AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 10 days to go!

Haier X Series 5 HW90-BP14357GTUUK 9kg WiFi Connected Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Haier
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Hive Smart Thermostat - Self Install - White, White
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Smeg 50s Style Retro Right Hand Hinge FAB38RWH5 205cm 70/30 Frost Free Fridge Freezer - White - E Rated, White
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Magimix 5200XL 18584 3.6 Litre Food Processor With 12 Accessories - Black, Black
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Miele DAPUR68W 60cm Chimney Cooker Hood - Clean Steel, Stainless Steel
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Bosch Series 8 DDW88MM60B 82 cm Downdraft Cooker Hood - Black - A Rated, Black
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Beko CornerIntense BDFN26450CW Full Size Dishwasher - White - B Rated, White
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Smeg FQI60KD Frost Free American Fridge Freezer - Dark Inox - D Rated, Stainless Steel
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Rangemaster Estel Deluxe ESDL90EIPBOR/CM1 90cm Electric Range Cooker with Induction Hob - Bordeaux / Chrome - A/A Rated, Red
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Siemens IQ-500 HB537GBS3B Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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Smeg 50's Retro DCF02CRUK Filter Coffee Machine with Timer - Cream, Cream
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Magimix 3200XL 18373 2.6 Litre Food Processor With 9 Accessories - Black, Black
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De'Longhi Stilosa Traditional Pump Espresso Coffee Machine - Black / Silver - EC260.BK, Black
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Lenovo 14" IdeaPad Slim 3 Chromebook - Abyss Blue, Blue
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Siemens IQ-700 CM776G1B1B Wifi Connected Built In Compact Electric Single Oven with Microwave Function with Pyrolytic Cleaning - Black, Black
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Bosch Series 6 KFI96APEAG Wifi Connected Non-Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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Trust GXT 703 Riye Gaming Chair For Nintendo Switch,PC,PlayStation 4,PlayStation 5,Playstation 3,Wii,Xbox 360,Xbox One,Xbox One S,Xbox S - Black / White, Black
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TCL V6C 55" 4K Ultra HD Smart Google TV [2025] - 55V6C-UK, Silver
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Rangemaster Estel Deluxe ESDL90EIPGBL/CM1 90cm Electric Range Cooker with Induction Hob - Black / Chrome - A/A Rated, Black
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Belkin BoostCharge Braided USB-C To USB-C Cable 2m for Apple AirPods Pro 2nd gen, iPad Air 4, iPad mini 6th Gen, iPad (10.9") 10th Gen, iPad Pro (12.9) 3r - White, White
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Indesit IDG6GS 60cm Double Oven Gas Cooker - Silver - A+/A Rated, Silver
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Leisure H1001PK 100cm Chimney Cooker Hood - Black, Black
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Hisense Hi6 HEH6432BSCWF 60cm Induction Hob - Black - For External / Recirculation Ventilation, Black
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Smeg Cucina FMI425X 25 Litre 39cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
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De'Longhi Distinta X KBIN3001.BK Kettle - Black, Black
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NEFF N70 KI7863DD0G 177cm 60/40 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - D Rated, White
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Beko AeroFlow NoFrost CNG4692W 192cm 50/50 Frost Free Fridge Freezer - White - E Rated, White
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Xbox Call of Duty: Warzone 13,000 Points - Digital Code Game Points, White
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TCL P7K 75" 4K Ultra HD QLED Smart Google TV [2025] - 75P7K-UK, Silver
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TCL P7K 75" 4K Ultra HD QLED Smart Google TV [2025] - 75P7K-UK, Silver
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Rangemaster Estel Deluxe ESDL90EIPHTH/AB1 90cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
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Hoover H-HOB 300 HH64BVT 59cm Ceramic Hob - Black, Black
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Smeg 50s Style Retro Left Hand Hinge FAB38LBL5 205cm 70/30 Frost Free Fridge Freezer - Black - E Rated, Black
Smeg
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Beko KDVC100K 100cm Electric Range Cooker with Ceramic Hob - Black - A/A Rated, Black
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