AO Sale

  •  SALE on, save up to 50%
  •  Average Saving £48
  •  Average Discount 13%
  •  Average Price (RRP) £705

AO.com History

AO.com was originally established in 2000 as Appliances Online by John Roberts. On top of being an online retailer, the company also sold white goods on behalf of a number of retailers like Next, B&Q and House of Fraser. Appliances Online was rebranded as AO.com in 2013. In 2014 AO.com joined the London Stock Exchange as AO World to allow the company the funds needed to expand into Europe. AO opened a new headquarters in Germany to supplement their expansion. In 2019, AO Mobile was launched offering all UK mobile networks and manufacturers


Which brands do AO stock?

Top 20 AO brands
BrandNo. of productsAverage discount
Rangemaster5330.0%
Smeg4730.0%
Apple3930.2%
Samsung3911.1%
AEG3050.4%
Hisense2970.9%
Beko2660.6%
Bosch2471.7%
Hotpoint1871.6%
Playstation1720.3%
Russell Hobbs1640.8%
LG1460.4%
NEFF1330.2%
Xbox1300.2%
Hoover1221.9%
Indesit1111.2%
Haier980.8%
Nintendo930.2%
Asus930.8%
Belling911.0%

What does AO.com Sell?

TV & Entertainment

AO boasts a particularly strong selection of televisions and accessories. There's a great selection of affordable models, but you can also find a number of 8K and particularly fancy models for all your home cinema needs.

Computing

Find desktops for home and study laptops, but AO also has a great range of gaming laptops and desktops.

Mobile Phones

Find deals from all UK mobile networks and match these up with any handset manufacturer you can think of.

Smart Tech

The home of the future starts today with a range of smart speakers, heating, lighting, watches and smart tracking.

White Goods

The AO bread and butter, shop a huge range of washing machines, dishwashers, fridge freezers and more. There are often voucher codes and discounts to be found on large ticket items.

Small Appliances and Floorcare

One of the best UK retailers to shop a wide range of vacuum cleaners. Plus, find small appliances for the kitchen like kettles and toasters. Why not try an air fryer to help save money on your energy bills?

Garden & DIY

AO stock a number of power tools from brands like Bosch, Black + Decker and Stanley Fatmax.

Health & Beauty

Find all your healthy and beauty needs with electrical massagers, electric toothbrushes and the latest hair care products.


Shopping stats and when are AO sales on?

On Offeroftheday, AO has an average discount of 13% and an average saving of £48.06. AO almost always has some sort of sale or promotion running. The AO.com Black Friday sale is one of the best in the UK and is the perfect opportunity to pick up large items. Keep an eye out for strong deals on televisions in particular. In 2020 Black Friday was on Nov 27, while in 2021 it was November 26th. In 2022 Black Friday is Friday November 25th. Be sure to check back to AO around this time to find the best deals. AO is also known for having a great clearance and deals section, with discounts on older models and you can often find a number of voucher codes to choose from.

AO will also have a number of extra discounts for Boxing Day and January sales starting December 24th and running right through into January.


AO contact details and useful information

You can find a number of contact and purchase management options on the main AO contact page The easiest and fastest way to get in touch with AO is through their online chat function. Most issues can also be resolved by logging into your AO account where you can amend, rebook and cancel your order. You can also get manufacturer details, get invoices and even request a price match!

You can still call AO if you'd find that more useful. To place an order call 0161 470 1100. For anything else call 0161 470 1200. This option is available between 8am-8pm Monday-Friday and 8am-6pm at Weekends. If you are having issues with a product you can also contact the helplines for manufacturers, which AO have handily listed for use here


AO delivery options

AO delivery costs vary quite a bit with flexible options. You will see the price when you checkout. They offer next day delivery 7 days a week, but choosing an exact day and time slot will up the delivery price. While AO delivery is available, on certain items you can also opt for DPD delivery 7 days a week. For £32, AO can deliver to Northern Ireland, but you won't be able to pick a delivery date online. If ordering a large item you may be asked how many steps your home has to help the delivery drivers prepare on the day. Click & Collect services are also available with CollectPlus in over 7000 locations across the UK.


AO returns and cancellations

If you login to your AO account you can manage your order and even cancel it if submitted within a reasonable time. AO offers a fantastic 100 day free returns. If your item is unused AO will give you a full refund including any delivery costs. Even if your item is used, you can potentially get up to 50% of the cost refunded. To submit a return, login to your account and you will find a return option. For smaller items you can arrange to drop the product off at one of their many Drop at Shop locations. These include a number of Asda stores as well as CollectPlus and DPD locations.

If you'd like an exchange, the easiest and fastest way is to hop on to the AO live chat to find out your options.


Useful AO links

AO Website
AO Facebook
AO Twitter
AO Wikipedia
AO Product Care

What the Offeroftheday team loves about AO

AO has a number of finance options available with a number of flexible ways to pay. Check their site for more details https://ao.com/help-and-advice/finance-and-savings/ao-finance/

If you find your product cheaper somewhere else before buying, you can call AO on 0161 470 1100 and they'll price match it for you. If you have already purchased your product you can still login and submit a price match and AO will refund you the difference. The price match promise includes delivery pricing so keep this in mind. AO currently do not price match against in-store only offers and promotions, or prices available via a membership or loyalty scheme.

AO offers a broad variety of hassle free installation options. Their fully-trained installation team can get your new product installed on delivery day. They also offer a disconnection service as well as collection and recycling services.

You can cover your purchase with AO care. This covers accidental damage, breakdown protection after your manufacturer guarantee ends and appliance replacement if yours can't be fixed. There are unlimited call-outs with no surprise repair costs. You also get access to the AO Care portal to easily manage and book a repair. If you want to learn more about AO Care you can call 0345 241 1234.

Don't forget that AO offers FREE 100 day returns on your items!

When is the biggest AO sale?

Last year the best sale for AO was the Boxing day sale in December with 1345 items reduced and an average discount of 3.1%


Top 20 AO sale dates in 2024 - 2025

DateMonthVolumeAvg Discount
01/12/2024December13453.1%
30/11/2024November13383.1%
23/11/2024November13253.1%
28/11/2024November13283.1%
24/11/2024November13133.1%
29/11/2024November12973.0%
03/12/2024December12843.1%
02/12/2024December12953.0%
25/11/2024November12893.0%
27/11/2024November12863.0%
26/11/2024November12783.0%
22/11/2024November12522.8%
20/11/2024November12482.8%
21/11/2024November12302.7%
13/04/2025April10262.0%
14/04/2025April10282.0%
12/04/2025April10182.0%
15/04/2025April9791.9%
25/05/2025May10761.8%
24/05/2025May10651.8%

When is the next sale?

We are predicting the next AO sale to be the Black Friday sale in November. 148 days to go!

Turtle Beach Recon Gaming Controller - Arctic Camo, Grey
Turtle Beach
Turtle Beach Recon Gaming Controller - Arctic Camo, Grey
From
£50.00
Smeg 50's Retro DCF02WHUK Filter Coffee Machine with Timer - White, White
Smeg
Smeg 50's Retro DCF02WHUK Filter Coffee Machine with Timer - White, White
From
£199.00
Rangemaster Nexus NEX90EISS/C 90cm Electric Range Cooker with Induction Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Nexus NEX90EISS/C 90cm Electric Range Cooker with Induction Hob - Stainless Steel / Chrome - A/A Rated, Stainless Steel
From
£2,999.00
Liebherr ICe5103 177cm High 70/30 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
Liebherr
Liebherr ICe5103 177cm High 70/30 Integrated Fridge Freezer with Fixed Door Fixing Kit - White - E Rated, White
From
£769.00
AEG HK614000CB 59cm Ceramic Hob - Black, Black
AEG
AEG HK614000CB 59cm Ceramic Hob - Black, Black
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£199.00
CyberPowerPC AO22220 Gaming PC - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 500GB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22220 Gaming PC - NVIDIA GeForce RTX 3050, AMD Ryzen 5, 500GB SSD - Black, Black
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£729.00
AEG 6000 Bridge IKE84441FB 80cm Induction Hob - Black, Black
AEG
AEG 6000 Bridge IKE84441FB 80cm Induction Hob - Black, Black
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£789.00
LG FDT208S 8Kg Heat Pump Tumble Dryer - Dark Silver - A++ Rated, Silver
LG
LG FDT208S 8Kg Heat Pump Tumble Dryer - Dark Silver - A++ Rated, Silver
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£499.00
8kg
Hoover H-DISH 300 HI4E7L0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
Hoover
Hoover H-DISH 300 HI4E7L0S-80 Fully Integrated Full Size Dishwasher - Silver Control Panel with Fixed Door Fixing Kit - E Rated, Silver
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£276.00
Haier HCE520EK Chest Freezer - White - E Rated, White
Haier
Haier HCE520EK Chest Freezer - White - E Rated, White
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£579.00
Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
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Russell Hobbs RH142CF0E1W Chest Freezer - White - E Rated, White
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£189.00
Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Bosch
Bosch Series 6 KFD96APEA Plumbed Frost Free American Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£1,999.00
AEG 6000 SteamBake CIB6734ACM 60cm Electric Cooker with - Stainless Steel - A Rated, Stainless Steel
AEG
AEG 6000 SteamBake CIB6734ACM 60cm Electric Cooker with - Stainless Steel - A Rated, Stainless Steel
From
£999.00
Fisher & Paykel Series 7 CI905DTB4 Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
Fisher & Paykel
Fisher & Paykel Series 7 CI905DTB4 Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
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£1,920.00
Apple iPad mini 8.3" 128GB WiFi 2024 - Purple, Purple
Apple
Apple iPad mini 8.3" 128GB WiFi 2024 - Purple, Purple
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£480.00
MSI MAG 275CQRF QD E2 27" Wide Quad HD Curved Gaming Monitor - Black, Black
MSI
MSI MAG 275CQRF QD E2 27" Wide Quad HD Curved Gaming Monitor - Black, Black
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£199.00
TCL PF650K 55" 4K Ultra HD Smart Fire Freely TV [2024] - 55PF650K, Titanium
TCL
TCL PF650K 55" 4K Ultra HD Smart Fire Freely TV [2024] - 55PF650K, Titanium
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£269.00
Candy Smart CS 14102DWBB4/80 10kg Washing Machine with 1400 rpm - Black - B Rated, Black
Candy
Candy Smart CS 14102DWBB4/80 10kg Washing Machine with 1400 rpm - Black - B Rated, Black
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£299.00
Google Pixel 9 Pro 256GB Smartphone in Obsidian Black, Black
Google
Google Pixel 9 Pro 256GB Smartphone in Obsidian Black, Black
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Star Buy
Rangemaster Estel Deluxe ESDL100EIPHTH/AB1 100cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
Rangemaster
Rangemaster Estel Deluxe ESDL100EIPHTH/AB1 100cm Electric Range Cooker with Induction Hob - Heather / Antique Brass - A/A Rated, Purple
From
£3,499.00
Apple Smart Folio for iPad 11" (A16) 2025 - Sky, Blue
Apple
Apple Smart Folio for iPad 11" (A16) 2025 - Sky, Blue
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£79.00
Bosch Styline TAT8613NGB 2 Slice Toaster - Black, Black
Bosch
Bosch Styline TAT8613NGB 2 Slice Toaster - Black, Black
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£85.00
LG gram Hybrid AI 17Z90TL-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Obsidian Black, Black
LG
LG gram Hybrid AI 17Z90TL-G 17" Laptop - Intel Core Ultra 7, 1TB SSD, 32 GB RAM - Obsidian Black, Black
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£1,499.00
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
Samsung
Samsung Series 7 SpaceMax RS70F68QBFEU Wifi Connected Total No Frost American Fridge Freezer - Black - B Rated, Black
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£1,699.00
NEFF N70 S197YCX05G Integrated Full Size Dishwasher - Stainless Steel Control Panel with Sliding Door Fixing Kit, Stainless Steel
NEFF
NEFF N70 S197YCX05G Integrated Full Size Dishwasher - Stainless Steel Control Panel with Sliding Door Fixing Kit, Stainless Steel
From
£999.00
Logitech MK270 Wireless USB Keyboard with Optical Mouse - Black, Black
Logitech
Logitech MK270 Wireless USB Keyboard with Optical Mouse - Black, Black
From
£34.00
CyberPowerPC AO22214 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22214 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
From
£729.00
Hisense RB645N4BIE 200cm High 60/40 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
Hisense
Hisense RB645N4BIE 200cm High 60/40 No Frost Fridge Freezer - Stainless Steel - E Rated, Stainless Steel
From
£649.00
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
Smeg
Smeg DFFABCR Full Size Dishwasher - Cream - B Rated, Cream
From
£999.00
Rangemaster Professional Deluxe PDL90DFFSS/C 90cm Dual Fuel Range Cooker - Stainless Steel - A/A Rated, Stainless Steel
Rangemaster
Rangemaster Professional Deluxe PDL90DFFSS/C 90cm Dual Fuel Range Cooker - Stainless Steel - A/A Rated, Stainless Steel
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£2,276.00
NEFF N70 KI5872SE0G 177cm High 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
NEFF
NEFF N70 KI5872SE0G 177cm High 70/30 Integrated Fridge Freezer with Sliding Door Fixing Kit - White - E Rated, White
From
£809.00
CyberPowerPC AO22221 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
CyberPowerPC
CyberPowerPC AO22221 Gaming PC - NVIDIA GeForce RTX 4060, AMD Ryzen 5, 1TB SSD - Black, Black
From
£819.00
Smeg SIB2741D Induction Hob - Black, Black
Smeg
Smeg SIB2741D Induction Hob - Black, Black
From
£569.00
Siemens EQ900 TQ903GB9 Bean to Cup Coffee Machine - Black, Black
Siemens
Siemens EQ900 TQ903GB9 Bean to Cup Coffee Machine - Black, Black
From
£999.00
Haier Wine Bank 50 Series 5 HAKWBD60UK Built In Wine Cooler - Black - F Rated, Black
Haier
Haier Wine Bank 50 Series 5 HAKWBD60UK Built In Wine Cooler - Black - F Rated, Black
From
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Acer Aspire 5 A515-48M 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Iron, Grey
Acer
Acer Aspire 5 A515-48M 15.6" Laptop - AMD Ryzen 5, 512GB SSD, 16 GB RAM - Iron, Grey
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Candy CUQS513EWK 138cm High Upright Freezer - White - E Rated, White
Candy
Candy CUQS513EWK 138cm High Upright Freezer - White - E Rated, White
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£249.00
Russell Hobbs Textures 21651 4 Slice Toaster - Black, Black
Russell Hobbs
Russell Hobbs Textures 21651 4 Slice Toaster - Black, Black
From
£36.00
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
Russell Hobbs
Russell Hobbs RH99CF0E1B Chest Freezer - Black - E Rated, Black
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£159.00
Samsung HW-S800D 3.1.2 Soundbar with Wireless Subwoofer - Titan Black, Black
Samsung
Samsung HW-S800D 3.1.2 Soundbar with Wireless Subwoofer - Titan Black, Black
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£449.00
Hotpoint PVH92BK/FKIT Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
Hotpoint
Hotpoint PVH92BK/FKIT Venting Induction Hob - Black - For Ducted/Recirculating Ventilation, Black
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£1,699.00
Beko FDG6201W 60cm Gas Cooker - White - A/A+ Rated, White
Beko
Beko FDG6201W 60cm Gas Cooker - White - A/A+ Rated, White
From
£449.00