AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £58
  •  Average Discount 13%
  •  Average Price (RRP) £725

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.1%
Smeg4681.5%
Apple4140.3%
Samsung3981.8%
Hisense2921.7%
AEG2800.3%
Beko2560.7%
Bosch2301.8%
Hotpoint1801.0%
Playstation1782.2%
Russell Hobbs1471.6%
NEFF1470.3%
Xbox1320.8%
LG1182.1%
Hoover1121.4%
Asus1081.1%
Stoves1060.7%
Indesit1061.0%
Miele1020.7%
Nintendo960.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.46. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 117 days to go!

Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
Apple
Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS + Cellular [2024] - Starlight Sport Band - M/L, White
From
£319.00
Oral-B Pro 3 Electric Toothbrush - White, White
Oral-B
Oral-B Pro 3 Electric Toothbrush - White, White
From
£45.00
Apple USB-C to Lightning Cable (1m) - White, White
Apple
Apple USB-C to Lightning Cable (1m) - White, White
From
£19.00
Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
Breville
Breville High Gloss VTT968 2 Slice Toaster - Grey, Grey
From
£44.00
Hisense CH6T14BBUK 60cm Chimney Cooker Hood - Black, Black
Hisense
Hisense CH6T14BBUK 60cm Chimney Cooker Hood - Black, Black
From
£179.00
Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPMNT/AB1 100cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
From
£3,799.00
Samsung Galaxy S23 FE 128GB Smartphone in Purple, Purple
Samsung
Samsung Galaxy S23 FE 128GB Smartphone in Purple, Purple
From
£399.00
NEFF N50 B1ACE4AG3B Built In Electric Single Oven - Graphite - A+ Rated, Silver
NEFF
NEFF N50 B1ACE4AG3B Built In Electric Single Oven - Graphite - A+ Rated, Silver
From
£599.00
3XS Core 5060 Ti RGB Gaming PC - NVIDIA GeForce RTX 5060 Ti, AMD Ryzen 5, 1TB SSD - Black, Black
3XS
3XS Core 5060 Ti RGB Gaming PC - NVIDIA GeForce RTX 5060 Ti, AMD Ryzen 5, 1TB SSD - Black, Black
From
£1,149.00
Miele KFN4375 CD 186cm High 60/40 Frost Free Fridge Freezer - White - C Rated, White
Miele
Miele KFN4375 CD 186cm High 60/40 Frost Free Fridge Freezer - White - C Rated, White
From
£1,099.00
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
LG
LG UltraFine 27" 4K Ultra HD 60Hz Monitor - White, White
From
£209.00
Star Buy
Haier I-Pro Shine Series 5 XF1C3TB1FX-80 Wifi Connected Slimline Dishwasher - Silver - C Rated, Silver
Haier
Haier I-Pro Shine Series 5 XF1C3TB1FX-80 Wifi Connected Slimline Dishwasher - Silver - C Rated, Silver
From
£499.00
Call of Duty: Modern Warfare II for PS5, White
Playstation
Call of Duty: Modern Warfare II for PS5, White
From
£49.00
Elica NT-SWITCH BG DO Venting Induction Hob - Black - For Ducted Ventilation, Black
Elica
Elica NT-SWITCH BG DO Venting Induction Hob - Black - For Ducted Ventilation, Black
From
£1,499.00
Smeg Cucina S64S 58cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina S64S 58cm Gas Hob - Stainless Steel, Stainless Steel
From
£269.00
Rangemaster Toledo + TOLP110DFFGB/C 110cm Dual Fuel Range Cooker - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Toledo + TOLP110DFFGB/C 110cm Dual Fuel Range Cooker - Black / Chrome - A/A Rated, Black
From
£2,599.00
Smeg Victoria TR93IBL2 90cm Electric Range Cooker with Induction Hob - Black - A/B Rated, Black
Smeg
Smeg Victoria TR93IBL2 90cm Electric Range Cooker with Induction Hob - Black - A/B Rated, Black
From
£3,299.00
AEG FFB53937ZW Full Size Dishwasher - White - D Rated, White
AEG
AEG FFB53937ZW Full Size Dishwasher - White - D Rated, White
From
£679.00
Electra TDC8101W 8Kg Condenser Tumble Dryer - White - B Rated, White
Electra
Electra TDC8101W 8Kg Condenser Tumble Dryer - White - B Rated, White
From
£259.00
8kg
Siemens EQ300 TF301G19 Bean to Cup Coffee Machine - Piano Black, Black
Siemens
Siemens EQ300 TF301G19 Bean to Cup Coffee Machine - Piano Black, Black
From
£319.00
Indesit IB55732BUK 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
Indesit
Indesit IB55732BUK 182cm High 50/50 Fridge Freezer - Black - E Rated, Black
From
£349.00
Bosch Series 4 SPV4EMX25G Wifi Connected Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
Bosch
Bosch Series 4 SPV4EMX25G Wifi Connected Fully Integrated Slimline Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
From
£599.00
Kenwood Dusk ZJP30.000GN Kettle - Green, Green
Kenwood Dusk
Kenwood Dusk ZJP30.000GN Kettle - Green, Green
From
£54.00
Hotpoint ActiveCare NM11 948 BC A UK 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Hotpoint
Hotpoint ActiveCare NM11 948 BC A UK 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£319.00
9kg
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Beko
Beko EnergySpin BM3WT3941B 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
From
£299.00
9kg
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Denim, Blue
Apple
Apple iPhone 16 Plus Silicone Case with MagSafe for iPhone 16 Plus - Denim, Blue
From
£49.00
Black + Decker Smart BXSH37010GB Panel Heater 1700W - Black, Black
Black + Decker
Black + Decker Smart BXSH37010GB Panel Heater 1700W - Black, Black
From
£80.00
Dyson V11 Extra Cordless Vacuum Cleaner - Iron / Red, Grey
Dyson
Dyson V11 Extra Cordless Vacuum Cleaner - Iron / Red, Grey
From
£499.00
Apple Lightning to USB Cable (1m) - White, White
Apple
Apple Lightning to USB Cable (1m) - White, White
From
£19.00
Belling Farmhouse 60E 60cm Electric Mini Range Cooker with Ceramic Hob - Cream - A/A Rated, Cream
Belling
Belling Farmhouse 60E 60cm Electric Mini Range Cooker with Ceramic Hob - Cream - A/A Rated, Cream
From
£699.00
Hisense CH6T14BXBUK 60cm Chimney Cooker Hood - Stainless Steel / Black, Stainless Steel
Hisense
Hisense CH6T14BXBUK 60cm Chimney Cooker Hood - Stainless Steel / Black, Stainless Steel
From
£179.00
Rangemaster Estel Deluxe ESDL100EIPMNT/CM1 100cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPMNT/CM1 100cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
From
£3,599.00
Miele T1 EcoSpeed TSC643 WP Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Miele
Miele T1 EcoSpeed TSC643 WP Wifi Connected 8Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£1,049.00
8kg
AEG 6000 Hob2Hood GB67D61HB 60cm Chimney Cooker Hood - Black, Black
AEG
AEG 6000 Hob2Hood GB67D61HB 60cm Chimney Cooker Hood - Black, Black
From
£649.00
AO Protection Pack and Case Bundle for iPhone 14 - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 14 - Clear, Glass
From
£23.00
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
LG
LG UltraGear Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
From
£177.00
Hotpoint Fabric Care C HD 94M GBS UK 9Kg Heat Pump Tumble Dryer - Grey - A+++ Rated, Grey
Hotpoint
Hotpoint Fabric Care C HD 94M GBS UK 9Kg Heat Pump Tumble Dryer - Grey - A+++ Rated, Grey
From
£529.00
9kg
Call of Duty: Modern Warfare II for PS4, White
Playstation
Call of Duty: Modern Warfare II for PS4, White
From
£49.00
Elica NikolaTesla Fit 70 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
Elica
Elica NikolaTesla Fit 70 Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
From
£1,679.00
Smeg Cucina SF64M3TB Built In Electric Single Oven - Black - A Rated, Black
Smeg
Smeg Cucina SF64M3TB Built In Electric Single Oven - Black - A Rated, Black
From
£319.00
Rangemaster Classic Deluxe CDL90EIBL/C 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL90EIBL/C 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
From
£2,799.00
Smeg Portofino CPF92IMA 90cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
Smeg
Smeg Portofino CPF92IMA 90cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
From
£2,999.00