AO Sale

  •  SALE on, save up to 52%
  •  Average Saving £52
  •  Average Discount 13%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5320.0%
Smeg4541.4%
Apple4440.4%
Samsung4001.7%
Hisense2992.0%
AEG2761.1%
Beko2420.5%
Bosch2261.8%
Hotpoint1860.7%
Playstation1790.6%
Russell Hobbs1612.6%
NEFF1340.3%
Xbox1330.8%
LG1202.0%
Hoover1181.5%
Stoves1070.6%
Asus1070.7%
Indesit1011.1%
Miele951.3%
Haier901.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £51.94. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 123 days to go!

Amica AFC5100WH 50cm Electric Cooker with Ceramic Hob - White - A/A Rated, White
Amica
Amica AFC5100WH 50cm Electric Cooker with Ceramic Hob - White - A/A Rated, White
From
£349.00
Rangemaster Elise ELS110DFFRD 110cm Dual Fuel Range Cooker - Cherry Red - A/A Rated, Red
Rangemaster
Rangemaster Elise ELS110DFFRD 110cm Dual Fuel Range Cooker - Cherry Red - A/A Rated, Red
From
£3,299.00
Rangemaster Classic Deluxe CDL100DFFBL/B 100cm Dual Fuel Range Cooker - Black / Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL100DFFBL/B 100cm Dual Fuel Range Cooker - Black / Brass - A/A Rated, Black
From
£2,699.00
Philips Hue Ambiance Lily White and Colour Outdoor 3 Pack & Bridge, Black
Philips Hue
Philips Hue Ambiance Lily White and Colour Outdoor 3 Pack & Bridge, Black
From
£249.00
Star Buy
Samsung Odyssey 34" UltraWide Quad HD 165Hz Curved Gaming Monitor with FreeSync Premium - Black, Black
Samsung
Samsung Odyssey 34" UltraWide Quad HD 165Hz Curved Gaming Monitor with FreeSync Premium - Black, Black
From
£328.00
Leisure PR100F530K 100cm Dual Fuel Range Cooker - Black - A/A/A Rated, Black
Leisure
Leisure PR100F530K 100cm Dual Fuel Range Cooker - Black - A/A/A Rated, Black
From
£1,329.00
Ring Solar Panel, Black
Ring
Ring Solar Panel, Black
From
£50.00
Beko CSG4582B 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
Beko
Beko CSG4582B 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
From
£339.00
LG InstaView GMZ765STHJ Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
LG
LG InstaView GMZ765STHJ Wifi Connected Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£3,079.00
Swan Nordic ST14610WHTN 2 Slice Toaster - White, White
Swan
Swan Nordic ST14610WHTN 2 Slice Toaster - White, White
From
£49.00
Hetty Yellow 912097 Cylinder Vacuum Cleaner, Yellow
Numatic
Hetty Yellow 912097 Cylinder Vacuum Cleaner, Yellow
From
£159.00
Tower Cavaletto T10044MNB Kettle - Blue, Blue
Tower
Tower Cavaletto T10044MNB Kettle - Blue, Blue
From
£38.00
Russell Hobbs RH300CF201B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH300CF201B Chest Freezer - Black - E Rated, Black
From
£339.00
Apple iPhone 16 Pro 512GB in Black Titanium, Black
Apple
Apple iPhone 16 Pro 512GB in Black Titanium, Black
From
£1,199.00
AO Screen Protector for iPhone 15 Pro Max, Glass
AO
AO Screen Protector for iPhone 15 Pro Max, Glass
From
£15.00
Star Buy
Stoves Richmond 110cm Dual Fuel Range Cooker - Cream - A/A/A Rated, Cream
Stoves
Stoves Richmond 110cm Dual Fuel Range Cooker - Cream - A/A/A Rated, Cream
From
£2,299.00
Morphy Richards Signature Espresso Coffee Machine - Black - 172024, Black
Morphy Richards
Morphy Richards Signature Espresso Coffee Machine - Black - 172024, Black
From
£140.00
Rangemaster Estel Deluxe ESDLO110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A Rated, Grey
Rangemaster
Rangemaster Estel Deluxe ESDLO110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A Rated, Grey
From
£4,199.00
Acer Nitro QG241YX1bmiipx Full HD 200Hz Gaming Monitor with FreeSync Premium - Black, Black
Acer
Acer Nitro QG241YX1bmiipx Full HD 200Hz Gaming Monitor with FreeSync Premium - Black, Black
From
£119.00
AEG 6000 Bridge TO84IB00FB 80cm Induction Hob - Black, Black
AEG
AEG 6000 Bridge TO84IB00FB 80cm Induction Hob - Black, Black
From
£779.00
Wahl Afro FADE Baldfader Plus Hair Clipper - Cosmic Red, Red
Wahl
Wahl Afro FADE Baldfader Plus Hair Clipper - Cosmic Red, Red
From
£39.00
Smeg FLTHOBD Ceramic Filter - Metallic, Silver
Smeg
Smeg FLTHOBD Ceramic Filter - Metallic, Silver
From
£239.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDRU6 153cm High Small Fridge with Ice Box - Rust - C Rated, Orange
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDRU6 153cm High Small Fridge with Ice Box - Rust - C Rated, Orange
From
£1,899.00
Indesit INKF 8251 S4UK 180cm High No Frost Fridge Freezer - Silver, Silver
Indesit
Indesit INKF 8251 S4UK 180cm High No Frost Fridge Freezer - Silver, Silver
From
£389.00
Nextbase Series 2 Dash Cam Hardwire Kit, Black
Nextbase
Nextbase Series 2 Dash Cam Hardwire Kit, Black
From
£29.00
Belling ComfortCook BEL BI603MFC BLK Built In Electric Single Oven - Black - A Rated, Black
Belling
Belling ComfortCook BEL BI603MFC BLK Built In Electric Single Oven - Black - A Rated, Black
From
£259.00
Smeg 50's Retro KLF03PGUK Kettle - Pastel Green, Green
Smeg 50's Retro
Smeg 50's Retro KLF03PGUK Kettle - Pastel Green, Green
From
£149.00
Amica AFC6520BL 60cm Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Amica
Amica AFC6520BL 60cm Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
From
£419.00
Rangemaster Professional Plus PROP110EICR/C 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
Rangemaster
Rangemaster Professional Plus PROP110EICR/C 110cm Electric Range Cooker with Induction Hob - Cream - A/A Rated, Cream
From
£2,719.00
Rangemaster Classic Deluxe CDL100EIBL/B 100cm Electric Range Cooker with Induction Hob - Black / Brass - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL100EIBL/B 100cm Electric Range Cooker with Induction Hob - Black / Brass - A/A Rated, Black
From
£3,030.00
Flymo 36V EasiStore 380R KIT 2.0 Cordless - 36 Volts Lawn Mower, Including Battery, Orange
Flymo
Flymo 36V EasiStore 380R KIT 2.0 Cordless - 36 Volts Lawn Mower, Including Battery, Orange
From
£369.00
The Witcher 3: Wild Hunt - Complete Edition for Xbox Series X, White
Xbox
The Witcher 3: Wild Hunt - Complete Edition for Xbox Series X, White
From
£25.00
Beko UL4584W 84cm High Fridge - White - E Rated, White
Beko
Beko UL4584W 84cm High Fridge - White - E Rated, White
From
£199.00
Ring Battery Powered Spotlight Cam Plus Full HD 1080p IP security camera - White, White
Ring
Ring Battery Powered Spotlight Cam Plus Full HD 1080p IP security camera - White, White
From
£129.00
Apple iPhone 15 512GB in Green, Green
Apple
Apple iPhone 15 512GB in Green, Green
From
£899.00
Russell Hobbs RH186FFFF60B 186cm High 60/40 No Frost Fridge Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH186FFFF60B 186cm High 60/40 No Frost Fridge Freezer - Black - E Rated, Black
From
£389.00
Swan Retro ST19020CN 4 Slice Toaster - Cream, Cream
Swan
Swan Retro ST19020CN 4 Slice Toaster - Cream, Cream
From
£56.00
Russell Hobbs RH143LF552E1W 143cm High Small Fridge - White - E Rated, White
Russell Hobbs
Russell Hobbs RH143LF552E1W 143cm High Small Fridge - White - E Rated, White
From
£299.00
Russell Hobbs Light & Easy Brights 26482 2400 Watt Iron - Aqua, Green
Russell Hobbs
Russell Hobbs Light & Easy Brights 26482 2400 Watt Iron - Aqua, Green
From
£24.00
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
Beko
Beko CornerIntense BDIN38450C Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - B Rated, Black
From
£399.00
HP 15-fc0041na 15.6" Laptop - AMD Ryzen 7, 1TB SSD, 16 GB RAM - Black, Black
HP
HP 15-fc0041na 15.6" Laptop - AMD Ryzen 7, 1TB SSD, 16 GB RAM - Black, Black
From
£579.00
Samsung AI Book Cover Keyboard with Trackpad Folio Case for 14.6" Galaxy Tab S10 Ultra, S9 Ultra - Black, Black
Samsung
Samsung AI Book Cover Keyboard with Trackpad Folio Case for 14.6" Galaxy Tab S10 Ultra, S9 Ultra - Black, Black
From
£192.00