AO Sale

  •  SALE on, save up to 60%
  •  Average Saving £67
  •  Average Discount 15%
  •  Average Price (RRP) £770

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5430.1%
Smeg4921.6%
Apple3910.2%
Samsung3422.7%
Hisense2906.6%
AEG2582.8%
Beko2541.3%
Bosch2153.5%
Playstation1870.2%
Hotpoint1722.3%
Russell Hobbs1473.9%
Nintendo1260.5%
Bertazzoni1240.0%
LG1233.0%
Xbox1220.1%
Hoover1163.4%
NEFF1151.7%
Stoves1030.0%
Indesit941.4%
Haier943.1%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 15% and an average saving of £67.24. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
12/11/2025November11322.2%
08/11/2025November11212.2%
10/11/2025November11032.2%
11/11/2025November11002.2%
07/11/2025November10842.1%
06/11/2025November10572.1%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 8 days to go!

Rangemaster Professional Deluxe PDL110EICR/C 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
Rangemaster
Rangemaster Professional Deluxe PDL110EICR/C 110cm Electric Range Cooker with Induction Hob - Cream / Chrome - A/A Rated, Cream
From
£3,139.00
Sage The Barista Pro Espresso Coffee Machine with Integrated Burr Grinder - Brushed Stainless Steel - SES878BSS, Stainless Steel
Sage
Sage The Barista Pro Espresso Coffee Machine with Integrated Burr Grinder - Brushed Stainless Steel - SES878BSS, Stainless Steel
From
£629.00
Smeg Cucina PV264B 60cm Gas Hob - Black, Black
Smeg
Smeg Cucina PV264B 60cm Gas Hob - Black, Black
From
£589.00
Breville DiamondXpress 3100W VIN401 3100 Watt Iron - White / Rose Gold, White
Breville
Breville DiamondXpress 3100W VIN401 3100 Watt Iron - White / Rose Gold, White
From
£64.00
Miele CM5 CM5410 Bean to Cup Coffee Machine - Black, Black
Miele
Miele CM5 CM5410 Bean to Cup Coffee Machine - Black, Black
From
£939.00
Bertazzoni Professional Series F457PROMWTN 38 Litre 46cm High, Built In Combination Microwave Oven - Carbonio, Black
Bertazzoni
Bertazzoni Professional Series F457PROMWTN 38 Litre 46cm High, Built In Combination Microwave Oven - Carbonio, Black
From
£1,399.00
AEG 5000 Series LFX50942B 9kg Washing Machine with 1400 rpm - White - A Rated, White
AEG
AEG 5000 Series LFX50942B 9kg Washing Machine with 1400 rpm - White - A Rated, White
From
£449.00
9kg
Samsung Series 7 RF50C532EB1/EU Wifi Connected Non-Plumbed American Fridge Freezer - Black - E Rated, Black
Samsung
Samsung Series 7 RF50C532EB1/EU Wifi Connected Non-Plumbed American Fridge Freezer - Black - E Rated, Black
From
£799.00
AEG 6000 SteamBake CCX6740ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
AEG
AEG 6000 SteamBake CCX6740ACW 60cm Double Oven Electric Cooker with Ceramic Hob - White - A Rated, White
From
£659.00
Haier SBS 90 Series 7 HSW79F18ANMM Wifi Connected Total No Frost American Fridge Freezer - Silver - A Rated, Silver
Haier
Haier SBS 90 Series 7 HSW79F18ANMM Wifi Connected Total No Frost American Fridge Freezer - Silver - A Rated, Silver
From
£1,495.00
Apple 14" MacBook Pro, M4, 16GB RAM, 10-Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 14" MacBook Pro, M4, 16GB RAM, 10-Core GPU, 1TB, 2024 - Silver, Silver
From
£1,610.00
Bellissima Italia Ceramic Hair Dryer - Black, Black
Bellissima Italia
Bellissima Italia Ceramic Hair Dryer - Black, Black
From
£100.00
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
Belling
Belling Farmhouse 110Ei 110cm Electric Range Cooker with Induction Hob - Anthracite - A/A Rated, Grey
From
£1,585.00
A&D Medical UA-651SL Upper arm Blood Pressure Monitor, White
A&D Medical
A&D Medical UA-651SL Upper arm Blood Pressure Monitor, White
From
£49.00
Apple iPad Air 10.9" 1TB WiFi 2025 - Blue, Blue
Apple
Apple iPad Air 10.9" 1TB WiFi 2025 - Blue, Blue
From
£1,099.00
LG X10 Series Direct Drive F4X1009NWK 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
LG
LG X10 Series Direct Drive F4X1009NWK 9kg WiFi Connected Washing Machine with 1400 rpm - White - A Rated, White
From
£499.00
9kg
Samsung QN90F 65" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE65QN90F, Black
Samsung
Samsung QN90F 65" 4K Ultra HD MiniLED Neo QLED Smart TV [2025] - QE65QN90F, Black
From
£1,499.00
Cricut Premium Fine Point Blade 2007457 - KTO Smart Cutting Machine Accessory - Silver, Silver
Cricut
Cricut Premium Fine Point Blade 2007457 - KTO Smart Cutting Machine Accessory - Silver, Silver
From
£21.00
Midea MDRE423FGE01D Integrated Upright 178cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
Midea
Midea MDRE423FGE01D Integrated Upright 178cm Fridge - Sliding Door Fixing Kit - White - E Rated, White
From
£469.00
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
Rangemaster
Rangemaster Classic Deluxe 100 Dual Fuel CLDL100DFPGBL/AB1 100cm Dual Fuel Range Cooker with Gas Hob - Black / Antique Brass - A Rated, Black
From
£3,299.00
Apple iPhone Air 256GB in Cloud White, White
Apple
Apple iPhone Air 256GB in Cloud White, White
From
£999.00
Philips Wireless On-Ear Headphones - Black, Black
Philips
Philips Wireless On-Ear Headphones - Black, Black
From
£45.00
De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
Delonghi
De'Longhi Magnifica Evo ECAM290.21.B Bean to Cup Coffee Machine - Black, Black
From
£401.00
Smeg SIM3864D 80cm Induction Hob - Black, Black
Smeg
Smeg SIM3864D 80cm Induction Hob - Black, Black
From
£1,399.00
Rangemaster Professional Deluxe PDL90EIWH/C 90cm Electric Range Cooker with Induction Hob - White / Chrome - A/A Rated, White
Rangemaster
Rangemaster Professional Deluxe PDL90EIWH/C 90cm Electric Range Cooker with Induction Hob - White / Chrome - A/A Rated, White
From
£2,805.00
Smeg UKFS18EV2HB 186cm Fridge - Black - E Rated, Black
Smeg
Smeg UKFS18EV2HB 186cm Fridge - Black - E Rated, Black
From
£929.00
Smeg 50s Style Retro Right Hand Hinge FAB28RDBLM5 153cm Small Fridge - Matte Black - D Rated, Black
Smeg
Smeg 50s Style Retro Right Hand Hinge FAB28RDBLM5 153cm Small Fridge - Matte Black - D Rated, Black
From
£1,709.00
Bertazzoni Professional Series WD60PRON Built In Warming Drawer - Carbonio, Black
Bertazzoni
Bertazzoni Professional Series WD60PRON Built In Warming Drawer - Carbonio, Black
From
£479.00
Hotpoint HTC18 T112 UK 177cm 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
Hotpoint
Hotpoint HTC18 T112 UK 177cm 70/30 Integrated No Frost Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£499.00
Candy Smart Pro Inverter CSOW4966TWMBB680 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
Candy
Candy Smart Pro Inverter CSOW4966TWMBB680 Wifi Connected 9Kg/6Kg Washer Dryer with 1400 rpm - Black - D Rated [Wash&Dry], A Rated [Wash Only], Black
From
£369.00
Amica FKR29653DEB/1 181cm 70/30 Fridge Freezer - Duck Egg Blue - E Rated, Blue
Amica
Amica FKR29653DEB/1 181cm 70/30 Fridge Freezer - Duck Egg Blue - E Rated, Blue
From
£399.00
Apple 14" MacBook Pro, M4 Pro, 24GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
Apple
Apple 14" MacBook Pro, M4 Pro, 24GB RAM, 20-Core GPU, 1TB, 2024 - Silver, Silver
From
£2,150.00
Braun Series 5 Mens Shaver - Black, Black
Braun
Braun Series 5 Mens Shaver - Black, Black
From
£100.00
Belling Cookcentre 90Ei 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
Belling
Belling Cookcentre 90Ei 90cm Electric Range Cooker with Induction Hob - Black - A/A Rated, Black
From
£1,345.00
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
A&D Medical
A&D Medical UA-767-SW Upper arm Blood Pressure Monitor, Grey
From
£43.00
Tony Hawk's Pro Skater 3 + 4 for Nintendo Switch, White
Nintendo
Tony Hawk's Pro Skater 3 + 4 for Nintendo Switch, White
From
£40.00
Haier ID Series 2 H6 ID25L5YTX Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
Haier
Haier ID Series 2 H6 ID25L5YTX Wifi Connected Built In Electric Single Oven with Pyrolytic Cleaning - Black - A++ Rated, Black
From
£769.00
Cricut Standard Grip 2007793 - KTO Smart Cutting Machine Accessory - Green, Green
Cricut
Cricut Standard Grip 2007793 - KTO Smart Cutting Machine Accessory - Green, Green
From
£22.00
Borderlands 4 for Xbox Series X, Green
Xbox
Borderlands 4 for Xbox Series X, Green
From
£70.00
PDP RiffMaster Wireless Gaming Guitar For Xbox One, Xbox Series X|S - Black / Grey, Black
PDP
PDP RiffMaster Wireless Gaming Guitar For Xbox One, Xbox Series X|S - Black / Grey, Black
From
£129.00
Dyson Airwrap Origin Hot Air Styler - Nickel / Copper, Aluminium
Dyson
Dyson Airwrap Origin Hot Air Styler - Nickel / Copper, Aluminium
From
£299.00
Star Buy
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS [2025] - Starlight Sport Band - S/M, White
Apple
Apple Watch SE 3, 40mm, Starlight Aluminium Case, GPS [2025] - Starlight Sport Band - S/M, White
From
£219.00