
AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers
| Top 20 AO brands | ||
|---|---|---|
| Brand | No. of products | Average discount |
| Rangemaster | 414 | 0.0% |
| Smeg | 303 | 1.6% |
| Beko | 236 | 1.4% |
| Hisense | 179 | 7.2% |
| Bosch | 148 | 2.7% |
| AEG | 147 | 2.7% |
| Hotpoint | 117 | 1.9% |
| Hoover | 115 | 3.5% |
| Belling | 90 | 0.7% |
| LG | 90 | 3.8% |
| Haier | 86 | 3.1% |
| Indesit | 84 | 1.5% |
| Stoves | 81 | 0.0% |
| Russell Hobbs | 74 | 5.4% |
| Morphy Richards | 73 | 3.2% |
| Miele | 70 | 0.7% |
| Candy | 65 | 1.5% |
| NEFF | 65 | 2.0% |
| KitchenAid | 57 | 1.2% |
| Braun | 55 | 0.5% |
AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.
Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.
Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.
The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.
The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.
One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?
AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.
Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.
On Offeroftheday, AO has an average discount of 15% and an average saving of £68.42. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.
AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.
You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!
You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here
AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.
If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.
If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.
AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/
If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.
AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.
You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.
Don't forget that AO offers FREE 100 day returns on your items!
Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%
| Date | Month | Volume | Avg Discount |
|---|---|---|---|
| 01/12/2024 | December | 1345 | 3.1% |
| 30/11/2024 | November | 1338 | 3.1% |
| 23/11/2024 | November | 1325 | 3.1% |
| 28/11/2024 | November | 1328 | 3.1% |
| 24/11/2024 | November | 1313 | 3.1% |
| 29/11/2024 | November | 1297 | 3.0% |
| 03/12/2024 | December | 1284 | 3.1% |
| 02/12/2024 | December | 1295 | 3.0% |
| 25/11/2024 | November | 1289 | 3.0% |
| 27/11/2024 | November | 1286 | 3.0% |
| 26/11/2024 | November | 1278 | 3.0% |
| 22/11/2024 | November | 1252 | 2.8% |
| 20/11/2024 | November | 1248 | 2.8% |
| 21/11/2024 | November | 1230 | 2.7% |
| 08/11/2025 | November | 1121 | 2.2% |
| 07/11/2025 | November | 1084 | 2.1% |
| 06/11/2025 | November | 1057 | 2.1% |
| 13/04/2025 | April | 1026 | 2.0% |
| 14/04/2025 | April | 1028 | 2.0% |
| 12/04/2025 | April | 1018 | 2.0% |
We are predicting the next AO sale to be the Black Friday sale in November. 11 days to go!
Belkin BoostCharge Pro 10k Magnetic with Qi2 + Kickstand 10000mAh Power Bank - White, White
Hoover H-WASH&DRY 400 Pro BH4S696M6DB9-80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1600 rpm - White / Black - D Rated [Wash&Dry], A Rated [Wash Only], White
Amica AFC1530WH 50cm Single Oven Electric Cooker with Ceramic Hob - White - A Rated, White
Hisense Hi6 BUD714221AX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Candy CBBML18EK 177cm Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Bosch Series 4 KGN392LDFG 203cm 70/30 Frost Free Fridge Freezer - Silver - D Rated, Silver
Bosch Series 2 FFL023MS2B 20 Litre 26cm High, Freestanding Small Standard Microwave Oven - Black / Stainless Steel, Black
Bosch Series 2 KIN86NSE0G 177cm 60/40 Integrated Frost Free Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Good Food in partnership with Tower GF16011 6.5 Litre Slow Cooker - Stainless Steel / Black, Stainless Steel
LG InstaView GMG96CRAFT Total No Frost American Fridge Freezer - Essence Black Steel - E Rated, Essence Black Steel
Hotpoint HPM K12C XUK 22 Litre 38cm High, Built In Small Microwave With Grill - Stainless Steel, Stainless Steel
AEG 7000 Glasscare FSE76747P Fully Integrated Full Size Dishwasher - Black Control Panel with Sliding Door Fixing Kit - A Rated, Black
Hisense HS673A90BXUK Wifi Connected Full Size Dishwasher - Black Inox - A Rated, Black Inox
LG UltraGear 27" Quad HD 180Hz Curved Gaming Monitor with FreeSync - Black, Black
Toshiba UV2F53DBU 55" 4K Ultra HD Smart Freely TV [2024] - 55UV2F53DBU, Black
Melitta Latticia OT 6771892 Bean to Cup Coffee Machine - Stainless Steel, Stainless Steel
Hisense Hi6 BUD714221CX Built Under Electric Double Oven - Stainless Steel - A/A Rated, Stainless Steel
Hotpoint Fabric Care HBCA 93 CARE UK 9kg Washing Machine with 1400 rpm - White - A Rated, White
Haier Series 6 BHA6S696M6DB9R80 Wifi Connected Integrated 9Kg/6Kg Washer Dryer with 1600 rpm - Graphite - D Rated [Wash&Dry], A Rated [Wash Only], Silver
Bosch Series 2 FEL023MS2B 20 Litre 26cm High, Freestanding Small Microwave With Grill - Black / Stainless Steel, Black
ASUS TUF Gaming A14 14" Gaming Laptop - AMD Ryzen 7, 1TB SSD - Black, Black
Indesit My Time IMA 764 MY TIME UK 7kg Washing Machine with 1400 rpm - White - A Rated, White
Beko EnergySpin BM5D59645UW 9Kg/6Kg Washer Dryer with 1400 rpm - White, A Rated [Wash Only], White
Smeg 50s Style Retro Right Hand Hinge FAB28RPB6UK 153cm Small Fridge with Ice Box - Pastel Blue - C Rated, Blue
Good Food in partnership with Tower GF12013 Smoothie Maker - Stainless Steel, Stainless Steel
Indesit C YSD 83D WW UK 8Kg Heat Pump Tumble Dryer - White - A++ Rated, White
Haier 90 Series 7 SBS+ HSPR79F18EWMB Non-Plumbed Total No Frost American Fridge Freezer - Black - E Rated, Black
Beko PowerIntense BDFN26460PA Full Size Dishwasher - Anthracite - A Rated, Grey