AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £769

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5360.2%
Smeg4871.6%
Apple3770.2%
Samsung3323.9%
Hisense2896.3%
Beko2571.5%
AEG2512.9%
Bosch2124.4%
Playstation1830.2%
Hotpoint1562.4%
Russell Hobbs1404.0%
Nintendo1240.6%
LG1183.4%
NEFF1182.0%
Xbox1180.1%
Bertazzoni1160.0%
Hoover1123.5%
Stoves1020.2%
Haier953.5%
Miele891.4%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.13. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
15/11/2025November12202.5%
14/11/2025November11962.5%
13/11/2025November11922.4%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 5 days to go!

Smeg Classic DOSF6300X Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
Smeg
Smeg Classic DOSF6300X Built In Electric Double Oven - Stainless Steel - A/B Rated, Stainless Steel
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£999.00
Rangemaster Professional Deluxe PDL90EIWH/C 90cm Electric Range Cooker with Induction Hob - White / Chrome - A/A Rated, White
Rangemaster
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Rangemaster Classic Deluxe CDL110ECRG/B 110cm Electric Range Cooker with Ceramic Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
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Indesit D2FHK26BUK Full Size Dishwasher - Black - E Rated, Black
Indesit
Indesit D2FHK26BUK Full Size Dishwasher - Black - E Rated, Black
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£269.00
LG NatureFRESH GBV5240CEP 203cm 70/30 Frost Free Fridge Freezer - Matte Black - C Rated, Black
LG
LG NatureFRESH GBV5240CEP 203cm 70/30 Frost Free Fridge Freezer - Matte Black - C Rated, Black
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Suicide Squad: Kill The Justice League - Standard Edition for Xbox Series X, White
Xbox
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£20.00
Bosch Series 4 SMS4EKW06G Wifi Connected Full Size Dishwasher - White - B Rated, White
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£474.00
Russell Hobbs RH85UCLF552E1W 85cm Small Fridge - White - E Rated, White
Russell Hobbs
Russell Hobbs RH85UCLF552E1W 85cm Small Fridge - White - E Rated, White
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£199.00
Ring Video Doorbell Smart Doorbell - Bronze, Brown
Ring
Ring Video Doorbell Smart Doorbell - Bronze, Brown
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£99.00
Beko HarvestFresh ASP342NDVPX American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Beko
Beko HarvestFresh ASP342NDVPX American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Smeg Classic SFP6301TVN Built In Electric Single Oven with Pyrolytic Cleaning - Matt Black - A+ Rated, Black
Smeg
Smeg Classic SFP6301TVN Built In Electric Single Oven with Pyrolytic Cleaning - Matt Black - A+ Rated, Black
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Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
Breville
Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
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£44.00
Krcher SC 2 EasyFix Steam Cleaner, White
Kärcher
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£164.00
Swan Retro SR11050GNE 182cm Fridge - Green - E Rated, Green
Swan
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£615.00
LG G54LW 55" 4K Ultra HD OLED Smart TV - OLED55G54LW, Silver
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£1,599.00
Hotpoint HPK 26363 XBR5UK 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
Hotpoint
Hotpoint HPK 26363 XBR5UK 186cm 60/40 Frost Free Fridge Freezer - Stainless Steel - D Rated, Stainless Steel
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£499.00
Stoves 60cm Double Oven Dual Fuel Richmond DX MRA 60DF Mini Range Cooker - Deep Marine - A/A Rated, Green
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Miele G7080 SCVi Wifi Connected Fully Integrated Full Size Dishwasher - Clean Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
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Miele G7080 SCVi Wifi Connected Fully Integrated Full Size Dishwasher - Clean Steel Control Panel with Fixed Door Fixing Kit - A Rated, Stainless Steel
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RingConn Gen 2 Smart Ring - Silver - Size 6, Silver
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£201.00
Rangemaster Classic Deluxe 110 CLDLO110DFPBOR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A Rated, Red
Rangemaster
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£3,499.00
Apple Bumper for iPhone Air - Light Grey, Grey
Apple
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Turtle Beach Recon 70 Gaming Headset - Green Camouflage, Green
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Braun Series XT Beard Trimmer Black / Grey, Black
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£33.00
Smeg DI322BQLH Fully Integrated Full Size Dishwasher - Silver Control Panel with Sliding Door Fixing Kit - B Rated, Silver
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Smeg DI322BQLH Fully Integrated Full Size Dishwasher - Silver Control Panel with Sliding Door Fixing Kit - B Rated, Silver
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£569.00
Rangemaster Classic Deluxe CDL110ECOG/C 110cm Electric Range Cooker with Ceramic Hob - Olive Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110ECOG/C 110cm Electric Range Cooker with Ceramic Hob - Olive Green / Chrome - A/A Rated, Green
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Bosch Series 6 BIC510NB0 Built In Warming Drawer - Black, Black
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HP Smart Tank 7605 Thermal Inkjet Printer Up to 3 years of Ink Included - Grey, Grey
HP
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Hisense RB390N4WCE 186cm 60/40 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RB390N4WCE 186cm 60/40 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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£379.00
Russell Hobbs Luna Quiet Boil 23211 Kettle - Grey, Grey
Russell Hobbs Luna
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Miele DAS2620 Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
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Miele DAS2620 Built In Telescopic Cooker Hood - Stainless Steel, Stainless Steel
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£463.00
Melitta AromaFresh II Pro 6776786 Filter Coffee Machine with Timer - Black, Black
Melitta
Melitta AromaFresh II Pro 6776786 Filter Coffee Machine with Timer - Black, Black
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£139.00
Bosch Series 2 SMI2HTS02G Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
Bosch
Bosch Series 2 SMI2HTS02G Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
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Russell Hobbs RH85UCLF552E1B 85cm Small Fridge - Black - E Rated, Black
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Russell Hobbs RH85UCLF552E1B 85cm Small Fridge - Black - E Rated, Black
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Wahl Deluxe Gift Set Hair Clipper - Blue, Blue
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Segway Ninebot eKickScooter MAX G2 E Electric Scooter, Grey
Segway
Segway Ninebot eKickScooter MAX G2 E Electric Scooter, Grey
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Krcher SC 1 Upright Steam Mop - White, White
Kärcher
Krcher SC 1 Upright Steam Mop - White, White
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£69.00
Hotpoint HP6IC11BS7LA0UK Fully Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
Hotpoint
Hotpoint HP6IC11BS7LA0UK Fully Integrated Slimline Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
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£425.00
Swan Retro SR11050GRNE 182cm Fridge - Grey - E Rated, Grey
Swan
Swan Retro SR11050GRNE 182cm Fridge - Grey - E Rated, Grey
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£605.00
LG G56LS 55" 4K Ultra HD OLED Smart TV - OLED55G56LS, Silver
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LG G56LS 55" 4K Ultra HD OLED Smart TV - OLED55G56LS, Silver
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£1,599.00
Stoves 60cm Double Oven Dual Fuel Richmond DX MRA 60DF Mini Range Cooker - Garnet Red - A/A Rated, Red
Stoves
Stoves 60cm Double Oven Dual Fuel Richmond DX MRA 60DF Mini Range Cooker - Garnet Red - A/A Rated, Red
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RingConn Gen 2 Smart Ring - Rose Gold - Size 6, Gold
RingConn
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Rangemaster Classic Deluxe BC CLDLB110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe BC CLDLB110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
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£4,699.00