AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £68
  •  Average Discount 15%
  •  Average Price (RRP) £861

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4140.0%
Smeg3031.6%
Beko2361.4%
Hisense1797.2%
Bosch1482.7%
AEG1472.7%
Hotpoint1171.9%
Hoover1153.5%
Belling900.7%
LG903.8%
Haier863.1%
Indesit841.5%
Stoves810.0%
Russell Hobbs745.4%
Morphy Richards733.2%
Miele700.7%
Candy651.5%
NEFF652.0%
KitchenAid571.2%
Braun550.5%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
08/11/2025November11212.2%
07/11/2025November10842.1%
06/11/2025November10572.1%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 11 days to go!

Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
Hisense
Hisense S7NQ Canvas 65" 4K Ultra HD QLED Smart Freely TV - 65S7NQTUK, Black
Save 17%
£1,199.00£999.00
Amica AFC6550SS 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Amica
Amica AFC6550SS 60cm Double Oven Electric Cooker with Ceramic Hob - Stainless Steel - A/A Rated, Stainless Steel
Save 17%
£539.00£449.00
AOC 24" Full HD 180Hz Curved Gaming Monitor - Black / Grey, Black
AOC
AOC 24" Full HD 180Hz Curved Gaming Monitor - Black / Grey, Black
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£82.00£69.00
Smeg Cucina AOSF64M3G1 Built In Electric Single Oven and Gas Hob Pack - Stainless Steel - A Rated, Stainless Steel
Smeg
Smeg Cucina AOSF64M3G1 Built In Electric Single Oven and Gas Hob Pack - Stainless Steel - A Rated, Stainless Steel
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£629.00£529.00
LG GBBSJ10EEP 186cm No Frost Fridge Freezer - Matte Black - E Rated, Black
LG
LG GBBSJ10EEP 186cm No Frost Fridge Freezer - Matte Black - E Rated, Black
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£499.00£419.00
Beko DVS04020B Slimline Dishwasher - Black - E Rated, Black
Beko
Beko DVS04020B Slimline Dishwasher - Black - E Rated, Black
Save 16%
£319.00£269.00
Hisense Hi2 BI626PBUPUK Built In Electric Single Oven with Pyrolytic Cleaning - Jet Black - A+ Rated, Black
Hisense
Hisense Hi2 BI626PBUPUK Built In Electric Single Oven with Pyrolytic Cleaning - Jet Black - A+ Rated, Black
Save 16%
£379.00£319.00
Hisense 3S Series DH3S802BT2 Wifi Connected 8Kg Heat Pump Tumble Dryer - Titanium - A++ Rated, Titanium
Hisense
Hisense 3S Series DH3S802BT2 Wifi Connected 8Kg Heat Pump Tumble Dryer - Titanium - A++ Rated, Titanium
Save 16%
£449.00£379.00
8kg
Hisense Hi6 Max HDCEIT6C20B 60cm Double Oven Electric Cooker with Induction Hob - Jet Black - A Rated, Black
Hisense
Hisense Hi6 Max HDCEIT6C20B 60cm Double Oven Electric Cooker with Induction Hob - Jet Black - A Rated, Black
Save 16%
£699.00£589.00
Morphy Richards 461021 Slow Cooker - Black, Black
Morphy Richards
Morphy Richards 461021 Slow Cooker - Black, Black
Save 16%
£76.00£64.00
Haier 3D 55 Series 3 HTR3518ENMXK 185cm 60/40 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Haier
Haier 3D 55 Series 3 HTR3518ENMXK 185cm 60/40 No Frost Fridge Freezer - Stainless Steel Effect - E Rated, Stainless Steel
Save 16%
£449.00£379.00
Hisense CH6C4BXUK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Hisense
Hisense CH6C4BXUK 60cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
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£129.00£109.00
Sanus Vuepoint FMF319-B2 Full Motion TV Wall Bracket For 32 to 55 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint FMF319-B2 Full Motion TV Wall Bracket For 32 to 55 inch TV's, Black
Save 16%
£45.00£38.00
LG GBBSJ10EPY 186cm No Frost Fridge Freezer - Prime Silver - E Rated, Silver
LG
LG GBBSJ10EPY 186cm No Frost Fridge Freezer - Prime Silver - E Rated, Silver
Save 16%
£499.00£419.00
AEG ProSense Technology L6FBK141B 10kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG ProSense Technology L6FBK141B 10kg Washing Machine with 1400 rpm - White - A Rated, White
Save 16%
£569.00£479.00
Bosch Series 4 KGN392LBFG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
Bosch
Bosch Series 4 KGN392LBFG 203cm 70/30 Fridge Freezer - Stainless Steel Effect - B Rated, Stainless Steel
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£949.00£799.00
NEFF N30 KI7851SE0G 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
NEFF
NEFF N30 KI7851SE0G 177cm 50/50 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
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£749.00£630.00
Russell Hobbs Steam Power 24430 Pressurised Steam Generator Iron - Blue / White, Blue
Russell Hobbs
Russell Hobbs Steam Power 24430 Pressurised Steam Generator Iron - Blue / White, Blue
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£99.00£83.00
LG InstaView ThinQ GSGV80PYLL Wifi Connected Plumbed Total No Frost American Fridge Freezer - Prime Silver - E Rated, Silver
LG
LG InstaView ThinQ GSGV80PYLL Wifi Connected Plumbed Total No Frost American Fridge Freezer - Prime Silver - E Rated, Silver
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£1,539.00£1,299.00
Hisense Hi6 BID914221AX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hisense
Hisense Hi6 BID914221AX Built In Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
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£449.00£379.00
Smeg 50s Style Retro Left Hand Hinge FAB30LCR5UK 172cm 80/20 Fridge Freezer - Cream - D Rated, Cream
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LCR5UK 172cm 80/20 Fridge Freezer - Cream - D Rated, Cream
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£1,449.00£1,216.00
Star Buy
Panasonic DMP-BD84EB-K Smart Blu-ray Player - Black, Black
Panasonic
Panasonic DMP-BD84EB-K Smart Blu-ray Player - Black, Black
Save 15%
£75.00£64.00
Bosch Series 2 FFL020MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
Bosch
Bosch Series 2 FFL020MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
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£128.00£109.00
Magimix 5200XL 18591 3.6 Litre Food Processor With 12 Accessories - Satin Steel, Stainless Steel
Magimix
Magimix 5200XL 18591 3.6 Litre Food Processor With 12 Accessories - Satin Steel, Stainless Steel
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£389.00£329.00
Sanus Vuepoint F58C2-B2 Tilting TV Wall Bracket For 47 to 90 inch TV's, Black
Sanus Vuepoint
Sanus Vuepoint F58C2-B2 Tilting TV Wall Bracket For 47 to 90 inch TV's, Black
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£34.00£29.00
Beko bPRO 500 B5T49231IW 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Beko
Beko bPRO 500 B5T49231IW 9Kg Heat Pump Tumble Dryer - White - A++ Rated, White
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£469.00£399.00
9kg
Smeg 50's Retro DCF02BLUK Filter Coffee Machine with Timer - Black, Black
Smeg
Smeg 50's Retro DCF02BLUK Filter Coffee Machine with Timer - Black, Black
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£199.00£170.00
Siemens IQ-700 HB778G3B1B Built In Electric Single Oven - Black - A+ Rated, Black
Siemens
Siemens IQ-700 HB778G3B1B Built In Electric Single Oven - Black - A+ Rated, Black
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£1,349.00£1,149.00
Russell Hobbs Lift & Look 26550 2 Slice Toaster - Black, Black
Russell Hobbs
Russell Hobbs Lift & Look 26550 2 Slice Toaster - Black, Black
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£34.00£29.00
Hisense HV623D15UK Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - D Rated, Silver
Hisense
Hisense HV623D15UK Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - D Rated, Silver
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£329.00£279.00
Liebherr Fd1404 Under Counter Freezer - White - D Rated, White
Liebherr
Liebherr Fd1404 Under Counter Freezer - White - D Rated, White
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£389.00£329.00
AEG 6000 SatelliteClean FEE64917ZM Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
AEG
AEG 6000 SatelliteClean FEE64917ZM Semi Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - C Rated, Stainless Steel
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£649.00£549.00
Fairphone 5 5G 128GB Smartphone in Matte Black, Black
Fairphone
Fairphone 5 5G 128GB Smartphone in Matte Black, Black
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£403.00£344.00
Smeg Classic AODUSF6300G Built In Electric Double Oven and Ceramic Hob Pack - Stainless Steel - A/B Rated, Stainless Steel
Smeg
Smeg Classic AODUSF6300G Built In Electric Double Oven and Ceramic Hob Pack - Stainless Steel - A/B Rated, Stainless Steel
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£1,169.00£989.00
Haier FD 70 Series 3 HFR3718ENMM Total No Frost American Fridge Freezer - Platinum Inox - E Rated, Silver
Haier
Haier FD 70 Series 3 HFR3718ENMM Total No Frost American Fridge Freezer - Platinum Inox - E Rated, Silver
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£649.00£549.00
Hisense HS523E15XUK Slimline Dishwasher - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense HS523E15XUK Slimline Dishwasher - Stainless Steel - E Rated, Stainless Steel
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£299.00£255.00
Vax Compact Power CWCPV011 Carpet Cleaner, Blue
VAX
Vax Compact Power CWCPV011 Carpet Cleaner, Blue
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£89.00£76.00
Russell Hobbs 21140 Steamer - White, White
Russell Hobbs
Russell Hobbs 21140 Steamer - White, White
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£34.00£29.00
Haier FD 70 Series 3 HFR3718ENPT Total No Frost American Fridge Freezer - Slate Black - E Rated, Black
Haier
Haier FD 70 Series 3 HFR3718ENPT Total No Frost American Fridge Freezer - Slate Black - E Rated, Black
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£649.00£549.00
Sony W800 32" 720p HD Ready Smart Android TV [2022] - KD32W800P1U, Black
Sony
Sony W800 32" 720p HD Ready Smart Android TV [2022] - KD32W800P1U, Black
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£349.00£298.00
Indesit Push&Go BWE 91496X KV UK 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
Indesit
Indesit Push&Go BWE 91496X KV UK 9kg Washing Machine with 1400 rpm - Black - A Rated, Black
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£409.00£349.00
9kg
Bosch Series 4 KIR81VFE0G Integrated Upright 177cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
Bosch
Bosch Series 4 KIR81VFE0G Integrated Upright 177cm Fridge - Fixed Door Fixing Kit - White - E Rated, White
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£999.00£849.00