AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £57
  •  Average Discount 13%
  •  Average Price (RRP) £728

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5080.1%
Smeg4830.7%
Apple4330.3%
Samsung3931.1%
AEG2871.2%
Hisense2781.9%
Beko2711.0%
Bosch2071.6%
Playstation1810.6%
Hotpoint1741.7%
NEFF1340.7%
Xbox1300.7%
Hoover1122.5%
Russell Hobbs1111.5%
Stoves1050.7%
Indesit1051.0%
Nintendo1010.3%
Asus1012.6%
Miele981.0%
LG971.6%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of ÂŖ57.18. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For ÂŖ32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 96 days to go!

Candy Idea FIDCN615/1 Built In Electric Single Oven - Black - A+ Rated, Black
Candy
Candy Idea FIDCN615/1 Built In Electric Single Oven - Black - A+ Rated, Black
From
£189.00
Beko HarvestFresh CFG4686VW 186cm High 60/40 Frost Free Fridge Freezer - White - E Rated, White
Beko
Beko HarvestFresh CFG4686VW 186cm High 60/40 Frost Free Fridge Freezer - White - E Rated, White
From
£429.00
Krups Frothing Control XL XL100840 Milk Frother - Black, Black
Krups
Krups Frothing Control XL XL100840 Milk Frother - Black, Black
From
£36.00
Samsung Series 8 AI Energy ecobubble WW90DB8U95GBU1 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Samsung
Samsung Series 8 AI Energy ecobubble WW90DB8U95GBU1 9kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£729.00
9kg
Smeg FQ55FXDE Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Smeg
Smeg FQ55FXDE Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£2,319.00
Samsung Series 6 AI Energy SpaceMax WW11DG6B25LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
Samsung
Samsung Series 6 AI Energy SpaceMax WW11DG6B25LBU1 11kg WiFi Connected Washing Machine with 1400 rpm - Black - A Rated, Black
From
£579.00
Apple Watch SE (2nd Gen), 40mm, Starlight Aluminium Case, GPS [2024] - Starlight Sport Band - S/M, White
Apple
Apple Watch SE (2nd Gen), 40mm, Starlight Aluminium Case, GPS [2024] - Starlight Sport Band - S/M, White
From
£219.00
Apple iPad mini 8.3" 512GB WiFi 2024 - Purple, Purple
Apple
Apple iPad mini 8.3" 512GB WiFi 2024 - Purple, Purple
From
£750.00
Smeg Classic SO4301M0N 40 Litre 45cm High, Built In Microwave With Grill - Black, Black
Smeg
Smeg Classic SO4301M0N 40 Litre 45cm High, Built In Microwave With Grill - Black, Black
From
£1,199.00
Apple iPad mini 8.3" 512GB WiFi + Cellular 2024 - Blue, Blue
Apple
Apple iPad mini 8.3" 512GB WiFi + Cellular 2024 - Blue, Blue
From
£890.00
Hoover H-OVEN 300 HOC3158IN Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
Hoover
Hoover H-OVEN 300 HOC3158IN Built In Electric Single Oven - Stainless Steel - A+ Rated, Stainless Steel
From
£189.00
AO Phone Case for iPhone 13 - Clear, Glass
AO
AO Phone Case for iPhone 13 - Clear, Glass
From
£18.00
Star Buy
Apple iPad 11" 256GB WiFi 2025 - Blue, Blue
Apple
Apple iPad 11" 256GB WiFi 2025 - Blue, Blue
From
£400.00
TCL P7K 85" 4K Ultra HD QLED Smart Google TV [2025] - 85P7K-UK, Silver
TCL
TCL P7K 85" 4K Ultra HD QLED Smart Google TV [2025] - 85P7K-UK, Silver
From
£899.00
Sage InFizz Fusion Carbonated Water Maker - Blue - SCA800DBL0ZEU1, Blue
Sage
Sage InFizz Fusion Carbonated Water Maker - Blue - SCA800DBL0ZEU1, Blue
From
£179.00
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
Xbox
Kingdom Come: Deliverance II for Xbox Series X - Digital Download, White
From
£60.00
Acer Iconia Tab A11-11 11" 64GB Tablet - Black / Silver, Black
Acer
Acer Iconia Tab A11-11 11" 64GB Tablet - Black / Silver, Black
From
£149.00
Midea MDDQ-12DEN7-QA3 Dehumidifier - White, White
Midea
Midea MDDQ-12DEN7-QA3 Dehumidifier - White, White
From
£179.00
Red Dead Redemption 2 for PS4, White
Playstation
Red Dead Redemption 2 for PS4, White
From
£27.00
AEG Competence HK634060XB 58cm Ceramic Hob - Black / Stainless Steel, Black
AEG
AEG Competence HK634060XB 58cm Ceramic Hob - Black / Stainless Steel, Black
From
£319.00
Elica CLOUD-SEVEN-DO Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
Elica
Elica CLOUD-SEVEN-DO Built In Ceiling Cooker Hood - Stainless Steel, Stainless Steel
From
£1,019.00
Rangemaster Classic Deluxe CDL90EICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
Rangemaster
Rangemaster Classic Deluxe CDL90EICY/C 90cm Electric Range Cooker with Induction Hob - Cranberry / Chrome - A/A Rated, Red
From
£2,830.00
Bertazzoni Master Series MAS95I1EXC 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
Bertazzoni
Bertazzoni Master Series MAS95I1EXC 90cm Electric Range Cooker with Induction Hob - Stainless Steel - A Rated, Stainless Steel
From
£2,499.00
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
Playstation
The Witcher 3: Wild Hunt - Complete Edition for PS5, White
From
£25.00
Bosch Series 4 GSN36VWEPG 186cm High Frost Free Upright Freezer - White - E Rated, White
Bosch
Bosch Series 4 GSN36VWEPG 186cm High Frost Free Upright Freezer - White - E Rated, White
From
£749.00
Vax Platinum Power Max Pet Design CDCW-PMXP Carpet Cleaner, Black
VAX
Vax Platinum Power Max Pet Design CDCW-PMXP Carpet Cleaner, Black
From
£269.00
Shark NeverChange5 HP150UK Air Purifier - White, White
Shark
Shark NeverChange5 HP150UK Air Purifier - White, White
From
£249.00
Hisense E7NQ 85" 4K Ultra HD QLED Smart Freely TV [2024] - 85E7NQTUK, Black
Hisense
Hisense E7NQ 85" 4K Ultra HD QLED Smart Freely TV [2024] - 85E7NQTUK, Black
From
£849.00
Beko AeroPerfect BBIM12300AC Built In Electric Single Oven - Matt Black - A+ Rated, Black
Beko
Beko AeroPerfect BBIM12300AC Built In Electric Single Oven - Matt Black - A+ Rated, Black
From
£229.00
Apple iPhone 16 Pro 1TB in Natural Titanium, Titanium
Apple
Apple iPhone 16 Pro 1TB in Natural Titanium, Titanium
From
£1,399.00
Apple iPhone 16 Plus 512GB in Black, Black
Apple
Apple iPhone 16 Plus 512GB in Black, Black
From
£1,099.00
Sony LinkBuds Open Wireless Earbuds - White, White
Sony
Sony LinkBuds Open Wireless Earbuds - White, White
From
£132.00
Bosch Series 6 DLN56AC60B 52 cm Canopy Cooker Hood - Black, Black
Bosch
Bosch Series 6 DLN56AC60B 52 cm Canopy Cooker Hood - Black, Black
From
£549.00
Hoover HIF64DCS 60cm Induction Hob - Black, Black
Hoover
Hoover HIF64DCS 60cm Induction Hob - Black, Black
From
£399.00
Octopath Traveler (Code In Box) for Nintendo Switch, White
Nintendo
Octopath Traveler (Code In Box) for Nintendo Switch, White
From
£24.00
Apple iPad 11" 256GB WiFi 2025 - Pink, Pink
Apple
Apple iPad 11" 256GB WiFi 2025 - Pink, Pink
From
£400.00
Sage InFizz Fusion Carbonated Water Maker - White - SCA800SST0ZEU1, White
Sage
Sage InFizz Fusion Carbonated Water Maker - White - SCA800SST0ZEU1, White
From
£179.00
Kingdom Come: Deliverance II Gold Edition for Xbox Series X - Digital Download, White
Xbox
Kingdom Come: Deliverance II Gold Edition for Xbox Series X - Digital Download, White
From
£80.00
Acer Iconia Tab A11-11 11" 128GB Tablet - Black / Silver, Black
Acer
Acer Iconia Tab A11-11 11" 128GB Tablet - Black / Silver, Black
From
£179.00
Midea MDRE423FGE01D Integrated Upright 178cm Fridge - White - E Rated, White
Midea
Midea MDRE423FGE01D Integrated Upright 178cm Fridge - White - E Rated, White
From
£519.00
Midea MDDQ1-12DEN7-QA3 Dehumidifier - White, White
Midea
Midea MDDQ1-12DEN7-QA3 Dehumidifier - White, White
From
£199.00
Red Dead Redemption 2 for Xbox One, White
Xbox
Red Dead Redemption 2 for Xbox One, White
From
£27.00