AO Sale

  •  SALE on, save up to 47%
  •  Average Saving £64
  •  Average Discount 13%
  •  Average Price (RRP) £733

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5120.1%
Smeg4721.3%
Apple4300.2%
Samsung3951.7%
AEG2830.6%
Hisense2810.8%
Beko2660.6%
Bosch2261.8%
Hotpoint1790.9%
Playstation1740.6%
NEFF1410.3%
Xbox1280.6%
Russell Hobbs1192.4%
Hoover1171.4%
Indesit1170.8%
Asus1121.6%
LG1123.0%
Stoves1050.5%
Miele1011.0%
Nintendo990.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £64.18. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 104 days to go!

Indesit I55V1 112S UK 84cm Fridge - Silver - E Rated, Silver
Indesit
Indesit I55V1 112S UK 84cm Fridge - Silver - E Rated, Silver
From
£219.00
Apple iPad Air 13" 256GB WiFi 2025 - Starlight, White
Apple
Apple iPad Air 13" 256GB WiFi 2025 - Starlight, White
From
£844.00
EA SPORTS F1 25 for Xbox Series X, Green
Xbox
EA SPORTS F1 25 for Xbox Series X, Green
From
£69.00
Beko HarvestFresh CNG5603VG 204cm High Frost Free Fridge Freezer - Graphite - D Rated, Silver
Beko
Beko HarvestFresh CNG5603VG 204cm High Frost Free Fridge Freezer - Graphite - D Rated, Silver
From
£589.00
Hisense KitchenFit Eclipse RB3K330SAIC Wifi Connected 186cm High 60/40 No Frost Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
Hisense
Hisense KitchenFit Eclipse RB3K330SAIC Wifi Connected 186cm High 60/40 No Frost Fridge Freezer - Stainless Steel - C Rated, Stainless Steel
From
£899.00
MSI Sword 17 HX B14VFKG-003UK 17" Gaming Laptop - NVIDIA GeForce RTX 4060, Intel Core i7, 1TB SSD - Grey, Grey
MSI
MSI Sword 17 HX B14VFKG-003UK 17" Gaming Laptop - NVIDIA GeForce RTX 4060, Intel Core i7, 1TB SSD - Grey, Grey
From
£1,598.00
Siemens IQ-500 WQ46H2D9GB 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Siemens
Siemens IQ-500 WQ46H2D9GB 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£899.00
9kg
The Last of Us Part I for PS5, White
Playstation
The Last of Us Part I for PS5, White
From
£63.00
Haier i-Pro Series 7 Plus HD90-A3Q979U1 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
Haier
Haier i-Pro Series 7 Plus HD90-A3Q979U1 9Kg Heat Pump Tumble Dryer - White - A+++ Rated, White
From
£569.00
9kg
Smeg Linea SF6100VB3 Built In Electric Single Oven - Black - A Rated, Black
Smeg
Smeg Linea SF6100VB3 Built In Electric Single Oven - Black - A Rated, Black
From
£609.00
Rangemaster Professional Plus PROP110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Professional Plus PROP110ECCY/C 110cm Electric Range Cooker with Ceramic Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,249.00
NEFF N70 W544BX2GB Integrated 8kg Washing Machine with 1400 rpm - White - C Rated, White
NEFF
NEFF N70 W544BX2GB Integrated 8kg Washing Machine with 1400 rpm - White - C Rated, White
From
£799.00
8kg
Beko KDVC100X 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Beko
Beko KDVC100X 100cm Electric Range Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
From
£869.00
Dualit Architect 26526 2 Slice Toaster - Stainless Steel, Stainless Steel
Dualit
Dualit Architect 26526 2 Slice Toaster - Stainless Steel, Stainless Steel
From
£89.00
Rangemaster Classic Deluxe CDL90ECSL/B 90cm Electric Range Cooker with Ceramic Hob - Slate Grey / Brass - A/A Rated, Grey
Rangemaster
Rangemaster Classic Deluxe CDL90ECSL/B 90cm Electric Range Cooker with Ceramic Hob - Slate Grey / Brass - A/A Rated, Grey
From
£2,425.00
Hoover H-DISH 500 HDPH2D1049B Slimline Dishwasher - Black - E Rated, Black
Hoover
Hoover H-DISH 500 HDPH2D1049B Slimline Dishwasher - Black - E Rated, Black
From
£279.00
CyberPowerPC AO22224 Gaming PC - NVIDIA GeForce RTX 4060 Ti, Intel Core i5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22224 Gaming PC - NVIDIA GeForce RTX 4060 Ti, Intel Core i5, 1TB SSD - Black, Black
From
£799.00
Smeg Classic PGF962 87cm Gas Hob - Stainless Steel, Stainless Steel
Smeg
Smeg Classic PGF962 87cm Gas Hob - Stainless Steel, Stainless Steel
From
£749.00
KitchenAid Artisan 5KMT2204BAC 2 Slice Toaster - Almond Cream, Cream
KitchenAid
KitchenAid Artisan 5KMT2204BAC 2 Slice Toaster - Almond Cream, Cream
From
£219.00
Hisense RB3B250SAWE Wifi Connected 177cm High 60/40 Integrated No Frost Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Hisense
Hisense RB3B250SAWE Wifi Connected 177cm High 60/40 Integrated No Frost Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
From
£599.00
Beko SteamCure BM3T3833W 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Beko
Beko SteamCure BM3T3833W 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
From
£349.00
8kg
Star Wars Jedi: Survivor for PS4, White
Playstation
Star Wars Jedi: Survivor for PS4, White
From
£27.00
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
Apple
Apple Watch Series 10, 42mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
From
£499.00
Wahl Mens Shaver - Black, Black
Wahl
Wahl Mens Shaver - Black, Black
From
£60.00
Smeg Mini Pro Espresso Coffee Machine - Matte Black - EMC02BLMUK, Black
Smeg
Smeg Mini Pro Espresso Coffee Machine - Matte Black - EMC02BLMUK, Black
From
£1,399.00
TCL P7K 43" 4K Ultra HD QLED Smart Google TV [2025] - 43P7K-UK, Silver
TCL
TCL P7K 43" 4K Ultra HD QLED Smart Google TV [2025] - 43P7K-UK, Silver
From
£249.00
Indesit I55Z1 112S UK Under Counter Freezer - Silver - E Rated, Silver
Indesit
Indesit I55Z1 112S UK Under Counter Freezer - Silver - E Rated, Silver
From
£219.00
Apple iPad Air 13" 256GB WiFi 2025 - Purple, Purple
Apple
Apple iPad Air 13" 256GB WiFi 2025 - Purple, Purple
From
£844.00
Finding Frankie for PS5, White
Playstation
Finding Frankie for PS5, White
From
£25.00
Hotpoint HPK 26362 XP5UK 186cm 60/40 Frost Free Fridge Freezer - Grey - D Rated, Grey
Hotpoint
Hotpoint HPK 26362 XP5UK 186cm 60/40 Frost Free Fridge Freezer - Grey - D Rated, Grey
From
£449.00
Samsung Series 6 SpaceMax RS70F64KEFEU Wifi Connected Total No Frost American Fridge Freezer - Black - E Rated, Black
Samsung
Samsung Series 6 SpaceMax RS70F64KEFEU Wifi Connected Total No Frost American Fridge Freezer - Black - E Rated, Black
From
£1,099.00
LG xboom Bounce by will.i.am Wireless Speaker - Black, Black
LG
LG xboom Bounce by will.i.am Wireless Speaker - Black, Black
From
£169.00
Hotpoint FabicCare C HD 93M GG UK 9Kg Heat Pump Tumble Dryer - Graphite - A++ Rated, Silver
Hotpoint
Hotpoint FabicCare C HD 93M GG UK 9Kg Heat Pump Tumble Dryer - Graphite - A++ Rated, Silver
From
£469.00
9kg
TCL A300W 55" 4K Ultra HD QLED Smart Google TV - 55A300W-UK, Black
TCL
TCL A300W 55" 4K Ultra HD QLED Smart Google TV - 55A300W-UK, Black
From
£799.00
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
HP
HP Envy 6430e Thermal Inkjet Printer Includes 3 months of Instant Ink with HP+ - White, White
From
£109.00
Haier Cube 90 Series 5 HCR5919ENMB Frost Free American Fridge Freezer - Black - E Rated, Black
Haier
Haier Cube 90 Series 5 HCR5919ENMB Frost Free American Fridge Freezer - Black - E Rated, Black
From
£1,099.00
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
Smeg
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
From
£199.00
Rangemaster Toledo + TOLP90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
Rangemaster
Rangemaster Toledo + TOLP90EISL/C 90cm Electric Range Cooker with Induction Hob - Slate - A/A Rated, Graphite
From
£2,799.00
NEFF N50 W543BX2GB Integrated 8kg Washing Machine with 1400 rpm - White - C Rated, White
NEFF
NEFF N50 W543BX2GB Integrated 8kg Washing Machine with 1400 rpm - White - C Rated, White
From
£749.00
8kg
AEG ProSense Technology LFR61944B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSense Technology LFR61944B 9kg Washing Machine with 1400 rpm - White - A Rated, White
From
£429.00
9kg
Rangemaster Classic Deluxe CDL90ECRG/C 90cm Electric Range Cooker with Ceramic Hob - Racing Green / Chrome - A/A Rated, Green
Rangemaster
Rangemaster Classic Deluxe CDL90ECRG/C 90cm Electric Range Cooker with Ceramic Hob - Racing Green / Chrome - A/A Rated, Green
From
£2,379.00
MSI Modern 14 C7M-074UK 14" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
MSI
MSI Modern 14 C7M-074UK 14" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
From
£498.00