AO Sale

  •  SALE on, save up to 48%
  •  Average Saving £60
  •  Average Discount 13%
  •  Average Price (RRP) £723

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster4920.0%
Smeg4790.9%
Samsung4341.7%
Apple4152.9%
Hisense2872.1%
Beko2770.7%
AEG2710.4%
Bosch2361.4%
Playstation1850.5%
Hotpoint1601.3%
NEFF1350.5%
Russell Hobbs1322.9%
Xbox1290.4%
Hoover1200.5%
Nintendo1180.1%
Stoves1070.2%
LG1060.7%
Miele901.0%
Asus881.6%
Indesit881.2%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £60.08. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 63 days to go!

Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS + Cellular [2024] - Ink Sport Loop, Black
Apple
Apple Watch Series 10, 42mm, Jet Black Aluminium Case, GPS + Cellular [2024] - Ink Sport Loop, Black
Save 15%
£491.00£419.00
Sharp HJ4225K 50" 4K Ultra HD Smart Roku TV [2025] - 4T-C50HJ4225KB, Black
Sharp
Sharp HJ4225K 50" 4K Ultra HD Smart Roku TV [2025] - 4T-C50HJ4225KB, Black
Save 15%
£329.00£279.00
Rug Doctor 1093306 Portable Spot Cleaner, Black
Rug Doctor
Rug Doctor 1093306 Portable Spot Cleaner, Black
Save 15%
£125.00£106.00
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
Apple
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS + Cellular [2024] - Light Blush Sport Band - S/M, Pink
Save 15%
£529.00£449.00
Hotpoint Anti-Stain NSWM 1046 GG UK 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Hotpoint
Hotpoint Anti-Stain NSWM 1046 GG UK 10kg Washing Machine with 1400 rpm - Graphite - A Rated, Silver
Save 15%
£399.00£339.00
Miele ComfortFrost F 31202 Ui-1 Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - D Rated, White
Miele
Miele ComfortFrost F 31202 Ui-1 Integrated Frost Free Under Counter Freezer with Fixed Door Fixing Kit - D Rated, White
Save 15%
£1,389.00£1,179.00
Bosch Series 2 PKE61RAA8B Ceramic Hob - Black, Black
Bosch
Bosch Series 2 PKE61RAA8B Ceramic Hob - Black, Black
Save 15%
£269.00£229.00
Candy CCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Candy
Candy CCT3L517EWSK-1 176cm 50/50 Fridge Freezer - Silver - E Rated, Silver
Save 15%
£319.00£270.00
Shark NeverChange5 HP300UK Air Purifier - White, White
Shark
Shark NeverChange5 HP300UK Air Purifier - White, White
Save 15%
£329.00£279.00
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS [2024] - Light Blush Sport Band - M/L, Pink
Apple
Apple Watch Series 10, 46mm, Rose Gold Aluminium Case, GPS [2024] - Light Blush Sport Band - M/L, Pink
Save 15%
£410.00£349.00
Ninja BN800UK 2.1 Litre Food Processor With 4 Accessories - Black / Silver, Black
Ninja
Ninja BN800UK 2.1 Litre Food Processor With 4 Accessories - Black / Silver, Black
Save 15%
£199.00£169.00
Apple Watch Ultra 2, 49mm, Natural Titanium Case, GPS + Cellular [2024] - Navy Ocean Band, Blue
Apple
Apple Watch Ultra 2, 49mm, Natural Titanium Case, GPS + Cellular [2024] - Navy Ocean Band, Blue
Save 15%
£779.00£659.00
Tefal IXEO Power All-In-One QT2020G0 Handheld Garment Steamer - Black / Copper, Black
Tefal
Tefal IXEO Power All-In-One QT2020G0 Handheld Garment Steamer - Black / Copper, Black
Save 15%
£369.00£314.00
NEFF N50 U2ACH7AG7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Graphite - A/B Rated, Silver
NEFF
NEFF N50 U2ACH7AG7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Graphite - A/B Rated, Silver
Save 15%
£1,299.00£1,099.00
NEFF N50 U2ACH7AN7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/B Rated, Stainless Steel
NEFF
NEFF N50 U2ACH7AN7B Built In WiFi Connected Electric Double Oven with Pyrolytic Cleaning - Stainless Steel - A/B Rated, Stainless Steel
Save 15%
£1,299.00£1,099.00
Russell Hobbs RHMAF2506B 25 Litre 29cm High, Freestanding Small Combination Microwave Oven - Black, Black
Russell Hobbs
Russell Hobbs RHMAF2506B 25 Litre 29cm High, Freestanding Small Combination Microwave Oven - Black, Black
Save 15%
£164.00£139.00
Elica ERA-HE-SS-60 54 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
Elica
Elica ERA-HE-SS-60 54 cm Canopy Cooker Hood - Stainless Steel - For Ducted/Recirculating Ventilation, Stainless Steel
Save 14%
£279.00£239.00
Midea MDWEF1034D(SS)-WG-UK Wifi Connected Slimline Dishwasher - Stainless Steel - C Rated, Stainless Steel
Midea
Midea MDWEF1034D(SS)-WG-UK Wifi Connected Slimline Dishwasher - Stainless Steel - C Rated, Stainless Steel
Save 14%
£349.00£299.00
Hisense 5i KitchenFit Series WD5I1045BBQ Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Hisense
Hisense 5i KitchenFit Series WD5I1045BBQ Wifi Connected 10.5Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Save 14%
£699.00£599.00
Fridgemaster MC55251EB 182cm 60/40 No Frost Fridge Freezer - Black - E Rated, Black
Fridgemaster
Fridgemaster MC55251EB 182cm 60/40 No Frost Fridge Freezer - Black - E Rated, Black
Save 14%
£349.00£299.00
Samsung Galaxy S24 Ultra 256GB Smartphone in Titanium Yellow, Yellow
Samsung
Samsung Galaxy S24 Ultra 256GB Smartphone in Titanium Yellow, Yellow
Save 14%
£989.00£849.00
Samsung Galaxy S24 Ultra 256GB Smartphone in Titanium Grey, Grey
Samsung
Samsung Galaxy S24 Ultra 256GB Smartphone in Titanium Grey, Grey
Save 14%
£989.00£849.00
Dyson Airstrait 401292-01 Hair Straighteners - Nickel / Copper, Aluminium
Dyson
Dyson Airstrait 401292-01 Hair Straighteners - Nickel / Copper, Aluminium
Save 14%
£349.00£299.00
Shark CarpetXpert HairPro Pet EX300UK Carpet Cleaner, Silver
Shark
Shark CarpetXpert HairPro Pet EX300UK Carpet Cleaner, Silver
Save 14%
£349.00£300.00
Beko HygieneShield BDFS16031W Slimline Dishwasher - White - D Rated, White
Beko
Beko HygieneShield BDFS16031W Slimline Dishwasher - White - D Rated, White
Save 14%
£349.00£299.00
Hisense E5Q 40" Full HD QLED Smart Freely TV - 40E5QTUK, Black
Hisense
Hisense E5Q 40" Full HD QLED Smart Freely TV - 40E5QTUK, Black
Save 14%
£349.00£299.00
Bosch Series 4 SMV4HVX00G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
Bosch
Bosch Series 4 SMV4HVX00G Wifi Connected Fully Integrated Full Size Dishwasher - Stainless Steel Control Panel with Fixed Door Fixing Kit - D Rated, Stainless Steel
Save 14%
£579.00£499.00
Sharp ES-NIH814BWA-EN Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
Sharp
Sharp ES-NIH814BWA-EN Integrated 8kg Washing Machine with 1400 rpm - White - A Rated, White
Save 14%
£429.00£369.00
8kg
Midea MDRB521MGB02 201cm 60/40 No Frost Fridge Freezer - Inox - B Rated, Stainless Steel
Midea
Midea MDRB521MGB02 201cm 60/40 No Frost Fridge Freezer - Inox - B Rated, Stainless Steel
Save 14%
£699.00£599.00
Ninja Swirl by CREAMi 13-in-1 NC701UK Ice Cream Maker - Silver, Silver
Ninja
Ninja Swirl by CREAMi 13-in-1 NC701UK Ice Cream Maker - Silver, Silver
Save 14%
£349.00£299.00
Borderlands 4 for PS5, White
Playstation
Borderlands 4 for PS5, White
Save 14%
£70.00£60.00
Smeg Left Hand Hinge Mini Bar FAB5LCR5 72cm Fridge - Cream - D Rated, Cream
Smeg
Smeg Left Hand Hinge Mini Bar FAB5LCR5 72cm Fridge - Cream - D Rated, Cream
Save 14%
£859.00£739.00
Good Food in partnership with Tower GF16011 6.5 Litre Slow Cooker - Stainless Steel / Black, Stainless Steel
Good Food in partnership with Tower
Good Food in partnership with Tower GF16011 6.5 Litre Slow Cooker - Stainless Steel / Black, Stainless Steel
Save 14%
£69.00£59.00
Hisense A7Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65A7QTUK, Black
Hisense
Hisense A7Q 65" 4K Ultra HD QLED Smart Freely TV [2025] - 65A7QTUK, Black
Save 14%
£699.00£599.00
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
Ninja
Ninja Luxe Caf Pro Espresso Coffee Machine - Black / Stainless Steel - ES701UK, Black
Save 14%
£699.00£599.00
Russell Hobbs Easy Store Pro 26731 2400 Watt Iron - Black / Purple, Black
Russell Hobbs
Russell Hobbs Easy Store Pro 26731 2400 Watt Iron - Black / Purple, Black
Save 14%
£37.00£32.00
Hisense U7NQ 65" 4K Ultra HD MiniLED QLED Smart Freely TV [2024] - 65U7NQTUK, Black
Hisense
Hisense U7NQ 65" 4K Ultra HD MiniLED QLED Smart Freely TV [2024] - 65U7NQTUK, Black
Save 14%
£799.00£689.00
LG NatureFRESH GBF3102EEP 186cm 60/40 No Frost Fridge Freezer - Matte Black - E Rated, Black
LG
LG NatureFRESH GBF3102EEP 186cm 60/40 No Frost Fridge Freezer - Matte Black - E Rated, Black
Save 14%
£579.00£499.00
Russell Hobbs RHM2026C 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Cream, Cream
Russell Hobbs
Russell Hobbs RHM2026C 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Cream, Cream
Save 14%
£99.00£85.00
Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Apple
Apple Watch SE (2nd Gen), 40mm, Silver Aluminium Case, GPS + Cellular [2024] - Denim Sport Band - S/M, Blue
Save 13%
£275.00£239.00
Sharp HT-SB140(MT) 2 Soundbar - Black, Black
Sharp
Sharp HT-SB140(MT) 2 Soundbar - Black, Black
Save 13%
£79.00£69.00
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
Panasonic
Panasonic Compact SC-HTB100EBK 2.0 Soundbar - Black, Black
Save 13%
£79.00£69.00