AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £62
  •  Average Discount 13%
  •  Average Price (RRP) £721

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4920.0%
Smeg4810.9%
Samsung4341.8%
Apple4133.0%
Hisense2882.1%
Beko2780.4%
AEG2710.4%
Bosch2351.5%
Playstation1860.5%
Hotpoint1621.5%
Russell Hobbs1342.9%
NEFF1340.8%
Xbox1290.4%
Nintendo1180.1%
Hoover1170.6%
Stoves1080.2%
LG1061.5%
Haier900.8%
Miele871.2%
Indesit851.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £62.43. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 63 days to go!

Smeg 50s Style Retro Right Hand Hinge FAB28RRD5UK 153cm Small Fridge - Red - D Rated, Red
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RRD5UK 153cm Small Fridge - Red - D Rated, Red
Save 22%
£1,249.00£979.00
Hotpoint Anti-Stain NSWM 846 BS UK 8kg Washing Machine with 1400 rpm - Black - A Rated, Black
Hotpoint
Hotpoint Anti-Stain NSWM 846 BS UK 8kg Washing Machine with 1400 rpm - Black - A Rated, Black
Save 22%
£359.00£279.00
8kg
Beko KTC611W 60cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Beko
Beko KTC611W 60cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Save 22%
£449.00£349.00
Star Buy
Smeg 50s Style Retro Left Hand Hinge FAB28LWH5UK 154cm Small Fridge - White - D Rated, White
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB28LWH5UK 154cm Small Fridge - White - D Rated, White
Save 22%
£1,249.00£979.00
Smeg Left Hand Hinge Mini Bar FAB5LPB5 72cm Fridge - Pastel Blue - D Rated, Blue
Smeg
Smeg Left Hand Hinge Mini Bar FAB5LPB5 72cm Fridge - Pastel Blue - D Rated, Blue
Save 22%
£899.00£699.00
ASUS Vivobook Go 15 E1504FA-BQ2075W 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Silver, Silver
Asus
ASUS Vivobook Go 15 E1504FA-BQ2075W 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Silver, Silver
Save 22%
£449.00£349.00
Siemens EQ900 TQ907GB3 Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Siemens
Siemens EQ900 TQ907GB3 Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Save 22%
£1,799.00£1,399.00
Hisense A6Q 50" 4K Ultra HD Smart Freely TV [2025] - 50A6QTUK, Black
Hisense
Hisense A6Q 50" 4K Ultra HD Smart Freely TV [2025] - 50A6QTUK, Black
Save 22%
£359.00£279.00
Sharp HJ4225K 55" 4K Ultra HD Smart Roku TV [2025] - 4T-C55HJ4225KB, Black
Sharp
Sharp HJ4225K 55" 4K Ultra HD Smart Roku TV [2025] - 4T-C55HJ4225KB, Black
Save 21%
£379.00£299.00
AEG 6000 SteamBake CCB6741ACM 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
AEG
AEG 6000 SteamBake CCB6741ACM 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A Rated, Stainless Steel
Save 21%
£899.00£709.00
Smeg 50's Retro TSF01WHMUK 2 Slice Toaster - Matte White, White
Smeg
Smeg 50's Retro TSF01WHMUK 2 Slice Toaster - Matte White, White
Save 21%
£189.00£149.00
Samsung Galaxy A35 5G 256GB Smartphone in Awesome Ice Blue, Blue
Samsung
Samsung Galaxy A35 5G 256GB Smartphone in Awesome Ice Blue, Blue
Save 21%
£368.00£289.00
Russell Hobbs Honeycomb 26073 4 Slice Toaster - Grey, Grey
Russell Hobbs
Russell Hobbs Honeycomb 26073 4 Slice Toaster - Grey, Grey
Save 21%
£47.00£37.00
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
Dyson
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
Save 21%
£699.00£549.00
Star Buy
Tefal Oleoclean Pro 3.5 L FR804040 Deep Fryer - Silver, Silver
Tefal
Tefal Oleoclean Pro 3.5 L FR804040 Deep Fryer - Silver, Silver
Save 21%
£164.00£129.00
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
Save 21%
£189.00£149.00
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Blue Cloud Sport Loop, White
Apple
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Blue Cloud Sport Loop, White
Save 20%
£399.00£319.00
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch SE (2nd Gen), 44mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - S/M, Blue
Save 20%
£249.00£199.00
Samsung Galaxy A55 5G 256GB Smartphone in Awesome Ice Blue, Blue
Samsung
Samsung Galaxy A55 5G 256GB Smartphone in Awesome Ice Blue, Blue
Save 20%
£489.00£389.00
Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS [2024] - Starlight Sport Band S/M, White
Apple
Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS [2024] - Starlight Sport Band S/M, White
Save 20%
£249.00£199.00
Ninja Perfect Temperature KT201UK Kettle with Temperature Selector - Stainless Steel, Stainless Steel
Ninja
Ninja Perfect Temperature KT201UK Kettle with Temperature Selector - Stainless Steel, Stainless Steel
Save 20%
£99.00£79.00
Smeg 50's Style HBF03PBUK Hand Blender - Pastel Blue, Blue
Smeg
Smeg 50's Style HBF03PBUK Hand Blender - Pastel Blue, Blue
Save 20%
£119.00£95.00
Smeg 50's Style HBF03WHUK Hand Blender - White, White
Smeg
Smeg 50's Style HBF03WHUK Hand Blender - White, White
Save 20%
£119.00£95.00
HP 14-dq6002na 14" Laptop - Intel N, UFS, 4 GB RAM - Black, Black
HP
HP 14-dq6002na 14" Laptop - Intel N, UFS, 4 GB RAM - Black, Black
Save 20%
£249.00£199.00
4GB
Smeg 50's Retro DCF02SBMUK Filter Coffee Machine with Timer - Matte Storm Blue, Blue
Smeg
Smeg 50's Retro DCF02SBMUK Filter Coffee Machine with Timer - Matte Storm Blue, Blue
Save 20%
£219.00£175.00
Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Bosch
Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Save 20%
£2,499.00£1,999.00
De'Longhi Ballerina Seta CTDS4003.CR 4 Slice Toaster - Cream, Cream
Delonghi
De'Longhi Ballerina Seta CTDS4003.CR 4 Slice Toaster - Cream, Cream
Save 20%
£74.00£59.00
Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
Ninja
Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
Save 20%
£49.00£39.00
Vax Air Stretch Pet CCQSASV1P1 Cylinder Vacuum Cleaner, Blue
VAX
Vax Air Stretch Pet CCQSASV1P1 Cylinder Vacuum Cleaner, Blue
Save 20%
£99.00£79.00
Gtech Multi K9 1-03-195 Handheld Vacuum Cleaner with up to 20 Minutes Run Time, Black
Gtech
Gtech Multi K9 1-03-195 Handheld Vacuum Cleaner with up to 20 Minutes Run Time, Black
Save 20%
£199.00£159.00
Russell Hobbs 7 Fin RHOFR7004B Oil Filled Radiator 1500W - Black, Black
Russell Hobbs
Russell Hobbs 7 Fin RHOFR7004B Oil Filled Radiator 1500W - Black, Black
Save 20%
£49.00£39.00
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
Smeg
Smeg 50's Retro DCF02PGUK Filter Coffee Machine with Timer - Pastel Green, Green
Save 20%
£199.00£159.00
Star Buy
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Black Sport Band - M/L, Black
Apple
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Black Sport Band - M/L, Black
Save 20%
£399.00£319.00
Brother MFC-L2860DWE EcoPro Ready All-in-One Mono Laser Printer - Nero, Black
Brother
Brother MFC-L2860DWE EcoPro Ready All-in-One Mono Laser Printer - Nero, Black
Save 20%
£249.00£199.00
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Ink Sport Loop, Black
Apple
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Ink Sport Loop, Black
Save 20%
£399.00£319.00
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - M/L, Blue
Apple
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - M/L, Blue
Save 20%
£400.00£319.00
Sid Meier's Civilization VII for PS5, White
Playstation
Sid Meier's Civilization VII for PS5, White
Save 20%
£49.00£39.00
Hisense 5i KitchenFit Series WF5I9043BWFS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Hisense
Hisense 5i KitchenFit Series WF5I9043BWFS 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
Save 20%
£499.00£399.00
9kg
Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS [2024] - Lake Green Sport Loop, Green
Apple
Apple Watch SE (2nd Gen), 44mm, Starlight Aluminium Case, GPS [2024] - Lake Green Sport Loop, Green
Save 20%
£249.00£199.00
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch Series 10, 42mm, Silver Aluminium Case, GPS [2024] - Denim Sport Band - S/M, Blue
Save 20%
£399.00£319.00
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Black Sport Band - S/M, Black
Apple
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS [2024] - Black Sport Band - S/M, Black
Save 20%
£399.00£319.00
Apple Watch SE (2nd Gen), 44mm, Midnight Aluminium Case, GPS [2024] - Midnight Sport Band - M/L, Black
Apple
Apple Watch SE (2nd Gen), 44mm, Midnight Aluminium Case, GPS [2024] - Midnight Sport Band - M/L, Black
Save 20%
£249.00£199.00