AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £59
  •  Average Discount 14%
  •  Average Price (RRP) £773

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5300.3%
Smeg4791.2%
Apple3640.4%
Hisense2940.5%
Samsung2931.3%
AEG2351.0%
Beko2300.4%
Bosch2300.9%
Playstation1782.0%
Hotpoint1580.4%
Russell Hobbs1433.0%
Hoover1321.3%
NEFF1301.0%
Bertazzoni1200.0%
Xbox1191.7%
Nintendo1191.7%
LG1070.9%
Haier1021.7%
Stoves981.1%
Asus871.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 14% and an average saving of £58.81. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

So far this year the best sale for AO has been the Black Friday sale in November with 1435 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
22/11/2025November14353.1%
23/11/2025November14003.0%
24/11/2025November13793.0%
21/11/2025November12722.7%
16/11/2025November12212.6%
15/11/2025November12202.5%
17/11/2025November12102.5%
18/11/2025November12272.5%
14/11/2025November11962.5%
13/11/2025November11922.4%
29/11/2025November11132.3%
30/11/2025November10952.3%
12/11/2025November11322.2%
01/12/2025December10772.3%
02/12/2025December10682.3%
08/11/2025November11212.2%
28/11/2025November10802.3%
27/11/2025November10492.3%
10/11/2025November11032.2%
11/11/2025November11002.2%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 325 days to go!

Philips Hue Ambiance Solo Lightstrip 3m, White
Philips Hue
Philips Hue Ambiance Solo Lightstrip 3m, White
From
£59.00
Morphy Richards 48822 1.6 Litre Soup Maker - Stainless Steel, Stainless Steel
Morphy Richards
Morphy Richards 48822 1.6 Litre Soup Maker - Stainless Steel, Stainless Steel
From
£79.00
AO Screen Protector for Samsung Galaxy A05s, Transparent
AO
AO Screen Protector for Samsung Galaxy A05s, Transparent
From
£24.00
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
A&D Medical
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
From
£89.00
Ninja CRISPi 4-in-1 Portable Glass FN101UKSG Air Fryer - Sage, Green
Ninja
Ninja CRISPi 4-in-1 Portable Glass FN101UKSG Air Fryer - Sage, Green
From
£149.00
AEG 6000 Bridge TH84CB03FB 81cm Induction Hob - Black - For External / Recirculation Ventilation, Black
AEG
AEG 6000 Bridge TH84CB03FB 81cm Induction Hob - Black - For External / Recirculation Ventilation, Black
From
£1,614.00
Samsung S93F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S93F, Black
Samsung
Samsung S93F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S93F, Black
From
£2,599.00
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
Flymo
Flymo ULTRALIFE 1500 970715201 Lawn Mower - Orange, Orange
From
£1,199.00
Stoves Richmond DX 90DF 90cm wide Dual Fuel Range Cooker with Gas Hob - Deep Marine - A Rated, Green
Stoves
Stoves Richmond DX 90DF 90cm wide Dual Fuel Range Cooker with Gas Hob - Deep Marine - A Rated, Green
From
£2,599.00
Hisense HS673A90WUK Wifi Connected Full Size Dishwasher - White - A Rated, White
Hisense
Hisense HS673A90WUK Wifi Connected Full Size Dishwasher - White - A Rated, White
From
£499.00
Belling 60cm wide Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black / Silver Steel - A Rated, Silver
Belling
Belling 60cm wide Double Oven BEL FSA VISION 60E Electric Cooker with Ceramic Hob - Black / Silver Steel - A Rated, Silver
From
£569.00
Haier H38SIDBF7XK 24 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
Haier
Haier H38SIDBF7XK 24 Litre 39cm High, Built In Small Microwave With Grill - Black, Black
From
£369.00
Quooker 5in1 Fusion Tap Round, Cube and PRO3-EQ B tank - Patinated Brass, Brass
Quooker
Quooker 5in1 Fusion Tap Round, Cube and PRO3-EQ B tank - Patinated Brass, Brass
From
£2,840.00
TCL T6C 75" 4K Ultra HD QLED Smart Fire TV [2025] - 75T6C-UK, Silver
TCL
TCL T6C 75" 4K Ultra HD QLED Smart Fire TV [2025] - 75T6C-UK, Silver
From
£569.00
Braun Series 5 Mens Shaver - Grey, Grey
Braun
Braun Series 5 Mens Shaver - Grey, Grey
From
£40.00
Xbox Series S 512GB with Call of Duty: Black Ops 7 - White, White
Xbox
Xbox Series S 512GB with Call of Duty: Black Ops 7 - White, White
From
£369.00
Minecraft Bedrock for PS4, White
Playstation
Minecraft Bedrock for PS4, White
From
£21.00
Melitta Purista Black F230-102 6766034 Bean to Cup Coffee Machine - Black, Black
Melitta
Melitta Purista Black F230-102 6766034 Bean to Cup Coffee Machine - Black, Black
From
£298.00
Smeg Victoria KTR110XE 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg Victoria KTR110XE 110cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£889.00
Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm 80/20 Fridge Freezer - Pastel Green - D Rated, Green
Smeg
Smeg 50s Style Retro Left Hand Hinge FAB30LPG5UK 172cm 80/20 Fridge Freezer - Pastel Green - D Rated, Green
From
£1,299.00
Shark Anti-Hair Wrap with Flexology and True Pet HZ500UKT Upright Vacuum Cleaner, Rose Gold
Shark
Shark Anti-Hair Wrap with Flexology and True Pet HZ500UKT Upright Vacuum Cleaner, Rose Gold
From
£169.00
Bosch Series 8 HSG7364B1B Built In Electric Single Oven - Black - A+ Rated, Black
Bosch
Bosch Series 8 HSG7364B1B Built In Electric Single Oven - Black - A+ Rated, Black
From
£1,599.00
Call of Duty: Modern Warfare III for Xbox One/Xbox Series X, White
Xbox
Call of Duty: Modern Warfare III for Xbox One/Xbox Series X, White
From
£52.00
Smeg Cucina KATE900EX 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
Smeg
Smeg Cucina KATE900EX 90cm Chimney Cooker Hood - Stainless Steel, Stainless Steel
From
£299.00
KitchenAid Artisan 5KMT2204BOB 2 Slice Toaster - Onyx Black, Black
KitchenAid
KitchenAid Artisan 5KMT2204BOB 2 Slice Toaster - Onyx Black, Black
From
£199.00
Bosch Series 2 KIN85NFE0G 177cm 50/50 Integrated Fridge Freezer with Fixed Door Hinge - White - E Rated, White
Bosch
Bosch Series 2 KIN85NFE0G 177cm 50/50 Integrated Fridge Freezer with Fixed Door Hinge - White - E Rated, White
From
£779.00
Samsung Galaxy Watch7, GPS + Cellular - 44mm - Green, Green
Samsung
Samsung Galaxy Watch7, GPS + Cellular - 44mm - Green, Green
From
£259.00
Hoover H-WASH 350 H3WPS4126TAMBR80 12kg WiFi Connected Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
Hoover
Hoover H-WASH 350 H3WPS4126TAMBR80 12kg WiFi Connected Washing Machine with 1400 rpm - Anthracite - A Rated, Grey
From
£329.00
Ninja Blast BC151UKBK Portable Blender - Black, Black
Ninja
Ninja Blast BC151UKBK Portable Blender - Black, Black
From
£49.00
MySims: Cozy Bundle for Nintendo Switch, White
Nintendo
MySims: Cozy Bundle for Nintendo Switch, White
From
£30.00
AO Screen Protector for Samsung Galaxy A25, Transparent
AO
AO Screen Protector for Samsung Galaxy A25, Transparent
From
£24.00
A&D Medical UA-767F Upper arm Blood Pressure Monitor, Silver
A&D Medical
A&D Medical UA-767F Upper arm Blood Pressure Monitor, Silver
From
£75.00
Apple iPad Air 10.9" 1TB WiFi 2025 - Blue, Blue
Apple
Apple iPad Air 10.9" 1TB WiFi 2025 - Blue, Blue
From
£1,007.00
AEG 7000 SenseBoil TI64IB10FB 59cm Induction Hob - Black, Black
AEG
AEG 7000 SenseBoil TI64IB10FB 59cm Induction Hob - Black, Black
From
£569.00
Samsung S95F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S95F, Black
Samsung
Samsung S95F 77" 4K Ultra HD OLED Smart TV [2025] - QE77S95F, Black
From
£3,499.00
Stoves Richmond DX 90DF 90cm wide Dual Fuel Range Cooker with Gas Hob - Garnet Red - A Rated, Red
Stoves
Stoves Richmond DX 90DF 90cm wide Dual Fuel Range Cooker with Gas Hob - Garnet Red - A Rated, Red
From
£2,599.00
HP 15-fc0057na 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
HP
HP 15-fc0057na 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 8 GB RAM - Black, Black
From
£399.00
Brother DCP-L1640W Compact 3-in-1 Wireless Mono Laser Printer - Black, Black
Brother
Brother DCP-L1640W Compact 3-in-1 Wireless Mono Laser Printer - Black, Black
From
£149.00
Hotpoint Class 9 HCS9A9PHTSBA Built In Compact Electric Single Oven - Black - A+ Rated, Black
Hotpoint
Hotpoint Class 9 HCS9A9PHTSBA Built In Compact Electric Single Oven - Black - A+ Rated, Black
From
£789.00
Quooker 4in1 Fusion Tap Round, Cold Water Filter and PRO3-EQ B tank - Patinated Brass, Brass
Quooker
Quooker 4in1 Fusion Tap Round, Cold Water Filter and PRO3-EQ B tank - Patinated Brass, Brass
From
£1,985.00
TCL T6C 65" 4K Ultra HD QLED Smart Fire TV [2025] - 65T6C-UK, Silver
TCL
TCL T6C 65" 4K Ultra HD QLED Smart Fire TV [2025] - 65T6C-UK, Silver
From
£499.00
Salter Toronto EK5823WHT 4 Slice Toaster - White, White
Salter
Salter Toronto EK5823WHT 4 Slice Toaster - White, White
From
£68.00