AO Sale

  •  SALE on, save up to 47%
  •  Average Saving £64
  •  Average Discount 13%
  •  Average Price (RRP) £733

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4721.3%
Apple4300.2%
Samsung3951.7%
AEG2830.6%
Hisense2810.8%
Beko2660.6%
Bosch2261.8%
Hotpoint1790.9%
Playstation1740.6%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1192.4%
Hoover1171.4%
Indesit1170.8%
Asus1121.6%
LG1123.0%
Stoves1050.5%
Miele1011.0%
Nintendo990.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £64.18. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 104 days to go!

Smeg Left Hand Hinge Mini Bar FAB5LPG5 72cm High Fridge - Pastel Green - D Rated, Green
Smeg
Smeg Left Hand Hinge Mini Bar FAB5LPG5 72cm High Fridge - Pastel Green - D Rated, Green
From
£859.00
Dualit Architect 72905 Kettle - Black / Brushed Steel, Black
Dualit Architect
Dualit Architect 72905 Kettle - Black / Brushed Steel, Black
From
£89.00
Rangemaster Classic Deluxe CDL90DFFRG/B 90cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Brass - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90DFFRG/B 90cm Dual Fuel Range Cooker with Gas Hob - Racing Green / Brass - A/A Rated, Green
From
£2,375.00
Hoover H-WASH 500 HD4106AMC/1 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH 500 HD4106AMC/1 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£450.00
CyberPowerPC AO22222 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22222 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
From
£749.00
PlayStation DualSense Wireless Gaming Controller For Android,Mac,PC,PlayStation 5,iOS - Cosmic Red, Red
Playstation
PlayStation DualSense Wireless Gaming Controller For Android,Mac,PC,PlayStation 5,iOS - Cosmic Red, Red
From
£60.00
KitchenAid Artisan 5KEK1522BPP Kettle with Temperature Selector - Pebble Palm, Green
KitchenAid
KitchenAid Artisan 5KEK1522BPP Kettle with Temperature Selector - Pebble Palm, Green
From
£159.00
Bosch Series 6 WGG254Z0GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
Bosch
Bosch Series 6 WGG254Z0GB 10kg Washing Machine with 1400 rpm - White - A Rated, White
From
£498.00
Hoover H-WASH&DRY 350 H3DPS41066TAMB80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
Hoover
Hoover H-WASH&DRY 350 H3DPS41066TAMB80 Wifi Connected 10Kg/6Kg Washer Dryer with 1400 rpm - White - D Rated [Wash&Dry], A Rated [Wash Only], White
From
£399.00
AEG 6000 ExtractionTech DBX3651R 60cm Chimney Cooker Hood - Black, Black
AEG
AEG 6000 ExtractionTech DBX3651R 60cm Chimney Cooker Hood - Black, Black
From
£249.00
Star Buy
Fridgemaster MBC55252NE 177cm High 60/40 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Fridgemaster
Fridgemaster MBC55252NE 177cm High 60/40 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£419.00
Apple Watch Series 10, 42mm, Slate Titanium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 10, 42mm, Slate Titanium Case, GPS + Cellular [2024] - Black Sport Band - M/L, Black
From
£699.00
Morphy Richards Signature Matt 245744 4 Slice Toaster - Black, Black
Morphy Richards
Morphy Richards Signature Matt 245744 4 Slice Toaster - Black, Black
From
£90.00
Belkin BoostCharge Pro 10k Magnetic with Qi2 + Kickstand 10000mAh Power Bank - Black, Black
Belkin
Belkin BoostCharge Pro 10k Magnetic with Qi2 + Kickstand 10000mAh Power Bank - Black, Black
From
£79.00
Samsung Galaxy Book4 15.6" Laptop - Intel Core i7, 512GB SSD, 16 GB RAM - Grey - [2024], Grey
Samsung
Samsung Galaxy Book4 15.6" Laptop - Intel Core i7, 512GB SSD, 16 GB RAM - Grey - [2024], Grey
From
£749.00
Star Buy
Morphy Richards Speed Steam 333202 Steam Generator Iron - Purple, Purple
Morphy Richards
Morphy Richards Speed Steam 333202 Steam Generator Iron - Purple, Purple
From
£113.00
Indesit I48RM 112W UK Compact 85cm High Small Fridge - White - E Rated, White
Indesit
Indesit I48RM 112W UK Compact 85cm High Small Fridge - White - E Rated, White
From
£149.00
Apple iPad Air 13" 256GB WiFi 2025 - Blue, Blue
Apple
Apple iPad Air 13" 256GB WiFi 2025 - Blue, Blue
From
£844.00
Indesit Turn&Go IO 278P1 X UK Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A++ Rated, Stainless Steel
Indesit
Indesit Turn&Go IO 278P1 X UK Built In Electric Single Oven with Pyrolytic Cleaning - Stainless Steel - A++ Rated, Stainless Steel
From
£238.00
Nebula by Anker Mars 3 Air 1080p Laser Projector with Carry Case - Black, Black
Nebula by Anker
Nebula by Anker Mars 3 Air 1080p Laser Projector with Carry Case - Black, Black
From
£569.00
Dyson Supersonic Nural Curly+Coily Hair Dryer - Ceramic Pink / Rose Gold, Pink
Dyson
Dyson Supersonic Nural Curly+Coily Hair Dryer - Ceramic Pink / Rose Gold, Pink
From
£349.00
Haier X Series 11 HWD120-BD16397EUK Wifi Connected 12Kg/7Kg Washer Dryer with 1600 rpm - White - A Rated [Wash&Dry], A Rated [Wash Only], White
Haier
Haier X Series 11 HWD120-BD16397EUK Wifi Connected 12Kg/7Kg Washer Dryer with 1600 rpm - White - A Rated [Wash&Dry], A Rated [Wash Only], White
From
£1,699.00
Call of Duty: Modern Warfare II for Xbox One, Xbox Series X, White
Xbox
Call of Duty: Modern Warfare II for Xbox One, Xbox Series X, White
From
£49.00
Haier HWS42GDAU1 Wine Cooler - Black - G Rated, Black
Haier
Haier HWS42GDAU1 Wine Cooler - Black - G Rated, Black
From
£499.00
Smeg Right Hand Hinge Mini Bar FAB5RRD5 72cm High Fridge - Red - D Rated, Red
Smeg
Smeg Right Hand Hinge Mini Bar FAB5RRD5 72cm High Fridge - Red - D Rated, Red
From
£859.00
Rangemaster Classic CLA110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic CLA110EICY/C 110cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,929.00
Indesit BIWMIL71252UKN Integrated 7kg Washing Machine with 1200 rpm - White - E Rated, White
Indesit
Indesit BIWMIL71252UKN Integrated 7kg Washing Machine with 1200 rpm - White - E Rated, White
From
£299.00
7kg
Smeg Victoria SR975XGH 68cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Victoria SR975XGH 68cm Gas Hob - Stainless Steel, Stainless Steel
From
£539.00
Dualit Architect 26505 2 Slice Toaster - Black / Brushed Steel, Black
Dualit
Dualit Architect 26505 2 Slice Toaster - Black / Brushed Steel, Black
From
£89.00
Rangemaster Classic Deluxe CDL90ECWH/B 90cm Electric Range Cooker with Ceramic Hob - White / Brass - A/A Rated, White
Rangemaster
Rangemaster Classic Deluxe CDL90ECWH/B 90cm Electric Range Cooker with Ceramic Hob - White / Brass - A/A Rated, White
From
£2,379.00
Candy CHW6LX 60cm Gas Hob - Stainless Steel, Stainless Steel
Candy
Candy CHW6LX 60cm Gas Hob - Stainless Steel, Stainless Steel
From
£109.00
CyberPowerPC AO22223 Gaming PC - NVIDIA GeForce RTX 4060, Intel Core i5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22223 Gaming PC - NVIDIA GeForce RTX 4060, Intel Core i5, 1TB SSD - Black, Black
From
£799.00
PlayStation PS5 Slim Digital Edition Gaming Stand - Black / Chrome, Black
Playstation
PlayStation PS5 Slim Digital Edition Gaming Stand - Black / Chrome, Black
From
£25.00
KitchenAid Artisan 5KMT2204BOB 2 Slice Toaster - Onyx Black, Black
KitchenAid
KitchenAid Artisan 5KMT2204BOB 2 Slice Toaster - Onyx Black, Black
From
£219.00
Miele FN 4322 D-1 146cm High Small Frost Free Upright Freezer - White - D Rated, White
Miele
Miele FN 4322 D-1 146cm High Small Frost Free Upright Freezer - White - D Rated, White
From
£969.00
Haier X Series 11 HD90-A3Q97U1 Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Haier
Haier X Series 11 HD90-A3Q97U1 Wifi Connected 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£929.00
9kg
Hotpoint NSWA 1146 WW UK 11kg Washing Machine with 1400 rpm - White - A Rated, White
Hotpoint
Hotpoint NSWA 1146 WW UK 11kg Washing Machine with 1400 rpm - White - A Rated, White
From
£399.00
Apple Watch Series 10, 42mm, Gold Titanium Case, GPS + Cellular [2024] - Gold Milanese Loop, Gold
Apple
Apple Watch Series 10, 42mm, Gold Titanium Case, GPS + Cellular [2024] - Gold Milanese Loop, Gold
From
£749.00
Wahl WAH4290-517 Electric Massager, White
Wahl
Wahl WAH4290-517 Electric Massager, White
From
£36.00
Star Buy
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
Smeg
Smeg Mini Pro CGF02SSUK Coffee Grinder - Stainless Steel, Stainless Steel
From
£249.00
Samsung Galaxy Book4 Edge 16" Laptop - Qualcomm Snapdragon, 512GB eUFS, 16 GB RAM - Sapphire Blue - [2024], Blue
Samsung
Samsung Galaxy Book4 Edge 16" Laptop - Qualcomm Snapdragon, 512GB eUFS, 16 GB RAM - Sapphire Blue - [2024], Blue
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£1,299.00
Morphy Richards Turbosteam 2 in 1 Garment Steamer and Iron 361001 Handheld Garment Steamer - Red / Black, Red
Morphy Richards
Morphy Richards Turbosteam 2 in 1 Garment Steamer and Iron 361001 Handheld Garment Steamer - Red / Black, Red
From
£49.00