AO Sale

  •  SALE on, save up to 64%
  •  Average Saving £50
  •  Average Discount 13%
  •  Average Price (RRP) £702

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5190.1%
Smeg4740.1%
Apple4110.2%
Samsung3941.7%
AEG3110.4%
Hisense2890.7%
Beko2630.3%
Bosch2491.5%
Russell Hobbs1712.8%
Hotpoint1671.8%
Playstation1540.4%
LG1530.3%
NEFF1360.5%
Hoover1301.3%
Xbox1240.6%
Indesit1080.4%
Haier1051.4%
Asus971.2%
Miele942.0%
Belling910.2%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £50.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 153 days to go!

Motorola Razr 50 Ultra 512GB Flip Smart Phone in Midnight Blue, Blue
Motorola
Motorola Razr 50 Ultra 512GB Flip Smart Phone in Midnight Blue, Blue
From
£749.00
Apple iPhone 16 Plus 512GB in Teal, Green
Apple
Apple iPhone 16 Plus 512GB in Teal, Green
From
£1,099.00
Braun Silk-Expert PL7387 IPL Pink, Pink
Braun
Braun Silk-Expert PL7387 IPL Pink, Pink
From
£500.00
Apple iPhone 16 Pro Max 512GB in Desert Titanium, Brown
Apple
Apple iPhone 16 Pro Max 512GB in Desert Titanium, Brown
From
£1,299.00
HoMedics WMH-200H Electric Massager, White
Homedics
HoMedics WMH-200H Electric Massager, White
From
£50.00
HP LaserJet M110w Laser Printer - White, White
HP
HP LaserJet M110w Laser Printer - White, White
From
£109.00
Krcher VC 4 Cordless Vacuum Cleaner with up to 30 Minutes Run Time - White - 1.198-631.0, White
Kärcher
Krcher VC 4 Cordless Vacuum Cleaner with up to 30 Minutes Run Time - White - 1.198-631.0, White
From
£199.00
Sage The Fast Slow Pro BPR700BSSUK Slow Cooker - Stainless Steel, Stainless Steel
Sage
Sage The Fast Slow Pro BPR700BSSUK Slow Cooker - Stainless Steel, Stainless Steel
From
£199.00
Haier HAMTB56IRB1S Induction Hob - Black Glass, Black
Haier
Haier HAMTB56IRB1S Induction Hob - Black Glass, Black
From
£649.00
Indesit IN2FE13DT9SUK Full Size Dishwasher - Silver - E Rated, Silver
Indesit
Indesit IN2FE13DT9SUK Full Size Dishwasher - Silver - E Rated, Silver
From
£269.00
DOOM: The Dark Ages for PS5, White
Playstation
DOOM: The Dark Ages for PS5, White
From
£65.00
Samsung Q7F 50" 4K Ultra HD QLED Smart TV [2025] - QE50Q7F, Black
Samsung
Samsung Q7F 50" 4K Ultra HD QLED Smart TV [2025] - QE50Q7F, Black
From
£599.00
Acer Aspire 3 A317-55P 17.3" Laptop - Intel Processor N-series, 128GB eMMC, 4 GB RAM - Grey - With Microsoft 365 Personal 12-month subscription, Grey
Acer
Acer Aspire 3 A317-55P 17.3" Laptop - Intel Processor N-series, 128GB eMMC, 4 GB RAM - Grey - With Microsoft 365 Personal 12-month subscription, Grey
From
£414.00
Gran Turismo 7 for PS5, White
Playstation
Gran Turismo 7 for PS5, White
From
£70.00
Bosch Series 4 KGN362WDFG 186cm High 60/40 Frost Free Fridge Freezer - White - D Rated, White
Bosch
Bosch Series 4 KGN362WDFG 186cm High 60/40 Frost Free Fridge Freezer - White - D Rated, White
From
£749.00
Smeg 50's Retro TSF01SSUK 2 Slice Toaster - Chrome, Chrome
Smeg
Smeg 50's Retro TSF01SSUK 2 Slice Toaster - Chrome, Chrome
From
£164.00
Beko KDC5422AS 50cm Electric Cooker with Ceramic Hob - Silver - A Rated, Silver
Beko
Beko KDC5422AS 50cm Electric Cooker with Ceramic Hob - Silver - A Rated, Silver
From
£347.00
Rangemaster Classic Deluxe CDL110ECBL/C 110cm Electric Range Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
Rangemaster
Rangemaster Classic Deluxe CDL110ECBL/C 110cm Electric Range Cooker with Ceramic Hob - Black / Chrome - A/A Rated, Black
From
£2,638.00
Vax Air Stretch U85-AS-Be Upright Vacuum Cleaner, Silver
VAX
Vax Air Stretch U85-AS-Be Upright Vacuum Cleaner, Silver
From
£90.00
Samsung T5300C 32" 1080p Full HD Smart TV [2023] - UE32T5300CE, Black
Samsung
Samsung T5300C 32" 1080p Full HD Smart TV [2023] - UE32T5300CE, Black
From
£179.00
JBL Tune Flex True Wireless Noise Cancelling In-Ear Headphones - Black, Black
JBL
JBL Tune Flex True Wireless Noise Cancelling In-Ear Headphones - Black, Black
From
£79.00
Moccamaster Cup-One 69624 Filter Coffee Machine - Matt Black, Black
Moccamaster
Moccamaster Cup-One 69624 Filter Coffee Machine - Matt Black, Black
From
£225.00
Hotpoint CleanProtect TS8660CCPNE 60cm Induction Hob - Black, Black
Hotpoint
Hotpoint CleanProtect TS8660CCPNE 60cm Induction Hob - Black, Black
From
£349.00
Belling BEL Chim 603T 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Belling
Belling BEL Chim 603T 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£199.00
Cyberpunk 2077 - Ultimate Edition for Xbox Series X, White
Xbox
Cyberpunk 2077 - Ultimate Edition for Xbox Series X, White
From
£43.00
Hoover HOMLSE68EWKP Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
Hoover
Hoover HOMLSE68EWKP Integrated Under Counter 82cm High Fridge - Fixed Door Fixing Kit - White - E Rated, White
From
£269.00
NEFF N70 S187ZCX03G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - B Rated, Stainless Steel
NEFF
NEFF N70 S187ZCX03G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - B Rated, Stainless Steel
From
£799.00
Bosch Series 4 SMS4EKW06G Wifi Connected Full Size Dishwasher - White - B Rated, White
Bosch
Bosch Series 4 SMS4EKW06G Wifi Connected Full Size Dishwasher - White - B Rated, White
From
£549.00
Russell Hobbs RHGWC4SS-LCK Wine Cooler - Stainless Steel - G Rated, Stainless Steel
Russell Hobbs
Russell Hobbs RHGWC4SS-LCK Wine Cooler - Stainless Steel - G Rated, Stainless Steel
From
£158.00
Arlo Essential2 2k Video Doorbell Smart Doorbell 2K - White, White
Arlo
Arlo Essential2 2k Video Doorbell Smart Doorbell 2K - White, White
From
£159.00
Samsung QE1D 65" 4K Ultra HD QLED Smart TV [2024] - QE65QE1D, Black
Samsung
Samsung QE1D 65" 4K Ultra HD QLED Smart TV [2024] - QE65QE1D, Black
From
£649.00
Braun Silk-pil 9 Epilator White, White
Braun
Braun Silk-pil 9 Epilator White, White
From
£110.00
Fisher & Paykel Contemporary OR90SCG6B1 90cm Dual Fuel Range Cooker - Black - A Rated, Black
Fisher & Paykel
Fisher & Paykel Contemporary OR90SCG6B1 90cm Dual Fuel Range Cooker - Black - A Rated, Black
From
£4,389.00
HoMedics HOMSP-45H-EB Electric Massager, Black
Homedics
HoMedics HOMSP-45H-EB Electric Massager, Black
From
£50.00
Leisure CLB60GCK 60cm Gas Cooker - Black - A Rated, Black
Leisure
Leisure CLB60GCK 60cm Gas Cooker - Black - A Rated, Black
From
£719.00
Krcher VC 6 Cordless Vacuum Cleaner with up to 50 Minutes Run Time - White - 1.198-671.0, White
Kärcher
Krcher VC 6 Cordless Vacuum Cleaner with up to 50 Minutes Run Time - White - 1.198-671.0, White
From
£219.00
Sage Toast Select Luxe BTA735BSSUK 2 Slice Toaster - Brushed Stainless Steel, Stainless Steel
Sage
Sage Toast Select Luxe BTA735BSSUK 2 Slice Toaster - Brushed Stainless Steel, Stainless Steel
From
£119.00
Hotpoint HPD 254CR BUK 31 Litre 38cm High, Built In Small Microwave With Grill - Black, Black
Hotpoint
Hotpoint HPD 254CR BUK 31 Litre 38cm High, Built In Small Microwave With Grill - Black, Black
From
£419.00
Midea MBO7NM30D0-SS Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
Midea
Midea MBO7NM30D0-SS Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
From
£179.00
Indesit IKNS 1261 S4UK 171cm High 60/40 Fridge Freezer - Silver - E Rated, Silver
Indesit
Indesit IKNS 1261 S4UK 171cm High 60/40 Fridge Freezer - Silver - E Rated, Silver
From
£329.00
Samsung Q7F 55" 4K Ultra HD QLED Smart TV [2025] - QE55Q7F, Black
Samsung
Samsung Q7F 55" 4K Ultra HD QLED Smart TV [2025] - QE55Q7F, Black
From
£729.00
LG MyView Smart Full HD Monitor - White, White
LG
LG MyView Smart Full HD Monitor - White, White
From
£229.00