AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Bosch Series 2 DWG64BC50B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Bosch
Bosch Series 2 DWG64BC50B 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£469.00
Beko CFG4552S 153cm 50/50 Small Frost Free Fridge Freezer - Silver - E Rated, Silver
Beko
Beko CFG4552S 153cm 50/50 Small Frost Free Fridge Freezer - Silver - E Rated, Silver
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£369.00
Miele KM7361FL Induction Hob - Black, Black
Miele
Miele KM7361FL Induction Hob - Black, Black
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£639.00
Gtech Multi K9 1-03-195 Handheld Vacuum Cleaner with up to 20 Minutes Run Time, Black
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Gtech Multi K9 1-03-195 Handheld Vacuum Cleaner with up to 20 Minutes Run Time, Black
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£171.00
Miele KFN4397CDel 125 Edition 202cm 70/30 Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
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Miele KFN4397CDel 125 Edition 202cm 70/30 Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
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£1,499.00
Call of Duty: Black Ops 6 - Cross-Gen Bundle for Xbox Series X/Series S - Digital Download, White
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TCL V6C 43" 4K Ultra HD Smart Google TV [2025] - 43V6C-UK, Silver
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Rangemaster Estel Deluxe ESDL90EIPMNT/AB1 90cm Electric Range Cooker with Induction Hob - Mint / Antique Brass - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPMNT/AB1 90cm Electric Range Cooker with Induction Hob - Mint / Antique Brass - A/A Rated, Green
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£3,599.00
Indesit DUI 10D B Built Under Electric Double Oven - Black - A/A Rated, Black
Indesit
Indesit DUI 10D B Built Under Electric Double Oven - Black - A/A Rated, Black
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£329.00
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
Flymo
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
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RingConn Gen 2 Smart Ring - Rose Gold - Size 7, Gold
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RingConn Gen 2 Smart Ring - Rose Gold - Size 7, Gold
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£249.00
Rangemaster Classic Deluxe 110 CLDLO110DFPBOR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A Rated, Red
Rangemaster
Rangemaster Classic Deluxe 110 CLDLO110DFPBOR/CM1 110cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A Rated, Red
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MSI Prestige 16 AI Studio B1VFG-034UK 16" Laptop - NVIDIA GeForce RTX 4060, Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Grey, Grey
MSI
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Xbox Elite Series 2 Gaming Controller - Black / White, Black
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£110.00
Smeg 50's Retro KLF03BLUK Kettle - Black, Black
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Smeg 50's Retro KLF03BLUK Kettle - Black, Black
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£130.00
Beko KDVC563AK 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
Beko
Beko KDVC563AK 50cm Double Oven Electric Cooker with Ceramic Hob - Black - A/A Rated, Black
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De'Longhi Ballerina KBD3001.BK Kettle - Black, Black
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Beko BFFD4577 Integrated 178cm Frost Free Upright Freezer with Sliding Door Fixing Kit - E Rated, White
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Beko BFFD4577 Integrated 178cm Frost Free Upright Freezer with Sliding Door Fixing Kit - E Rated, White
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Candy CUQS513EWK 138cm Upright Freezer - White - E Rated, White
Candy
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£249.00
Liebherr EasyFresh ICBNdi5163 177cm 70/30 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - D Rated, White
Liebherr
Liebherr EasyFresh ICBNdi5163 177cm 70/30 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - D Rated, White
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£1,899.00
Samsung Screen Protector for Galaxy S24, Transparent
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Smeg Universal KLTI12L4MB 120cm Island Cooker Hood - Black, Black
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Rangemaster Estel Deluxe ESDL90EIPMNT/CM1 90cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Estel Deluxe ESDL90EIPMNT/CM1 90cm Electric Range Cooker with Induction Hob - Mint / Chrome - A/A Rated, Green
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Nintendo Samsung microSD Express Card for Switch 2 - Red, Red
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£45.00
LG xboom Bounce by will.i.am Wireless Speaker - Black, Black
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TCL Q6C 50" 4K Ultra HD QLED Smart Google TV [2025] - 50Q6C-UK, Silver
TCL
TCL Q6C 50" 4K Ultra HD QLED Smart Google TV [2025] - 50Q6C-UK, Silver
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Rangemaster Classic Deluxe BC CLDLB110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe BC CLDLB110EIPSLT/AB1 110cm Electric Range Cooker with Induction Hob - Slate / Antique Brass - A/A Rated, Grey
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£4,699.00
Beko EnergySpin B5W5941BDW 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Beko
Beko EnergySpin B5W5941BDW 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
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9kg
Sony HTA3000.CEK 3.1 Soundbar - Black, Black
Sony
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£399.00
Smeg Right Hand Hinge Home Bar FAB10HRCR5 97cm Fridge - Cream - E Rated, Cream
Smeg
Smeg Right Hand Hinge Home Bar FAB10HRCR5 97cm Fridge - Cream - E Rated, Cream
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Dualit Architect 46526 4 Slice Toaster - Stainless Steel, Stainless Steel
Dualit
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£125.00
Sharp KD-NCB8S7GB91 8Kg Condenser Tumble Dryer - Black - B Rated, Black
Sharp
Sharp KD-NCB8S7GB91 8Kg Condenser Tumble Dryer - Black - B Rated, Black
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8kg
Liebherr Pure ICNe5103 177cm 70/30 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Liebherr
Liebherr Pure ICNe5103 177cm 70/30 Integrated Frost Free Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
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AEG 5000 SurroundCook CCX6540ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
AEG
AEG 5000 SurroundCook CCX6540ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
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£599.00
Leisure Classic CLB60FCC 60cm Dual Fuel Cooker - Cream - A Rated, Cream
Leisure
Leisure Classic CLB60FCC 60cm Dual Fuel Cooker - Cream - A Rated, Cream
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£529.00
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
Belling
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
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£1,585.00
Rangemaster Estel Deluxe ESDL90EIPMSB/AB1 90cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
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Rangemaster Estel Deluxe ESDL90EIPMSB/AB1 90cm Electric Range Cooker with Induction Hob - Misty Blue / Antique Brass - A/A Rated, Blue
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Bissell 3517E Carpet Cleaner, Black
Bissell
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LG xboom DLX5T 200 Watt Party Speaker - Black, Black
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LG xboom DLX5T 200 Watt Party Speaker - Black, Black
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Hotpoint H55Z1 112X UK Under Counter Freezer - Grey - E Rated, Grey
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Hotpoint H55Z1 112X UK Under Counter Freezer - Grey - E Rated, Grey
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Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPBOR/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPBOR/CM1 100cm Dual Fuel Range Cooker with Gas Hob - Bordeaux / Chrome - A/A Rated, Red
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Smeg 50's Style FAB32RPG6UK 197cm 60/40 Frost Free Fridge Freezer - Pastel Green - C Rated, Green
Smeg
Smeg 50's Style FAB32RPG6UK 197cm 60/40 Frost Free Fridge Freezer - Pastel Green - C Rated, Green
From
£1,749.00