AO Sale

  •  SALE on, save up to 52%
  •  Average Saving £52
  •  Average Discount 13%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.0%
Smeg4541.4%
Apple4440.4%
Samsung4001.7%
Hisense2992.0%
AEG2761.1%
Beko2420.5%
Bosch2261.8%
Hotpoint1860.7%
Playstation1790.6%
Russell Hobbs1612.6%
NEFF1340.3%
Xbox1330.8%
LG1202.0%
Hoover1181.5%
Stoves1070.6%
Asus1070.7%
Indesit1011.1%
Miele951.3%
Haier901.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £51.94. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 124 days to go!

Rangemaster Elise ELS110EISS 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Elise ELS110EISS 110cm Electric Range Cooker with Induction Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£3,504.00
Rangemaster Classic Deluxe CDL100DFFCB/B 100cm Dual Fuel Range Cooker - Charcoal Black / Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL100DFFCB/B 100cm Dual Fuel Range Cooker - Charcoal Black / Brass - A/A Rated, Black
From
£2,699.00
Hisense RUR156D4AWE Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
Hisense
Hisense RUR156D4AWE Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£269.00
Apple iPhone 15 128GB in Yellow, Yellow
Apple
Apple iPhone 15 128GB in Yellow, Yellow
From
£599.00
Samsung Bespoke Series 8 RB38C7B5C22 Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Clean Black - C Rated, Black
Samsung
Samsung Bespoke Series 8 RB38C7B5C22 Wifi Connected 203cm High 70/30 No Frost Fridge Freezer - Clean Black - C Rated, Black
From
£1,399.00
Miele KM7361FL Induction Hob - Black, Black
Miele
Miele KM7361FL Induction Hob - Black, Black
From
£619.00
Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
Russell Hobbs
Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
From
£189.00
Kenwood Dawn ZJP09.000BL Kettle - Blue, Blue
Kenwood Dawn
Kenwood Dawn ZJP09.000BL Kettle - Blue, Blue
From
£49.00
Russell Hobbs 23460-56 Salt & Pepper Grinders - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs 23460-56 Salt & Pepper Grinders - Stainless Steel, Stainless Steel
From
£29.00
McAfee Internet Security Digital Download for 3 Devices, 2 Year Subscription, White
Mcafee
McAfee Internet Security Digital Download for 3 Devices, 2 Year Subscription, White
From
£24.00
Beko HygieneIntense BDFN26530W Full Size Dishwasher - White - D Rated, White
Beko
Beko HygieneIntense BDFN26530W Full Size Dishwasher - White - D Rated, White
From
£399.00
Beko ASN652VPZ Non-Plumbed American Fridge Freezer - Black Steel - E Rated, Black
Beko
Beko ASN652VPZ Non-Plumbed American Fridge Freezer - Black Steel - E Rated, Black
From
£819.00
Apple iPad mini 8.3" 512GB WiFi 2024 - Purple, Purple
Apple
Apple iPad mini 8.3" 512GB WiFi 2024 - Purple, Purple
From
£750.00
Apple iPhone 16 Pro Silicone Case with MagSafe for iPhone 16 Pro - Fuchsia, Pink
Apple
Apple iPhone 16 Pro Silicone Case with MagSafe for iPhone 16 Pro - Fuchsia, Pink
From
£49.00
ASUS W5000 KEYBOARD+MOUSE Wireless Keyboard with Optical Mouse - Black, Black
Asus
ASUS W5000 KEYBOARD+MOUSE Wireless Keyboard with Optical Mouse - Black, Black
From
£45.00
Ninja Detect Power Pro TB201UK Blender - Black, Black
Ninja
Ninja Detect Power Pro TB201UK Blender - Black, Black
From
£139.00
Xbox Stereo Wired Gaming Headset - Black, Black
Xbox
Xbox Stereo Wired Gaming Headset - Black, Black
From
£50.00
Rangemaster Estel Deluxe ESDLO110EIPGBL/CM1 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A Rated, Black
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPGBL/CM1 110cm Electric Range Cooker with Induction Hob - Black / Chrome - A Rated, Black
From
£3,999.00
Shark PowerPro with Anti Hair Wrap & Floor Detect Cordless Vacuum Cleaner with up to 50 Minutes Run Time - Navy Metallic - IZ380UK, Blue
Shark
Shark PowerPro with Anti Hair Wrap & Floor Detect Cordless Vacuum Cleaner with up to 50 Minutes Run Time - Navy Metallic - IZ380UK, Blue
From
£249.00
AEG 6000 Multibridge TK85IM00FB 80cm Induction Hob - Black, Black
AEG
AEG 6000 Multibridge TK85IM00FB 80cm Induction Hob - Black, Black
From
£899.00
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
LG
LG B56LA 55" 4K Ultra HD OLED Smart TV - OLED55B56LA, Black
From
£1,499.00
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Black, Black
Smeg
Smeg 50's Style Pan 28 cm Non-stick Frying Pan - Black, Black
From
£99.00
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
Xbox
Xbox V2 Wireless Gaming Controller For Android,PC,Xbox One,Xbox One S,Xbox One X,Xbox Series S,Xbox Series X,iOS - Carbon Black, Black
From
£59.00
Philips Series 3300 EP3347/90 Bean to Cup Coffee Machine - Black / Chrome, Black
Philips
Philips Series 3300 EP3347/90 Bean to Cup Coffee Machine - Black / Chrome, Black
From
£399.00
Samsung SWA-9500S 2.0.2 Surround Home Cinema System - Black, Black
Samsung
Samsung SWA-9500S 2.0.2 Surround Home Cinema System - Black, Black
From
£249.00
Shark Car Detail Kit 3726FFJ200UK, Grey
Shark
Shark Car Detail Kit 3726FFJ200UK, Grey
From
£26.00
Rangemaster Kitchener KCH100DFFCR/C 100cm Dual Fuel Range Cooker - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Kitchener KCH100DFFCR/C 100cm Dual Fuel Range Cooker - Cream / Chrome - A/A Rated, Cream
From
£1,970.00
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker - Regal Blue / Chrome - A/A Rated, Blue
Rangemaster
Rangemaster Classic Deluxe CDL100DFFRB/C 100cm Dual Fuel Range Cooker - Regal Blue / Chrome - A/A Rated, Blue
From
£2,699.00
Philips Hue Ambiance Appear White & Colour Outdoor Wall Light Twin Pack, Silver
Philips Hue
Philips Hue Ambiance Appear White & Colour Outdoor Wall Light Twin Pack, Silver
From
£189.00
Hisense GG643B 60cm Gas Hob - Black, Black
Hisense
Hisense GG643B 60cm Gas Hob - Black, Black
From
£179.00
AEG DGE5861HM 77 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
AEG
AEG DGE5861HM 77 cm Canopy Cooker Hood - Stainless Steel, Stainless Steel
From
£439.00
Apple iPhone 15 256GB in Pink, Pink
Apple
Apple iPhone 15 256GB in Pink, Pink
From
£699.00
CDA EVA90BL 90cm Chimney Cooker Hood - Black, Black
CDA
CDA EVA90BL 90cm Chimney Cooker Hood - Black, Black
From
£202.00
Haier HCE520EK Chest Freezer - White - E Rated, White
Haier
Haier HCE520EK Chest Freezer - White - E Rated, White
From
£539.00
Russell Hobbs Textures 21651 4 Slice Toaster - Black, Black
Russell Hobbs
Russell Hobbs Textures 21651 4 Slice Toaster - Black, Black
From
£36.00
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
From
£149.00
Tower AquajetPro T548006 Carpet Cleaner, Black
Tower
Tower AquajetPro T548006 Carpet Cleaner, Black
From
£78.00
Samsung Series 5 AI Energy SpaceMax WW11DG5B25AEEU 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Samsung
Samsung Series 5 AI Energy SpaceMax WW11DG5B25AEEU 11kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£449.00
Hisense 3S Series DH3S902BW3 Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Hisense
Hisense 3S Series DH3S902BW3 Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£499.00
9kg
Hoover H-COMBI 300 HONCQ2T618EXK 185cm High 60/40 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Hoover
Hoover H-COMBI 300 HONCQ2T618EXK 185cm High 60/40 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
From
£449.00
Apple iPhone 16 Plus 512GB in Black, Black
Apple
Apple iPhone 16 Plus 512GB in Black, Black
From
£1,099.00
Apple iPhone 16 Pro Silicone Case with MagSafe for iPhone 16 Pro - Ultramarine, Blue
Apple
Apple iPhone 16 Pro Silicone Case with MagSafe for iPhone 16 Pro - Ultramarine, Blue
From
£49.00