AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £48
  •  Average Discount 13%
  •  Average Price (RRP) £720

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5360.0%
Smeg4751.0%
Apple4150.3%
Samsung3961.2%
Hisense2911.8%
AEG2890.9%
Beko2550.8%
Bosch2381.4%
Hotpoint1850.9%
Playstation1770.5%
Russell Hobbs1562.8%
NEFF1370.4%
LG1291.1%
Xbox1280.1%
Indesit1161.0%
Hoover1141.3%
Miele1001.3%
Haier981.8%
Asus910.7%
Nintendo890.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £48.45. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 131 days to go!

Elica FOLD-GR-80 71 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
Elica
Elica FOLD-GR-80 71 cm Canopy Cooker Hood - Grey - For Ducted/Recirculating Ventilation, Grey
From
£249.00
Beko CSG4582B 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
Beko
Beko CSG4582B 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
From
£359.00
ASUS 15.6" Gaming Laptop - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 512GB SSD - Black, Black
Asus
ASUS 15.6" Gaming Laptop - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 512GB SSD - Black, Black
From
£799.00
Swan Retro SK19020BN Kettle - Black, Black
Swan Retro
Swan Retro SK19020BN Kettle - Black, Black
From
£34.00
Russell Hobbs RH143LF552E1W 143cm High Small Fridge - White - E Rated, White
Russell Hobbs
Russell Hobbs RH143LF552E1W 143cm High Small Fridge - White - E Rated, White
From
£300.00
Russell Hobbs Distinctions 26432 2 Slice Toaster - Titanium, Titanium
Russell Hobbs
Russell Hobbs Distinctions 26432 2 Slice Toaster - Titanium, Titanium
From
£44.00
Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
Ninja
Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
From
£45.00
AEG 6000 AutoSense LFX6G8434BI Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
AEG
AEG 6000 AutoSense LFX6G8434BI Integrated 8kg Washing Machine with 1400 rpm - White - B Rated, White
From
£647.00
8kg
Apple Watch Series 10, 46mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch Series 10, 46mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
From
£508.00
Cricut Joy Smart Cutting Machine - White, White
Cricut
Cricut Joy Smart Cutting Machine - White, White
From
£134.00
Stoves Richmond 100cm Dual Fuel Range Cooker - Black - A/A/A Rated, Black
Stoves
Stoves Richmond 100cm Dual Fuel Range Cooker - Black - A/A/A Rated, Black
From
£1,684.00
Smeg HBF03CRUK Hand Blender - Cream, Cream
Smeg
Smeg HBF03CRUK Hand Blender - Cream, Cream
From
£119.00
PowerA Twin Charging Station for PS5 DualSense Charging Dock For PlayStation 5 - White / Black, White
PowerA
PowerA Twin Charging Station for PS5 DualSense Charging Dock For PlayStation 5 - White / Black, White
From
£23.00
Rangemaster Estel Deluxe ESDLO110DFPMNT/AB1 110cm Dual Fuel Range Cooker - Mint / Antique Brass - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPMNT/AB1 110cm Dual Fuel Range Cooker - Mint / Antique Brass - A/A Rated, Green
From
£3,699.00
Indesit IO 232H W Built In Electric Single Oven - White - A Rated, White
Indesit
Indesit IO 232H W Built In Electric Single Oven - White - A Rated, White
From
£179.00
ASUS Active stylus SA201H - Black, Black
Asus
ASUS Active stylus SA201H - Black, Black
From
£50.00
LG QNED87A6 75" 4K Ultra HD MiniLED Smart TV - 75QNED87A6B, Blue
LG
LG QNED87A6 75" 4K Ultra HD MiniLED Smart TV - 75QNED87A6B, Blue
From
£1,899.00
Rangemaster Classic CL100ECPPCR/CM1 100cm Electric Range Cooker with - Pale Cream / Chrome - A Rated, Cream
Rangemaster
Rangemaster Classic CL100ECPPCR/CM1 100cm Electric Range Cooker with - Pale Cream / Chrome - A Rated, Cream
From
£2,699.00
Samsung Galaxy Watch8 2025, GPS - 44mm - Graphite, Silver
Samsung
Samsung Galaxy Watch8 2025, GPS - 44mm - Graphite, Silver
From
£349.00
Smeg 50's Retro HMF01PGUK Hand Mixer with 3 Accessories - Pastel Green, Green
Smeg
Smeg 50's Retro HMF01PGUK Hand Mixer with 3 Accessories - Pastel Green, Green
From
£149.00
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
Smeg
Smeg Portofino CPF120IGMPR Dual Fuel Range Cooker - Red - A+/A Rated, Red
From
£7,939.00
Hotpoint PPH60GDFIXUK 59cm Gas Hob - Stainless Steel, Stainless Steel
Hotpoint
Hotpoint PPH60GDFIXUK 59cm Gas Hob - Stainless Steel, Stainless Steel
From
£169.00
Smeg 50's Retro HMF01PBUK Hand Mixer with 3 Accessories - Pastel Blue, Blue
Smeg
Smeg 50's Retro HMF01PBUK Hand Mixer with 3 Accessories - Pastel Blue, Blue
From
£149.00
Apple iPhone 15 256GB in Black, Black
Apple
Apple iPhone 15 256GB in Black, Black
From
£699.00
Apple iPhone 15 512GB in Green, Green
Apple
Apple iPhone 15 512GB in Green, Green
From
£899.00
Haier HSW79F18DIPT Wifi Connected Plumbed Frost Free American Fridge Freezer - Black - D Rated, Black
Haier
Haier HSW79F18DIPT Wifi Connected Plumbed Frost Free American Fridge Freezer - Black - D Rated, Black
From
£1,299.00
Tower VL20 Pets T513006PETS Upright Vacuum Cleaner, Purple
Tower
Tower VL20 Pets T513006PETS Upright Vacuum Cleaner, Purple
From
£59.00
Bosch Series 2 WGE03408GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 2 WGE03408GB 8kg Washing Machine with 1400 rpm - White - A Rated, White
From
£429.00
8kg
Russell Hobbs 18790 4 Slice Toaster - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs 18790 4 Slice Toaster - Stainless Steel, Stainless Steel
From
£38.00
Russell Hobbs Inspire 24370 2 Slice Toaster - White, White
Russell Hobbs
Russell Hobbs Inspire 24370 2 Slice Toaster - White, White
From
£33.00
Beko BM3T3713W 7Kg Heat Pump Tumble Dryer - White - A+ Rated, White
Beko
Beko BM3T3713W 7Kg Heat Pump Tumble Dryer - White - A+ Rated, White
From
£399.00
7kg
Morphy Richards Illumination 248021 4 Slice Toaster - White, White
Morphy Richards
Morphy Richards Illumination 248021 4 Slice Toaster - White, White
From
£54.00
KitchenAid Go Cordless 5KHMR762BM Hand Mixer - Black, Black
KitchenAid
KitchenAid Go Cordless 5KHMR762BM Hand Mixer - Black, Black
From
£179.00
KitchenAid 5KEK1522BMS Kettle with Temperature Selector - Silver, Silver
KitchenAid
KitchenAid 5KEK1522BMS Kettle with Temperature Selector - Silver, Silver
From
£199.00
Smeg 50's Style CJF11PBUK Juicer - Pastel Blue, Blue
Smeg
Smeg 50's Style CJF11PBUK Juicer - Pastel Blue, Blue
From
£149.00
Smeg 50's Style CGF11CRUK Coffee Grinder - Cream, Cream
Smeg
Smeg 50's Style CGF11CRUK Coffee Grinder - Cream, Cream
From
£219.00
Rangemaster Estel Deluxe ESDLO110DFPMNT/CM1 110cm Dual Fuel Range Cooker - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDLO110DFPMNT/CM1 110cm Dual Fuel Range Cooker - Mint / Chrome - A/A Rated, Green
From
£3,499.00
Commandos: Origins Deluxe Edition for Xbox Series X, White
Xbox
Commandos: Origins Deluxe Edition for Xbox Series X, White
From
£55.00
AEG 6000 SenseCook OS6PB50AK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
AEG
AEG 6000 SenseCook OS6PB50AK Built In Electric Single Oven with Pyrolytic Cleaning - Black - A+ Rated, Black
From
£649.00
ASUS BP4701 ROG Laptop Backpack for 17" - Black, Black
Asus
ASUS BP4701 ROG Laptop Backpack for 17" - Black, Black
From
£44.00
Miele FNS4382D 186cm High Frost Free Upright Freezer - Stainless Steel - D Rated, Stainless Steel
Miele
Miele FNS4382D 186cm High Frost Free Upright Freezer - Stainless Steel - D Rated, Stainless Steel
From
£1,349.00
Rangemaster Classic CL100ECPBOR/CM1 100cm Electric Range Cooker with - Bordeaux / Chrome - A Rated, Red
Rangemaster
Rangemaster Classic CL100ECPBOR/CM1 100cm Electric Range Cooker with - Bordeaux / Chrome - A Rated, Red
From
£2,699.00