AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £782

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5520.0%
Smeg4891.6%
Apple3790.1%
Samsung3622.7%
Hisense3046.9%
Beko2641.3%
AEG2512.7%
Bosch2193.5%
Playstation1860.2%
Hotpoint1682.1%
Russell Hobbs1473.6%
NEFF1231.9%
LG1223.6%
Xbox1210.1%
Bertazzoni1210.0%
Hoover1173.7%
Stoves1030.0%
Haier983.2%
Indesit971.2%
Belling901.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.38. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 11 days to go!

Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
Ninja
Ninja Blast BC151UKNV Cordless Portable Blender - Denim Blue, Blue
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Ninja SLUSHi FS301UK Frozen Drink Maker - Arctic Blue / Grey, Grey
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Ninja Blast BC151UKEM Portable Blender - Forest Green, Green
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AO Portable Wireless Speaker - Black, Black
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Dyson Car + Boat 586121-01 Handheld Vacuum Cleaner with up to 50 Minutes Run Time, Silver
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Hisense Hi6 HI8432BSCWF 80cm Induction Hob - Black, Black
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Haier X Series 7 HD100-C367GU1-UK Wifi Connected 10Kg Heat Pump Tumble Dryer - Graphite - A++ Rated, Silver
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AEG HGX64200SB 59cm Gas Hob - Black, Black
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AEG HGX64200SB 59cm Gas Hob - Black, Black
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Segway Ninebot eKickScooter ZING C2 PRO Electric Scooter, Black
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Segway Ninebot eKickScooter ZING C2 PRO Electric Scooter, Black
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Ninja Foodi 4-in-1 Dual Zone AF200UK Air Fryer - Black, Black
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Ninja Foodi 4-in-1 Dual Zone AF200UK Air Fryer - Black, Black
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Hoover H-OVEN 300 HOC3158IN Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
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Russell Hobbs Mini Kitchen 22780 Mini Oven - Black, Black
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Vax SpotWash Home CLSW-MPKP Cordless Carpet Cleaner, Blue
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Soundcore Space One Pro Noise Cancelling Over-Ear Headphones - Jet Black, Black
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Sony HTSD40.CEK 2.1 Soundbar with Wireless Subwoofer - Black, Black
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Bosch Series 2 KIN85NFE0G 177cm 50/50 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
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Shark PowerDetect with DuoClean HZ4000UKT Upright Vacuum Cleaner, Green
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Ninja Blast BC151UKPR Portable Blender - Passionfruit, Purple
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Amica 608CE2TAW 60cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
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Hisense A4Q 40" HD Smart TV - 40A4QTUK, Black
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Amica AWC300SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
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Lenovo IdeaPad Slim 5 14IRH10 OLED 14" Laptop - Intel Core i5, 1TB SSD, 24 GB RAM - Cosmic Blue, Blue
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Lenovo IdeaPad Slim 3 15ARP10 15.3" Laptop - AMD Ryzen 5, 512GB SSD, 24 GB RAM - Lunar Grey, Grey
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Morphy Richards Venture 240130 4 Slice Toaster - Brushed Steel, Stainless Steel
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Panasonic DP-UB150EB-K 3D 4K Ultra HD Blu-ray Player - Black, Black
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Hisense HV693A60UVADUK Wifi Connected Integrated Full Size Dishwasher - Black Control Panel with Fixed Door Fixing Kit - A Rated, Black
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Smeg Cucina AOSF64M3G2 Built In Electric Single Oven and Gas Hob Pack - Stainless Steel - A+ Rated, Stainless Steel
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ASUS 14" CX1405 Chromebook - Grey, Grey
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Morphy Richards Signature 245705 4 Slice Toaster - Grey, Grey
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AEG 3000 SurroundCook BCX33501KM Built In Electric Single Oven - Stainless Steel - A Rated, Stainless Steel
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Bosch Series 2 DWK65DK60B 60cm Chimney Cooker Hood - Black, Black
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Russell Hobbs 24580 Fryer - Black, Black
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Smeg 50's Style Espresso Coffee Machine - Black - EGF03BLUK, Black
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Amica FDR2213B/1 144cm 80/20 Small Fridge Freezer - Black - E Rated, Black
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Lenovo LOQ 15AHP10 15.6" Gaming Laptop - NVIDIA GeForce RTX 5050, AMD Ryzen 7, 512GB SSD - Grey, Grey
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Hisense U7Q 85" 4K Ultra HD MiniLED Smart Freely TV [2025] - 85U7QTUK, Black
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CDA CFWC624SS Wine Cooler - Stainless Steel - G Rated, Stainless Steel
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