AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £58
  •  Average Discount 13%
  •  Average Price (RRP) £725

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.1%
Smeg4681.5%
Apple4140.3%
Samsung3981.8%
Hisense2921.7%
AEG2800.3%
Beko2560.7%
Bosch2301.8%
Hotpoint1801.0%
Playstation1782.2%
Russell Hobbs1471.6%
NEFF1470.3%
Xbox1320.8%
LG1182.1%
Hoover1121.4%
Asus1081.1%
Stoves1060.7%
Indesit1061.0%
Miele1020.7%
Nintendo960.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £58.46. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 116 days to go!

Rangemaster Classic Deluxe CDL110ECOG/B 110cm Electric Range Cooker with Ceramic Hob - Olive Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL110ECOG/B 110cm Electric Range Cooker with Ceramic Hob - Olive Green / Brass - A/A Rated, Green
From
£2,680.00
AEG ProSteam Technology LWR7596O5U 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
AEG
AEG ProSteam Technology LWR7596O5U 9Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£949.00
Whirlpool W8IHP42LUK Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
Whirlpool
Whirlpool W8IHP42LUK Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - C Rated, Black
From
£799.00
Beko CSG4582W 182cm High 50/50 Fridge Freezer - White - E Rated, White
Beko
Beko CSG4582W 182cm High 50/50 Fridge Freezer - White - E Rated, White
From
£329.00
Miele MilkPerfection CM6560 Wifi Connected Bean to Cup Coffee Machine - Graphite Grey Pearl Finish, Graphite
Miele
Miele MilkPerfection CM6560 Wifi Connected Bean to Cup Coffee Machine - Graphite Grey Pearl Finish, Graphite
From
£1,499.00
Haier i-Pro Series 7 Plus HW100-B14979U1 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Haier
Haier i-Pro Series 7 Plus HW100-B14979U1 10kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£479.00
Russell Hobbs Honeycomb 26070 4 Slice Toaster - White, White
Russell Hobbs
Russell Hobbs Honeycomb 26070 4 Slice Toaster - White, White
From
£39.00
Lenovo Tab M11 11" 128GB Tablet [2023] - Koala Grey, Grey
Lenovo
Lenovo Tab M11 11" 128GB Tablet [2023] - Koala Grey, Grey
From
£190.00
Apple iPhone 16 Clear Case with MagSafe for iPhone 16 - Clear, Glass
Apple
Apple iPhone 16 Clear Case with MagSafe for iPhone 16 - Clear, Glass
From
£49.00
Smeg Portofino KPF12BL Chimney Cooker Hood - Black, Black
Smeg
Smeg Portofino KPF12BL Chimney Cooker Hood - Black, Black
From
£1,319.00
Apple 16" MacBook Pro, M4 Max, 36GB RAM, 32 Core GPU, 1TB, 2024 - Space Black, Black
Apple
Apple 16" MacBook Pro, M4 Max, 36GB RAM, 32 Core GPU, 1TB, 2024 - Space Black, Black
From
£3,102.00
Apple 30W USB-C Power Adapter - White, White
Apple
Apple 30W USB-C Power Adapter - White, White
From
£39.00
Eufy Video Doorbell C31 Smart Doorbell 2K - - Black, Black
Eufy
Eufy Video Doorbell C31 Smart Doorbell 2K - - Black, Black
From
£95.00
Acer 11.6" Chromebook 311 CBOA311-1H - Black, Black
Acer
Acer 11.6" Chromebook 311 CBOA311-1H - Black, Black
From
£199.00
Rangemaster Estel Deluxe ESDL100EIPPPK/AB1 100cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A/A Rated, Pink
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPPPK/AB1 100cm Electric Range Cooker with Induction Hob - Pale Pink / Antique Brass - A/A Rated, Pink
From
£3,799.00
Lenovo TAB 10.1 10.1" 64GB Tablet [2024] - Grey, Grey
Lenovo
Lenovo TAB 10.1 10.1" 64GB Tablet [2024] - Grey, Grey
From
£149.00
AEG 7000 SilenceTech GV77D61SB 60cm Chimney Cooker Hood - Black, Black
AEG
AEG 7000 SilenceTech GV77D61SB 60cm Chimney Cooker Hood - Black, Black
From
£799.00
LG QNED85A6 86" 4K Ultra HD MiniLED QNED Smart TV - 86QNED85A6C, Black
LG
LG QNED85A6 86" 4K Ultra HD MiniLED QNED Smart TV - 86QNED85A6C, Black
From
£2,499.00
AO Protection Pack and Case Bundle for iPhone 15 - Clear, Glass
AO
AO Protection Pack and Case Bundle for iPhone 15 - Clear, Glass
From
£23.00
Hotpoint HDE6VDCASX 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Hotpoint
Hotpoint HDE6VDCASX 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
From
£539.00
Samsung Galaxy Book5 Copilot+ 15.6" Laptop - Arrow Lake U Intel Core Ultra 5 225U, 512GB SSD, 16 GB RAM - Moonstone Grey - [2025], Grey
Samsung
Samsung Galaxy Book5 Copilot+ 15.6" Laptop - Arrow Lake U Intel Core Ultra 5 225U, 512GB SSD, 16 GB RAM - Moonstone Grey - [2025], Grey
From
£999.00
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
HP
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
From
£109.00
Haier Series 4 HAISJ64MC 60cm Induction Hob - Black, Black
Haier
Haier Series 4 HAISJ64MC 60cm Induction Hob - Black, Black
From
£449.00
Smeg 50s Style Retro Right Hand Hinge FAB50RBL5 192cm High 80/20 Frost Free Fridge Freezer - Black - E Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB50RBL5 192cm High 80/20 Frost Free Fridge Freezer - Black - E Rated, Black
From
£2,289.00
Rangemaster Classic CLA110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic CLA110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,389.00
Smeg 50s Style Retro Right Hand Hinge FAB28RCR5UK 153cm High Small Fridge - Cream - D Rated, Cream
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RCR5UK 153cm High Small Fridge - Cream - D Rated, Cream
From
£1,199.00
Magimix 4200XL 18471 3 Litre Food Processor With 11 Accessories - Satin Steel, Stainless Steel
Magimix
Magimix 4200XL 18471 3 Litre Food Processor With 11 Accessories - Satin Steel, Stainless Steel
From
£299.00
Rangemaster Classic Deluxe CDL110EIRP/B 110cm Electric Range Cooker with Induction Hob - Royal Pearl / Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL110EIRP/B 110cm Electric Range Cooker with Induction Hob - Royal Pearl / Brass - A/A Rated, Grey
From
£3,129.00
Dyson Gen5detect Cordless Vacuum Cleaner - Purple, Purple
Dyson
Dyson Gen5detect Cordless Vacuum Cleaner - Purple, Purple
From
£749.00
Dyson Ball Animal UP34 Origin, Aluminium
Dyson
Dyson Ball Animal UP34 Origin, Aluminium
From
£329.00
Fridgemaster MC50165EB 143cm High 60/40 Small Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MC50165EB 143cm High 60/40 Small Fridge Freezer - Black - E Rated, Black
From
£209.00
Babyliss Carbon Steel Multi Groomer - Black, Black
Babyliss
Babyliss Carbon Steel Multi Groomer - Black, Black
From
£43.00
Candy CCT3L517EWSK-1 176cm High 50/50 Fridge Freezer - Silver - E Rated, Silver
Candy
Candy CCT3L517EWSK-1 176cm High 50/50 Fridge Freezer - Silver - E Rated, Silver
From
£319.00
ASUS 14" CX1400CKA-NK0380 Chromebook - Silver, Silver
Asus
ASUS 14" CX1400CKA-NK0380 Chromebook - Silver, Silver
From
£149.00
Russell Hobbs Colours Plus 20413 Kettle - Black, Black
Russell Hobbs
Russell Hobbs Colours Plus 20413 Kettle - Black, Black
From
£28.00
Star Buy
Hetty Quick Cordless Vacuum Cleaner with up to 70 Minutes Run Time - Pink - 916116, Pink
Numatic
Hetty Quick Cordless Vacuum Cleaner with up to 70 Minutes Run Time - Pink - 916116, Pink
From
£299.00
Apple iPhone 16 Silicone Case with MagSafe for iPhone 16 - Black, Black
Apple
Apple iPhone 16 Silicone Case with MagSafe for iPhone 16 - Black, Black
From
£49.00
Fairphone 5 5G 256GB Smartphone in Transparent, Transparent
Fairphone
Fairphone 5 5G 256GB Smartphone in Transparent, Transparent
From
£456.00
Trust GXT 491 Fayzo Wireless Gaming Headset For Nintendo Switch,PC,PlayStation 4,PlayStation 5,Playstation 3,Wii,Xbox 360,Xbox One,Xbox One S,Xbox S - Black, Black
Trust
Trust GXT 491 Fayzo Wireless Gaming Headset For Nintendo Switch,PC,PlayStation 4,PlayStation 5,Playstation 3,Wii,Xbox 360,Xbox One,Xbox One S,Xbox S - Black, Black
From
£48.00
TCL RC650K 65" 4K Ultra HD QLED Smart Roku TV [2024] - 65RC650K, Titanium
TCL
TCL RC650K 65" 4K Ultra HD QLED Smart Roku TV [2024] - 65RC650K, Titanium
From
£429.00
Warmlite WL43003YDT Oil Filled Radiator 1500W - Dark Titanium, Titanium
Warmlite
Warmlite WL43003YDT Oil Filled Radiator 1500W - Dark Titanium, Titanium
From
£39.00
Acer 14" Chromebook Spin 714 CP714-2WN - Eclipse Grey, Grey
Acer
Acer 14" Chromebook Spin 714 CP714-2WN - Eclipse Grey, Grey
From
£499.00