs1413.9%
Nintendo1270.5%
Bertazzoni1200.0%
LG1203.4%
NEFF1191.9%
Xbox1180.1%
Hoover1143.4%
Stoves1020.1%
Haier983.5%
Miele911.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.88. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
15/11/2025November12202.6%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 5 days to go!

Hisense GG663BHF 60cm Gas Hob - Black, Black
Hisense
Hisense GG663BHF 60cm Gas Hob - Black, Black
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£169.00
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPHTH/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
Rangemaster
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPHTH/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
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£3,299.00
Braun All-in-One Series 7, 15in1 Hair Clipper - Black / Blue, Black
Braun
Braun All-in-One Series 7, 15in1 Hair Clipper - Black / Blue, Black
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£113.00
Salter Kuro EK5565MBLKF 4 Slice Toaster - Black, Black
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Salter Kuro EK5565MBLKF 4 Slice Toaster - Black, Black
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£49.00
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
Nintendo
The Legend of Zelda: Breath of the Wild for Nintendo Switch, White
From
£49.00
Beko BMGB25333X 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
Beko
Beko BMGB25333X 25 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
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£329.00
Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
Smeg
Smeg 50's Retro KLF03BLMUK Kettle - Matte Black, Black
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£189.00
Rangemaster Toledo + TOLP90DFFSS/C 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Toledo + TOLP90DFFSS/C 90cm Dual Fuel Range Cooker with Gas Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
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£1,999.00
Bertazzoni Master Series MAS106L3ENEC 100cm Dual Fuel Range Cooker with Gas Hob - Nero - A/A Rated, Black
Bertazzoni
Bertazzoni Master Series MAS106L3ENEC 100cm Dual Fuel Range Cooker with Gas Hob - Nero - A/A Rated, Black
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£3,299.00
AEG FFB62417ZW Slimline Dishwasher - White - E Rated, White
AEG
AEG FFB62417ZW Slimline Dishwasher - White - E Rated, White
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£363.00
Beko HarvestFresh ASP342VPS Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko HarvestFresh ASP342VPS Plumbed Frost Free American Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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£799.00
Sanus VLT7-B2 Advanced Tilt 4D Premium Tilting TV Wall Bracket For 42 to 90 inch TV's, Black
Sanus
Sanus VLT7-B2 Advanced Tilt 4D Premium Tilting TV Wall Bracket For 42 to 90 inch TV's, Black
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£78.00
Call of Duty Black Ops 6 Cross-Gen Bundle for PS4, White
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£57.00
Vax SpinScrub Power CDCW-SSXS Carpet Cleaner, Grey
VAX
Vax SpinScrub Power CDCW-SSXS Carpet Cleaner, Grey
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£239.00
Hoover H-COMBI 300 HONCQ2T618EBK 185cm 60/40 No Frost Fridge Freezer - Black - E Rated, Black
Hoover
Hoover H-COMBI 300 HONCQ2T618EBK 185cm 60/40 No Frost Fridge Freezer - Black - E Rated, Black
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£399.00
Xbox Series S 1TB - White, White
Xbox
Xbox Series S 1TB - White, White
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£349.00
Apple iPad mini 8.3" 512GB WiFi + Cellular 2024 - Blue, Blue
Apple
Apple iPad mini 8.3" 512GB WiFi + Cellular 2024 - Blue, Blue
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£890.00
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
TCL
TCL V6C 75" 4K Ultra HD Smart Google TV [2025] - 75V6C-UK, Silver
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Rangemaster Estel Deluxe ESDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A/A Rated, Black
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£3,299.00
TCL C6KS 50" 4K Ultra HD MiniLED Smart Google TV [2025] - 50C6KS-UK, Silver
TCL
TCL C6KS 50" 4K Ultra HD MiniLED Smart Google TV [2025] - 50C6KS-UK, Silver
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£369.00
Apple 70W USB-C Power Adapter 70 Watt - White, White
Apple
Apple 70W USB-C Power Adapter 70 Watt - White, White
From
£59.00
Hoover HIF84DCS 80cm Induction Hob - Black, Black
Hoover
Hoover HIF84DCS 80cm Induction Hob - Black, Black
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£449.00
HP LaserJet 150nw Laser Printer - White, White
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£249.00
Stoves Richmond DX 90Ei 90cm Electric Range Cooker with Induction Hob - Twilight Blue - A Rated, Blue
Stoves
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Towa And The Guardians Of The Sacred Tree for Xbox Series X, White
Xbox
Towa And The Guardians Of The Sacred Tree for Xbox Series X, White
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£50.00
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPHTH/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
Rangemaster
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPHTH/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Heather / Chrome - A Rated, Purple
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£3,099.00
Braun Series 5 Mens Shaver - Black, Black
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Braun Series 5 Mens Shaver - Black, Black
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£45.00
Salter Kuro Easy Store EK5613BMBLKF Hand Mixer - Black, Black
Salter
Salter Kuro Easy Store EK5613BMBLKF Hand Mixer - Black, Black
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£22.00
Mario Kart 8 Deluxe for Nintendo Switch, White
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Mario Kart 8 Deluxe for Nintendo Switch, White
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£43.00
Beko B3T4911DW 9Kg Condenser Tumble Dryer - White - B Rated, White
Beko
Beko B3T4911DW 9Kg Condenser Tumble Dryer - White - B Rated, White
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£389.00
9kg
Smeg 50's Retro HMF01PGUK Hand Mixer with 3 Accessories - Pastel Green, Green
Smeg
Smeg 50's Retro HMF01PGUK Hand Mixer with 3 Accessories - Pastel Green, Green
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£149.00
Rangemaster Professional Plus PROP90EIGB/C 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
Rangemaster
Rangemaster Professional Plus PROP90EIGB/C 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
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Hisense BI62211CX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Hisense
Hisense BI62211CX Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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£216.00
Bertazzoni Master Series MAS115I3EXC 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
Bertazzoni
Bertazzoni Master Series MAS115I3EXC 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
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£3,999.00
AEG FFB53937ZW Full Size Dishwasher - White - D Rated, White
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AEG FFB53937ZW Full Size Dishwasher - White - D Rated, White
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£679.00
Fridgemaster MBUR60121E Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Fridgemaster
Fridgemaster MBUR60121E Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
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£269.00
Beko HarvestFresh CFG4686VPS 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Beko
Beko HarvestFresh CFG4686VPS 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
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Bosch Series 4 KUR21VFE0G Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 4 KUR21VFE0G Integrated Under Counter 82cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
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AEG 3000 AirFry BPX535A61M Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
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AEG 3000 AirFry BPX535A61M Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A+ Rated, Stainless Steel
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Call of Duty Black Ops 6 for PS5, White
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Hoover H-FRIDGE 300 HOCH1T518EXK 181cm No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hoover
Hoover H-FRIDGE 300 HOCH1T518EXK 181cm No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Oral-B iO 3 Electric Toothbrush - Blue / Black, Blue
Oral-B
Oral-B iO 3 Electric Toothbrush - Blue / Black, Blue
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£98.00