AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £782

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5520.0%
Smeg4891.6%
Apple3790.1%
Samsung3622.7%
Hisense3046.9%
Beko2641.3%
AEG2512.7%
Bosch2193.5%
Playstation1860.2%
Hotpoint1682.1%
Russell Hobbs1473.6%
NEFF1231.9%
LG1223.6%
Xbox1210.1%
Bertazzoni1210.0%
Hoover1173.7%
Stoves1030.0%
Haier983.2%
Indesit971.2%
Belling901.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.38. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 11 days to go!

Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Bosch
Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
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£2,499.00£1,929.00
Sony HTSF150 Bluetooth Soundbar - Black, Black
Sony
Sony HTSF150 Bluetooth Soundbar - Black, Black
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£129.00£99.00
Tefal Blendforce II BL420840 Blender - Black, Black
Tefal
Tefal Blendforce II BL420840 Blender - Black, Black
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£39.00£30.00
Hotpoint HPG2 6513 XBR4UK Frost Free American Fridge Freezer - Inox - D Rated, Stainless Steel
Hotpoint
Hotpoint HPG2 6513 XBR4UK Frost Free American Fridge Freezer - Inox - D Rated, Stainless Steel
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£999.00£769.00
Russell Hobbs 27040 Rice Cooker - White, White
Russell Hobbs
Russell Hobbs 27040 Rice Cooker - White, White
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£39.00£30.00
Ninja Cold Press JC151UK Juicer - Black / Grey, Black
Ninja
Ninja Cold Press JC151UK Juicer - Black / Grey, Black
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£129.00£99.00
Russell Hobbs Quiet Boil 20460 Kettle - Stainless Steel, Stainless Steel
Russell Hobbs
Russell Hobbs Quiet Boil 20460 Kettle - Stainless Steel, Stainless Steel
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£44.00£34.00
JBL Flip 7 Portable Wireless Speaker - Red, Red
JBL
JBL Flip 7 Portable Wireless Speaker - Red, Red
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£129.00£99.00
Harry HHR200-11 Cylinder Vacuum Cleaner with Pet Hair Removal, Green
Numatic
Harry HHR200-11 Cylinder Vacuum Cleaner with Pet Hair Removal, Green
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£179.00£139.00
NEFF N30 B1DCC0AK3B Built In Electric Single Oven - Black - A+ Rated, Black
NEFF
NEFF N30 B1DCC0AK3B Built In Electric Single Oven - Black - A+ Rated, Black
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£449.00£349.00
AEG ProSense Technology L6FBK941B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSense Technology L6FBK941B 9kg Washing Machine with 1400 rpm - White - A Rated, White
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£549.00£429.00
9kg
Hisense AX3120G 3.1.2 Soundbar with Wireless Subwoofer - Black, Black
Hisense
Hisense AX3120G 3.1.2 Soundbar with Wireless Subwoofer - Black, Black
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£179.00£140.00
NEFF N30 Fixed Door KI7861FE0G 177cm 60/40 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 Fixed Door KI7861FE0G 177cm 60/40 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
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£779.00£610.00
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Shark Anti-Hair Wrap with Flexology HZ500UK Upright Vacuum Cleaner, Purple
Shark
Shark Anti-Hair Wrap with Flexology HZ500UK Upright Vacuum Cleaner, Purple
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£179.00£139.00
KitchenAid Artisan 5KSM175PSBAC Stand Mixer with 4.8 Litre Bowl - Almond Cream, Cream
KitchenAid
KitchenAid Artisan 5KSM175PSBAC Stand Mixer with 4.8 Litre Bowl - Almond Cream, Cream
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£549.00£428.00
Hisense Hi6 HI6442BSCWF 60cm Induction Hob - Black, Black
Hisense
Hisense Hi6 HI6442BSCWF 60cm Induction Hob - Black, Black
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£449.00£349.00
Haier HWS49GA Wine Cooler - Black - F Rated, Black
Haier
Haier HWS49GA Wine Cooler - Black - F Rated, Black
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£499.00£389.00
Hisense HI6401BSC 60cm Induction Hob - Black, Black
Hisense
Hisense HI6401BSC 60cm Induction Hob - Black, Black
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£229.00£179.00
Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
Smeg
Smeg DI362DQ Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - D Rated, Black
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£449.00£349.00
Smeg 50's Style BCC12WHMUK Bean to Cup Coffee Machine - Matte White, White
Smeg
Smeg 50's Style BCC12WHMUK Bean to Cup Coffee Machine - Matte White, White
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£699.00£548.00
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Hisense HV663A60UK Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - A Rated, Black
Hisense
Hisense HV663A60UK Fully Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - A Rated, Black
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£599.00£469.00
KitchenAid 5KHM9212BAC Hand Mixer with 3 Accessories - Almond Cream, Cream
KitchenAid
KitchenAid 5KHM9212BAC Hand Mixer with 3 Accessories - Almond Cream, Cream
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£139.00£109.00
HP 14s-dq3001na 14" Laptop - Intel Celeron, 64GB eMMC, 4 GB RAM - Black, Black
HP
HP 14s-dq3001na 14" Laptop - Intel Celeron, 64GB eMMC, 4 GB RAM - Black, Black
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£229.00£179.00
Hisense Hi6 BID914221ADBG Built In Electric Double Oven - Black - A/A Rated, Black
Hisense
Hisense Hi6 BID914221ADBG Built In Electric Double Oven - Black - A/A Rated, Black
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£449.00£349.00
LG TurboWash F2Y509WBLN1 9kg Washing Machine with 1200 rpm - White - A Rated, White
LG
LG TurboWash F2Y509WBLN1 9kg Washing Machine with 1200 rpm - White - A Rated, White
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£449.00£349.00
9kg
Elica LANE80IXA72 71 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
Elica
Elica LANE80IXA72 71 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
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£419.00£329.00
Sage The Barista Express Espresso Coffee Machine with Integrated Burr Grinder - Brushed Steel - BES875UK, Stainless Steel
Sage
Sage The Barista Express Espresso Coffee Machine with Integrated Burr Grinder - Brushed Steel - BES875UK, Stainless Steel
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£629.00£499.00
Hisense Hi6 BlackLine BSA66346PDBGUK Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Jet Black - A+ Rated, Black
Hisense
Hisense Hi6 BlackLine BSA66346PDBGUK Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Jet Black - A+ Rated, Black
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£699.00£549.00
Dyson Humidify+Cool PH2 De-NOx Air Purifier - White / Gold, White
Dyson
Dyson Humidify+Cool PH2 De-NOx Air Purifier - White / Gold, White
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£699.00£549.00
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Beko BM3T3822W 8Kg Heat Pump Tumble Dryer - White - A+ Rated, White
Beko
Beko BM3T3822W 8Kg Heat Pump Tumble Dryer - White - A+ Rated, White
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£419.00£329.00
8kg
Hoover Pro Wash Series 5 HBP 410BL8G-80 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hoover
Hoover Pro Wash Series 5 HBP 410BL8G-80 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
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£469.00£369.00
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
Dyson
Dyson V15 Detect Total Clean Cordless Vacuum Cleaner - Black / Nickel, Black
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£699.00£549.00
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Russell Hobbs Inspire 24380 4 Slice Toaster - White, White
Russell Hobbs
Russell Hobbs Inspire 24380 4 Slice Toaster - White, White
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£57.00£45.00
Smeg 50's Style BCC12BLMUK Bean to Cup Coffee Machine - Matt Black, Black
Smeg
Smeg 50's Style BCC12BLMUK Bean to Cup Coffee Machine - Matt Black, Black
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£699.00£549.00
Hisense Hi6 BID914221CDBG Built In Electric Double Oven - Black - A/A Rated, Black
Hisense
Hisense Hi6 BID914221CDBG Built In Electric Double Oven - Black - A/A Rated, Black
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£479.00£379.00
Beko SteamCure BW1O3841W 8kg Washing Machine with 1400 rpm - White - A Rated, White
Beko
Beko SteamCure BW1O3841W 8kg Washing Machine with 1400 rpm - White - A Rated, White
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Magimix Power 11630 1.8 Litre Blender with 2 Accessories - Satin Steel, Stainless Steel
Magimix
Magimix Power 11630 1.8 Litre Blender with 2 Accessories - Satin Steel, Stainless Steel
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£219.00£174.00
Dimplex ECR15 Oil Free Radiator 1500W - White, White
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Dimplex ECR15 Oil Free Radiator 1500W - White, White
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Hisense E7Q 43" 4K Ultra HD QLED Smart TV - 43E78QTUK, Black
Hisense
Hisense E7Q 43" 4K Ultra HD QLED Smart TV - 43E78QTUK, Black
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Russell Hobbs Colours Plus 20413 Kettle - Black, Black
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Russell Hobbs Colours Plus 20413 Kettle - Black, Black
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£34.00£27.00
Ninja Blast BC151UKCR Portable Blender - Cranberry, Red
Ninja
Ninja Blast BC151UKCR Portable Blender - Cranberry, Red
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£49.00£39.00
Ninja Perfect Temperature KT201UK Kettle with Temperature Selector - Stainless Steel, Stainless Steel
Ninja
Ninja Perfect Temperature KT201UK Kettle with Temperature Selector - Stainless Steel, Stainless Steel
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£99.00£79.00